From the Sector

The Lenzing Group, a leading supplier of regenerated cellulosic fibers for the textile and nonwovens industries, reports a continued improvement in its business performance in the first quarter of 2025, although the recovery of global textile markets remained very slow and uneven during the reporting period. While the positive trend in volumes sold continued, prices remained constant at a low level. Raw material, energy and logistics costs continued to be high.

Revenue grew by 4.8 percent year-on-year to EUR 690.2 mn in the first quarter of 2025. The operating earnings trend largely reflected the positive effects of the performance program. Earnings before interest, tax, depreciation and amortization (EBITDA) rose by 118.8 percent year-on-year to EUR 156.1 mn. This also includes positive special effects from the sale of EUR 25.5 mn surplus EU emission certificates and the change in the fair value of biological assets in the amount of EUR 9.2 mn. The EBITDA margin in-creased from 10.8 percent to 22.6 percent. The operating result (EBIT) amounted to EUR 74.3 mn (compared with EUR 1.5 mn in the first quarter of 2024) and the EBIT margin amounted to 10.8 percent (compared with 0.2 percent in the first quarter of 2024). Earnings before tax (EBT) amounted to EUR 35.1 mn (compared with minus EUR 17.8 mn in the first quarter of 2024). The result after tax also improved significantly and was positive again for the first time since the third quarter of 2022 at EUR 31.7 mn (compared with minus EUR 26.9 mn in the first quarter of 2024).

The Lenzing Group’s performance program is designed holistically with the overarching objective of significantly increasing long-term resilience to crises and greater agility in the face of market changes. The program initiatives are primarily aimed at improving EBITDA and at generating free cash flow through enhanced profitability, as well as sustainable cost excellence. Extensive actions are being undertaken to strengthen sales activities, such as the acquisition of new customers for the most important fiber types as well as expansion in previously smaller markets, which are exerting a positive impact in terms of revenue. The Managing Board also anticipates significant cost savings. Savings of over EUR 130 mn were already realized in the 2024 financial year. From the current financial year onwards, Lenzing is aiming for recurring annual cost savings of over EUR 180 mn.

Outlook
The IMF has significantly downgraded its growth forecasts for both this year and next to 2.8 percent and 3.0 percent respectively. The escalation of international trade conflicts and the risk of inflation returning are seen as major threats to global growth.

In times of uncertainty and high living costs, consumers can be expected to remain cautious and thrifty, with negative effects on consumer sentiment and their willingness to spend.

The currency environment is expected to remain volatile in regions relevant to Lenzing.

In the trend-setting market for cotton, analysts expect a slight increase in stocks to around 18.8 mn tonnes in the current 2024/2025 harvest season, according to preliminary estimates.

Lenzing will continue to consistently implement its performance program and expects to leverage further cost potentials and further improve its revenue and margin generation.

Having weighed the aforementioned factors, the Lenzing Group confirms its guidance for the 2025 financial year of year-on-year higher EBITDA.

However, the current tariff dispute and the high level of uncertainty associated with it are dampening expectations and further limiting the visibility of earnings.

In structural terms, Lenzing continues to expect growth in demand for environmentally responsible fibers for the textile and apparel industry, as well as for the hygiene and medical sectors. As a consequence, Lenzing is very well positioned with its strategy and is driving ahead with not only profitable growth in specialty fibers but also the further expansion of its market leadership in the sustainability area.

Dilo Systems GmbH, a Germany-based manufacturer specializing in complete nonwoven lines, and Kansan Group, a Turkish manufacturer specializing in nonwoven converting lines, end-of-line solutions, and Wetlaid Nonwoven machinery, have signed a strategic partnership agreement to supply custom nonwoven lines. As part of this partnership, comprehensive solutions will be offered by integrating fiber preparation and carding equipment, wetlaid, hydroentanglement and needling lines, as well as converting and end-of-line equipment. Engineering work will be carried out by Dilo Systems GmbH as the main contractor.

The collaboration primarily focuses on specialized nonwoven markets, particularly for hygiene, medical, and technical applications. The production of specialized nonwovens consisting of short and long staple fiber layers is the goal. These nonwovens are typically made from cellulose pulp and carded materials. In hygiene and medical applications, short-cut cellulose materials play a critical role in absorbing and retaining liquids. When the fiber length drops below 12 mm, the faster flushability of cellulose material offers a significant advantage in terms of waste management.

