From the Sector

• Winners in Six Categories to be Announced at IDEA® 2022 in Miami Beach

Online voting for the IDEA® Achievement Awards representing the “best of the best” innovations in the global nonwovens and engineered fabrics industry in six categories will open on Feb. 28.

Industry professionals will have the opportunity to vote for the winners from the finalists and see award-winning achievements in person at IDEA® 2022, the World’s Preeminent Event for Nonwovens & Engineered Fabrics, March 28-31, at the Miami Beach Convention Center.

Presented by INDA, in partnership with Nonwovens Industry magazine, the awards recognize the leading introductions in equipment, raw materials, short-life, long-life and nonwovens products, and sustainability. To vote on the Nonwovens Industry website, visit: https://www.nonwovens-industry.com/idea-reg-achievement-awards

In addition, INDA will unveil the IDEA® 2022 Lifetime Achievement Award honoree and Nonwovens Industry will announce the IDEA® Entrepreneur Achievement Award recipient at the event.  

All of the winners will be announced on March 30 at a ceremony at IDEA® from 9:30 a.m. to 10:30 a.m. moderated by Dave Rousse, President, INDA and Karen, McIntyre, Editor, Nonwovens Industry.

The INDA Technical Advisory Board, consisting of technical professionals from member companies, has narrowed the competition from more than 100 online nominations to the following 18 finalists selected for their leading innovations since the last IDEA show in 2019.

The industry will have the chance to select their top choices from the three finalists in each of the following six categories through the online voting process:

IDEA® Equipment Achievement Award

• ESC-8 – Curt G. Joa, Inc.
  Imagine endless combinations of insert and chassis designs for adult incontinence production at the push of a button. With patent-pending ESC-8™ Electronic Size Change Technology, JOA has addressed the need for automated product size change. The release of this industry-leading, first-of-a-kind technology gives customers the flexibility to configure endless insert and chassis combinations while maintaining higher production speeds and minimizing raw material usage. The ESC-8™ can be integrated into new and existing machines.
   
• Elastic Thread Anchoring (ETA) Sonotrode – Herrmann Ultrasonics Inc.
  Elastics are an integral component to many hygiene products. Imagine a diaper or incontinence product that is reliable, adhesive-free and extremely soft. Herrmann Ultrasonics Elastic Thread Anchoring (ETA) Sonotrode technology provides just that, in an industry first, easy-to-use closed-loop feedback manufacturing solution. The fixation of the elastic threads is accomplished with ultrasonic energy that offers a wide process window, without the need for tool changeovers, at processing speeds above 2,000 ft./min.
   
• Doffer Airlay Card – Technoplants SRL
  With airlaying suction and a doffing system like traditional roller cards, the Doffer Airlay Card makes it possible to produce carded webs with doffer in thicknesses from 10 to 1.500 gsm. With top and bottom suction, it can produce a partly carded and partly airlaid web. This card can comb, separate and make parallel all types of natural, synthetic and regenerated fibers for applications including hygiene, filtration, medical and gradient acquisition distribution layer (ADL).

IDEA® Raw Material Achievement Award

• sero™ premium hemp fiber – Bast Fibre Technologies Inc.
  sero™ 100 percent premium hemp fibers are the result of years of the company’s top-to-bottom supply chain experience. BFT’s proprietary processing technology is employed to carefully clean, individualize, and soften bast fibers that meet stringent nonwoven technical standards and are plastic-free, tree-free, and compostable. sero™ fibers are a plug-and-play replacement for plastic fibers that run seamlessly on major nonwoven platforms without compromising production speeds, efficiency, or uniformity.
   
• ODOGard – Rem Brands, Inc.
  Rem Brands, Inc.’s patented ODOGard® technology is a revolutionary advancement in odor elimination. This next-generation odor elimination mechanism works by covalent molecular bonding to malodors. Malodors are permanently attached to the ODOGard® molecule, changing them into non-odorous molecules forever. ODOGard® can be impregnated into pulp fluff and other kinds of media. Whether  malodors come from the air or from hygiene products, ODOGard® has it covered.
   
