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20.06.2022

Lectra joins Euronext Tech Leaders

Lectra, whose connected industrial equipment and software facilitate the digital transformation and Industry 4.0 transition of fashion, automotive and furniture companies, announces its selection for the new Euronext Tech Leaders stock market index. This brings Lectra into the community of European technology leaders identified by Euronext as innovative and high-growth companies.

The new Euronext Tech Leaders market index, launched on June 7, comprises 100 European technology companies listed on the Euronext markets, which meet various performance and growth criteria. With the launch of this initiative, Euronext aims to offer better visibility and new services to selected European technology leaders.

Lectra, whose connected industrial equipment and software facilitate the digital transformation and Industry 4.0 transition of fashion, automotive and furniture companies, announces its selection for the new Euronext Tech Leaders stock market index. This brings Lectra into the community of European technology leaders identified by Euronext as innovative and high-growth companies.

The new Euronext Tech Leaders market index, launched on June 7, comprises 100 European technology companies listed on the Euronext markets, which meet various performance and growth criteria. With the launch of this initiative, Euronext aims to offer better visibility and new services to selected European technology leaders.

Lectra is one of the 41 French companies that are now members of Euronext Tech Leaders. The company, founded in 1973 on a close relationship with fashion industry players, has also for the last three decades worked globally with automotive equipment and furniture manufacturers. In its three strategic markets, Lectra sells connected equipment that optimizes the cutting processes of fabric, leather and other soft materials used by manufacturers, and markets software and services that streamline their production processes while enabling them to be more agile and make considerable material savings.

In fashion, through the use of market data – made accessible and exploitable by the Internet of Things, the cloud, artificial intelligence and big data – Lectra’s software solutions also enable a better understanding of consumers’ behavior. They therefore facilitate strategic decision-making for brands, manufacturers and distributors at the key steps in the value chain of design, production and distribution. In this industry, the impact of Lectra’s solutions on reducing material consumption is even greater because it takes effect as early as the garment design stage.

Technology and innovation are therefore at the heart of Lectra’s strategy, with the company aiming to become a key player in Industry 4.0 in its strategic markets by 2030.

Source:

Lectra

28.04.2022

Policy Hub: Media Masterclass on Transparency in the Apparel & Footwear Industry

Policymakers and industry stakeholders recently convened for an enlightening conversation on the challenges that the apparel and footwear industry is facing regarding the communication of reliable information to consumers and the drastic change that is needed through smart regulation. Hosted by the Policy Hub, Circularity for Apparel and Footwear, and Global Fashion Agenda, the non-profit that fosters industry collaboration on sustainability to drive impact, the masterclass presented media with views on the steps that must be taken to prevent greenwashing and empower consumers.

The Policy Hub - Circularity for Apparel and Footwear – represents more than 700 brands, retailers, manufacturers, and other stakeholders from across the globe, covering more than 50 per cent of the apparel and footwear sector. During the masterclass, Baptiste Carrière-Pradal, Chair, Policy Hub, presented its position on the EU Consumer Empowerment Initiative and the importance of Substantiating Green Claims through the new standardised methodology of the Product Environmental Footprint (PEF).

Policymakers and industry stakeholders recently convened for an enlightening conversation on the challenges that the apparel and footwear industry is facing regarding the communication of reliable information to consumers and the drastic change that is needed through smart regulation. Hosted by the Policy Hub, Circularity for Apparel and Footwear, and Global Fashion Agenda, the non-profit that fosters industry collaboration on sustainability to drive impact, the masterclass presented media with views on the steps that must be taken to prevent greenwashing and empower consumers.

The Policy Hub - Circularity for Apparel and Footwear – represents more than 700 brands, retailers, manufacturers, and other stakeholders from across the globe, covering more than 50 per cent of the apparel and footwear sector. During the masterclass, Baptiste Carrière-Pradal, Chair, Policy Hub, presented its position on the EU Consumer Empowerment Initiative and the importance of Substantiating Green Claims through the new standardised methodology of the Product Environmental Footprint (PEF).

A first panel was kicked off by the European Commission representative who provided attendees with an overview of what is new about the PEFCRs for apparel and footwear. That led to an interesting and informed discussion with brands and other organisations which showed both the benefits of the PEF and the improvements needed in its methodology for it to fully reflect the complexity of the industry.

Overall, discussions showed the need for the topic to be addressed globally, apply a clear solid method to measure the environmental impact and for much more stringent legislation to regulate and ban greenwashing. As put by Baptiste Carriere-Pradal, Chair of the Policy Hub: “There will be challenges, the journey is long but now is the time for clear and ambitious regulation that will help us change the industry.”

You can watch the Media Masterclass here.