Wetlaid pulp can be hydrodynamically shaped using headbox technology (flowlip, inclined wire), which can be designed according to demand.

Wetlaid products can be further processed with carded web layers and hydroentanglement, integrating into different production processes.

Kansan Materials has successfully established a production line capable of processing hybrid raw materials developed based on the latest hydrodynamic simulation calculations. This line is equipped with advanced software technologies that assist operators in managing production processes in a fully automated, computer-supported mode.

As the main contractor, Dilo Systems GmbH aims to enhance the efficiency of nonwoven production for the hygiene and medical sectors by integrating Kansan’s wet wipe converting lines and end-of-line equipment. In this scope, the integration of materials produced with Dilo’s “CycloPunch” and “MicroPunch” needling machines into Kansan’s wet wipe converting lines is planned. Kansan is a strong partner in this field, with its expertise and leading position in the industry.

This joint development process and marketing efforts lay an excellent foundation for offering complete lines that can produce carded and needle-punched, carded and hydroentangled, carded and wetlaid nonwovens, as well as combinations of these techniques.

With a vision of offering innovative and sustainable solutions in the nonwoven sector, this partnership aims to increase production efficiency while minimizing environmental impact. Dilo Systems GmbH and Kansan’s technical expertise provides faster, cost-effective production processes tailored to customer needs. Furthermore, solutions have been developed in line with sustainability goals, such as energy efficiency and the use of recyclable materials. This collaboration is designed to create new opportunities in global markets, particularly in the hygiene, medical, and technical sectors, while expanding our reach to a broader customer base.

EDANA, the leading global association and voice for nonwovens and related industries has published its annual overview of the high-level figures from the EDANA Statistics Report on Nonwovens Production and Deliveries for 2024.

According to the latest data, in 2024, compared to data from 2023, nonwovens production in Greater Europe increased in volume by 2.6% to 2,976, 400 tonnes, and by 2.9% in surface area resulting in 85.1 billion square meters of nonwovens being manufactured. However, differing trends were observed at the national level when comparing production between Greater European countries, and also when assessing the various production processes of nonwovens and market segments.

Wetlaid nonwovens, which experienced a significant decline in 2023, demonstrated the most substantial growth rates this year. Conversely, airlaid was the only web-forming process to register a decline in 2024, yet it was also the sole process to exhibit growth the previous year. Spunmelt production continues to dominate in terms of surface area. Drylaid exhibited limited growth, attributable to the positive developments seen in the production and sales of Air-through and Hydro-entangled materials.  

The predominant end-use for nonwovens continues to be the hygiene market, accounting for 27% of deliveries, amounting to 797,300 tons, and exhibiting a 1.7% growth in 2024. Last year, the most substantial growth sectors for nonwovens were building and roofing materials (+14.2%), food and beverage applications (+13%), cotton pads (+4.9%), and personal care wipes (+4.8%).

Jacques Prigneaux, EDANA’s Market Analysis and Economic Affairs Director, further expanded on the trend: “In the aftermath of two consecutive declines of more than 5% in 2022 and 2023, the production of nonwovens in Greater Europe has reverted to its pre-pandemic level in terms of weight. At the same time, the production in surface area grew faster, resulting in an average grammage of 34.9 gsm, as opposed to the 37.2 gsm recorded in 2019.”

Prigneaux added “thanks to data collected in two units, our statistics provide EDANA members with the opportunity to thoroughly analyze trends in tonnage and surface area across 11 production processes and at least 83 market segments.”

A comprehensive analysis, including deeper insights into production trends, market evolution, and strategic outlooks, is available exclusively to EDANA members. This report serves as a critical resource for companies looking to navigate the evolving nonwovens landscape. In addition, in November 2024, EDANA, together with INDA, the Association of the Nonwoven Fabrics Industry, released the Global Nonwoven Markets Report, A Comprehensive Survey and Outlook, 2023-2028. The report forecasts a steady growth in demand for nonwovens across key sectors over the next five years. This report is available for purchase.