• SharoWIPES™ – Sharon Laboratories
  SharoWIPES™ by Sharon Laboratories, Israel, is a technological breakthrough from in-depth scientific research addressing industry needs for more “clean label, non-irritating, eco-friendly” consumer wet wipes. With their unique anti-biofilm mechanism, SharoWIPES™ offer dual protection from microbial contamination of both the wet wipe formula, as well as the non-woven fabric. SharoWIPES™ preservation systems deliver broad-spectrum protection at low levels contributing to wet wipe brand equity with free from, microbiome friendly, vegan and biodegradable claims.
   

IDEA® Short-Life Product Achievement Award

• MDP™ – Dermasteel, Ltd.
  MDP™ presents a breakthrough approach to restoring the quality of life for men experiencing bladder leakage. MDP™ is a revolutionary nonwoven product for men coping with light urinary incontinence that is invisibly discreet, effective, comfortable, and reliable. It features Body ID Technology™ for customized adjustment, variable elasticity strapping, self-reflexive side panels for unimpeded breathability, form-fitting to the unique characteristics of each man’s anatomy, and the smallest carbon footprint of any comparable male incontinence option.
   
• Organic 2.0 – Ellepot A/S
  In young plant propagation, plastic products are used in large quantities. Ellepot’s new paper is a game-changer supporting plastic exit strategies. During six years in development, Ellepot and Ahlstrom-Munksjö partnered with OrganoClick, the developer of special binders using organocatalysis, a field of chemistry awarded the Nobel Prize in 2021. The product is approved for organic crops in Germany, the UK, Denmark, The Netherlands, Sweden and Canada and certified okay home compostable and biodegradable in soil.
   
• LifeSavers Wipes – LifeSavers LLC
  LifeSavers Wipes are personal hygiene wipes that change color if they detect abnormal health indicators in the urine. The launch product is a diabetic wipe, which will change color if there are abnormal levels of glucose in the urine. The wipes are therefore triple purposed as they assist with personal hygiene after urinating, act as an early warning system, and serve as an instant glucose monitor. UTI and kidney disease wipes are next in line.
   

IDEA® Long-Life Product Achievement Award

• Canopy Hero Pro – Canopy
  Today’s reusable respirators are uncomfortable, limit communication, and can lose effectiveness after cleaning. Disposable options pose similar issues and generate waste. Canopy® has created a next-generation, reusable respirator for healthcare workers that’s comfortable, easy to clean, exceeds federal safety standards, has a transparent front to allow for improved communication, costs less than disposables, and can help save 7,200 tons of waste daily. Its patented, transparent, fully mechanical filter helps protect those who protect us.
   
• Long-Life Cellulose-based Nonwovens for Higher Performance in Reusable Baby Diapers – Kelheim Fibres GmbH and Sumo Diapers
  Innovation exemplified: the trend-setting Sumo Baby Cloth Diaper shows how needle-punched/thermobonded nonwovens find their way into reusable diapers, thanks to Kelheim Fibres’ specialty viscose fibers with adjusted cross-sections (trilobal and hollow). This technology pushes liquid management capabilities and the absorbency of washable hygiene products to new levels, creating a unique duality of high-performance and high-sustainability credentials, and opening up new fields of application.
   
• Nanofiber Cabin Air Filter – MANN + HUMMEL GmbH
  MANN+HUMMEL has developed a hybrid media by combining electret-based spunbond and a pure mechanical filtration layer of ultrafine polymer fibers. The result: an outstanding separation of PM1 particles up to 95 percent, according to DIN EN ISO 16890. This technology enables stable filtration performance and long-term efficiency over the whole filter lifetime. The nanofiber layer can be combined with any cabin air filter media of the MANN+HUMMEL range, improving air quality in a vehicle’s cabin significantly.
   

IDEA® Sustainability Advancement Award

• Pureflow8 – In Flight Material Separator – Diaper Recycling Technology Pte. Ltd.
  New bolt-on additions to the company’s Generation 8 recycling platform guarantee increased performance in terms of material purity and work efficiency. While recovering up to 87 percent of diaper waste raw material’s financial investment, DRT pushes the boundaries further to meet sustainability targets and include active pulp scanning, fluidizing SAP re-gen technology, and gravimetric pulp refeed processes. DRT recognizes its teams and suppliers who have worked tremendously hard to complete this major milestone.
   
