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29.03.2022

C.L.A.S.S. SMART VOICES: A Spotlight On Water Saving Solutions

According to the United Nations Conference of Trade and Development, the fashion and textile industry represents one of the major polluters of water in the world, with an estimated 93 billion cubic metres of water used per year.

On the occasion of Water Day, C.L.A.S.S. CEO and Founder Giusy Bettoni talked to Sensil® BioCare, Kornit, Ecoalf and Unesco on how their strategies and processes can preserve our most precious, yet limited resource.

Key Takeaways from the Speakers:
"The ocean is absolutely crucial for the survival of this planet, since it almost covers 71 percent of its surface. Writer Arthur Clarke once said: how inappropriate is to call this planet earth, when it is clearly planet ocean."
- Francesca Santoro, Programme Specialist at IOC UNESCO Regional Bureau for Science and Culture in Europe

According to the United Nations Conference of Trade and Development, the fashion and textile industry represents one of the major polluters of water in the world, with an estimated 93 billion cubic metres of water used per year.

On the occasion of Water Day, C.L.A.S.S. CEO and Founder Giusy Bettoni talked to Sensil® BioCare, Kornit, Ecoalf and Unesco on how their strategies and processes can preserve our most precious, yet limited resource.

Key Takeaways from the Speakers:
"The ocean is absolutely crucial for the survival of this planet, since it almost covers 71 percent of its surface. Writer Arthur Clarke once said: how inappropriate is to call this planet earth, when it is clearly planet ocean."
- Francesca Santoro, Programme Specialist at IOC UNESCO Regional Bureau for Science and Culture in Europe

"Sensil® BioCare is our solution to reduce the persistence of textile waste in the ocean. We embedded technology in it so that if any microfiber is released in the washing, they will break down faster than conventional nylon. Based on an external study, we have seen an almost 60 percent microplastic reduction in two years"
- Michelle Lea, Vice President Global Marketing at Nilit

"When it comes to our printing processes, almost no water is in use and the waste is minimal. We have never seen this before in this industry. Based on LCA tests, when compared to screen printing our "Atlas Max" printer saves up to 93 percent of water, while the "Presto" printer saves up to 95 percent of water".
- Michal Arbel, Sustainability Communication Lead at Kornit Digital

"One of the most important projects of the company is Upcycling the Oceans, with the aim of tackling the marine litter in collaboration with the fishing sector. Last year, we collected 300 tons of litter from the seabed, and we promoted circular economy by transforming the waste in products."
- Irene Diez, Director at Ecoalf Foundation

Graphic: Premium Group
14.03.2022

Premium Group: Details of the new Event Cosmos in Berlin

For the summer events at the Berlin exhibition center, the Premium Group is relying on a new mix of fashion, business, content and entertainment.

The State of Style & Culture
The Premium Group is expanding its portfolio in the summer to include the consumer festival THE GROUND in addition to the existing PREMIUM and SEEK trade fairs and is presenting numerous innovations for the long-awaited reunion of the industry in Berlin.

The new location Messe Berlin will become the Premium Group cosmos, a holistic inspirational hub for all relevant topics related to fashion, trends, retail, lifestyle, marketing, digitization, sustainability, metaverse and more.

In July, brands and partners can also present themselves to end consumers for the first time as part of the new event THE GROUND, 'Direct to Consumer'. Consumers get access to THE GROUND, while trade visitors are invited to view the full range and be inspired throughout the site.

For the summer events at the Berlin exhibition center, the Premium Group is relying on a new mix of fashion, business, content and entertainment.

The State of Style & Culture
The Premium Group is expanding its portfolio in the summer to include the consumer festival THE GROUND in addition to the existing PREMIUM and SEEK trade fairs and is presenting numerous innovations for the long-awaited reunion of the industry in Berlin.

The new location Messe Berlin will become the Premium Group cosmos, a holistic inspirational hub for all relevant topics related to fashion, trends, retail, lifestyle, marketing, digitization, sustainability, metaverse and more.

