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Modelabel Brunello Cucinelli setzt nachhaltiges PaperLab von Epson ein (c) Epson / Brunello Cucinelli
14.12.2021

Modelabel Brunello Cucinelli setzt nachhaltiges PaperLab von Epson ein

Das Technologieunternehmen Epson hat mit der italienischen Luxusmodemarke Brunello Cucinelli eine Partnerschaft geschlossen, um das PaperLab von Epson einzusetzen. Das PaperLab ist ein innovatives und nachhaltiges Papierrecyclingsystem, das es Unternehmen ermöglicht, den Ressourcenkreislauf zu schließen und die Kreislaufpapierwirtschaft auf ihrem Weg zur Nachhaltigkeit vollständig zu nutzen.  

Mit dem PaperLab von Epson können Unternehmen Papier in einem Prozess recyceln und upcyceln – eine zirkuläre Lösung, die Papier, Abfall und Energieverschwendung erheblich reduziert. So kann Brunello Cucinelli sein Papier in einem einzigen Prozess nicht nur recyceln, sondern auch upcyceln.

Das Technologieunternehmen Epson hat mit der italienischen Luxusmodemarke Brunello Cucinelli eine Partnerschaft geschlossen, um das PaperLab von Epson einzusetzen. Das PaperLab ist ein innovatives und nachhaltiges Papierrecyclingsystem, das es Unternehmen ermöglicht, den Ressourcenkreislauf zu schließen und die Kreislaufpapierwirtschaft auf ihrem Weg zur Nachhaltigkeit vollständig zu nutzen.  

Mit dem PaperLab von Epson können Unternehmen Papier in einem Prozess recyceln und upcyceln – eine zirkuläre Lösung, die Papier, Abfall und Energieverschwendung erheblich reduziert. So kann Brunello Cucinelli sein Papier in einem einzigen Prozess nicht nur recyceln, sondern auch upcyceln.

Epson hat sich im Rahmen seiner Unternehmensvision „Epson 25“ verpflichtet, die Emissionen in der Lieferkette bis 2030 um mehr als zwei Millionen Tonnen zu reduzieren. Die Strategie ebnet Unternehmen den Weg, ihre Geschäftsmodelle anzupassen. Ein Beispiel hierfür ist ein funktionierender Recyclingkreislauf in Büros. Etwa die Hälfte des gesamten Abfallaufkommens im Büro ist Papier, mit entsprechenden CO2-Fußabdruck. Es wird geschätzt, dass Papier mehr als ein Viertel des gesamten Abfalls auf Deponien ausmacht und ursächlich für rund 42 Prozent der weltweiten Holzernte ist.

Das PaperLab fungiert als Katalysator für ein zirkuläres Büro-Ökosystem, indem es gleichzeitig Wasser und Holz spart und CO2-Emissionen reduziert. Basierend auf der innovativen Dry Fiber-Technologie von Epson kann das PaperLab stündlich bis zu 720 A4- oder 360 A3-Blatt Papier produzieren. Neben Umweltaspekten ist das PaperLab auch unter Sicherheitsgesichtspunkten interessant, denn das Papier wird so zerstört, dass sensible Inhalte nicht wiederhergestellt werden können.

Source:

Epson Deutschland GmbH

Bemberg™ by Asahi Kasei at Filo to unveil its smart DNA story that meet contemporary consumer needs (c) Bemberg™
Waxewul proposal using Bemberg™.
15.09.2021

Bemberg™ by Asahi Kasei at Filo to unveil its smart DNA story that meet contemporary consumer needs

  • FILO, 29th-30th September 2021, booth C5

Bemberg™ by Asahi Kasei has been invited to showcase at Filo fair, the international exhibition of orthogonal weaving yarns for clothing and furnishings, circular knitwear and technical textiles, in a new special area, a dedicated open space reserved to sustainable fibers that will allow visitors to discover all their production cycle and performances, in full relax and transparency.