Source:

Global Fashion Agenda

01.02.2022

EURATEX: High energy costs undermine crucial transformation of the textile and clothing industry

The current energy crisis is impacting on the competitiveness of the European textile and clothing industry. Because there are limited alternatives to the use of gas in different parts of the production process, production costs increase sharply. EURATEX asks the European Commission and Member States to urgently support the industry to avoid company closures. At the same time, we need a long term vision to move towards climate neutrality, while keeping the T&C industry internationally competitive.

EURATEX presented ten key requirements to Kadri Simson, European Commissioner for Energy, to develop such a vision:

The current energy crisis is impacting on the competitiveness of the European textile and clothing industry. Because there are limited alternatives to the use of gas in different parts of the production process, production costs increase sharply. EURATEX asks the European Commission and Member States to urgently support the industry to avoid company closures. At the same time, we need a long term vision to move towards climate neutrality, while keeping the T&C industry internationally competitive.

EURATEX presented ten key requirements to Kadri Simson, European Commissioner for Energy, to develop such a vision:

  1. The apparel and textile industry needs a safe supply with sufficient green energy (electricity and gas) at internationally competitive prices.
  2. The transformation of industry requires access to very significant amounts of renewable energy at competitive costs. Additional investments in infrastructure will also be needed to guarantee access to new renewable energy supplies.
  3. Until a global (or at least G 20 level) carbon price or other means for a global level playing field in climate protection are implemented, competitive prices for green energy must be granted at European or national levels (e.g. CCfDs, reduction on levies, targeted subsidies).
  4. As the European textile and clothing sector faces global competition mainly form countries/regions with less stringent climate ambitions, it is of utmost importance that the European textile and clothing companies are prevented form direct and indirect carbon leakage.
  5. EU-policy should support solutions, e.g. through targeted subsidies (for hydrogen, energy grids, R&D, technology roadmap studies etc.).
  6. A dedicated approach for SMEs might be appropriate as SMEs do not have the skills/know-how to further improve their energy efficiency and/or becoming carbon neutral.
  7. CAPEX and OPEX support will be necessary for breakthrough technologies, like hydrogen.
  8. The Fit-for-55-Package must support the European Textile and Clothing industry in decarbonization and carbon neutrality. The EU must therefore advocate a global level playing field more than before. The primary goal must be to establish an internationally uniform, binding CO2 pricing, preferably in the form of a standard at G-7 / G-20 level.
  9. EU-policy must not hinder solutions, e.g. we need reasonable state aid rules (compensating the gap between national energy or climate levies and a globally competitive energy price should not be seen as a subsidy).
  10. The European Textile and Clothing industry has made use of economically viable potentials to continuously improve energy efficiency over many years and decades. The obligation to implement further measures must be taken considering investment cycles that are in line with practice. Attention must be paid to the proportionality of costs without weakening the competitive position in the EU internal market or with competitors outside the EU.

Please see the attached position paper for more information.

Source:

EURATEX

(c) adidas
28.01.2022

adidas and IVY PARK announce IVY HEART, a capsule collection

adidas and IVY PARK CEO Beyoncé announce IVY HEART, a new capsule collection inspired by love , just in time for Valentine’s Day, from the ongoing adidas x IVY PARK creative partnership.

As with previous adidas x IVY PARK offerings, this latest collection features distinct looks with inclusive and in gender-neutral sizing in fashion styles, performance gear, footwear, and accessories. The line is available online at adidas.com on February 9th and February 10th in selection stores globally.

adidas and IVY PARK CEO Beyoncé announce IVY HEART, a new capsule collection inspired by love , just in time for Valentine’s Day, from the ongoing adidas x IVY PARK creative partnership.

As with previous adidas x IVY PARK offerings, this latest collection features distinct looks with inclusive and in gender-neutral sizing in fashion styles, performance gear, footwear, and accessories. The line is available online at adidas.com on February 9th and February 10th in selection stores globally.

The Campaign
The campaign focuses on the guiding thematic color behind the collection. In the Western world, red is commonly associated with love , romance and sensuality. While in the East, red is attributed to good fortune and joy. Wherever you are, it’s clear that this color represents positivity. The concept is centered around bringing people together from all different backgrounds through this one color that’s sentimental to so many. This theme is illustrated through enhanced lighting, bold yet minimal production design, elevated styling and most importantly the international cast. Cultural cues from specific iconography and symbols are explored in visual motifs with sensitivity and intention. IVY PARK pays homage to various cultures inspired by this color, incorporating red through a futuristic yet authentic lens.

The Collection
No matter how you define it, love - most importantly love of one’s self - is at the core of IVY PARK ’s newest drop. Bold and sexy looks are an integral part of IVY HEART, which is aptly decked out in a spectrum of vibrant reds, playful pinks, and nuanced neutrals. In colors that include Candy Paint (Shock Pink), Lipstick Smudge (Red), Raspberry Beret (Power Red), Red, Red Whine (Cherry Wood) and Cheeks (Off-White), the line is punctuated by tactile materials like velour, ribbed knit, and faux latex.  IVY PARK ’s latest collaboration with adidas is further complemented by performance fabrics and graphic prints, allowing ample designs to mix-and-match from work out to night out.