The statement in full:

EDANA, the leading global association representing the nonwovens and related industries, acknowledges the European Commission’s potential decision to implement countermeasures in response to the recently imposed US tariffs on EU steel, aluminium, and certain derived products. As the voice of over 250 companies in the nonwovens supply chain, we are closely monitoring the implications of these measures and their potential impact on our members.

Nonwovens are innovative, high-tech, engineered fabrics made from fibres. They are used in a wide range of consumer and industrial products either in combination with other materials or alone. They provide essential materials for hygiene products, medical applications, filtration, construction, and automotive industries. They are critical in ensuring public health, safety, and industrial efficiency, with applications ranging from surgical masks and wound dressings to baby diapers, disinfectant wipes, and high-performance insulation.

While we welcome the intention to safeguard the interests of EU industries affected by the US tariffs, EDANA joins those already raising significant concerns about the potential unintended consequences of these countermeasures on our sector.

The EU’s relationship with the US is of critical importance, and we believe the primary focus should be on negotiations to reach a mutually beneficial resolution. It is essential to avoid escalating trade tensions that could result in long-term harm to industries on both sides of the Atlantic.

Negative effect on key raw materials
A particular area of concern is the potential effect of these countermeasures on critical raw materials, such as fluff pulp. Fluff pulp, or pulp-based fibres, are a natural raw material used in the absorbent core of absorbent hygiene products, this is due to their high absorbency rate. Baby nappies, menstrual products, and incontinence products all rely on fluff pulp to absorb and retain human fluids. In 2024, the US provided more than 80% of the fluff pulp imported into the European Union.

This is just one example of the broader impact these countermeasures could have on the industry. These measures could lead to increased production costs, higher finished product prices, supply chain disruptions, and a competitive disadvantage for European nonwoven manufacturers in global markets.

Conclusion
It is important to highlight that these proposed measures risk being unfair, as they will disproportionately impact the more vulnerable members of our society, including the elderly, hospitalised individuals, young families with children, and women. Any regulatory changes should carefully consider their social implications to avoid exacerbating inequalities.

Considering these concerns, EDANA urges the European Commission to carefully assess the economic impact on downstream industries, ensuring that countermeasures do not disproportionately impact sectors dependent on essential imported raw materials. We welcome the opportunity to contribute to the ongoing consultation process and strongly advocate for a balanced approach that safeguards European industry while maintaining fair and open trade relations with the US.

The European Commission has the opportunity to prevent a harmful cycle of retaliatory tariffs that could have a net negative effect on both economies.

The Lenzing Group, a provider of regenerated cellulose fibers for the textile and nonwoven industries, continued to improve its business performance in 2024 despite the expected slow market recovery. While Lenzing was able to significantly increase its sales volumes, the price level remained below that of the previous year. Logistics costs have risen significantly, and raw material and energy costs also remained high.

Revenue grew by 5.7 percent year-on-year to EUR 2.66 bn in 2024, mainly reflecting a higher level of revenue generated from fibers (+10 percent). The positive effects of the holistic performance program were the main factor driving the operating earnings trend. Earnings before interest, tax, depreciation and amortization (EBITDA) rose by 30.4 percent year-on-year to EUR 395.4 mn in 2024. The EBITDA margin increased from 12.0 percent to 14.8 percent. The operating result (EBIT) amounted to EUR 88.5 mn (compared with minus EUR 476.4 mn in 2023) and the EBIT margin stood at 3.3 percent (compared with minus 18.9 percent in 2023). The result before tax (EBT) amounted to minus EUR 42.0 mn (compared with minus EUR 585.6 mn in 2023).

Outlook
The IMF recently slightly upgraded its growth forecast for 2025 to 3.3 percent, but emphasizes the continued high extent of variation between regions as well as the high level of uncertainty. The latter is mainly due to geopolitical tensions, increasing protectionist tendencies, and a potential return of inflation.

In times of uncertainty, consumers are remaining cautious and thrifty, which is exerting a negative impact on consumer sentiment and on their propensity to spend.

The currency environment is expected to remain volatile in the regions relevant to Lenzing.

In the trend-setting market for cotton, analysts anticipate a slight increase of stock levels to around 18.7 mn tonnes in the current 2024/2025 harvest season, following a reduction of 0.9 mn tonnes in the previous season, according to preliminary estimates.
Earnings visibility remains limited overall.