In July, brands and partners can also present themselves to end consumers for the first time as part of the new event THE GROUND, 'Direct to Consumer'. Consumers get access to THE GROUND, while trade visitors are invited to view the full range and be inspired throughout the site.

PREMIUM: New tripartition with new segments
In order to be able to show all relevant segments of advanced contemporary fashion even better and more holistically, the PREMIUM portfolio will be divided into three new areas from the summer. With the segmentation into High, Icon & Volume, large, commercially successful brands as well as more focused designer brands, newcomers and smaller innovators will now find their place. Here the PREMIUM fashion team advises all partners in detail in order to guarantee ideal positioning and the possibility of storytelling.

SEEK: Premiere of the SEEK Conscious Club
Sustainability has been part of the culture of the SEEK brand since it was founded 12 years ago. With the new SEEK Conscious Club, in addition to the SEEK area with well-known and new SEEKERS, a dedicated area for sustainable brands is being created. SEEK offers them the stage and space to grow and the attention to optimally spread brand values. The international SEEK community is represented by niche brands as well as commercially successful players. And the established TRADE UNION for brands with a particularly sharp sales strategy will once again have an exclusive area in the new location.

THE GROUND: Festival for Style & Culture
With the new Direct to Consumer Festival THE GROUND, the Premium Group is now also inviting Gen-Z, Gen-Y and Culture Pioneers once a year. Music acts, panels and live talks with well-known speakers and influencers, creative workshops, sports and wellbeing sessions are intended to inspire, enrich, enlighten and inspire exchange: entertainment, edutainment and experiences.

THE GROUND turns live streams into live encounters, consumers into co-creators and classic retailers into strategic marketing and event partners. Here, through emotional experiences and unique showcases, brands can be experienced and interested customers become loyal brand fans. Topics relevant to society and generations, such as fashion, sports, beauty & well-being, metaverse & gaming, will be featured in the area as well as in talks and master classes as part of the FASHIONTECH content format.

"In order to remain sustainable, we want and need to merge B2B and D2C and create a place - a marketplace for ideas and products - where brands, retailers and consumers come together and learn from each other. For the first time, we are offering holistic reach, synergy and network effects,” explains Jörg Arntz, Managing Director Premium Group.

“B2B and D2C will take place in parallel on one site, although of course there will still be an area for professionals only, i.e. exclusively for the industry. The D2C area is accessible to both end consumers and trade visitors. In addition to our trade fairs, we create new content from which our visitors and exhibitors benefit.”

During the event, which will take place from Thursday to Saturday for the first time, it will be about exchange, trends, inspiration and emotion, new brands, the further development of well-known players, creative collection presentations and of course what the fashion world and its protagonists * inside: joy and passion. In order for this to work and for the long-term existence of the new event concept in Berlin to be guaranteed, everyone involved is asked, challenged and responsible.
 
Selected brand highlights:
American Vintage // Aigner // At.p.Co  // Ben Sherman // Blue de Geñes // Buffalo // Camper // C.O.F. Studio // Copenhagen Studios // Coster Copenhagen // Crep Protect // Denham // Dstrezzed // Drykorn // Ecoalf 1.0 //  Edwin // Ellesse // Fabienne Chapot //  Fleurs de Bagne // Floris Van Bommel // Gant //  Happy Socks // Helene Galwas // Herrlicher // Hiltl //  Horizn Studios // Ilse Jacobsen // Izipizi Paris // Kangaroos // Kennel & Schmenger Schuhmanufaktur // Keen // K-Swiss // Lee // Merz b. Schwanen // Moss Copenhagen // Nautica  // Novesta // Nudie Jeans //  O My Bag // Pantofola D’Oro 1886  // People of Shibuya // Palladium // Pendleton Woolen Mills // Puma // Property Of //  Reyn Spooner // Sandqvist // Saucony // Studio Seidensticker // Stutterheim // Sofie Schnoor // Steve Madden // Thinking Mu // Ucon Acrobatics //  Uniform Bridge // Veja // Womsh // Wool & Co // Wrangler// Yaya // Zespá

Source:

Premium Group

07.02.2022

Bemberg™ by Asahi Kasei is back at Première Vision

Bemberg™ is back at Première Vision to celebrate its 90th anniversary through its latest collections, premium partnerships with contemporary brands such as ECOALF and a brand new visual identity. The industry-leading textile fair will represent another pivotal occasion for Bemberg™ to showcase its latest claim “Crafted Elegance”, which perfectly embodies its values of preciousness, quality and refined aesthetic blended with innovation and responsible values.