Bemberg™, an exceptional fiber made from the smart-tech transformation of cotton linters pre-consumer materials and converted through a traceable and transparent closed loop process, will brings to Filo its history, experience, know-how and market partnerships to prove its versatility and design-driven look and touch Last but not least we are talking about a true circular economy-oriented ingredient, with certified sustainable performance: Bemberg™ is biodegradable and compostable material as verified by the INNOVHUB 3rd party test and it has GRS (Global Reycled Standard) certification from Textile Exchange proving recycling authenticity.

  • FILO, 29th-30th September 2021, booth C5

Bemberg™ by Asahi Kasei has been invited to showcase at Filo fair, the international exhibition of orthogonal weaving yarns for clothing and furnishings, circular knitwear and technical textiles, in a new special area, a dedicated open space reserved to sustainable fibers that will allow visitors to discover all their production cycle and performances, in full relax and transparency.

Bemberg™, an exceptional fiber made from the smart-tech transformation of cotton linters pre-consumer materials and converted through a traceable and transparent closed loop process, will brings to Filo its history, experience, know-how and market partnerships to prove its versatility and design-driven look and touch Last but not least we are talking about a true circular economy-oriented ingredient, with certified sustainable performance: Bemberg™ is biodegradable and compostable material as verified by the INNOVHUB 3rd party test and it has GRS (Global Reycled Standard) certification from Textile Exchange proving recycling authenticity.

Bemberg™ application history starts with high-quality suit lining, but today we can find it in many other applications such as fashion couture, outerwear, innerwear, bedding, and sportswear where its amazing unique touch and quality is offering a distinctive performance.

And to prove all of this, Bemberg™ will be at Filo showing some selected fabric innovation, and three responsible-driven designers representing different and complementary part of contemporary consumer wardrobe: ZEROBARRACENTO, Maurizio Miri and WAXEWUL - who have all chosen Bemberg™ fiber to create special collections. Three different ways to see and represent how sustainability and style – even if completely different ones – together can be highly successful, performing and interesting to the new consumer.

ZEROBARRACENTO, a gender-neutral emerging outerwear brand focusing on zero-waste product development, selects Bemberg™ for two fundamental reasons: firstly, from a stylistic point of view for its extreme versatility: in the various collections we have adopted it to create Kimonos, padded jackets, wrap dresses as well as for the interiors of our garments, which are intended to be soft embraces for total physical and mental comfort. The second but no less important reason is that this fibre has circular values in line with their zero-waste commitment.

The concept of the brand "Maurizio Miri" has a strong personality and a clear intent: to create a product that stimulates the wearer towards beauty. A garment should not simply be worn, but it has also to create a perfect symbiosis with the person wearing it and generate an exchange of positive energies. The purpose is to make the individual feel in perfect harmony with their own image. With this aim in mind, the designer selects extremely precious Bemberg™ linings for their sophisticated tailor jackets. 

Finally, WAXEWUL, a brand of sartorial clothing and artisan accessories with an urban-afro soul that has environmental and social sustainability as its basic ethics. WAXEWUL will bring to Filo its brand-new product, the J_Hood Bag: a doubleface jacket with a comfortably removable hood that can be transformed into a finely hidden doubleface bag. An exclusive, innovative and sustainable garment with minimal impact on the environment made of BemBAZIN™ - a new generation of bazin created, patented and produced by Brunello which is composed by the high-tech and responsible fibers of Bemberg™ - on one side and of wax on the other, traceable and certified, guaranteeing a reduction in waste (two jackets in one) and a long-life cycle.

(c) DUED LAB - JACOPO BRUNELLO - MICHELE CESARINI
05.08.2021

Wake for WRÅD: Colors by Flowers, Concept by Nature

  • A new capsule collection colored only using plants and natural elements, signed together by Tonello and WRÅD

A capsule collection of exclusive garments was born, happy, totally natural, healthy and sustainable, free of chemicals hazardous for the environment or humans, hypoallergenic and gentle on the skin, the result of a responsible process, 100% GOTS certified organic cotton.

