From the Sector

Stella McCartney hosted a party in L.A in celebration of her 18 year partnership with adidas and to present its new Spring/Summer 23 collection. Kicking off the biggest weekend in music, the collaboration took over LA’s famous Henson Recording Studios for an iconic evening that brought together music and fashion.

​A collaboration that has always pushed the limits, from innovation and sport style to working with pioneers across fashion, music and art, the party celebrated a partnership that continues to champion individual expression and inspires the new wave of trailblazers. ​Together, adidas and Stella McCartney are committed to finding new ways to create and support a better future through the fusion of recycled materials and key performance technologies.

The key collections showcased at the party include:​

• ICONS: Blending sport and style through contemporary cuts, the capsule sees iconic adidas by Stella McCartney designs reimagined in staple shades of black, grey and white – providing next-gen athletes with a timeless blank canvas to move with purpose. Featured for the first time is the Sportswear Run Shoe, an all-new gender-neutral silhouette made in part from natural and renewable materials.​
• TRUENATURE: Designed for exploring the world outside, the collection captures a contemporary take on Earth and weather satellite images alongside conceptual contours and ley lines of maps. With leading technologies such as Parley Ocean Plastic and WIND.RDY, the collection has been crafted to protect the next generation of active activists.

With the Earth population reaching 8 billion in November 2022, the need to address the issue of textile waste becomes more critical.

According to earth.org, 92 million tons of textile waste is produced every year, a number that is expected to soar to 134 million tons by the end of the decade. Around 85% of all textiles discarded in the US are said to end up in landfills, leading to land and water pollution impacting first and foremost local communities.

Archroma, a company who creates colors for fashion, decided to look at the issue creatively: what if it could create colors from waste fashion?
The company had already developed a way to turn waste from the herbal and food industry into its range of EarthColors® featured by brands such as G-Star, Patagonia, Esprit, Tom Taylor, Pangaia, UGG, and Primark. Now they are is introducing a new innovation: the FiberColors* technology.

With this technology, Archroma upcycles textile waste into colors. The colors are synthesized from a minimum content of 50% waste-based raw material.
R&D experts have developed a way to use cotton and/or polyamide and their blends (with a >95% purity) to substitute the major part of the petroleum-based raw material usually used to make dyestuff.

The resulting FiberColors* range, which is patent-pending and therefore exclusive to Archroma, includes five dyes covering a palette of timeless shades: Diresul® Fiber-Teak (brown shades), Diresul® Fiber-Ochre (olive shades), Diresul® Fiber-Maroon (bordeaux shades), Diresul® Fiber-Slate (blue grey shades) and Diresul® Fiber-Graphite (dark grey shades).

The dyes are especially suited for cellulose fibers such as cotton, viscose, linen and kapok, and can be used in continuous, exhaust, denim and garment dyeing and printing processes.

For the third time, nova-Institute awards the “Cellulose Fibre Innovation of the Year” award in the frame of the “Cellulose Fibres Conference 2023” (8-9 March 2023). The conference advisory board nominated six remarkable products, including cellulose fibres from textile waste, banana production waste and bacterial pulp, a novel technology for producing lyocell yarns and a hygiene product. The innovations will be put to the vote of the conference audience on the first day of the event, with the awards ceremony taking place in the evening. The innovation award “Cellulose Fibre Innovation of the Year 2023” is sponsored by GIG Karasek (AT).

Here are the six nominees
Vybrana – The new generation banana fibre – GenCrest Bioproducts (India)
Vybrana is a Gencrest’s Sustainable Cellulosic Fibre upcycled from agrowaste. Raw fibres are extracted from the Banana Pseudo stem at the end of the plant lifecycle. The biomass waste is then treated by the Gencrest patented Fiberzyme technology. Here, cocktail enzyme formulations remove the high lignin content and other impurities and help fibre fibrillation. The company's proprietary cottonisation process provides fine, spinnable cellulose staple fibres suitable for blending with other staple fibres and can be spun on any conventional spinning systems giving yarns sustainable apparel. Vybrana is produced without the use of heavy chemicals and minimized water consumption and in a waste-free process where balance biomass is converted to bio stimulants Agrosatva and Bio Fertilizers & organic manure.