Lenzing is still ahead of schedule with the implementation of the performance program. The company expects that the measures will also contribute to further earnings improvement in the coming quarters.

Taking the aforementioned factors into consideration, the Lenzing Group expects EBITDA to be higher in 2025 than in the previous year.
In structural terms, Lenzing continues to expect growth in demand for environmentally responsible fibers for the textile and apparel industry, as well as for the hygiene and medical sectors. As a consequence, Lenzing is very well positioned with its strategy and is driving ahead with not only profitable growth in specialty fibers but also the further expansion of its market leadership in the sustainability area.

Ontex Group NV, a leading international developer and producer of personal care solutions, has opened its new R&D center in Segovia, marking the highlight of a series of investments to expand the site’s innovation and manufacturing capabilities.

On March 5, the Segovia R&D center was officially inaugurated in the presence of D. Alfonso Fernández Mañueco (President of the Junta of Castile and León), D. José Mazarías Pérez (Mayor of Segovia), Dña. Olga Llorente Tabanera (Mayor of Valverde), D. Miguel Ángel de Vicente Martín (President of the Provincial Council of Segovia), along with other distinguished guests, industry leaders, and local officials.

Ontex’s 6th R&D center, situated within the manufacturing facility, is designed to scale innovations effectively, supporting the company’s commitment to make high-quality solutions accessible for everyone.

This state-of-the-art facility focuses on:

• Enhancing production efficiency to reduce time-to-market for new products.
• Developing sustainable manufacturing processes, including the use of eco-friendly materials and lower-carbon techniques.
• Driving smart, cost-effective and reliable product innovations to meet evolving customer needs.

As part of Ontex’s global network of innovation hubs, the Segovia R&D center joins facilities in Mayen, Germany, and Buggenhout, Belgium. This interconnected ecosystem shall allow Ontex to leverage global expertise while addressing local needs, reinforcing its position as a trusted agile partner in the personal hygiene industry.

„Die Stärkung des Infektionsschutzes ist eine wichtige Aufgabe. Die Prävention muss dabei an erster Stelle stehen“, sagte Dr. med. Ute Teichert, Leiterin der Abteilung Öffentliche Gesundheit im Bundesgesundheitsministerium (BMG), auf dem 13. Hygieneforum des Bundesverbandes Medizintechnologie (BVMed) am 12. Dezember 2024. Es sei notwendig, das Bewusstsein für Hygienemaßnahmen und Infektionsvermeidung besser in der Öffentlichkeit zu verankern. Prof. Dr. Nils-Olaf Hübner vom Institut für Hygiene und Umweltmedizin des Universitätsklinikums Greifswald forderte, Hygiene und Infektionsprävention als Qualitätsparameter stärker bei der Ausgestaltung der Krankenhausreform zu berücksichtigen. BVMed-Geschäftsführer Dr. Marc-Pierre Möll wies darauf hin, dass bis zu einem Drittel der nosokomialen Infektionen als vermeidbar gilt. Um dies zu erreichen, sind neben einem Bündel an Hygienemaßnahmen die Anstrengungen aller Beteiligten erforderlich: „Wir müssen die Todeszahlen durch gemeinsame Bemühungen senken.“ An dem BVMed-Hygieneforum nahmen vor Ort und virtuell rund 750 Gäste vor allem aus dem Bereich der Pflege und Behörden teil.

Für Ministeriumsexpertin Dr. Ute Teichert ist wichtig, dass mit einer besseren Infektionsprävention Kosten gesenkt, Arbeitsausfälle und der Antibiotikaeinsatz reduziert und „vor allem menschliches Leid und Folgeschäden verhindert“ werden können. Wertvoll sei in dem Zusammenhang die umfassende Anzahl an Empfehlungen der Kommission für Krankenhaushygiene und Infektionsprävention (KRINKO). „Dieses große ehrenamtliche Engagement ist maßgeblich bei der Prävention nosokomialer Infektionen sowie Maßnahmen der Hygiene in medizinischen Einrichtungen“, so Teichert. Die Pandemie habe gezeigt, dass weiterer Handlungsbedarf bestehe. Deshalb habe die Politik die Stellung der KRINKO gestärkt. Große Bedeutung habe auch die Ausstattung an Krankenhaushygieniker:innen. „Wir brauchen ausreichendes und gut ausgebildetes Personal“. Leider sei das Hygieneförderprogramm nach neun Jahren ausgelaufen. Mit den Bemühungen dürfe jedoch nicht nachgelassen werden und gemeinsam Lösungen gefunden werden.