A collection made possible by the talents of WRÅD and Wake, the innovative organic dyeing system developed by Tonello: healthy for people and for the environment, because it uses only plants and vegetable waste, such as flowers, berries, peels and roots, which are left to dry and then infused, without using harmful chemical additives. It is easy to use, almost like preparing an herbal tea: it is, in fact, a radical paradigm shift.

The naturalness of the pigments used and the desire to create a support that would highlight the real color of emotions: these were the points that unite WRÅD and Tonello, realities that are also physically close, united by the authenticity of their evolutionary promises of change and transformation.

  • A new capsule collection colored only using plants and natural elements, signed together by Tonello and WRÅD

A capsule collection of exclusive garments was born, happy, totally natural, healthy and sustainable, free of chemicals hazardous for the environment or humans, hypoallergenic and gentle on the skin, the result of a responsible process, 100% GOTS certified organic cotton.

A collection made possible by the talents of WRÅD and Wake, the innovative organic dyeing system developed by Tonello: healthy for people and for the environment, because it uses only plants and vegetable waste, such as flowers, berries, peels and roots, which are left to dry and then infused, without using harmful chemical additives. It is easy to use, almost like preparing an herbal tea: it is, in fact, a radical paradigm shift.

The naturalness of the pigments used and the desire to create a support that would highlight the real color of emotions: these were the points that unite WRÅD and Tonello, realities that are also physically close, united by the authenticity of their evolutionary promises of change and transformation.

The colors on the garments are alive. Sensitive to light, over time they tend to fade to a lower tone, becoming increasingly sober and authentic, like those who choose to wear these manifesto-garments, which invite, quietly, and with grace and subtlety, a gentle revolution: in the name of respect for the environment and the equilibrium between people and nature.

25.11.2020

Bemberg™: Smart-tech fiber

Made from the smart-tech transformation of cotton linters pre-consumer materials and converted through a traceable and transparent closed loop process, Bemberg™ fiber is participating to some of the most cutting edge design innovations on planet Fashion. Its uniqueness comes from its exceptional quality characteristics as the magnificent touch of the fabric that results soft and smooth like silk, second skin-like, and precious look. Bemberg™ boasts also antistatic and breathable performances and the fiber is also biodegradable and compostable. Proving to be a circular economy oriented ingredient, the fiber is driven by innovation and responsibility together with design.

Bemberg™ is also enlarging its position in the market thanks to its valuable partnerships. It has collaborated with the Italian fabric manufacturer Brunello S.p.A. to create unique collections, to obtain innovative features as high absorption and breathability power that give a natural sensation and freshness. The responsible fiber confirms its international attitude with BemBAZIN™, the innovative fabric that empowers the traditional African Damask fabric used to make vibrant garments.

Made from the smart-tech transformation of cotton linters pre-consumer materials and converted through a traceable and transparent closed loop process, Bemberg™ fiber is participating to some of the most cutting edge design innovations on planet Fashion. Its uniqueness comes from its exceptional quality characteristics as the magnificent touch of the fabric that results soft and smooth like silk, second skin-like, and precious look. Bemberg™ boasts also antistatic and breathable performances and the fiber is also biodegradable and compostable. Proving to be a circular economy oriented ingredient, the fiber is driven by innovation and responsibility together with design.

Bemberg™ is also enlarging its position in the market thanks to its valuable partnerships. It has collaborated with the Italian fabric manufacturer Brunello S.p.A. to create unique collections, to obtain innovative features as high absorption and breathability power that give a natural sensation and freshness. The responsible fiber confirms its international attitude with BemBAZIN™, the innovative fabric that empowers the traditional African Damask fabric used to make vibrant garments.