• Fitesa® 100 Percent BioBased Bico – Fitesa
  Fitesa® S Bico 100 percent BioBased PE/PLA is a technically sophisticated plant-sourced nonwoven that has been successfully applied in innovative baby diapers as topsheet, backsheet, and front ear components to deliver classic spunbond strength with good abrasion resistance and converting performance. It is responsibly sourced, PE soft, and sustainable, leaving a negative carbon footprint by reducing environmental CO2. It represents the next generation of hygienic nonwovens designed to make work easier and life better.
   
• Fiber-based Screw Caps – Glatfelter Corp. and Blue Ocean Closures
  Finally, an alternative to metal and plastic screw caps! Blue Ocean Closures partnered with Glatfelter and ALPLA to accelerate and produce sustainable and environmentally-friendly packaging solutions. The companies optimized their use of renewable and recyclable wood fibers and airlaid materials by creating paper-based screw caps that are durable, strong, and water-resistant. The method of proprietary vacuum press forming allows for low production cost and high scalability.
   

IDEA® Nonwoven Product Achievement Award

• Sontara® Silk – Glatfelter Corp.
  Sontara® Silk perfectly fits facial contour, is luxurious on the skin, and has a minimal environmental impact. When infused with lotion, these masks have enhanced elasticity, conform closely to the skin, and have excellent adhesion. Sontara® Silk has superior translucency and ensures even penetration of active ingredients onto the skin. Sontara® Silk fabric is manufactured with premium fibers derived from natural raw material. These sustainable materials allow the product to be biodegradable and compostable.
   
• HYDRASPUN® Aquaflo – Sustainable Nonwoven Substrates – Suominen Corporation
  Suominen’s latest moist tissue product, HYDRASPUN® Aquaflo achieves dry tissue dispersibility through a proprietary blend of 100 percent sustainable cellulosic materials, minimizing environmental impact. This flushable nonwoven has a premium hand feel for a luxurious consumer experience. In addition, it passes dispersibility standards set by INDA (GD4) and the International Water Services Flushability Group (IWSFG.) HYDRASPUN® Aquaflo is produced in Europe and North America and represents multi-year development and market insights to deliver a personal care product ideal for today’s consumer.
   
• LS SAF™ Nonwoven Fabrics –Technical Absorbents
  Technical Absorbents developed a new grade of Low Shrink (LS) superabsorbent fiber (SAFTM) for use within a new range of nonwovens that are more resistant to shrinkage. The new LS SAFTM fiber and resulting fabrics were developed in response to demand from the medical industry for a superabsorbent nonwoven suitable for use in advanced wound pad dressings. The new fiber was engineered to be capable of withstanding the moisture used in the EtO sterilization process.

Moving forward after this year, the IDEA® Achievement Award will be presented every two years under the new cycle announced for the event with the subsequent IDEA® taking place April 23-25, 2024.

SMCCreate 2022, the design conference jointly organized by the European Alliance for SMC BMC and the AVK Expert Group SMC/BMC is postponed to 28-29 June 2022. Interested presenters still have the opportunity to submit a paper for the conference.

This conference about design in SMC and BMC composite materials will provide valuable insights in the entire product design process from idea to part manufacturing, targeted both at experienced designers and at designers that are new in applying these versatile materials.

Using SMC BMC
Within the time of 1.5 day, the SMCCreate 2022 conference will cover a wide range of subjects, all relevant for designers in their selection of materials solutions that provide performance, cost efficiency, manufacturing ability and sustainability.

Call for papers
For all interested parties who would like to contribute their expertise on topics related to SMC/BMC, there is still the opportunity to submit presentation proposals. The deadline for submissions is 28 February 2022 and can be send to Birgit Förster.

• The “new normal” by Südwolle: responsible, seasonless and high performance

The concept of seasonality in the F/W 2023/24 collection is increasingly vague, in favour of more functional categories in terms of performance, sustainability, innovative content and style.

