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02.07.2025

Digital Product Passport: Identiv partners with Narravero

Identiv, Inc. a global leader in RFID- and BLE-enabled Internet of Things (IoT) solutions, announced today that it has entered into a partnership with Narravero GmbH., a global Software-as-a-Service (SaaS) platform for Digital Product Passports (DPPs) and supply chain transparency. This collaboration expects to accelerate the commercialization of integrated solutions for EU-compliant DPP deployments. By combining Identiv's NFC inlays for dynamic product data with Narravero's robust data management platform, this partnership offers a comprehensive, integrated solution that streamlines DPP deployment for companies.

Identiv, Inc. a global leader in RFID- and BLE-enabled Internet of Things (IoT) solutions, announced today that it has entered into a partnership with Narravero GmbH., a global Software-as-a-Service (SaaS) platform for Digital Product Passports (DPPs) and supply chain transparency. This collaboration expects to accelerate the commercialization of integrated solutions for EU-compliant DPP deployments. By combining Identiv's NFC inlays for dynamic product data with Narravero's robust data management platform, this partnership offers a comprehensive, integrated solution that streamlines DPP deployment for companies.

Driving DPP Innovation Ahead of EU Regulations
Both Identiv and Narravero are pioneers in connecting physical products with the digital world. Narravero’s core offering allows businesses to create and manage DPPs that provide comprehensive product lifecycle information, including origin, sustainability data, and end-of-life instructions. Beginning in 2027, these DPPs will be required under new European Union sustainability rules. DPPs also present a significant opportunity for enhanced supply chain efficiency and customer engagement. Narravero's platform has already seen substantial growth, reaching 135 million visits as of February 2025.

"We are thrilled about our agreement with Narravero and working collaboratively on the DPP solutions we're bringing to market," said Kirsten Newquist, CEO at Identiv. "This partnership will help companies comply with EU regulations and empower them with new opportunities for sustainability, transparency, and consumer engagement." 

Thomas Rödding, CEO of Narravero, said, "Our partnership with Identiv is a significant step forward in making DPPs accessible and actionable for businesses globally. Identiv's expertise in secure, connected physical identities complements our robust DPP platform, creating a powerful, end-to-end solution.”

This partnership positions Identiv and Narravero at the forefront of DPP innovation, providing a full-circle integrated solution to meet EU regulatory demands and empower businesses with enhanced supply chain transparency, sustainability, and customer engagement.

Source:

Identiv

28.02.2025

Honest Marketing and Circularity: A New Era for Fashion

Pioneering a new era in sustainable fashion, TrusTrace, adidas, and Tapestry are set to headline a thought-provoking panel at SXSW 2025 titled "Honest Marketing and Circularity: A New Era for Fashion." This session will delve into the imperative of transparent data in guiding consumers towards environmentally conscious purchases and the transformative role of data and Digital Product Passports in fostering deeper brand-consumer connections. Registration is now open here.

Kicking off SXSW on opening day, March 7th, at 2:30 PM CT, this panel will bring together industry leaders to share key sustainability insights and explore fashion’s evolution from a storytelling-driven industry to one built on transparency, featuring:

Pioneering a new era in sustainable fashion, TrusTrace, adidas, and Tapestry are set to headline a thought-provoking panel at SXSW 2025 titled "Honest Marketing and Circularity: A New Era for Fashion." This session will delve into the imperative of transparent data in guiding consumers towards environmentally conscious purchases and the transformative role of data and Digital Product Passports in fostering deeper brand-consumer connections. Registration is now open here.

Kicking off SXSW on opening day, March 7th, at 2:30 PM CT, this panel will bring together industry leaders to share key sustainability insights and explore fashion’s evolution from a storytelling-driven industry to one built on transparency, featuring:

  • Sigrid Buehrle, adidas SVP Sustainability and ESG
  • Logan Duran, Tapestry VP of ESG and Sustainability
  • Anja Sadock, TrusTrace SVP of Marketing
  • Brooke Roberts-Islam, TECHSTYLER Founder, Forbes Senior Contributor Sustainability (Moderator)

“For years, adidas has been dedicated to increasing the use of recycled materials in our products, incorporating third-party certified cotton and ensuring our leather is processed to the highest standards set by the Leather Working Group,” said Sigrid Buehrle, SVP Sustainability and ESG at adidas. “However, tracking material information from raw material to finished products needs robust data and systems. Providing transparent information about our products is of utmost importance to adidas, as we know that it drives trust and credibility with consumers and other stakeholders.”