Born in 2009, both the name and concept of ECOALF came after the birth of Javier Goyenche’s - founder and president - two sons: Alfredo and Alvaro. He wanted to create a truly sustainable fashion brand and believed the most sustainable action to take was to stop using natural resources in a careless way to ensure them to the next generation. Since then, Ecoalf’s mission has been to make a new generation of recycled products with the same quality and design as the best non-recycled.

Based on this design idea, the Mery dress and Patrica pants are part of Ecoalf’s FW21 collection and both made with 100% Bemberg ™ Cupro by Asahi Kasei.

Bemberg™ is back at Première Vision to celebrate its 90th anniversary through its latest collections, premium partnerships with contemporary brands such as ECOALF and a brand new visual identity. The industry-leading textile fair will represent another pivotal occasion for Bemberg™ to showcase its latest claim “Crafted Elegance”, which perfectly embodies its values of preciousness, quality and refined aesthetic blended with innovation and responsible values.

Born in 2009, both the name and concept of ECOALF came after the birth of Javier Goyenche’s - founder and president - two sons: Alfredo and Alvaro. He wanted to create a truly sustainable fashion brand and believed the most sustainable action to take was to stop using natural resources in a careless way to ensure them to the next generation. Since then, Ecoalf’s mission has been to make a new generation of recycled products with the same quality and design as the best non-recycled.

Based on this design idea, the Mery dress and Patrica pants are part of Ecoalf’s FW21 collection and both made with 100% Bemberg ™ Cupro by Asahi Kasei.

The Parisian exhibition completes the company’s celebrative two-chapter journey. The first half was presented during Pitti Uomo, where Bemberg™ showed archival suits crafted by the historic Sartoria Litrico and lined in Cupro. Behind them stood the new visual image of Bemberg™, focused on exceptional beauty, one-of-a-kind uniqueness and joyful comfort.

Source:

Bemberg™ by Asahi Kasei / C.L.A.S.S.

ECOALF presents its 100% Bemberg™ by Asahi Kasei FW 2020 outfits © ECOALF
Murren dress by ECOALF, 100% Bemberg™, or sand or navy
14.09.2020

ECOALF presents its 100% Bemberg™ by Asahi Kasei FW 2020 outfits

  • When it comes to smart fashion the uniqueness of Bemberg™ is crucial for every style

MURREN, the 100% made of Bemberg™ chemisier dress by ECOALF

Long sleeves, straight-cut with a shirt neck, buttons on the front and adjustable waist, the Murren dress by ECOALF is made from 100% of Bemberg™ by Asahi Kasei, made from the smart-tech transformation of pre-consumer material, cotton linter and in a closed loop system, converted through a traceable and transparent closed loop process  and is also biodegradable. The dress falls beautifully, thanks to the fabric it is made of.  As well as being sustainable, its silky soft to the touch, one of the main exceptional characteristics of Bemberg™. This casual dress is a ready-to-wear solution for every occasion being a classical must have of the woman wardrobe. Its breathable performance enhances and underlines Bemberg™ versatility of use.  

