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(c) Sateri
23.09.2020

FINEXTM Reaches New Milestones; Launches Officially at Intertextile Shanghai Apparel Fabrics

FINEXTM, Sateri’s marquee brand for recycled fibre, is now certified to the Recycled Claim Standard (RCS) which provides verification of recycled raw materials through the supply chain.

RCS is intended for use with any product that contains at least 5% recycled material. Sateri has successfully produced FINEXTM viscose fibres with up to 20% recycled content. Under the RCS certification process, each stage of production is required to be certified, beginning at the recycling stage and ending at the last seller in the final business-to-business transaction.

These new developments were announced at the official launch of FINEXTM on September 23, 2020. About 160 guests, mostly senior representatives of major fashion brands and fabric and garment makers, gathered to celebrate the milestones that cement the status of FINEXTM as a game changer for sustainable fashion.

Themed ‘Sustainable Fashion for the Future’, the launch was jointly hosted by Sateri and China International Fashion Fair (CHIC) on the sidelines of the three-day Intertextile Shanghai Apparel Fabrics, a major industry expo.

FINEXTM, Sateri’s marquee brand for recycled fibre, is now certified to the Recycled Claim Standard (RCS) which provides verification of recycled raw materials through the supply chain.

RCS is intended for use with any product that contains at least 5% recycled material. Sateri has successfully produced FINEXTM viscose fibres with up to 20% recycled content. Under the RCS certification process, each stage of production is required to be certified, beginning at the recycling stage and ending at the last seller in the final business-to-business transaction.

These new developments were announced at the official launch of FINEXTM on September 23, 2020. About 160 guests, mostly senior representatives of major fashion brands and fabric and garment makers, gathered to celebrate the milestones that cement the status of FINEXTM as a game changer for sustainable fashion.

Themed ‘Sustainable Fashion for the Future’, the launch was jointly hosted by Sateri and China International Fashion Fair (CHIC) on the sidelines of the three-day Intertextile Shanghai Apparel Fabrics, a major industry expo.

In his address, Allen Zhang, President of Sateri, said, “The development of FINEXTM has been an intensive effort for Sateri from initial commercialisation, to partnering brands like Lafuma and Rico Lee, and finally to today’s launch. This is all made possible with collaboration across the value chain – working alongside yarn spinners, garment makers and brand partners – to bring a high quality and more planetfriendly product to consumers. The fashion industry is changing fast and, beyond functionality, circularity is now of the greatest importance in apparel manufacturing.”

In the ‘2020 Sustainable Fashion Report’ released by China’s leading business news publication CBNweekly earlier this week, results of a survey with stakeholders in the fashion value chain reinforced the potential of textile recycling as a solution to the problem of textile waste arising from over-consumption and production. The report identified technology and capital as the biggest barriers to textile recycling and highlighted the critical role brands play in mobilising manufacturers and consumers to advance sustainable fashion.

As part of its efforts to promote textile fibre recycling in China, Sateri is in dialogue with the China Association of Circular Economy (CACE) to undertake a comprehensive study on the industrial-scale textile waste recycling landscape in the country. The study is expected to commence next year.

More information:
FinexTM Sateri recycling fibers
Source:

Omnicom Public Relations Group / Sateri

 New Recycled Fibre FinexTM in Stores; Sateri Partners Fashion Brands to Unveil Product (c) Finex
Finex Circularity Model
08.06.2020

New Recycled Fibre FinexTM in Stores; Sateri Partners Fashion Brands to Unveil Product

Shanghai – Sateri has unveiled FinexTM as its new product brand for recycled fibre. FinexTM, short for ‘Fibre Next’, is an innovative next-generation cellulosic fibre containing recycled content. Internationally known outdoor brand Lafuma has produced FinexTM apparel ahead of 618, China’s major mid-year online shopping festival, while independent China designer Rico Lee will launch his FinexTM apparel next month.

Since its announcement in March this year of a breakthrough in commercial production of viscose using recycled textile waste, Sateri has worked closely with its downstream yarn and garment manufacturing partners to bring the recycled fibre product to the consumer market.

Shanghai – Sateri has unveiled FinexTM as its new product brand for recycled fibre. FinexTM, short for ‘Fibre Next’, is an innovative next-generation cellulosic fibre containing recycled content. Internationally known outdoor brand Lafuma has produced FinexTM apparel ahead of 618, China’s major mid-year online shopping festival, while independent China designer Rico Lee will launch his FinexTM apparel next month.

Since its announcement in March this year of a breakthrough in commercial production of viscose using recycled textile waste, Sateri has worked closely with its downstream yarn and garment manufacturing partners to bring the recycled fibre product to the consumer market.

“We’re pleased to collaborate with Sateri as one of their first brand partners for FinexTM. Sateri’s dedication to this partnership made it possible for Lafuma to produce T-shirts with this fine quality fibre in a short time. T-shirts made with FinexTM will be among the offerings Lafuma has in store for the 618 festival as we look to support environmentally-friendly and excellent performance solutions to strengthen our position as a leading outdoor apparel brand,” said Wu Qian, General Manager of Lafuma China.

Echoing similar sentiments is Rico Lee who established his own independent label in 2014, “I jumped at the opportunity to collaborate with Sateri when they approached me because FinexTM encapsulates what my brand stands for – Beautiful Technology that combines function and fashion.”

Tom Liu, Sateri’s Commercial Vice President said, “Like our flagship brand EcoCosy®, FinexTM is made from bio-based natural fibres. Innovation and technology has made cellulosic textile fibre recycling possible and FinexTM represents how nature not only renews itself but that products made from nature can also be regenerated. This, at its heart, is what circular fashion looks like. Our brand promise to customers remains constant– Sateri’s products are sustainable, high quality, efficient, and cost-effective. The FinexTM tagline ‘Together For A Better Next’ expresses our aspiration to be the partner of choice for next-generation fibre - we thank Lafuma and Rico Lee for pioneering with us on this quest.”

Last month, Sateri announced its entry into China’s Lyocell fibre market. The recent string of product portfolio expansion announcements is underpinned by Sateri’s business strategy to capture value. Allen Zhang, President of Sateri said, “Being the world’s largest viscose producer gives us the advantages that come with volume, but value is what we hope differentiates us. By this, we don’t only mean higher value products like Lyocell or FinexTM but also the value we bring to communities, country, climate and customers.”

Globally, less than 1% of material used to produce clothing is recycled into new clothing. This presents a big opportunity for textile fibre recycling, particularly in China which is the largest textile producing country in the world. Last month, Sateri became a council member of the China Association of Circular Economy (CACE). The company will work closely with CACE’s Textile Waste Comprehensive Utilisation Committee to establish standards and promote industrial-scale textile waste recycling. Sateri is part of the Singapore-based RGE group of companies which has committed USD200 million into next-generation textile fibre innovation and technology.