Yarns are predominantly pure wool or blends, corresponding with the new concept of “dressing well” which is gaining ground among consumers – an individual style that promotes wellbeing at various times of the day, a fluid, personal idea of elegance, that fits daily activities with ease.

The new formal replaces the traditional suit with “smart casual” jackets and trousers -comfortable, and carefully cut, they feature quality materials that guarantee wearability as well as durability. Focus on these factors makes for more informed and less impulse buying.

The renewed interest in heritage is met with Südwolle's wool know-how and its basic essentials, updated to make them more sustainable by choosing certified fibres and chlorine-free anti-shrink treatments, for products with a longer lifespan thanks to domestic washing at low temperatures.

Sustainable innovation attentive to performance and durability goes hand in hand with the selection of earth-friendly recycled, recyclable and traceable materials blended with natural fibres.

Overview of the collection
The words inspiring the new collection are: sustainable, responsible, natural, recycled and high-performance.

A leading position goes to the OTW® line of weaving yarns made with Omega Twist® technology, developed and patented by Südwolle Group, which gives yarns enhanced performances in terms of reduced pilling, greater elasticity, strength and durability.

Espresso TEX Nm 48/2 (100% untreated wool,20.5μ) was created to value the authentic naturalness of wool. Made with undyed, untreated merino wool, it is a twisted yarn for weaving, ideal, for example, for flannel suits and jacket. It is available in 4 shades of brown obtained by mixing different percentages of untreated raw wool and undyed, naturally brown wool.
Eolo Nm 24/2 (100% wool 20.5 µ) is an example of circular production and reuse of recycled wool within the Karma project. Starting with in-house pre-and post-production waste, a partly carded, partly combed, product is created at Südwolle Group facilities where this type of process can be carried out.

Rhein GOTSNm 64/1 and Nm 64/2 (100% wool 19.5 µ) is the new pure woolyarn with GOTS –Global Organic Textile Standard certification, which certifies its organic provenance. The same traceable origin applies to Lerici GOTS X-COMPACT®Nm 60/1 (70% GOTS certified wool 19.5μ, 30% Schappe Mulberry silk), a glossy yarn with reduced pilling effect for improved anti-abrasion performance, obtained with X-COMPACT® spinning technology.

Performance paired with reduced energy consumption is the added value of SRP ClarkNm 60/2 (48% wool 23.5μ, 44% cationic polyester, 8% Donegal viscose), also available in a stretch version. The cationic polyester can be dyed blended with the wool, making double dying unnecessary and so saving on water and energy consumption. The addition of pre-dyed red, green or brown Donegal viscose to the blend creates a fluid look enhanced with slubbing and micro-nep effect.

Rosvic Nm 40/2 (98% wool 19.5μ, 2% Lycra®44 dtex) is a twisted yarn with Basolan treatment for comfort fabrics. It has a slightly textured surface with a contrasting or tone on tone micro mouliné pattern.

Key players among the circular knitting and hosiery yarns are Basak Nm 80/1(80% wool TEC. 20% polyamide 2.2 dtex), OTW® Barone GRS Nm 60/2(60% wool 23.5 µ TEC, 40% RENU™ recycled cationic polyester 2.2 dtex) and OTW®Concorde Nm 88/2(100% wool 19.3 µ TEC), available in the new colour cards.

IDEA, the North American nonwovens show, will take place in Miami from March 28th to 31st. Trützschler’s booth focuses on the needs of the American market. It's about local service, the efficient production of sustainable nonwovens and the digital support of production processes.

Tomorrow’s products are sustainable
In addition to the in-depth know-how, Trützschler Nonwovens has a broad portfolio of line concepts for the production of sustainable, biodegradable nonwovens. Cotton is an important raw material for American producers, which is why Trützschler is showing solutions for processing raw cotton, comber noils and blends of viscose and cotton. Another focus is on the Voith/Trützschler concepts for wet-laid, hydroentangled WLS and CP nonwovens. Nonwovens made from viscose fibers and NBSK pulp, the raw material for the paper industry, not only offer a good cost/performance ratio, but also a small CO2 footprint.

Digital solutions optimize the production floor
In order to ensure lasting quality, Trützschler Nonwovens presents a modular, digital work environment that systematizes, digitizes and simplifies typical work processes. With the help of Industry 4.0 technologies, line, process and quality data relevant to a production lot can be stored, aggregated, visualized and analyzed with regard to process improvements.