The Japanese brand has teamed up also with Gianni Crespi Foderami to develop a Bemberg™ lining with outstanding stretch performance woven in its DNA. Bemberg™ Natural Stretch was achieved thanks to a complex way of yarn twisting, weaving and finishing. This collection achieves maximum flexibility, resistance and comfort without the use of elastomers polyesters

CAALOSS2020collection with Bemberg™lining CAALOSS2020 collection withBemberg™lining
CAALOSS2020 collection with Bemberg™lining
29.01.2020

Bemberg™ doubles its presence at Première Vision

Bemberg™ gears up for Première Vision - February 11th-13th, Paris, France; with a great deal of novelties and a key statement on sustainability: Let’s Make it Circular! That’s why the Japanese brand of regenerated cellulose fibers joins the fair with two booths, one in the yarn-focused sector – Hall 6 C52 6D53 – the other one in the Smart Creation area, the curated district showcasing cutting-edge sustainable innovation for the textile and fashion business. Hall3 S14.

“We simply could not miss out on the Smart Creation Area as sustainability is the founding pillar of our company,” says SHUNSUKE SATO, sales manager of Bemberg™ by Asahi Kasei. “Indeed, the smart fiber is made from a cotton linter which is pre-consumer material, a natural derived source, that doesn’t deplete forestry resources. The strategy beyond our double presence is to highlight our deep commitment to responsible innovation to a larger target of professionals.”

Bemberg™ gears up for Première Vision - February 11th-13th, Paris, France; with a great deal of novelties and a key statement on sustainability: Let’s Make it Circular! That’s why the Japanese brand of regenerated cellulose fibers joins the fair with two booths, one in the yarn-focused sector – Hall 6 C52 6D53 – the other one in the Smart Creation area, the curated district showcasing cutting-edge sustainable innovation for the textile and fashion business. Hall3 S14.

“We simply could not miss out on the Smart Creation Area as sustainability is the founding pillar of our company,” says SHUNSUKE SATO, sales manager of Bemberg™ by Asahi Kasei. “Indeed, the smart fiber is made from a cotton linter which is pre-consumer material, a natural derived source, that doesn’t deplete forestry resources. The strategy beyond our double presence is to highlight our deep commitment to responsible innovation to a larger target of professionals.”

Let’s take it circular! is the motto at the Smart Creation booth. The lifespan of Bemberg™’s regenerated cellulose fiber derived from cotton is fully circular: from the source to manufacturing. The whole sustainable closed-loop process is supported by the LCA study, signed by ICEA and validated by Paolo Masoni. Recyclability is granted by the Global Recycle Standard - GRS certification by the renown Textile Exchange. An influential guarantee that involves the whole production process and supply chain behind the company’s smart yarns. Bemberg™ yarns are entirely biodegradable and ecotoxicity-free – meaning that at the end of their life circle they break down into the environment leaving no trace in terms of toxic substances as attested by the Innovhub-SSI report.

On show at Première Vision some of the most recent collaborations with GRS-certified partners such as FIVEOL, SMI TESSUTI, TESSITURA UBOLDI, INFINITY, SIDONIOS, MATIAS & ARAUJO, TINTEX, IPEKER, EKOTEN, for fashion fabrics as well as PEZZETTI and BRUNELLO & G.CRESPI from lining partners.

The first Bemberg™ partner to present a commercial collection enriched by Velutine™ Evo is the Portuguese Matias & Araújo. With an innovative spirit, dynamism and a determined entrepreneurial spirit, the company is a leading knitwear producer for the textile industry.

In the Hall 6 Bemberg™ displays key commercial items developed by premium brands such as CAALO that is making its mark in the outerwear market with its Sustainably produced Functional-Luxury proposal. For SS20, CAALO utilized Bemberg™ lining because of the sustainability properties and it's unique colour.

CAALO looks to utilize as much eco-friendly and sustainable materials as possible without compromising on design or quality. This Bemberg™ lining was a perfect fit.