The Zurs Cargo pants by Ecoalf, 100% made of Bemberg™ 

  • When it comes to smart fashion the uniqueness of Bemberg™ is crucial for every style

MURREN, the 100% made of Bemberg™ chemisier dress by ECOALF

Long sleeves, straight-cut with a shirt neck, buttons on the front and adjustable waist, the Murren dress by ECOALF is made from 100% of Bemberg™ by Asahi Kasei, made from the smart-tech transformation of pre-consumer material, cotton linter and in a closed loop system, converted through a traceable and transparent closed loop process  and is also biodegradable. The dress falls beautifully, thanks to the fabric it is made of.  As well as being sustainable, its silky soft to the touch, one of the main exceptional characteristics of Bemberg™. This casual dress is a ready-to-wear solution for every occasion being a classical must have of the woman wardrobe. Its breathable performance enhances and underlines Bemberg™ versatility of use.  

The Zurs Cargo pants by Ecoalf, 100% made of Bemberg™ 

Relaxed fit and lazy mood for the Zurs cargo trousers, with pockets and elastic in the hem. Also this style is 100% Bemberg™ and it is another demonstration of this material capability of being perfect for every occasion, as for this sporty outfit. Like every jogging pant has to be, it’s cool, gives superior comfort, and it’s breathable thanks to the incredible characteristics of the materials: controlling moisture, that keeps the body fresh and comfortable, and elasticity for freedom of movement.

More information:
ECOALF Bemberg™ Fashion Mode
Source:

GB Network

PREMIUM and ECOALF are taking steps towards sustainability. (c) Premium Group
Javier Goyeneche, President and Founder of ECOALF.
17.12.2018

PREMIUM and ECOALF are taking steps towards sustainability

  • STOP TALKING. START ACTING.
  • Climate change is real. And so is the responsibility of every human being to help in reducing waste.

We no longer want to talk about sustainability, we want to act. For January, PREMIUM is partnering with Spanish fashion label and sustainable clothing pioneer ECOALF. The brand will present its lifelong mission and latest collection in a dedicated space as well as an art installation together with conceptual artist Juan Garaizabal.

"2019 is all about digital first and an active debate about social and environmental issues. Transparency and sustainability are key words. By reducing plastic waste on all our shows, teaming up with ECOALF and giving this wonderful brand dedicated space and time for spreading their message, we are taking steps into right direction. Every little action counts. We should talk about the things we do more instead of talking about what we are not doing. We all need to wake up. Now.” – Anita Tillmann, CEO PREMIUM Group

  • STOP TALKING. START ACTING.
  • Climate change is real. And so is the responsibility of every human being to help in reducing waste.

We no longer want to talk about sustainability, we want to act. For January, PREMIUM is partnering with Spanish fashion label and sustainable clothing pioneer ECOALF. The brand will present its lifelong mission and latest collection in a dedicated space as well as an art installation together with conceptual artist Juan Garaizabal.

"2019 is all about digital first and an active debate about social and environmental issues. Transparency and sustainability are key words. By reducing plastic waste on all our shows, teaming up with ECOALF and giving this wonderful brand dedicated space and time for spreading their message, we are taking steps into right direction. Every little action counts. We should talk about the things we do more instead of talking about what we are not doing. We all need to wake up. Now.” – Anita Tillmann, CEO PREMIUM Group

ECOALF creates high-quality garments using recycled materials collected from the bottom of our oceans. Commitment, sustainability and innovation are at the core of everything the company does, resulting in both conscious and stylish urban, adventure, knitwear and activewear pieces.   
 
“I love collaborating with people that also believe we have the opportunity to change the world for the better. It’s no longer about what you do, but how you do it. It is important to stand up for what you believe in, because fashion cannot just be about looking good.” – Javier Goyeneche, President and Founder of ECOALF. 

On Wednesday, January 16th, at 10am and 2pm, Goyeneche will present his brand’s values, philosophy and way of working on the experience floor of SHOW&ORDER X PREMIUM at Kühlhaus, right next to the STATION area. Show visitors, media and other exhibitors are invited to listen, learn and discuss.   
 
The art piece in partnership with Garaizabal unveiled at PREMIUM on January 15th is filled with waste to portray our everyday reality, and purposefully interactive so that visitors can throw their own trash inside the installation. The aim is to educate about correct waste disposal and show that every individual’s decision matters: Stop, Think, Act.