Trützschler USA
With its headquarters in Charlotte, North Carolina, and more than 100 employees, Trützschler USA is the first point of contact for all matters relating to American nonwovens producers. The company is able to equip and convert machines according to customer specifications (certified UL508A panel shop), carry out factory acceptance tests and a wide range of repairs in Charlotte.

For more than 70 years BRÜCKNER has been in the construction of drying and finishing lines for the textile and nonwovens industry. In the nonwovens sector, the company supplies worldwide thermofusion ovens, dryers, coating and heat-setting lines. On the IDEA 2022 trade fair in Miami, USA, BRÜCKNER presents together with its American representation FI-TECH new machine concepts and solutions for different applications in the mentioned fields.

The production of nonwovens always requires a bonding process after the nonwovens formation, where the loosely laid fibers are bonded to a resilient fiber composite. For this purpose, depending on the process, different ovens and dryers are used. BRÜCKNER supplies the necessary lines for all applications. The production program is completed by different impregnation and coating units as well as slitting and winding equipment. BRÜCKNER's customers produce geo nonwovens, filter media, hygiene and medical textiles or different fabrics for the automotive and transport industry

For the production of highloft nonwovens the double-belt thermofusion oven SUPRA-FLOW BX is used. This oven system operates according to the air-through principle and can be perfectly adapted to the product requirements in terms of flow speed, flow direction and temperature on a field-by-field basis.  
The SUPRA-FLOW BX can produce nonwovens up to a thickness of 280 mm and a basis weight of max. 8 kg/m². The available working widths vary between 2400 and 5200 mm at production speeds of up to 100 m/min.  
For geotextile projects, the POWER-FRAME stenter is usually used, which impresses with its uniformity in terms of temperature distribution as well as productivity. In addition, the fabric can be stretched in a targeted manner by transporting it in the stenter chain. This has a controlled influence on fabric width, fiber orientation and fabric shrinkage. Working widths of up to over 7 meters are not uncommon with geotextile finishing systems.

Altri has awarded AFRY engineering, site selection and integrated environmental authorization services assignment for a greenfield textile fiber factory in Spain. In addition, AFRY will support Altri to conceive, create and implement foundations for Industry 4.0 technologies in this new plant.

The demand for sustainable textile fibres is growing quickly globally. To support this growth, the Portuguese pulp producer Altri has become the industrial partner to public-private consortium Impulsa (Society for the Development of Strategic Projects of Galicia) as the lead investor and technologist to study the wood-based textile fibers biofactory exclusively. This biofactory will use Galician wood as the primary raw material together with recycled remains from the textile industry to produce dissolving pulp and Lyocell fibre. The plant will be designed based on the best available techniques (BAT), best environmental practices, as well as cutting-edge proven technologies and the production will be fossil-fuel-free. The project is expected to benefit from the “Next Generation EU” program.

Altri is responsible for designing and developing the biofactory project to transform wood into a textile fiber, evaluating site locations and exploring alliances with the entire value chain. Altri has assigned AFRY to support the project development and planned project implementation.  

The industrial biorefinery to be built from scratch will be able to provide the textile cluster of the Iberian peninsula with sustainable cellulosic fibers, contributing to the strengthening of the circular economy and decarbonisation of an important economic sector such as the textile sector.

AFRY has been involved in the project development from the very early stages. AFRY supported the project concept idea initially developed by Altri and led the preliminary feasibility study. A multi-disciplinary team of AFRY’s engineering and consulting experts is currently supporting Altri on the site selection activities, engineering and permitting processes.

For the second time in a row, the speciality viscose fibre manufacturer Kelheim Fibres was awarded a place on the podium at the Cellulose Fibre of the Year Awards. The concept for sustainable menstrual underwear made from Kelheim’s functionalised speciality fibres achieved third place. Kelheim Fibres thus emerges from the competition as the most innovative fibre manufacturer.