Prof. Dr. Christine Geffers, Leiterin des Instituts für Hygiene und Umweltmedizin der Charité, dem Nationalen Referenzzentrum für die Surveillance von nosokomialen Infektionen, beleuchtete dialyseassoziierte Infektionen in der ambulanten Versorgung. Dazu stellte sie die Ergebnisse der Studie „Dialyse-assoziierte-Infektionsprävention und Surveillance“ (DIPS) vor. In Deutschland benötigen über 100.000 Menschen eine langfristige Dialyse. Dabei bestehe aufgrund der regelmäßigen Punktionen und Gefäßzugänge ein erhöhtes Infektionsrisiko. Ziel des DIPS-Projekts war, in Deutschland eine standardisierte infektionsbezogene Surveillance in ambulanten Dialyseeinrichtungen zu etablieren, um damit eine Reduktion der Infektionsereignisse zu erreichen. An der Studie nahmen 43 ambulante Dialysezentren teil. Dabei kam es bei über 1,4 Millionen Dialysen an über 11.000 Patient:innen zu insgesamt 723 Dialyse-assoziierten Ereignissen. Je nach Gefäßzugang gebe es erhebliche Unterschiede. So sei der ZVK-Zugang am risikobehaftetsten. Zum Interventionsprogramm gehörten laut Geffers Feedback-Gespräche, eine Händedesinfektions-Compliance, Hygieneschulungen sowie Schulungsmaterialien wie Filme und Publikationen. Mit einer etablierten Surveillance-Methode und begleitenden Maßnahmen kann Infektionen besser vorgebeugt werden, so Geffers.

Dr. Christof Alefelder, Regional-Krankenhaushygieniker am Helios Universitätsklinikum Wuppertal, ging auf die Bedeutung von Händedesinfektionen, Handschuhen und der Desinfektion von Handschuhen ein. Seine Kernbotschaft: „Das Tragen von Handschuhen ersetzt nicht die Notwendigkeit einer hygienischen Händedesinfektion!“. Medizinische Einmalhandschuhe seien für den Arbeitsschutz wichtig, beispielsweise zum Schutz vor Kontamination mit Blut, Sekreten und Exkreten einschließlich Krankheitserregern. Handschuhe würden aber oft aus falsch verstandenem Infektionsschutz verwendet. Sie seien keineswegs „hygienischer“ als nackte Hände. Handschuhtragen darf nicht zum „gefühlten“ Ersatz für eine Händedesinfektion werden, so Alefelder. Eine Handschuhdesinfektion sei nur in Einzelfällen sinnvoll, müsse dann aber geschult werden und strukturiert erfolgen. Auch der Aspekt der Nachhaltigkeit hat dabei hohe Relevanz. Wichtig sei es, zur Infektionsvermeidung insbesondere die Händedesinfektion zu verbessern.

Wie sieht die infektionshygienische Überwachung durch den Öffentlichen Gesundheitsdienst (ÖGD) aus? Das schilderte Dr. Anne Marcic, Fachärztin für Hygiene und Umweltmedizin und Leiterin der Abteilung Infektionsschutz des Gesundheitsamtes in Kiel. Gesetzliche Grundlage sei das Infektionsschutzgesetz (IfSG). Die Einhaltung der KRINKO-Empfehlungen würden dabei eine wichtige Rolle spielen. Zudem hätten die Bundesländer eigene landesrechtliche Regelungen zur Infektionsprävention in medizinischen Einrichtungen. Die hygienerechtliche Überwachung richte sich nach einer risikobasierten Planung – je größer das Risiko für die Übertragung von Infektionserregern, desto regelmäßiger die Überwachung. Dabei würden strukturelle Voraussetzungen, die Umsetzung der Basishygiene und der KRINKO-Empfehlungen, spezifische Fragestellungen sowie baulich-funktionelle Aspekte überwacht. Kern der Überwachung seien dabei die Vorort-Termine bzw. Begehungen. „Wir haben dabei einen kooperativen Ansatz und wollen das Hygienepersonal unterstützen“, so Marcic.