Source:

(c) GB Network

Bemberg at Première Vision NYC (c) Bemberg
Bemberg at Première Vision NYC
09.01.2020

Bemberg at Première Vision NYC

Bemberg presents fabric innovations and collaborations with fashion brands from the US and beyond

Bemberg will present a full range of new fabric innovations at Première Vision New York. These include manufacturers from around the world including Brunello S.p.A. and Cotonificio Albini S.p.A. from Italy, as well as luxury linings already installed at the Bemberg Lining Showroom in the heart of the Garment District hosted by CHH America. Relevant to report, the luxury yarn dyed jacquard linings made in Japan that can be customized following brands’ designs. While usually minimums are not met by emerging brands and start-ups, Bemberg decided to cooperate with a Japanese producer to offer customized yarn dyed Jacquard lining starting from 55 yards, per colour. Indeed, Bemberg will offer attractive designs, precious aesthetic while keeping its usual technical performances and the precious touch.

Bemberg presents fabric innovations and collaborations with fashion brands from the US and beyond

Bemberg will present a full range of new fabric innovations at Première Vision New York. These include manufacturers from around the world including Brunello S.p.A. and Cotonificio Albini S.p.A. from Italy, as well as luxury linings already installed at the Bemberg Lining Showroom in the heart of the Garment District hosted by CHH America. Relevant to report, the luxury yarn dyed jacquard linings made in Japan that can be customized following brands’ designs. While usually minimums are not met by emerging brands and start-ups, Bemberg decided to cooperate with a Japanese producer to offer customized yarn dyed Jacquard lining starting from 55 yards, per colour. Indeed, Bemberg will offer attractive designs, precious aesthetic while keeping its usual technical performances and the precious touch.

“On show in New York there is the whole process of sustainable fashion making,” explains Junshu Furusawa, Sales of Bemberg. “Indeed, through these fabric suppliers, we will be showcasing also new premium brand fashion range adoptions and collaborations with brands such as CAALO that is making its mark in the outerwear market with its Sustainably produced Functional-Luxury proposal

The participation at Première Vision New York is the second step of a global tour pointing to some of the most cutting edge design innovations on planet Fashion. #Bember2020 kicked off in Florence for Pitti Uomo, the next appointments will be ISPO in Munich. At each ‘sustainable pit-stop’ the company will showcase a different aspect of its multitasking and sustainable imprint.

More information:
Bemberg™ Première Vision
Source:

GB Network

Bemberg At Pitti Uomo 2020 (c) Bemberg
Bemberg At Pitti Uomo 2020
07.01.2020

Bemberg At Pitti Uomo 2020

In Florence, Bemberg™ presents an 8-pieces tailoring collection commissioned to and developed with students of the renowned Scuola Triennale di Alta Sartoria Maschile dell’Accademia Nazionale dei Sartori in Rome as well as with prominent lining manufacturers as Brunello S.p.A., Gianni Crespi Foderami S.p.A., Tessitura Marco Pastorelli S.p.A. and Manifattura Pezzetti Srl.

“We couldn’t have started the new year in a better and most promising way!” Says TAKESHI IITAKA, president of Asahi Kasei fibers Italia. The Japanese brand of regenerated cellulose fibers has tasked students at the Accademia Nazionale dei Sartori excellences. The designers of tomorrow created 8 contemporary clothing teaming up with prominent lining manufacturers that offered premium jacquard, striped and dotted materials in vivid colors that follow the seasonal trends. Yarn dyed options made unique by impactful contemporary designs that create interesting contrasts with the tailoring proposals.

In occasion of the fair Bemberg™ team will present “The Bemberg™ book”, a unique resource able to present the versatility of the precious fiber through partner’s material developments.

In Florence, Bemberg™ presents an 8-pieces tailoring collection commissioned to and developed with students of the renowned Scuola Triennale di Alta Sartoria Maschile dell’Accademia Nazionale dei Sartori in Rome as well as with prominent lining manufacturers as Brunello S.p.A., Gianni Crespi Foderami S.p.A., Tessitura Marco Pastorelli S.p.A. and Manifattura Pezzetti Srl.