Project manager New Business Development Natalie Wunder presented the promising concept from Kelheim at the International Conference on Cellulose Fibres: "We have been able to use our experience as a long-established supplier for the tampon industry to develop further sustainable solutions in the feminine hygiene sector, in this case reusable menstrual underwear. As an innovation pioneer, we are thus helping to break the taboos that surround the topic of menstruation. We offer women the choice between different environmentally friendly products which also offer high levels of performance - depending on what fits their lifestyle."

For the next step, the commercialisation of the concept, Dr Marina Crnoja-Cosic, Director New Business Development at Kelheim Fibres, puts her trust in the proven open innovation approach: "We want to bring partners from the entire value chain together. By bringing in our joint expertise, we can significantly accelerate the path from idea to finished product in the market. At the same time, through open dialogue, we ensure that the concept works seamlessly from fibre through processing to the final product.

Archroma announced the launch of EARTH SOFT, a new softening system for textile and fashion applications, based on Archroma's latest innovation, a vegan silicone softener, Siligen® EH1, with 35% plant-based active content.

Siligen® EH1 is the latest addition in the plant-based innovations developed by Archroma in recent years, such as EarthColors® dyes and Appretan® NTR binders, as alternatives offered to manufacturers and brands looking to reduce the use of fossil fuel based ingredients without compromising performance.

The range has been developed in line with the principles of “The Archroma Way to a sustainable world: safe, efficient, enhanced, it’s our nature”. More than 35% of the Siligen® EH1 softener's active content is based on plant-based, renewable raw materials. In addition, the product features ultralow cyclic siloxanes (D4, D5, D6) which are classified by the European Chemicals Agency as “Substances of Very High Concern” due to their very persistent and bioaccumulative properties.

Siligen® EH1 is ideally suited for shirts, underwear, sportswear, towels, bed sheets, etc. as it provides an excellent wearing comfort by supporting a good moisture transportation and delivering a smooth and soft touch.

The new softener, and the EARTH SOFT system which also includes a Hydroperm® wicking agent to boost hydrophilic properties on synthetic and blended fibers, can be applied on all natural and synthetic textile fibers.

Siligen® EH1 is suitable for both woven and knitted articles. It can be applied by padding process, as well as by exhaust process as it shows a very good shear stability and a low foaming profile. It can be used on white articles and those treated with optical brighteners, as it doesn’t cause thermomigration nor phenolic yellowing.

Paul Cowell, Head of Competence Centers for Brand & Performance Textile Specialties at Archroma, comments: “The new EARTH SOFT system based on Siligen® EH1 softener adds to our growing portfolio of innovations based on natural and renewable plant-based resources. This new breakthrough innovation by Archroma helps us and our partners in the textile and fashion industry to minimize our dependence on petroleum fossil fuel products.”

Premium Group, important trade fair organiser in the German fashion industry and biggest player for advanced contemporary fashion in Europe, is returning to the capital and, in July 2022, is set to present a completely new live event concept around the Berlin Radio Tower and summer garden.
 
Interactive live event concept for B2B and D2C and redefines the future of fashion fairs
After decades of everything being the same, the constantly changing market environment forces brands, retailers, consumers and trade fair organisers alike to continuously develop and reposition themselves. Two years after the start of the pandemic, the Berlin-based company is now reacting with a surprising step: Anita Tillmann, Jörg Arntz and the team are bringing their passion for people, fashion, innovation and entertainment back home and setting new standards for live fashion events.
 
The creators of PREMIUM, SEEK, FASHIONTECH and THE GROUND are redesigning the sustainability of future-proof fashion fairs with the commitment of the Berlin government, and launching a completely new event concept in which the B2B and D2C sectors merge. In the new Premium Group cosmos, brands can present themselves emotionally and interactively to retailers and consumers. All realities are represented: the new kids in the industry, such as D2C brands, e-com and influencers, are given their place in the Premium Group cosmos in the form of the new fashion festival THE GROUND. But also long-standing partners of established brands and representatives from traditional stationary retail will profit from further developed B2B spaces.

Taking into account the different needs of all visitors, the events will take place from Thursday to Saturday for the first time: from 7 to 9 July 2022.
 
