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Coloreel appoints Lucia Eklöf as VP Customer Success (c) Coloreel
Lucia Eklöf, VP Customer Success Coloreel
15.12.2023

Coloreel appoints Lucia Eklöf as VP Customer Success

Coloreel has appointed Lucia Eklöf as Vice President of Customer Success to lead international expansion. Eklöf joins the company with a strong sales background and an in-depth understanding of international textile business dynamics.

Prior to her role at Coloreel, Eklöf managed key accounts at Coats, a global leader in thread manufacturing, where she was responsible for a large portfolio of prominent Scandinavian apparel and footwear brands and their global operations.

Lucia Eklöf’s appointment will strengthen Coloreel’s strategy of delivering collaborative partnerships and create value. She will work closely with Coloreel’s distributors, customers, and certified digitizers to help them maximize the benefits of Coloreel’s unique solutions.

Coloreel has appointed Lucia Eklöf as Vice President of Customer Success to lead international expansion. Eklöf joins the company with a strong sales background and an in-depth understanding of international textile business dynamics.

Prior to her role at Coloreel, Eklöf managed key accounts at Coats, a global leader in thread manufacturing, where she was responsible for a large portfolio of prominent Scandinavian apparel and footwear brands and their global operations.

Lucia Eklöf’s appointment will strengthen Coloreel’s strategy of delivering collaborative partnerships and create value. She will work closely with Coloreel’s distributors, customers, and certified digitizers to help them maximize the benefits of Coloreel’s unique solutions.

More information:
Coloreel embroidery thread
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Coloreel

(c) TMAS
The new TMAS board members (left to right) Sven Öquist, Jerker Krabbe and Semir Pavlica.
08.11.2021

TMAS has appointed three new members to its board

Jerker Krabbe of Eton Systems, Semir Paclica of Baldwin Technology and Sven Öquist of Coloreel will contribute a wealth of experience from a wide range of industries to the Swedish Textile Machinery Association.

Jerker Krabbe joined Eton Systems, one of the leaders in intelligent overhead conveyor systems, as CEO six months ago, and has more than 25 years of commercial, operational and international experience within several well-known companies such as Electrolux, Husqvarna, Gunnebo and Assa Abloy, and most recently as CEO of Sector Alarm AB.

Semir Pavlica has a master’s in finance and started his career at the SEB banking group before joining Baldwin Technology five ago. He is now managing the company’s process improvement and performance.

Sven Öquist joined Coloreel as Vice President of Sales in April this year. He has an international background with previous positions as Managing Director/CEO for a number of Swedish companies. He has also led the global sales team at Polestar, the electrified brand of Volvo Cars.

 

Jerker Krabbe of Eton Systems, Semir Paclica of Baldwin Technology and Sven Öquist of Coloreel will contribute a wealth of experience from a wide range of industries to the Swedish Textile Machinery Association.

Jerker Krabbe joined Eton Systems, one of the leaders in intelligent overhead conveyor systems, as CEO six months ago, and has more than 25 years of commercial, operational and international experience within several well-known companies such as Electrolux, Husqvarna, Gunnebo and Assa Abloy, and most recently as CEO of Sector Alarm AB.

Semir Pavlica has a master’s in finance and started his career at the SEB banking group before joining Baldwin Technology five ago. He is now managing the company’s process improvement and performance.

Sven Öquist joined Coloreel as Vice President of Sales in April this year. He has an international background with previous positions as Managing Director/CEO for a number of Swedish companies. He has also led the global sales team at Polestar, the electrified brand of Volvo Cars.