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Archroma and swatchbook collaborate to deliver digital colors to fashion designers Photo: Archroma
07.07.2023

Archroma and swatchbook collaborate to deliver digital colors to fashion designers

Archroma is bringing the entire portfolio of 5,760 Archroma Color Atlas colors to swatchbook, a platform for material digitalization and sourcing.

The new partnership provides fashion, apparel and textile designers and manufacturers with an elevated standard for color accuracy that meets the needs of today’s increasingly technology-driven and integrated supply chain. This will help the textile and fashion community to improve sustainability, whilst lowering costs and shortening turnaround times.

The Color Atlas by Archroma® was launched in 2016 to provide fashion designers and stylists with off-the-shelf color inspiration that can be implemented in production with just a few clicks.

Designers will use the 5,760 Archroma Color Atlas colors on swatchbook to rapidly develop accurate digital colorways and visualize their final product. They can then share these digital swatches with their manufacturing partners, providing access to the swatchbook metadata, which can include information such as the materials’ composition, weight and color.

Archroma is bringing the entire portfolio of 5,760 Archroma Color Atlas colors to swatchbook, a platform for material digitalization and sourcing.

The new partnership provides fashion, apparel and textile designers and manufacturers with an elevated standard for color accuracy that meets the needs of today’s increasingly technology-driven and integrated supply chain. This will help the textile and fashion community to improve sustainability, whilst lowering costs and shortening turnaround times.

The Color Atlas by Archroma® was launched in 2016 to provide fashion designers and stylists with off-the-shelf color inspiration that can be implemented in production with just a few clicks.

Designers will use the 5,760 Archroma Color Atlas colors on swatchbook to rapidly develop accurate digital colorways and visualize their final product. They can then share these digital swatches with their manufacturing partners, providing access to the swatchbook metadata, which can include information such as the materials’ composition, weight and color.

This will streamline the overall design and production process for color-critical fashion and textile products, allowing for faster turnaround. Digital materials supported by trusted coloration technology also reduce the need for samples and eliminate physical swatchbooks, bringing environmental benefits and lower costs to brands and suppliers.

All 5,760 Color Atlas by Archroma® colors are now available free of charge to subscribers on the swatchbook platform.

03.07.2018

Archroma sign partnership with Carlin to promote color inspiration tools in France

Archroma, a global leader in color and specialty chemicals, recently entered in a partnership with Carlin, the world’s very first trend forecasting agency founded in 1947, aiming to promote the use of Archroma’s exclusive color inspiration tools to fashion designers and stylists in France.

Under the terms of the new partnership, Carlin will use the ‘Color Atlas by Archroma®’ color references in the Carlin’s 16 publications per year, including the InMouv trend books. Carlin will also use the Color Atlas during its color workshops, and Carlin and Archroma will organize regular conferences and events for fashion brands in major French cities, including Paris.
The partnership agreement also appoints Carlin as Archroma’s sales agent for its color management products in France, including the Color Atlas by Archroma® color library and related tools. Archroma’s color management services will continue to be sold through the existing channels.

Archroma, a global leader in color and specialty chemicals, recently entered in a partnership with Carlin, the world’s very first trend forecasting agency founded in 1947, aiming to promote the use of Archroma’s exclusive color inspiration tools to fashion designers and stylists in France.

Under the terms of the new partnership, Carlin will use the ‘Color Atlas by Archroma®’ color references in the Carlin’s 16 publications per year, including the InMouv trend books. Carlin will also use the Color Atlas during its color workshops, and Carlin and Archroma will organize regular conferences and events for fashion brands in major French cities, including Paris.
The partnership agreement also appoints Carlin as Archroma’s sales agent for its color management products in France, including the Color Atlas by Archroma® color library and related tools. Archroma’s color management services will continue to be sold through the existing channels.