Classic trade fair formats are no longer up to date
'Classic trade fair formats are no longer up to date', sums up Anita Tillmann, Managing Partner of the Premium Group. 'We have to reinvent ourselves and look to the future – to a new stage in the life of the fashion industry post pandemic, which has changed everything. Digitisation, climate change, pandemic, changing values, new industry cycles and new players, as well as topics around gender equality, diversity, metaverse, gaming and NFTs, are just a few areas we are dealing with. We aim to set new standards for the future of trade events and merge B2B and D2C with our new event concept.'
 
Move to Frankfurt am Main fell victim to the coronavirus
The planned kick-off of the Premium Group Events in Frankfurt am Main could not take place because of the coronavirus, and the plan to establish the events at the new location has fallen victim to the pandemic.
 
'It's a shame that the move to Frankfurt didn't work out', says Jörg Arntz, Managing Director of the Premium Group. 'We all tried very hard and did our best. As an entrepreneur, you always have to remain capable of acting and questioning decisions that have been made. In order to do justice to our customers and the market environment, we have decided – after intensive discussions with the city of Berlin – to hold our events in our home city again. We are Berliners at heart and are confident that the new government will anchor Berlin as Europe's creative metropolis in a sustainable and economic way.'

New government brings Premium Group power back to Berlin
“Berlin is THE metropolis for the cultural and creative industries and Europe's largest start-up scene. As the new state government, we are committed to an economically strong Berlin. Trade fairs and events are an important economic factor and a centre of attraction for Berliners and guests from all over the world. We are therefore delighted that we have succeeded in bringing the events of the Premium Group back home”, says Franziska Giffey, Mayor of Berlin.
 
“The Premium Group events strengthen Berlin as a fashion and trade fair location, attract tens of thousands of trade visitors and fashion enthusiasts, create additional economic effects in hotels, gastronomy, retail and the service industry, multiply the global appeal of the city as a location and will open the summer of creativity brilliantly in July. The fact that the fair organiser is returning to its home venue with a new concept is a special opportunity for Berlin and will give the city an additional boost. Opening up the events to end consumers ideally rounds off the trade fair concept. With the Premium Group, Berlin will sustainably strengthen the core themes of fashion and digital transformation”, says Stephan Schwarz, Senator for Economics, Energy and Operations.

Jamé’s concept.   
Jamé is inspired by the ancient Pay-Jamé: a piece of clothing that a woman or a man used to wear for fluid wellbeing 24/7 regardless of the activity, or the location, or duration time it is needed for. It’s a comfy refined outfit to make people feel free.

Jamè’s values.
Jamé is designed and made in Italy, digitally printed and created to deliver wellness, style, and 24/7 comfort.  
Jamé’s fabric of choice is Bemberg™, a textile that gives Jamé the highest contemporary qualities: Jamé garments are cool in summer, warm in winter, perfect all year round, fashionable, trendy and versatile. The ideal companion for everyday activities, Jamé is perfect for both indoors and outdoors, the perfect outfit for every occasion, day or night.

Environmental responsibility.
Every Jamé clothing is 100% recyclable and manufactured following a very contemporary and responsible made-to-order business model. The latest and greatest digital print technology assures us to avoid waste and over-production.
This means endless customization possibilities, creating a long lasting, high-quality product.

Styling.
Thanks to the expertise and knowledge of its founders Patrizia Marforio and Niccolò Zucchi Frua, Jamé’s vision is deeply rooted in the Italian design and textile tradition.
Jamé's historic archive - made up of more than 17.000 different textures from the 1920s to present day - seamlessly translating into the widest and deepest pattern choice in this one-of-a-kind collection.

Jamé’s fabric of choice:
Bemberg™ is the name of a technologically advanced fiber produced by Asahi Kasei. Bemberg™ is based on regenerated cellulose fiber made from the smart tech transformation of cotton linters.
As a pre-consumer material obtained from the manufacturing process of cotton seeds oil that is converted into fiber through a traceable and transparent closed loop process, Bemberg™ DNA is deeply based on a circular economy approach.
Bemberg™ is gentle on the skin, with amazing touch and exceptional moisture management properties: it quickly absorbs and releases moisture through very small waterways, keeping the wearer cool, fresh, and comfortable at any time of the year.