From the Sector

In accordance with California’s Proper Labeling of Wet Wipes law (AB 818), state wastewater agencies and industry experts went deep to find out exactly what is passing through—and clogging up—municipal wastewater systems. The Responsible Flushing Alliance (RFA) alongside the California Association of Sanitation Agencies (CASA) and the Association of the Nonwoven Fabrics Industry (INDA) released the results from the largest known domestic sewage collection study conducted to reveal what’s really being flushed down the drain – and shouldn’t be.

“We took a forensic approach to this collection study, engaging industry and wastewater experts to examine our findings and determine what exactly is being flushed and how much of it,” said Adam Link, Executive Director at CASA, a co-sponsor of the Proper Labeling of Wet Wipes Law. “Now that we have the data to see what Californians are flushing and the types of non-flushable items that are causing issues within wastewater systems, local agencies can refine their public outreach and messaging to target specific problems and educate more efficiently.”

Collection and material investigation took place in October 2023 at two locations: Inland Empire Utilities Agency (IEUA) in Southern California and Central Contra Costa Sanitary District (Central San) in the greater San Francisco Bay Area in Northern California. Wastewater and wipes experts collected, sorted and identified more than 1,700 items pulled from the two locations during peak flow times. Kennedy Jenks, an independent engineering firm, designed the study and compiled the findings into the report.

Why Study What’s Being Flushed?
When products that aren’t meant to be flushed down the toilet wind up in the sewer system, it can cause serious threats to public and environmental health. In fact, estimates show that local public agencies throughout California (and the ratepayers they represent) are spending more than $47 million annually to repair wastewater treatment equipment and respond to sewer overflows caused by improper flushing.

“Part of keeping communities healthy requires not flushing things we shouldn’t,” said Lara Wyss, President of the RFA. “However, the data to support which non-flushable items to target as part of education campaigns has been lacking. That’s likely why when we surveyed Californians about what they are flushing, the results revealed that approximately 25% think baby wipes are flushable (which is never true) and 60% self-reported that they flushed something they knew they shouldn’t have.2 Our study results reinforce that finding, as more than 99% of materials collected were items that shouldn’t have been flushed.”

The breakdown of items collected from pipes at the two study locations included:
•    34.1% wipes labeled with the “Do Not Flush” symbol (baby wipes, cleaning wipes, makeup wipes, etc.)
•    64.9% other non-flushable items (paper towels, period products, trash, etc.)
•    0.9% wipes labeled as flushable

“We pulled material larger than 1-inch square directly from the bar screens, and it wasn’t until everything was sorted and identified that we could see what we actually had,” said Matt O’Sickey, Director of Education and Technical Affairs, INDA. “There were a lot of paper towels and baby wipes and all of the ‘Do Not Flush’ labeled wipes we collected were fully intact, showcasing why they should never be flushed.”

What Not to Flush—and How We Tell Consumers
According to the Proper Wet Wipes Labeling law, manufacturers of non-flushable wipes, including products such as baby wipes, cleaning wipes, makeup removal wipes and many others that are primarily used in a bathroom setting must include the “Do Not Flush” symbol on the front of the packaging.
The #FlushSmart consumer education campaign promotes the “Do Not Flush” symbol and provides information on what should and should not be flushed. The message shared with consumers is simple: Look for the “Do Not Flush” symbol on wipes packaging, and if you see it – throw the wipe out. Extrapolating from the results of this study, refraining from flushing “Do Not Flush” labeled wipes, paper products and feminine hygiene products would capture over 90% of items clogging sewers.

INDA, the Association of the Nonwoven Fabrics Industry, revealed the three finalists that will compete for the Hygienix Innovation Award™. Glatfelter, Mundeo, and Sequel will present their new absorbent hygiene products to senior-level leaders at Hygienix, Nov. 13-16, New Orleans, Louisiana.

Here is a summary of the finalists’ products:

Glatfelter: GlatPure™
GlatPure™ is a range of bio-based absorbent hygiene components derived from renewable materials. This product range consists of a variety of plant-based and natural topsheets, an acquisition distribution layer, an absorbent core, a newly improved backsheet, and a landing zone. Crafted from 100% renewable fibers and biodegradable materials, and enriched with bio-based binders, GlatPure™ stands as the industry’s first fully functional, fossil-fuel free range of solutions.  