Prof. Dr. Nils-Olaf Hübner, Direktor des Instituts für Hygiene und Umweltmedizin des Universitätsklinikums Greifswald, beleuchtete die Anforderungen an die Aufbereitung von semikritischen Medizinprodukten. Gesetzliche Grundlage sei die Medizinprodukte-Betreiberverordnung (MPBetreibV). Ziel der Regelung sei es, die Sicherheit und Gesundheit von Patient:innen, Anwender:innen und Dritten nicht zu gefährden. „Dieses Ziel darf nicht aus dem Auge verloren werden“, so Hübner. Die gesetzliche Regelung unterscheide zwischen keimarmen oder sterilen Medizinprodukten. Hübner wäre hier eine risikobasierte Aufteilung nach unkritischen, semikritischen oder kritischen Medizinprodukten lieber. Erforderlich für die Aufbereitung sei ein „validiertes Verfahren“. Dabei gehe es nicht nur um ein maschinelles Verfahren, sondern auch um eine anschließende manuelle Reinigung. Es sei dabei aus Sicht Hübners gefährlich, die sichere Aufbereitung semikritischer Medizinprodukte auf die Frage nach der Validierung der abschließenden Desinfektion zu verkürzen. Eine validierte Aufbereitung setze eine Validierung aller Teilschritte des Gesamtverfahrens voraus. „Eine Aufbereitung kann nur dann sicher sein, wenn sie alle nötigen Schritte und Teile des Medizinproduktes umfasst“, so Hübner.

Prof. Dr. Frauke Mattner, Chefärztin am Institut für Hygiene der Kliniken der Stadt Köln, ging auf Einflussfaktoren der Händehygiene-Compliance ein. Verbesserungen seien unter anderem durch adäquate Spenderplatzierung sowie Feedback-Möglichkeiten erzielbar. Mithilfe von Monitoring-Systemen mit Sensoren-Unterstützung, die den Gebrauch und Verbrauch von Spenderstationen messen, könnte die Händehygiene besser nachvollzogen, analysiert und verbessert werden. Das Aufstellen von Spendern in den Patient:innenräumen hätten dabei einen positiven Effekt auf die Händehygiene.

Prof. Dr. med. Christian Eckmann, Chefarzt der Allgemein-, Viszeral- und Thoraxchirurgie am Klinikum Hannoversch Münden, gab wichtige Einblicke in den medizinischen und ökonomischen Schaden von postoperativen Wundinfektionen („surgical site infections“ – SSI) in Deutschland. Eine Studie unter seiner Leitung mit echten Daten aus dem Versorgungsalltag, die 2022 publiziert wurde, zeige: durch SSI entstehen meist mehr als doppelt so hohe Kosten. „SSI verursachen auch in Deutschland einen markanten medizinischen und ökonomischen Schaden“, so Eckmann. Wichtig sei deshalb eine verbesserte Prävention. „Verschiedene, einfach umzusetzende und messbare Maßnahmen können die SSI-Rate signifikant reduzieren“, so der Chirurg. Zur Verhinderung von Wundinfektionen gehören eine ausreichende Wärmung bei der OP, keine Haarentfernung durch Rasur, eine perioperative Antibiotikaprophylaxe beispielsweise bei offenen Operationen oder Hüft- und Knieimplantate-OPs, die Hautdesinfektion mit Chlorhexidin sowie Triclosan-beschichtetes Nahtmaterial.

EDANA, the global association for the nonwovens and related industries, concluded its annual Sustainability Forum at the KBR Royal Library of Belgium in Brussels. This year's forum, themed “Building a Sustainable Future Together,” featured a series of keynote addresses, panel discussions, and collaborative sessions focused on environmental responsibility, corporate social responsibility, and circular economy innovations within the nonwovens sector. With an agenda that bridged policy and practice, the Forum highlighted the latest advancements and strategies aimed at tackling climate change, reducing waste, and enhancing sustainability practices.