“Transparency in sustainability claims and reporting is simply a business imperative.” said Logan Duran, VP of ESG and Sustainability at Tapestry. “Brands that ground communication in facts and not promises build stronger trust with their customers, investors, and stakeholders. Companies that prioritize transparency and data-driven accountability can drive real environmental impact while ensuring they meet the rising expectations for corporate responsibility.”

“We’re on the verge of a major shift in the fashion industry,” said Anja Sadock, SVP of Marketing at TrusTrace. “Advancements in technology and AI have made data-driven transparency more accessible than ever, unlocking new opportunities to drive real impact, strengthen consumer trust, and empower shoppers to make more sustainable choices.”

Brooke Roberts-Islam, a renowned writer and consultant on sustainability in the fashion industry, will moderate the discussion, using her expertise to explore how brands can navigate the evolving landscape of sustainability and consumer expectations. “Fashion marketing has long been marred by unsubstantiated and confusing sustainability claims. Brands now have an obligation–and a powerful opportunity–to share evidence-based sustainability information to empower consumers, level the playing field and re-build trust.”

Source:

Griffin360

17.12.2024

Reconomy & Fabacus: Digital Product Passports service as part of their textile EPR solution

Textile producers in the EU will soon be required to integrate Digital Product Passports (DPPs) into their operations under the Ecodesign for Sustainable Products Regulation (ESPR), which came into effect in 2024. These passports are set to become mandatory across certain product categories, starting with batteries in February 2027 and textiles later that year.

The ESPR is a cornerstone of the EU's strategy to promote a circular economy and enhance sustainability across the product value chain, particularly in sectors that are resource intensive and have significant potential for circularity, such as textiles.

DPPs will digitally record essential information about a product's lifecycle including material composition, weights, volumes, place of manufacture, carbon data, maintenance, ownership, care instructions and documentation. This requirement will apply to any products sold within the EU, regardless of where they are manufactured.

Textile producers in the EU will soon be required to integrate Digital Product Passports (DPPs) into their operations under the Ecodesign for Sustainable Products Regulation (ESPR), which came into effect in 2024. These passports are set to become mandatory across certain product categories, starting with batteries in February 2027 and textiles later that year.

The ESPR is a cornerstone of the EU's strategy to promote a circular economy and enhance sustainability across the product value chain, particularly in sectors that are resource intensive and have significant potential for circularity, such as textiles.

DPPs will digitally record essential information about a product's lifecycle including material composition, weights, volumes, place of manufacture, carbon data, maintenance, ownership, care instructions and documentation. This requirement will apply to any products sold within the EU, regardless of where they are manufactured.

While detailed category-specific requirements are still being finalised, given the length and complexity of procurement processes, producers are encouraged to act now, piloting solutions to assess data readiness and bridge gaps early.

Reconomy has partnered with Fabacus to deliver a robust, data-driven solution. This ensures compliance while enabling scalability and unlocking new opportunities for producers through DPP technology.

This latest offering will form part of Reconomy’s broader end-to-end textile EPR solution launched in April 2024 to help producers understand and meet their global legislative requirements and the timescales of different EPR schemes. This comprehensive one-stop shop offering includes regulatory monitoring, consultancy, data management, environmental compliance, material returns and end of life treatment.

Source:

Reconomy

Italian Fashion Brand TWINSET Partners with TrusTrace Graphic: TrusTrace
04.12.2024

Italian Fashion Brand TWINSET Partners with TrusTrace

TrusTrace, a global company with a market-leading platform for product traceability and supply chain compliance in fashion and retail, announced that TWINSET, a high-end Italian fashion brand, has selected their platform to help identify suppliers, support eco-design initiatives, and measure each product’s environmental impact.

TWINSET was established in Carpi (Modena) in 1987. The collections, which initially focused on sophisticated knitwear, expanded over the years to offer, through apparel and accessories, a total look for women and girls.

With a three-year roadmap, results will be reached progressively by scaling-up to ultimately trace the full range of product categories and suppliers. Key objectives are to identify material country of origin, manage supply-chain risk such as forced labour, and enable eco-design by assessing the environmental impact of the product. To support the environmental impact initiative, TrusTrace partnered with a leading life cycle assessment (LCA) solution Peftrust, which feeds traceability data directly to the LCA solution to get the most precise PEF (Product Environmental Footprint) scoring.