The Color Atlas by Archroma® uses complementary tools to enhance creative possibilities for designers and brands. It incorporates the six-volume ‘Color Atlas’ Library, with over 4,300 colors on cotton poplin; the two-volume ‘Color Atlas Compact’ for improved portability; and the ‘Color Atlas Online’ which enables you to take an image with your smartphone and identify the closest Color Atlas shades.
“Just like designers, brands, retailers, manufacturers and Carlin, we are passionate about color trends,” explains Chris Hipps, Global Director of Archroma Color Management Services. “We redefined the concept of a color library for the textile industry with our Color Atlas, an essential and inspirational reference that gives creatives options that they had never dreamed of. With our new partnership with Carlin we’ll be able to share our Color Atlas and our passion for color with a new audience.”

“Carlin is at the forefront of trend forecasting,” explains Edouard Keller, Head of International Sales, Carlin. “And that includes the use of color. Archroma offers a suite of services and tools that are both practical and instantly available for our clients; this is what makes their solution so attractive to us. Our partnership with Archroma will empower us to share the advanced Color Atlas and associated tools with creatives throughout France, helping them to unlock their creativity with color.”

 

Archroma powers ‘Design Seeds’ with accurate, achievable color ©Archroma
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11.09.2017

Archroma powers ‘Design Seeds’ with accurate, achievable color

Archroma, a global leader in color and specialty chemicals, has partnered with the popular color inspiration site Design Seeds, on a series of seasonal stories featuring colors found in the Color Atlas by Archroma®. Design Seeds founder Jessica Colaluca and the site have more than 1,250,000 followers combined across social media platforms, and Design Seeds itself gets around 300,000 viewers every month.

“Archroma Color Management and Design Seeds is a match made in heaven,” said Colaluca. “I had declined partnering with brands or incorporating sponsored content on the site for over seven years until I met the incredible folks at Archroma. Beyond our obvious shared passion for color, we share a dedication to empowering designers. And as a designer, I fell in love with the Color Atlas. It is a brilliant system overflowing with modern color.”

Archroma, a global leader in color and specialty chemicals, has partnered with the popular color inspiration site Design Seeds, on a series of seasonal stories featuring colors found in the Color Atlas by Archroma®. Design Seeds founder Jessica Colaluca and the site have more than 1,250,000 followers combined across social media platforms, and Design Seeds itself gets around 300,000 viewers every month.

“Archroma Color Management and Design Seeds is a match made in heaven,” said Colaluca. “I had declined partnering with brands or incorporating sponsored content on the site for over seven years until I met the incredible folks at Archroma. Beyond our obvious shared passion for color, we share a dedication to empowering designers. And as a designer, I fell in love with the Color Atlas. It is a brilliant system overflowing with modern color.”

Through the site, Colaluca provides daily color stories, utilizing dynamic, thought-provoking images. In a new Design Seeds feature sponsored by Archroma she creates ‘seasonal atlas’ which offers storied vignettes of creative color and inspiration. Color Atlas by Archroma® codes are provided for all colors in the inspiration resource. The ‘seasonal atlas’ is catalogued on the Design Seeds site, distributed at trade shows and is available for download.

“It’s critical to designers working in today’s global fashion industry to select color that is achievable from the very start of a project,” says Chris Hipps, Global Director, Archroma Color Management. “Here at Archroma, our suite of color tools, from the Color Atlas to our online Color Search tool to our industry-renowned Engineered Color Standards, are all designed to help designers capture their inspiration, and ensure that their color choices remain consistent across global production processes.”

“We brainstormed on how to enhance what we can offer creatives through our partnership and that is when the concept of the ‘seasonal atlas’ was born. Through Archroma’s sponsorship, I am able to create the expanded inspiration resource on the site. And by featuring Color Atlas codes, folks are getting a gorgeous color match from concept to execution which I believe no other system can provide,” adds Colaluca.

When creating Design Seeds, Colaluca mixes each color swatch individually. She uses digital software much as she had gouache paint back in the early days of her career. For the seasonal atlas she then works with the Archroma team to translate her collection into selections from the 4,320 swatches in the six-volume Color Atlas. Fans of any color story can then refer to the Archroma color number which references swatches in the Color Atlas. Each color is readily available as an Engineered Color Standard and the digital reflectance data. All colors are also supported in Color Atlas Online (coloratlas.archroma.com) with dye formulas on multiple substrates, Hex, CMYK, sRGB values and a selection of surrounding similar Colors.

More information:
Color Atlas Archroma Fashion
Source:

Archroma