Keynote Highlights
The forum featured two keynote speakers: Ana Rovzar, Founder of Polygon AR, opened the Forum with a keynote on the accelerating transition to clean energy. In her speech, she discussed the shift from conventional energy investments to renewables, noting a 50% growth in renewables in 2023 alone. “It is accelerating much faster than people think” she remarked, emphasizing that “real progress requires a united front from governments, businesses, and communities to remove regulatory and technological barriers”.

In another keynote, sustainability expert Mike Barry, formerly of Marks & Spencer, stressed the importance of aligning corporate strategy with sustainability. “Citizens see climate change as a top priority, and companies must act boldly to reduce emissions, especially Scope 3”, he said. “Sustainability is now a vital part of brand identity, and consumers expect more transparency and commitment than ever”.

Innovative Industry Perspectives and EU Policy Impacts
Brieuc Lits, Public Affairs Director at EDANA, examined the potential effects of the EU Green Deal on the nonwovens industry. “The EU’s shift towards balancing sustainability with competitiveness will shape not only policy but the very framework within which we operate”, he noted, emphasizing that the sector must adapt to stay competitive and aligned with regulatory expectations.

Lastly, Paolo Haeusermann, Senior Brand Director and Europe Sustainability Leader at Procter & Gamble, shared insights on advancing sustainability in absorbent hygiene products and emphasized the importance of these items. “We are talking about essential products in people’s lives”, he remarked.

Corporate and Product Sustainability: A Deep Dive
Several industry leaders shared insights on integrating sustainability at every level of business. Carsten Ruff from Nitto Advanced Film Solutions discussed the challenges and strategies of embedding sustainability in corporate culture, particularly in a multinational setting. “Sustainability is not a contradiction to industrial applications; it’s a powerful driver of innovation”, he observed.

Martijn Gipmans from Sphera Solutions highlighted the business value of transparency and life-cycle assessments (LCA). “LCA and transparent ESG reporting can catalyse both business growth and environmental progress”, he explained, stressing the importance of integrated sustainability assessments to reduce the carbon footprint of entire product portfolios.

Christophe Morel-Fourrier, Sustainability Leader for Hygiene, Packaging, and Converting Adhesives at Bostik, introduced the Archimedes tool as a strategic asset for Portfolio Sustainability Assessment. “Archimedes allows us to make transparent, informed decisions that align with our long-term sustainability goals”, he explained. He highlighted that this tool helps companies evaluate the sustainability of their product portfolios, empowering them to make impactful choices that support environmental goals.

The Path Forward: Advancing Circularity and Green Innovation
One of the most discussed topics was the industry's transition toward a circular economy. Albert Hammerschmied from Freudenberg Performance Materials highlighted the importance of post-industrial waste in achieving circularity, particularly in the automotive sector. “The potential for nonwovens in the automotive circular economy is vast, but requires industry-wide collaboration”, he commented.

In a session addressing the future of sustainable practices in building insulation, Alexandre Butté of ANDRITZ Laroche emphasized the importance of sustainable materials and collaboration among stakeholders. “The building industry faces unique sustainability challenges, but with innovation and eco-friendly materials, we can bridge the gap between goals and achievable practices”, he said.

Building a Sustainable Health Sector
Danielle van Horzen, Global Marketing Manager for Hygiene and Healthcare at SABIC, discussed advanced recycling solutions in the healthcare sector. Addressing the challenges of medical waste recycling, she stated, “A significant amount of medical waste is not contaminated, offering us opportunities to create circularity in healthcare.” She pointed to the potential for advanced chemical recycling to enable circular models, helping to tackle the pressing issue of sustainable medical waste management.

The day concluded with a session on the circular potential within healthcare. Kristien Depraetere, Sustainability Coordinator at UZ Leuven, outlined sustainable practices in hospitals, from waste reduction to advanced recycling in medical waste. “Healthcare can lead by example in the transition to circularity, yet we need practical and legislative support to address unique industry challenges”.

Visit to the European Commission
The third day of EDANA’s Sustainability Forum 2024 concluded with an insightful visit to the European Commission, offering attendees a unique opportunity to engage directly with policymakers and gain firsthand insights into the EU's sustainability agenda. Hosted at the Charlemagne Building, discussions centered on pivotal elements of the EU Green Deal, including the establishment of Extended Producer Responsibility (EPR), the scope and implementation of the Single-Use Plastics Directive (SUPD), and the Ecodesign for Sustainable Products Regulation.