TrusTrace, a global company with a market-leading platform for product traceability and supply chain compliance in fashion and retail, announced that TWINSET, a high-end Italian fashion brand, has selected their platform to help identify suppliers, support eco-design initiatives, and measure each product’s environmental impact.

TWINSET was established in Carpi (Modena) in 1987. The collections, which initially focused on sophisticated knitwear, expanded over the years to offer, through apparel and accessories, a total look for women and girls.

With a three-year roadmap, results will be reached progressively by scaling-up to ultimately trace the full range of product categories and suppliers. Key objectives are to identify material country of origin, manage supply-chain risk such as forced labour, and enable eco-design by assessing the environmental impact of the product. To support the environmental impact initiative, TrusTrace partnered with a leading life cycle assessment (LCA) solution Peftrust, which feeds traceability data directly to the LCA solution to get the most precise PEF (Product Environmental Footprint) scoring.

This strategic initiative has especially helped support TWINSET to prepare for incoming regulations such as Digital Product Passports (DPPs) which will be mandatory on textiles sold in Europe by 2030, as well as the Corporate Sustainability Reporting Directive (CSRD), which requires companies to report on their environmental and social impact.

21.11.2024

Green Threads DPP Launches Process for Digital Product Passport Compliance

Green Threads DPP, the Hampshire-based supplier of Digital Product Passports (DPP) to the uniform, workwear, and outdoor apparel industries, is officially launching to help brands fight greenwashing, create value chain transparency, and stay ahead of pending EU Green Deal DPP mandates.

Working directly with universities, textile suppliers, brands, governmental agencies, and manufacturing facilities around the world, Green Threads will help companies quickly and effectively navigate the DPP landscape, engage consumers, and bring in the next era of product transparency.

By 2030, all apparel sold in the EU will require some form of DPP. Scannable at all points along the value chain, DPPs will come in the form of a QR code, RFID tag, or NFC chip. Anyone from brand representatives to compliance officers to consumers will soon have access to a wide range of product information at their fingertips, including a product’s origin, carbon footprint, water consumption, materials composition, credentials, and end of life considerations.

Green Threads DPP, the Hampshire-based supplier of Digital Product Passports (DPP) to the uniform, workwear, and outdoor apparel industries, is officially launching to help brands fight greenwashing, create value chain transparency, and stay ahead of pending EU Green Deal DPP mandates.

Working directly with universities, textile suppliers, brands, governmental agencies, and manufacturing facilities around the world, Green Threads will help companies quickly and effectively navigate the DPP landscape, engage consumers, and bring in the next era of product transparency.

By 2030, all apparel sold in the EU will require some form of DPP. Scannable at all points along the value chain, DPPs will come in the form of a QR code, RFID tag, or NFC chip. Anyone from brand representatives to compliance officers to consumers will soon have access to a wide range of product information at their fingertips, including a product’s origin, carbon footprint, water consumption, materials composition, credentials, and end of life considerations.

Once a brand’s supply chain has been audited and a range of DPP have been created for the garments being produced, Green Threads will actively identify areas for sustainability improvements and make recommendations through the use of tailored Carbon Reduction Plans which are designed to help factories and suppliers set and reach decarbonization goals.

The use of a DPP comes with several benefits:

  • Comply with Green Deal regulations for the sale of footwear and apparel in the EU
  • Eliminate Greenwashing
  • Set and communicate sustainability goals to buyers
  • Showcase Ethical and Sustainability credentials
  • Provides quantifiable / actionable data with which to make future sourcing decisions
  • Market brand messaging directly to the end consumer by creating another touch point for engagement.

Beyond simple compliance with EU regulations, anyone using DPPs will be able to showcase sustainability credentials, differentiate themselves from the competition, and incorporate next-level marketing directly to consumers, all while making “greenwashing” a thing of the past.

“Between pending regulations and concerns around greenwashing, brands have a lot to gain from adopting a Green Threads DPP solution,” said Iain Kettleband, CEO of Green Threads. “By working with our clients and partners, we audit and measure the various elements throughout the entire product journey, facilitating continuous improvement and accountability. We add value by empowering consumers and businesses through easy to access data by which to make informed buying decisions. Most critically our solution goes above and beyond legislation and delivers complete environmental supply chain transparency as well as a dynamic platform through which to showcase a wealth of information related to recycling, care instructions, corporate objectives and ethical certifications”.