“We couldn’t have started the new year in a better and most promising way!” Says TAKESHI IITAKA, president of Asahi Kasei fibers Italia. The Japanese brand of regenerated cellulose fibers has tasked students at the Accademia Nazionale dei Sartori excellences. The designers of tomorrow created 8 contemporary clothing teaming up with prominent lining manufacturers that offered premium jacquard, striped and dotted materials in vivid colors that follow the seasonal trends. Yarn dyed options made unique by impactful contemporary designs that create interesting contrasts with the tailoring proposals.

In occasion of the fair Bemberg™ team will present “The Bemberg™ book”, a unique resource able to present the versatility of the precious fiber through partner’s material developments.

More information:
Bemberg™ Pitti Uomo 2020
Source:

GB Network

#Bemberg2020Bemberg (c) Bemberg
#Bemberg2020Bemberg
11.12.2019

#Bemberg2020 – At Pitti Uomo

Bemberg™ supports the new generation of Italian sartorial style

In Florence, Bemberg™ presents an 8-pieces tailoring collection commissioned to and developed with students of the renowned Scuola Triennale di Alta Sartoria Maschile dell’Accademia Nazionale dei Sartori in Rome as well as with prominent lining manufacturers as Brunello S.p.A., Gianni Crespi Foderami S.p.A., Tessitura Marco Pastorelli S.p.A. and Manifattura Pezzetti Srl.

“We couldn’t have started the new year in a better and most promising way!” Says TAKESHI IITAKA, president of Asahi Kasei fibers Italia. The Japanese brand of regenerated cellulose fibers has tasked students at the Accademia Nazionale dei Sartori excellences. The designers of tomorrow created 8 contemporary clothing teaming up with prominent lining manufacturers that offered premium jacquard, striped and dotted materials in vivid colors that follow the seasonal trends. Yarn dyed options made unique by impactful contemporary designs that create interesting contrasts with the tailoring proposals.

Bemberg™ supports the new generation of Italian sartorial style

In Florence, Bemberg™ presents an 8-pieces tailoring collection commissioned to and developed with students of the renowned Scuola Triennale di Alta Sartoria Maschile dell’Accademia Nazionale dei Sartori in Rome as well as with prominent lining manufacturers as Brunello S.p.A., Gianni Crespi Foderami S.p.A., Tessitura Marco Pastorelli S.p.A. and Manifattura Pezzetti Srl.

“We couldn’t have started the new year in a better and most promising way!” Says TAKESHI IITAKA, president of Asahi Kasei fibers Italia. The Japanese brand of regenerated cellulose fibers has tasked students at the Accademia Nazionale dei Sartori excellences. The designers of tomorrow created 8 contemporary clothing teaming up with prominent lining manufacturers that offered premium jacquard, striped and dotted materials in vivid colors that follow the seasonal trends. Yarn dyed options made unique by impactful contemporary designs that create interesting contrasts with the tailoring proposals.

The participation at Pitti is the first of a global tour pointing to some of the most cutting edge design innovations on planet Fashion. The next appointments include ISPO in Munich and Première Vision New York.

At each appointment the company will showcase a different aspect of its multitasking and sustainable imprint.

More information:
Bemberg™ Asahi Kasei
Source:

GB Network

(c) Bemberg™
06.02.2019

Bemberg™ returns to Première Vision Paris with premium collections and top brand adoptions

Since 1931, Bemberg™ is a new material definition for responsible luxury. The one for cool exquisite comfort, whose smart heritage is born in a circular economy.

Made by Asahi Kasei, the company is the sole maker of this one-of-a-kind, matchless, high-tech natural material, with a unique and precious touch and feel.

Starting from September 2018, Asahi Kasei has launched the Bemberg™ brand in Europe, with an openness and positive approach that facilitates a stronger, more focused role in the market while supporting our partner’s strengths too.