Featuring presentations from prominent EU officials like Vicenzo Gente and Werner Bosmans, attendees delved into how these regulations are shaping sustainability strategies across industries. Bridging policy and practice emerged as essential, reinforcing the forum’s dedication to aligning industry actions with current EU regulatory frameworks. The session offered a strong conclusion to the event, reinforcing a shared commitment to a sustainable future in collaboration with EU leaders and regulatory bodies.

The Cleanzone, the trade fair for cleanroom and purity technology, hygiene and contamination control, took place in Frankfurt am Main on September 25 and 26, 2024. The Cleanzone Award is presented at the trade fair to recognize groundbreaking advances in innovation, automation, sustainability and efficiency in the field of cleanroom technology. This year, the award went to the German Institutes of Textile and Fiber Research Denkendorf (DITF) and the Dastex Group GmbH for the development of a test method for cleanroom garments - the ReBa².

With the Realistic Bacterial Barrier (ReBa²) test method, the DITF offer a new biological method for determining the bacterial penetration for cleanroom garment textiles. Particularly in the manufacturing of sterile pharmaceuticals, bacteria, skin flakes and fiber particles that can originate from persons and their clothing pose a risk to the products manufactured in the cleanroom. Special cleanroom garments have the task of minimizing this risk. To assess the barrier function, the “bacterial penetration” is determined, among other properties. This provides information on how many bacteria from the human skin flora pass through the cleanroom garments to the outside when worn.

The ReBa² test method largely reproduces the situation when wearing cleanroom garments and thus enables a meaningful determination of the bacterial penetration. It is also possible to consider numerous test scenarios. In addition to the influence of intermediate garments worn under the cleanroom garments, the sweating process or the pre-wetting of the cleanroom garments by liquid splashes in the manufacturing process or by disinfectants can also be tested. The method was developed at the DITF in collaboration with the Dastex Group GmbH.

OUTLOOK™ 2024 took place on 24-26 September 2024 in Rome, gathering a record of 549 delegates from 212 companies and 37 countries across the nonwovens personal care, hygiene & wipes products value chain.

OUTLOOK24 Conference
The conference, structured across five key sessions, featured 26 speakers covering a diverse array of critical topics impacting not only the nonwovens industry but society at large. These topics included cutting-edge innovations and eco-design, evolving market dynamics, navigating new EU regulations, the future of absorbent hygiene products, sustainability, retail strategies, and the challenges posed by China's influence on European commerce.

The event's first day opened with a compelling presentation by Joachim De Vos, Managing Partner and Founder of Living Tomorrow & TomorrowLab. As an expert in strategic innovation and scenario planning, he shared valuable insights on guiding organizations towards future-readiness. He highlighted the emerging success factors, emphasizing how Generative AI can be leveraged to develop scenarios for the nonwovens industry, serving as a powerful roadmap for future innovation.

On the second day, James Kynge, the Europe-China correspondent for the Financial Times, delivered a keynote address., "The China Challenge", emphasizing China's rapid rise as a global tech superpower, noting that the country produced more than half of the world's robots last year. He explored the far-reaching impact of this growth on European commerce, highlighting the challenges and outlined strategies for European companies.

The final day of OUTLOOK™ Jack Stratten, Director of Insider Trends. highlighted in his presentation, “The polarization of choice: How retailers and brands are responding to market and product saturation,” in an unprecedented market saturation that leaves 64% of consumers feeling overwhelmed by choices. He discussed how massive retail platforms drive product saturation, influencing both quality and variety and concluded that differentiation in this crowded landscape occurs by focusing on high-quality, curated selections.

OUTLOOK24 Exhibition
As part of its commitment to fostering connections within the industry, OUTLOOK™ 2024 continued its tradition of offering extensive networking opportunities to its delegates. This year’s event featured a tabletop exhibition, where 20 companies had the chance to showcase their expertise over the 3 days.

The next edition of OUTLOOK™ will take place from 23-25 September 2025, in Budapest, Hungary at the Marriott Hotel, Budapest.