HeiQ AeoniQ™ – technology for more sustainability of textiles – HeiQ (Austria)
HeiQ AeoniQ™ is the disruptive technology and key initiative from HeiQ with the potential to change the sustainability of textiles. It is the first climate-positive continuous cellulose filament yarn, made in a proprietary manufacturing process and the first to reproduce the properties of polyester and nylon yarns in a cellulosic, biodegradable, and endlessly recyclable fibre.
HeiQ AeoniQ™ can be manufactured from different cellulosic raw materials such as pre- and post-consumer textile waste, biotech cellulose, and non-valorized agricultural waste, such as ground coffee waste or banana peels. It naturally degrades after only 12 weeks in the soil. Each ton of HeiQ AeoniQ™ saves 5 tons of CO2 emissions. The first garments made with this innovative cellulosic filament fiber were commercially launched in January 2023.

TENCEL™ LUXE – lyocell filament yarn – Lenzing (Austria)
TENCEL™ LUXE is LENZING’s new versatile lyocell yarn that offers an urgently needed sustainable filament solution for the textile and fashion industry. A possible botanical alternative for silk, long-staple cotton, and petrol-based synthetic filaments, is derived from wood grown in renewable, sustainably managed forests, and produced in an environmentally sound, closed-loop process that recycles water and reuses more than 99 % of organic solvent. Certified by The Vegan Society, it is suitable for a wide range of applications and fabric developments, from finer high fashion propositions to denim constructions, seamless and activewear innovations, and even agricultural and technical solutions.

Nullarbor™ – Nanollose & Birla Cellulose (Australia/India)
In 2020, Nanollose & Birla Cellulose started a journey to develop and commercialize tree-free lyocell from bacterial cellulose, called Nullarbor™. The name derives from the Latin “nulla arbor” which means “no trees”. Initial lab research at both ends led to a joint patent application with the patent “production of high-tenacity lyocell fibres made from bacterial cellulose”.
Nullarbor is significantly stronger than lyocell made from wood-based pulp; even adding small amounts of bacterial cellulose to wood pulp increases the fibre toughness. In 2022, the first pilot batch of 260kg was produced with 20 % bacterial pulp share. Several high-quality fabrics and garments were produced with this fibre. The collaboration between Nanollose & Birla Cellulose now focuses on increasing the production scale and amount of bacterial pulp in the fibre.

Circulose® – makes fashion circular – Renewcell (Sweden)
Circulose® made by Renewcell is a branded dissolving pulp made from 100 % textile waste, like worn-out clothes and production scraps. It provides a unique material for fashion that is 100 % recycled, recyclable, biodegradable, and of virgin-equivalent quality. It is used by fibre producers to make staple fibre or filaments like viscose, lyocell, modal, acetate or other types of man-made cellulosic fibres. In 2022, Renewcell, opened the world’s first textile-to-textile chemical recycling plant in Sundsvall, Sweden – Renewcell 1. The plant will eventually reach 120,000 tons of annual capacity.

Sparkle sustainable sanitary pads – Sparkle Innovations (United States)
Globally, around 300 billion period products are discarded every year, resulting in millions of tons of non-biodegradable waste. Since most conventional sanitary pads contain up to 90 % plastics, they do not biodegrade for around 600 years. Sparkle has designed sustainable, plastic-free, biodegradable and compostable Sparkle sanitary pads. From product to packaging, they are made up of around 90 % cellulose-based materials with top sheet, absorbent core, release paper, wrapping paper and packaging made of cellulose-based fibres. Whether Sparkle pads end up in a compost pit, are incinerated or end up in a landfill, they are a more sustainable alternative compared to conventional pads that contain large amounts of plastics, complex petro-chemical based ingredients and artificial fragrances. When tested according to ISO 14855-1 by a leading independent lab in Europe, Sparkle pads reached over 90 % absolute biodegradation within 90 days in commercial composting conditions.

Art meets sustainable fashion in the third edition of the project "CirculART", the initiative that sees companies, artists and fashion designers working together with Cittadellarte - Fondazione Pistoletto, showing how new balanced forms of production, design and sharing can be explored through a careful choice of materials and of sustainable supply chains. Three key concepts underpin the circularity of sustainable fashion and therefore this project: Reduce - reducing the consumption of raw materials, Reuse - reuse of raw materials, Recycling - regeneration.