Enhancing core values through a more refined product and process in order to support our partner’s mission to materially benefit the whole supply chain with beautiful products and a straight communication. This is the key motivation behind the launch of the Bemberg™ global brand, taking the next steps on a journey that redefines the future of contemporary luxury with this unique fiber.

Since 1931, Bemberg™ is a new material definition for responsible luxury. The one for cool exquisite comfort, whose smart heritage is born in a circular economy.

Made by Asahi Kasei, the company is the sole maker of this one-of-a-kind, matchless, high-tech natural material, with a unique and precious touch and feel.

Starting from September 2018, Asahi Kasei has launched the Bemberg™ brand in Europe, with an openness and positive approach that facilitates a stronger, more focused role in the market while supporting our partner’s strengths too.

Enhancing core values through a more refined product and process in order to support our partner’s mission to materially benefit the whole supply chain with beautiful products and a straight communication. This is the key motivation behind the launch of the Bemberg™ global brand, taking the next steps on a journey that redefines the future of contemporary luxury with this unique fiber.

This is the reason why manufacture is playing a key role in the global role out of the latest Bemberg™ innovations. Pioneering partner mills for apparel textiles featured at the booth include: A-GIRLS, Alberto Bardazzi, DEBS, Ekoten, Euromaglia, Fiveol Textil, Infinity, Ipeker, Jackytex, Lanificio Europa, Matias & Araujo, Sidonios Knitwear, SMI Tessuti, T.B.M. Group, Tessitura Uboldi Luigi, Texteam and Tintex Textiles. Key lining developments are presented by Brunello, Gi Tessil Foderami, Gianni Crespi Foderami Manifattura Pezzetti and Tessitura Marco Pastorelli.

More information:
Asahi Kasei Bemberg™
Source:

GB Network

(c) Asahi Kasei
The Bemberg™ new campaign
19.09.2018

Asahi Kasei launches the Bemberg™ new brand Campaign

  • @ Premiere Vision, Paris, 19-21st September, Booth 6G62 - 6H63

The story of a Bemberg™ heritage that has shaped a new future for smart innovation through research, knowledge and expertise to deliver the new face of Bemberg™, the one true original material for modern living. The presentation of the Bemberg™ new campaign represents a high benchmark in value for smart textile fiber innovations, and one that is built on a long heritage of innovations since 1931. Bemberg™ is the ONE new material definition for responsible luxury. The ONE for cool exquisite comfort, and the ONE whose smart heritage is born in a circular economy.

Made by Asahi Kasei, the company is the sole maker of this one-of-a-kind, matchless, high-tech natural material, with a unique and precious touch and feel. The new campaign will amplify this uniqueness and innate smartness, redefining the brand voice as Bemberg™ at an international level with an openness and positive approach that facilitates a stronger, more focused role in the market while supporting our partner’s strengths too.

  • @ Premiere Vision, Paris, 19-21st September, Booth 6G62 - 6H63

The story of a Bemberg™ heritage that has shaped a new future for smart innovation through research, knowledge and expertise to deliver the new face of Bemberg™, the one true original material for modern living. The presentation of the Bemberg™ new campaign represents a high benchmark in value for smart textile fiber innovations, and one that is built on a long heritage of innovations since 1931. Bemberg™ is the ONE new material definition for responsible luxury. The ONE for cool exquisite comfort, and the ONE whose smart heritage is born in a circular economy.

Made by Asahi Kasei, the company is the sole maker of this one-of-a-kind, matchless, high-tech natural material, with a unique and precious touch and feel. The new campaign will amplify this uniqueness and innate smartness, redefining the brand voice as Bemberg™ at an international level with an openness and positive approach that facilitates a stronger, more focused role in the market while supporting our partner’s strengths too.

It is not just another brand name, but about enhancing core values through a now even better, more refined product and process that supports our partner’s mission to materially benefit the whole supply chain with beautiful products and open, honest communication. This is the key reason to launch the Bemberg™ global brand, taking the next steps on a journey that redefines a new future of contemporary luxury this unique fiber represents.

