From the Sector

More than 150 exhibitors will be presenting their Green Fashion collections at INNATEX 49 next week, from 25 to 27 February. Given the pandemic situation and the shift in dates for the ordering fair in Hofheim-Wallau, organisers MUVEO GmbH say they are more than satisfied with the number of brands.

“For the original dates in mid-January we had over 200 registrations as usual,” says Alexander Hitzel, INNATEX Project Manager. “"Since we had to postpone another time, the date no longer made sense for many. However, if you consider this in addition to the fact that almost all trade fairs had to be cancelled and the general uncertainty makes decisions virtually impossible, 75 per cent is actually a very good result.”

The fair catalogue, published today, shows that visitors can expect a multifaceted range of goods.
Alongside popular classics and natural textile providers, there will as usual be young and adventurous new concepts. Newcomers are also to be found, including the linen womenswear from Lithuanian brand Luel, Canadian footwear label Native Shoes with its compostable materials derived from algae and other plants, and the yoga accessories from Southern Shores. As well as the labels, the International Association of Natural Textiles (IVN) and the Global Organic Textile Standards body (GOTS) will also be attending.

“We are assuming that by summer the situation will be more relaxed,” says Hitzel. “Originally we had a lot of plans relating to the fair programme and opportunities for dialogue, with various representatives from the community. We are therefore looking forward all the more to implementing these and other ideas at the end of July, on the 50th anniversary of INNATEX. Our deepest wish is that we will then be able to joyously celebrate 25 years of INNATEX with the entire community all together again and under largely normal conditions.

The 48^th INNATEX is opening its doors at the Messecenter Rhein-Main in Hofheim-Wallau from 31 July to 2 August 2021. More than 200 labels are poised to appear at the international trade fair for sustainable textiles. Following a long string of industry gatherings being cancelled due to COVID-19, the summer trade fair is a first opportunity for the sector to get together. All visitors are required to register digitally  in advance of the fair.

The pandemic has presented an opportunity to launch new projects. They include a special zone created in collaboration with GIZ GmbH, the German society for international development, which will shine a light on African designers. 13 labels from Ethiopia, Kenya, Rwanda, South Africa, Tanzania, and Uganda will present their ideas for sustainable textiles and fashion products.

The starting point for the special area is a virtual trade fair, commissioned by the Federal Ministry for Economic Cooperation and Development. GIZ GmbH has realised the joint project in cooperation with several partners; its physical extension can be visited at INNATEX.

Exhibitors include well-known pioneers and young newcomers
The IVN (International Association of Natural Textile Industry), which sponsors INNATEX, is staging its own pop-up showroom. In doing so, the association is creating its own curated space, showcasing the diversity and special features of its members. The future objective is to expand this space with the organiser to create a growing Concept Area that introduces visitors to different ways of presenting green fashion.

Besides the IVN, the Global Organic Textile Standard, the Green Button and Fairtrade are among the other standardisation bodies represented at the fair. In addition, a special exhibition entitled “Fashion in the Hood” (Fashion im Kiez) and delivered by the young interest group “Frankfurt Fashion Movement”, helps visitors join the dots in the fashion industry. Among the labels exhibiting at the fair for the first time are Active Wear by Klitmøller Collective from Denmark, Organic Fashion by Bibico from the UK and Italian sneaker brand ACBC.

At the Munich Fabric Start in Munich, TINTEX proudly announced its complete switch from the use of conventional cotton and the concomitant launch of a new fabric range that is the highest expression of the new generation of cotton: Naturally Advanced Cotton by TINTEX.

This new range is able to offer an advanced smart choice of 4 different premium and responsible advanced cotton solutions such as BCI Cotton, ECOTEC® by Marchi & Fildi, GOTS certified organic cotton and Supima. These new fabrics maintain and upgrade the transparent, hi-tech and sustainable organics that are at the heart of the TINTEX DNA. They represent better, smarter ecomaterials with new levels of performance and hi-tech smarts, thanks to a first class expertise in specialist dyeing and finishing techniques, coatings and applications that use the latest research, equipment and processes to deliver it. 

This new launch is confirming once more the commitment of TINTEX to its ‘Naturally Advanced’ position meaning “advancing beautiful, organic and natural materials to the next level combined with unique, hybrid ‘nature-tech’ smarts, with added value and creativity, thanks to dedicated investments that serve and secure our customer’s demands both now and in the seasons to come” says CEO Mario Jorge Silva.

The “Naturally Advanced Cotton” on Collection by TINTEX:

BCI cotton: The Better Cotton Initiative has specific aims:

• Reduce the environmental impact of cotton production
• Improve livelihoods and economic development in cotton producing areas
• Improve commitment to and flow of Better Cotton throughout supply chain.

ECOTEC® by Marchi & Fildi: a range of full-colour yarns, a smarter cotton made from pre-consumer clippings that save up to 77,9% water during manufacture. This season TINTEX is also introducing a new, finer ECOTEC® yarn called Phoenix, also GRS certified, being made from 50% ECOTEC® cotton and 50% recycled polyester. Here wellbeing credentials are guaranteed with Tessile e Salute* certification. 

GOTS Organic Cotton: The Global Organic Textile Standard GOTS is the most important standard for sustainable production of garments and natural fiber textile products from organic farming such as organic cotton or organic wool. GOTS criteria measures environmental, technical quality, toxicity and social impacts. GOTS is backed by independent certification for the entire supply chain.

Supima Cotton: Luxury, quality and craftsmanship are the benchmarks of American-grown, extra-long staple cotton. TINTEX offers 100% Supima precious fabrics and blends with tencel.

These special 4 cotton actors are made even more “advanced” by unique smart finishing as Plummy and Naturally Clean, for clean surfaces, bright colours, outstanding touch always with a very careful eye at the responsible values.