The project CirculART is conceived and developed in collaboration between Fashion B.E.S.T. and UNIDEE Residency Programs, and led by the Foundation's team of curators.

Fashion B.E.S.T. - Better Ethical Sustainable Think-Tank, Cittadellarte - Fondazione Pistoletto’ sustainable fashion office, was created by artist Michelangelo Pistoletto and Franca Sozzani. Since 2009, B.E.S.T. has been working on the development of sustainability in the textile sector, to lead to a contamination between art, which assumes social responsibility, and the world of fashion, which is looking to define a new ethical and sustainable model.

CirculART proposes a new link between fashion and art, engaging both in a conscious and innovative combination of sustainability, sensitivity, beauty and union. The project links territory and production factories, bringing together actors from the different sectors making up the textile supply chain that work on the basis of a circular economy with companies that have chosen to embrace the ideal of sustainability and develop an innovative business model.

The protagonists of this year’s edition are two international artists and two international fashion designers, selected through an open call launched by Cittadellarte: Augustina Bottoni, Lucia Chain, Huge Sillytoe and Rebecca Sforzani, young talents called upon to create a work with fabrics produced by partner companies, focusing on dialogue and on the enhancement of the textile industry production chain.

In early 2023, the programme will give the four selected artists the opportunity to visit and work actively with the partner companies that have joined the initiative.
These are: Achille Pinto S.p.a, manufacturer of textiles and textile accessories for the main international fashion brands; Albini Group, Europe's largest manufacturer of cotton fabrics for shirts; Erica Industria Tessile, a leading company in the creation of textile prints, original and customised designs; Filatura Astro, eco-sustainable regenerated yarns; G2B S.r.l., a chemical and environmental analysis laboratory working with vertical cultivation from which indigo is obtained; Lampo by Ditta Giovanni Lanfranchi S.p.A., leader in the creation and production of zips for fashion; Lanificio Fratelli Cerruti, a Biella-based weaver for haute couture; Lenzing, world leader in the production of fabrics made from fibres derived from renewable wood raw material; Milior, a producer of high quality fabrics; Officina +39 – Chemistry plus creativity, a chemical company with thirty years' experience dedicated to research and chemical application in textiles; Tessuti di Sondrio, a factory inspired by the century-old local textile tradition of processing cotton, linen, hemp and wool; Tintoria Emiliana, garment-dyed production and sustainable practices; Zegna Baruffa Lane Borgosesia, a manufacturer of 100% Made in Italy fine combed and carded yarns.

For the SS24 Iluna focuses on the most precious lightness and intangibility with its Ultralight series of jacquardtronic laces reminiscent of the delicacy of Leavers.
This season, responsible developments did not stop at responsible ingredients and processes; in fact, the company focused on the circular economy! The stylistic research started from the company's historical archive, to give life to a collection that revisits the proposals in a "modern classic" key.
 
The company's design team recreated the iconic designs of the line, the heart of the Black Label proposal, ILUNA's signature line offering the finest laces. Focusing on upcycling, the team reworked archival stocks, creating new value through finishings, and reweaving from scratch only the missing widths in order to present a complete, coordinated underwear/nightwear range from allovers to galoons.

For the SS24 season the Iluna team continues its developments with GOTS-certified organic cotton in its galoons and allovers, to add a natural touch to its Green Label line.
Among the ingredients chosen by Iluna Group are: Renycle® and Q-NOVA®, both GRS-certified pre-consumer recycled polyamide yarns in addition to the recycled stretch ROICA™ EF by Asahi Kasei. Among the new technical developments on laces, Iluna then worked on variable elasticity modules, resulting in reinforced edges or zones of differentiated elasticity that can be variously positioned within the laces.
All this results in a comfortable, ultralight product that remains true to a high value of creativity and responsibility. The option is applicable to all the Iluna laces, with modular solutions at the customer's request on fashion items as well, where research continues on FSC-certified pre-dyed viscoses and unexpected metallic gleams with lurex.

Moreover, the continuous path through the new dimension of responsibility continues in several directions: experiments with 16 different natural dyestuffs; and continued investment in technologies that can ensure significant savings in water and energy consumption, including GREENDROP, the new GOTS-certified digital pigment printing system.
From athleisure to fashion, through lingerie to the world of high fashion, Iluna's lace continues to expand its applications, confirming its extreme versatility, remarkable performance and inimitable beauty.