And for this, European manufacture is playing its key role in the global role out of the latest Bemberg™ innovations. Pioneering partner mills featured at the booth include: Euromaglia, Fiveol Textil, Infinity, Ipeker, Jackytex, Lanificio Europa, O’Jersey, SMI Tessuti, Tessitura Uboldi Luigi, TINTEX Textiles, Brunello, G.I. Tessil Foderami, Gianni Crespi Foderami, Manifattura Pezzetti, Marco Pastorelli and more. The new Bemberg™ booth at Premiere Vision is a contemporary and clean vision of the brand with a glowing, whitened atmosphere of modern architecture and luminous lighting that perfectly frames the new and dynamic identity image to reveal the ‘preciousness’ essence of the brand, its amazing textiles and leading fashion innovations.

Come and review the 3 fabric galleries, each showing the latest and unique fabric designs for Fashion Forward looks, refined Jersey Dressing and Luxury Athleisure Loungewear. Fashions by Maison Margiela confirm the new status of Bemberg™ as the ONE fiber that moves the luxury of Touch to a new contemporary fashion Feel: the ONE for a cool, liquid drape and movement: the ONE for fresh, exquisite comfort, and the ONE smart material born in the circular economy.

The Bemberg™ new campaign

We show a vision from the past in a true classic vintage sheath dress from the 1991 Martin Margiela winter collection using a peach skin finish on a refined, parachute-light fabric in a signature gunmetal grey colour courtesy of Zohra Alami. And also a contemporary representation of fashion from the MM6 MAISON MARGIELA SS2018 collection with a lingerie inspired dressy style in Bemberg™ popeline. This is a multifunctional style to be used as a top or as a dress

A new technical advance in finishing from Asahi Kasei is presented at the booth. Called Velutine Evo, the finish is comparable to premium peach skin finishes today, but now with a better environmental profile by using less water and energy to produce a durable and refined finish that sets a new benchmark for everyday luxury, demonstrating the company’s ongoing commitment to R&D in smarter, market relevant innovations. The results are supported by a preliminary study carried out by ICEA according to the methodology of Life Cycle Assessment (LCA) 3rd party testing from ICEA, on datas provided by TIFAS and focusing on environmental benefits that will accrue to partners efforts to offer value with values.

Moreover, you will be able to enjoy the circularity of the Bemberg™ story: its source, manufacture and end-of-life credentials, as well as checking the LCA study, also signed by ICEA and validated by Paolo Masoni, a step that confirms a new quality profile and standard for Bemberg™ with a more responsible and unique position today. Full GRS certification, Oeko-Tex 100, ISO 14001, & Eco-Mark.
Also Bemberg™ can add to its premium position on responsible issues, starting from its raw material choice that clearly demonstrates its circular economy approach. Bemberg™ is made from a cotton linter bio-utility waste, a natural derived and abundant source, and a truly unique one in the smart fiber arena that doesn’t deplete food or forestry resources.

Bemberg™ has new Compostability Certification. Innovhub-SSI report confirms Bemberg™ filaments disintegrate at 100% value within the limits specified by the UNI EN 13432, point A.3.1 for disintegration in the composting process. Also related is a new Ecotoxicity metric to EN 13432:2000 Annex E, the compost obtained from the Bemberg™ filaments according to ISO 16929:2013 revealed the absence of any ecotoxicity effect respect higher plants. The Bemberg™ filaments tested for the presence of heavy metals and other toxic hazardous substances comply with the requirements specified by the UNI EN 13432, for the substances listed in table A.1.

Asahi Kasei is proud to present the Bemberg™ heritage that delivers a true precious uniqueness through responsible smart innovation and transparency. To make contemporary luxury materials that provoke emotive responses through its rarity, sensuality, research and creativity. The ingrained knowledge and know-how behind the brand adds value to the supply chain, working only with the best, amplifying our partner’s knowledge and dynamic commitment too.

Source:

GB Network Marketing & Communication