Source:

Green Threads DPP

TrusTrace launches Playbook for fashion industry (c) TrusTrace
24.05.2024

TrusTrace launches Playbook for fashion industry

TrusTrace, a global SaaS company with a market-leading platform for supply chain traceability and compliance in fashion and retail, announced the launch of its third playbook entitled, “Unlocking DPP: The Why, What and How of Digital Product Passports.”

Unveiled at the Global Fashion Summit in Copenhagen, the playbook offers a guide for fashion industry professionals grappling with the data collection and implementation of the widely anticipated Digital Product Passport, which will come into force in the European Union between 2026-2030. The book busts some common myths and misconceptions about the DPP, and offers a data protocol for brands to follow to start collecting DPP data and setting up their digital systems for DPP implementation.

TrusTrace, a global SaaS company with a market-leading platform for supply chain traceability and compliance in fashion and retail, announced the launch of its third playbook entitled, “Unlocking DPP: The Why, What and How of Digital Product Passports.”

Unveiled at the Global Fashion Summit in Copenhagen, the playbook offers a guide for fashion industry professionals grappling with the data collection and implementation of the widely anticipated Digital Product Passport, which will come into force in the European Union between 2026-2030. The book busts some common myths and misconceptions about the DPP, and offers a data protocol for brands to follow to start collecting DPP data and setting up their digital systems for DPP implementation.

The guide, which has been authored by journalist Brooke Roberts-Islam, opens with ‘The Why’ of the DPP, breaking down the complex set of incoming EU legislation, and explaining why DPP is an essential tool for achieving the EU’s legally-binding commitment to reach net-zero greenhouse gas emissions by 2050. The guide highlights the significant data gaps and how the DPP will address these by collecting and sharing circularity data.

‘The What’ section explains the three core components of the DPP: product data, unique identifiers and the required interoperable IT system (for decentralized data sharing). This section also offers a breakdown of who and what is in scope, along with the required data systems. ‘The When’ offers all brands an essential overview of the DPP timeline and requirements for textile products under the ESPR.

‘The How’ provides brands with the essential steps to successfully collect data and implement a DPP scheme. The insights in this chapter are derived from the Trace4Value project, a live DPP pilot led by TrusTrace to test an end-to-end DPP data and system infrastructure for textile products entering the EU market. The pilot cohort embedded DPP carriers with live data into selected Kappahl and Marimekko products, which launched on the market in early 2024.

Source:

TrusTrace

(c) Texaid
21.09.2022

TEXAID installs intelligent sorting stations from circular.fashion

Digital Product Passports can now be processed at TEXAID’s largest sorting facility, thanks to circular.fashion’s intelligent sorting stations, which use RFID and NFC technology to improve the quality and consistency of manual sorting.

Digital Product Passports (DPP) have been recognised by the EU as an enabler for circular fashion and textiles. Technology company circular.fashion has been a leader in this effort, releasing the circularity.ID in 2018 and developing Intelligent Sorting Stations to bring ID based sorting to the textile reuse and recycling industry.

ID based sorting optimises the manual sorting process for reuse and recycling by giving sorters data to make decisions more accurately and consistently. TEXAID has, by adopting this technology, increased Europe’s capacity to process DPPs.

Digital Product Passports can now be processed at TEXAID’s largest sorting facility, thanks to circular.fashion’s intelligent sorting stations, which use RFID and NFC technology to improve the quality and consistency of manual sorting.

Digital Product Passports (DPP) have been recognised by the EU as an enabler for circular fashion and textiles. Technology company circular.fashion has been a leader in this effort, releasing the circularity.ID in 2018 and developing Intelligent Sorting Stations to bring ID based sorting to the textile reuse and recycling industry.

ID based sorting optimises the manual sorting process for reuse and recycling by giving sorters data to make decisions more accurately and consistently. TEXAID has, by adopting this technology, increased Europe’s capacity to process DPPs.

The installation and testing of TEXAID’s new Intelligent Sorting Stations was completed successfully shortly before the holiday period. Initial test results indicate that ID based sorting can make sorting decisions more reliable and more consistent. The team also sees a potential for ID based sorting to reduce training costs for new employees and maximise the value of their sorting decisions. This advancement was made through the CIRTEX project, funded through the KMU Innovativ funding programme from the German Federal Ministry of Education and Research.

The Intelligent Sorting Stations at TEXAID are now operational, and brands and retailers have the ability to adopt the circularity.ID as a Digital Product Passport and have textile products returned to TEXAID for ID based sorting.