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02.11.2022

Swiss textile manufacturer Schoeller Textil AG with new branding

  • Focus on the guiding principle of "textile intelligence" and sustainability

Long before sustainability became a trend in the textile industry, Schoeller Textil AG, which has been innovating technical fabrics and smart textile finishing technologies for more than 150 years, made it its mission to develop textile innovations in harmony with nature. Now the company is undergoing an extensive rebranding, whilst unveiling its strong brand foundation in the process. The result embodies the newly defined guiding principle of “Textile Intelligence” - the development and successful implementation of innovative textiles and intelligent textile technologies.

Innovations in the textile industry must meet requirements on several levels – offering both new and optimized solutions to sociological, ecological, and economic challenges of our time. Creating this holistic added value is firmly rooted in the Schoeller brand origin and is still the top priority in textile product development today. The brand essence has thus remained the same, but it has been embodied anew.

  • Focus on the guiding principle of "textile intelligence" and sustainability

Long before sustainability became a trend in the textile industry, Schoeller Textil AG, which has been innovating technical fabrics and smart textile finishing technologies for more than 150 years, made it its mission to develop textile innovations in harmony with nature. Now the company is undergoing an extensive rebranding, whilst unveiling its strong brand foundation in the process. The result embodies the newly defined guiding principle of “Textile Intelligence” - the development and successful implementation of innovative textiles and intelligent textile technologies.

Innovations in the textile industry must meet requirements on several levels – offering both new and optimized solutions to sociological, ecological, and economic challenges of our time. Creating this holistic added value is firmly rooted in the Schoeller brand origin and is still the top priority in textile product development today. The brand essence has thus remained the same, but it has been embodied anew.

“At the beginning of the rebranding process, it was clear to us we had to root ourselves in (Swiss) tradition in order to fully realize Schoeller’s entire brand potential and successfully explore new, digital paths,” said Antonio Gatti Balsarri, Schoeller chief commercial officer.

“The goal of the rebranding is to communicate our traditional brand values in a completely new brand presence. The result was a sharpened brand profile, a clear brand strategy and tonality, as well as a clean, modern corporate design. We will specifically address our sustainability commitment through the expansion of digital touchpoints, their cross-media use, and an increased online presence. Simplified, straightforward, sustainable - in accordance with our greatest source of inspiration: nature.”

Transparency and Sustainability
Paramount to Schoeller’s corporate identity is the full disclosure of brand principles and transparency around all business divisions. A simplified logo design was established by reducing logo elements and colors for a modern look and feel that can be produced in a much more resource-efficient manner. Schoeller’s new brand mantra of “Textile Intelligence” speaks to its company mission of more than 150 years.

Schoeller has been a bluesign system partner from the very beginning and uses the Higg Facility Environmental Module (FEM) to assess sustainable performance. In addition to environmentally-friendly manufacturing processes and careful material selection, the highest quality and sustainability standards in production also mean guaranteeing fair working conditions. Schoeller follows a Code of Conduct that guarantees transparent production chains, environmental protection, and fair working conditions.

“Zero Textile Waste” becomes a targeted brand strategy. While the production of textiles and textile technologies is continuously being optimized to preserve resources, the manufacturing processes are often costly and complex. To this end, Schoeller offers new approaches to efforts around Zero Waste in the industry. Its new online shop, “Schoeller re-Fabric” sells textile remnants from production directly to designers and smaller productions to increase its overall production volume efficiency and avoid textile waste.

Source:

Schoeller Textil AG

24.01.2022

Sateri completes Higg Facility Social and Labour Module Assessment

All of Sateri’s five viscose mills in China have undergone independent evaluation of their social and labour practices, having completed the Higg Facility Social and Labour Module (FSLM) audit and achieved a consistent high score of above 80%.

A member of the RGE group of companies, Sateri is also one of the world’s first viscose producers to have completed the Higg Facility Environmental Module (FEM) assessment, with the similar verified high score of over 80% for all its viscose mills.

Developed by the Sustainable Apparel Coalition, a global, multi-stakeholder non-profit alliance for the fashion industry, the Higg Index is a suite of tools that enables brands, retailers and facilities of all sizes to accurately measure and score a company or product’s sustainability performance.

The FSLM tool of the Higg Index holistically assesses working conditions of the mills, including fair wages and compensation, health & safety, respectful treatment of employees etc; while the FEM tool focuses more on environmental performance, including energy consumption, greenhouse gas missions, water use, chemical and waste management.

All of Sateri’s five viscose mills in China have undergone independent evaluation of their social and labour practices, having completed the Higg Facility Social and Labour Module (FSLM) audit and achieved a consistent high score of above 80%.

A member of the RGE group of companies, Sateri is also one of the world’s first viscose producers to have completed the Higg Facility Environmental Module (FEM) assessment, with the similar verified high score of over 80% for all its viscose mills.

Developed by the Sustainable Apparel Coalition, a global, multi-stakeholder non-profit alliance for the fashion industry, the Higg Index is a suite of tools that enables brands, retailers and facilities of all sizes to accurately measure and score a company or product’s sustainability performance.

The FSLM tool of the Higg Index holistically assesses working conditions of the mills, including fair wages and compensation, health & safety, respectful treatment of employees etc; while the FEM tool focuses more on environmental performance, including energy consumption, greenhouse gas missions, water use, chemical and waste management.

Source:

Sateri

06.04.2020

Sateri’s Fujian Mill Complies with EU-BAT Standard

Rest of the Mills to Complete Assessments and Comply by 2023

Sateri’s mill in Fujian, China, has been verified to comply with the European Union Best Available Techniques (EU-BAT) standard. Verified by independent consultant Sustainable Textile Solutions (STS), a division of BluWin Limited (UK), the parameters of the standard assessed included resource utility efficiency, wastewater discharge and air emission.

Rest of the Mills to Complete Assessments and Comply by 2023

Sateri’s mill in Fujian, China, has been verified to comply with the European Union Best Available Techniques (EU-BAT) standard. Verified by independent consultant Sustainable Textile Solutions (STS), a division of BluWin Limited (UK), the parameters of the standard assessed included resource utility efficiency, wastewater discharge and air emission.

In the assessment report, STS noted that all of Sateri Fujian’s mill parameters assessed were within the range of EU-BAT limits. Notably, its energy intensity, sulphur to air, and chemical oxygen demand (COD) were well under EU-BAT norms. With the use of cutting-edge technologies for air emissions control, the total sulphur recovery rate is over 98%. Sateri Fujian accounts for over 20% of Sateri’s annual total production capacity.
The compliance with EU-BAT standard comes on the back of several key manufacturing and product related industry certifications and standards which Sateri has attained. These include OEKO-TEX®’s MADE IN GREEN, STeP, and STANDARD 100. Sateri is one of the world’s first viscose producers to complete the Higg Facility Environmental Module (FEM) 3.0 assessment. Sateri is also part of the multi-stakeholder Zero Discharge of Hazardous Chemicals (ZDHC) manmade cellulose fibre working group, which is developing guidelines to reduce environmental emissions. As a founding member of the Collaboration for Sustainable Development of Viscose (CV), Sateri is supporting the development of CV’s 2025 Roadmap which considers industry best management practices and global certification standards.

Source:

Omnicom Public Relations Group