• Digital display experience platform, Raydiant, partners with Zyler to offer virtual try-on to fashion retailers in-store.

Digital display experience platform, Raydiant, is now offering an exciting new virtual try-on solution to their fashion retail customers. Virtual try-on is brought to stores by Zyler, fashion technology that allows customers to see themselves in any outfit without having to physically try them on.

This means that retail spaces can be transformed, maximizing space and making use of the latest innovations in fashion. When customers see themselves in items before purchase, they are more excited about the products, their confidence is boosted, and the brand becomes more inclusive. Customers shop and buy more, and are less likely to return the products they purchase. Raydiant presents this new virtual try-on offering in combination with their digital signage solutions.

California born and bred, Tillys is one of fashion’s leading specialty casualwear retailers. And now, thanks to its collaboration with Recover™ , their premium denim brand RSQ, it is set to become a leader of sustainable fashion.

The three brands – Tillys, Recover™ and RSQ – have come together to create a sustainable capsule collection. The new collection includes classic-inspired denim, a tee, and an on-trend chore jacket, all of which contain a minimum of 20% of Recover’s low-impact recycled cotton fiber. To shop the exclusive Recover™ pieces in the RSQ collection, go to tillys.com or visit one of Tillys stores across 33 states.

To bring this collaboration to life, textile waste has been salvaged that would otherwise end up in a landfill to create high-quality recycled fiber that Tillys used to produce its premium-quality RSQ collection. Using recycled fiber significantly reduces the carbon and water footprint compared to apparel made with virgin fiber. This collaboration models how post-industrial textile waste can be integrated back into the system creating a more sustainable production model.

“We are delighted to celebrate this new partnership with Tillys, helping to reduce the environmental impacts created by the fashion industry and pave the way towards a more sustainable future.”
– Alfredo Ferre, CEO Recover™

Die Neonyt wird erstmalig in Paris vom 21. – 23. Januar 2023 stattfinden und von der WSN Développement veranstaltet. Als eine in Europa relevante B2B-Orderplattform für Mode, Nachhaltigkeit und Innovation wird sie internationalen Einkäufer*innen professionell verantwortungsvolle Brands mit textilem Weitblick präsentieren und neue Märkte von Frankreich aus, in Ergänzung zum bestehenden Standort Düsseldorf, erschließen und bedienen. Streng-nachhaltig und nach Design kuratierte Fashion trifft auf Zeitgeist-Gespür für Sustainability, Style und Trends. Zweimal im Jahr, im Januar und September, wird die Neonyt künftig parallel zu der Who's Next und IMPACT verwirklicht.

Im August diesen Jahres wurde die erste Neonyt in Lizenz an die Igedo Exhibitions in Düsseldorf vergeben und findet dort erstmalig vom 28. – 30. Januar 2023 auf dem Areal Böhler statt. Die Messe Frankfurt verkündet nun die Partnerschaft mit dem mode-erfahrenen Messe-Veranstalter WSN Développement aus Paris, der die Neonyt Paris operativ planen und auf dem Paris Expo Porte de Versailles durchführen wird.

Von Beginn an war es das Ziel der Messe Frankfurt, die Neonyt mit ihrem ohnehin internationalen Charakter, ihrer Verantwortung und ihrer einmaligen Reputation auch über Deutschland hinaus in relevanten Märkten international zu platzieren und damit konsequent neue Zugänge zu verlässlich kuratierter Mode – hinsichtlich strikter Nachhaltigkeitsvorgaben bei gleichzeitiger Berücksichtigung aktueller, modischer Strömungen – zu ermöglichen. Dies sei in diesen Zeiten wichtiger denn je, um den unbestrittenen ökologischen und sozialen Mehrwert nachhaltiger Textilien zum Ausdruck zu bringen und verantwortungsvoller Mode attraktive Präsentationsplattformen in einem professionell-verlässlichen Orderumfeld zu ermöglichen, sagt Olaf Schmidt, Vice President Textiles & Textile Technologies, Messe Frankfurt.