Mundao: Diap’Earth®
From nature to nature: Mundao brings to market DIAP’EARTH®, an industrially compostable baby diaper. This diaper provides a circular solution to the AHP waste issue. Ecoconception (DIAP’EARTH is a bio-based & plastic free diaper) makes it possible to compost the diaper in an industrial composting facility to turn it into carbon where it can become fertilizer for soil. DIAP’EARTH has been successfully composted in major French cities.

Sequel: The Sequel Spiral™ Tampon
The Sequel Spiral™ Tampon features a proprietary spiral design that is engineered to be more fluid mechanically efficient, meaning it is designed to absorb more evenly and not leak before it’s full. In August 2023 the Sequel Spiral™ Tampon received clearance from the United States Food and Drug Administration (FDA) as a medical device and the company will now begin a series of consumer trials, with broad availability expected in Q1 of 2024.

The winner of the Award will be announced at the end of the event, Thurs., Nov. 16th, at 11:30 am. Last year’s award recipient was Pads on a Roll™ by Egal Pads. Pads on a Roll is a wrapped super-thin absorbent period pad that dispenses like toilet paper in public bathroom stalls, preventing the personal embarrassment of not having a menstrual product when needed.

Conference Highlights
In addition to the award presentation, the Hygienix™ conference will focus on consumer-centric innovations, the circular economy, raw material advancements in sustainability, opportunities for advanced recycling in absorbent hygiene, optimizing the packaging footprint, new approaches for odor control, and market trends and drivers. Plus, INDA’s Government Affairs office will be in attendance to provide insights into recent regulatory and legislative issues. Participants can learn about how the current political landscape could affect the nonwovens industry.

The California Association of Sanitation Agencies (CASA) and INDA, Association of the Nonwoven Fabrics Industry joined in welcoming the recent introduction of the WIPPES Act in the U.S. Senate by Senators Jeff Merkley (D-OR) and Susan Collins (R-ME).

This bipartisan legislation is intended to address the growing problem of sewer system clogs caused by improper disposal of consumer wipes like baby wipes, household cleaning wipes, cosmetic wipes and others that are not intended to be disposed of in toilets. Improper disposal of these wipes can have significant negative impacts on wastewater infrastructure, including causing sewer spills. The bill would help address this problem by establishing federal requirements for these disposable wipes to carry prominent “Do Not Flush” labeling on packaging. Additionally, the bill would provide funding for an Environmental Protection Agency-administered grant program focused on educating consumers about how to recognize “Do Not Flush” labeling, identify relevant products, and understand the impacts that flushing these products can have on wastewater treatment infrastructure.

On June 28th, at Sala Riunioni Area Monumentale (1st floor), Filpucci is celebrating its 50th anniversary with the press conference: “Fifty years of Filpucci - History tells the future”.
An enduring vocation for pioneering values and reliable manufacturing processes, both traceable and transparent, as shown by Re.VersoTM supply chain, a circular economy model, of which it is a member and exclusive reference point in the framework of high-end/low impact yarns for knitwear with the Collection Ninetyfive, now available in stock service, for an innovation available on request, thus marking a further breakthrough. From Stella McCartney to Eileen Fisher, from Filippa K to Patagonia, the fashion system’s big labels have opted for the regenerated yarns Re.VersoTM by Filpucci, thus sharing a new business philosophy: an environment-conscious and responsible approach, with does not relinquish style, but elevates it far forward style & trends. Filpucci, true Italian excellence for 50 years, has widened its range of smart Re.Verso™ products thus encompassing:
• The yarn Baby Camel Re.VersoTM produced with Re.Verso™ baby camel and mixed with 50% extra-fine Merino Wool comes in two yarn counts (1:13000nm and 2:13000 nm twisted). A delicate, rich and super soft yarn, with indescribable touch, which preserves its natural proprieties and comes in a selection of refined shades.
• The new Divette item, coming in two yarn counts (1:15000nm, 2:26000 nm twisted), yet again sheds light on the pioneering attitude of a manufacturer aiming to offer soft and creative combed and twisted yarns, that are unmistakably innovative and come in different degrees of thinness. Sophisticated, exceptionally soft and warm yarns, made with cashmere Re.Verso™ fibres mixed with extra fine wools.