In Paris wird die Neonyt licensed by Messe Frankfurt zweimal im Jahr Ende Januar sowie Anfang September parallel zur internationalen Who's Next stattfinden. Die Who's Next präsentiert Einkäufer*innen Mode, Accessoires und Lifestyle plus Trends der Saison. In direkter Nachbarschaft zur Neonyt wird sich außerdem die 2019 gestartete IMPACT von WSN befinden. Sie setzt modisch-ökologische Akzente und unterstützt positive Maßnahmen zur Beschleunigung des ökologischen Wandels in der Modebranche. Who's Next und IMPACT ziehen international Einkäufer*innen an – insbesondere aber den Retail aus Frankreich, Italien, Spanien, Portugal, der Schweiz und Belgien. Vor Ort besonders interessant sind für alle Labels auf der Neonyt sowohl Specialty Stores, aber auch Multilable Stores, für die nachhaltige Mode sehr entscheidend ist.

Olaf Schmidt, Vice President Textiles & Textile Technologies, Messe Frankfurt resümiert: „Zusammen mit der Neonyt in Lizenz in Düsseldorf wird die neue Location Paris eine symbiotische Marktbespielung und -ergänzung unseres Standort-Portfolios darstellen. Wir bieten fortan Einkäufer*innen, den Labels sowie unserer wachsenden und engagierten Community die Möglichkeit, sich Märkte neu zu erschließen und ihre Kund*innenbeziehungen noch stärker zu internationalisieren. Gleichzeitig treiben wir als Messe Frankfurt mit unserem internationalen Texpertise Network – über 50 Events weltweit, ca. 22.000 Aussteller und mehr als eine halbe Million Besucher*innen – intensiv unsere Nachhaltigkeitsbestrebungen im Textilbereich insgesamt voran.“

The grand finale of the anniversary year: 90 years of athluxury sports fashion. 2022 was marked by spectacular celebrations around 90 years of BOGNER. This special year came to an end last weekend with an exclusive event in the top ski resort of Kitzbühel/Austria.

Together with the Kitzbühel tourism region, invited guests, consisting of influencers, loyal customers, and local heroes were able to experience Kitzbühel and the surrounding area up close on Thursday, December 8th and Friday, December 9th. Activities such as Skidoo and horse carriage rides, the Advent market, haute cuisine and a visit to probably the oldest ski hut in the world Sonnbühel brought the guests closer to the exclusive tourist region – all under the motto „Frozen Riviera“, BOGNER‘s unique anniversary capsule collection.

After the exciting day‘s activities, an exclusive event in the newly renovated BOGNER store in Kitzbühel marked the end on Friday afternoon. Matching the first snowfall of the season, the latest BOGNER styles were discovered in a cozy atmosphere with special drink creations.

• Lectra extends its software offer to material traceability

Lectra announces the signature of an agreement to acquire 51% of the capital and voting rights of the Dutch company TextileGenesis. As a major player in the fashion, automotive, and furniture markets, Lectra contributes with boldness and passion to the Industry 4.0 revolution by providing software, equipment, data, and services to brands, manufacturers, and retailers.

Founded in 2018, TextileGenesis provides a Software as a Service (SaaS) platform that enables fashion brands and sustainable textile manufacturers to ensure a reliable, secure and fully digital mapping of their textiles, from the fiber to the consumer, and thereby guarantee their authenticity and origins. This solution ensures the traceability of TextileGenesis’ customers' entire sustainable textile supply chain in order to meet the demands for transparency, driven by changes in legislation in a growing number of countries and by growing consumer awareness, thereby encouraging sustainable development.  

Its innovative traceability mechanism, which addresses both ends of the textile value chain, as well as its network of partners for material certification, and its technology platform guarantee the exchange and tracking of reliable and secure data throughout a material's life cycle.

Several of the world's most prestigious fashion brands as well as leading sustainable fiber producers are already convinced of the value of TextileGenesis' innovative offer, which enables the connection of multiple actors of the sustainable fashion ecosystem on this platform.

At the beginning of January, Lectra will acquire 51% of TextileGenesis for 15.2 million euros. The acquisition of the remaining share capital and voting rights is expected to take place in two stages, in 2026 and 2028, for an amount that will be calculated based on a multiple of the 2025 and 2027 recurring revenues.