The capsule collection’s design touchpoints are rooted in Beyoncé’s love of athleticism and fashion, merged with adidas’ performance and innovation. The references culminate in a collection of silhouettes that are sporty, stylish, and above all, unique. Conceived around three pillars of foundation, active, and fashion, IVY PARK ’s latest collection is highlighted by the Velour Dress and Tracksuit, Faux Latex Puffer, Pique Jumpsuit and Sequin Duster. Accessories include a 5-Panel Hat, a clutch and a Heart-Lip Belt Bag.

Footwear consists of both on-the-court and off-duty models.  The range is highlighted by a new iteration of the classic Stan Smith sneaker in Cheeks (Off-White), with a rubber dipped midsole.  Additionally, the collection introduces a new silhouette, the IVP Superstar Plim, a mule style shoe inspired by the iconic adidas Superstar in Cheeks (Off-White).  The line also features a new colorway of the IVP Savage sneaker in Cheeks (Off-White), a IVP swim slide in Lipstick Smudge (Red) and the Ultra boost in Candy Paint (Shock Pink).

More information:
adidas clothing footwear Sportswear
Source:

adidas

The Green Revolution: How Microfactories Can Change the Face of Fashion by Mark Sollman, Product Manager EMEA, Mimaki Europe (c) Mimaki EMEA
Traditionally, apparel manufacturing has centred on a production chain model of sourcing materials and producing garments in bulk, microfactories are now enabling on-demand, on-location production
12.01.2022

Mimaki Europe: The Green Revolution

  • The Green Revolution: How Microfactories Can Change the Face of Fashion by Mark Sollman, Product Manager EMEA, Mimaki Europe

With the all-important COP26 Climate Change Conference having taken centre stage in November, there is no time like the present for the fashion world to rally together in stepping up sustainability efforts and getting carbon emissions under control. Globally, the fashion industry is now estimated to account for around 10 percent of greenhouse gas emissions and 20 percent of wastewater , making the pursuit of greener production methods more pertinent than ever before. Thankfully, we are seeing a new era of production enter the fashion arena, with the increasing emergence of technologically advanced, highly automated microfactories.

Along with reducing unnecessary waste through on-demand production, microfactories have a smaller ecological footprint than traditional garment production and require no water use during the production process, making it not only a faster solution, but a greener one too.

  • The Green Revolution: How Microfactories Can Change the Face of Fashion by Mark Sollman, Product Manager EMEA, Mimaki Europe

With the all-important COP26 Climate Change Conference having taken centre stage in November, there is no time like the present for the fashion world to rally together in stepping up sustainability efforts and getting carbon emissions under control. Globally, the fashion industry is now estimated to account for around 10 percent of greenhouse gas emissions and 20 percent of wastewater , making the pursuit of greener production methods more pertinent than ever before. Thankfully, we are seeing a new era of production enter the fashion arena, with the increasing emergence of technologically advanced, highly automated microfactories.

Along with reducing unnecessary waste through on-demand production, microfactories have a smaller ecological footprint than traditional garment production and require no water use during the production process, making it not only a faster solution, but a greener one too.

Last year’s FESPA saw Mimaki team up with fashion designer Carolina Guzman to bring her designs to life in real time at the show, setting up its own working microfactory live on-site to take her designs from screen to garment within just a day. Guzman’s designs were created using Mimaki’s TS100-1600 Sublimation Printer, before being transferred to textile, digitally cut and finally pieced together. Devised with a string of ethical and environmental objectives threaded throughout, the microfactory also exclusively utilised eco-friendly Greentex fabric, and any remaining material was donated to Sheltersuit: a wind- and waterproof coat that can be transformed into a sleeping bag, which is provided free of charge to homeless people and refugees.

Through working with a number of strategic partners – including transfer printing expert, Klieverik; paper solutions specialist, Neenah Coldenhove; and digital cutting equipment provider, Summa – Mimaki was able to produce a collection of unique, high-quality garments live on the stand during the tradeshow, demonstrating to visitors from more than 100 countries some of the key reasons that microfactories seem set to change the future of fashion…

Unparalleled speed and versatility
Where traditionally, apparel manufacturing has centred on a production chain model of sourcing materials and producing garments in bulk, microfactories are now enabling on-demand, on-location production, making it possible to create everything from unique, one-off pieces and samples right through to entire product lines – all at unprecedented speeds. This means greater flexibility and customisation, enabling designers to modify or update designs and respond to market trends as they occur.

Simplified supply chains and minimised risk
The microfactory setup brings production in-house and on-demand, minimising the cost of not only storing stock, but also of shipping it and responsibly disposing of unsold items. Where recent geopolitical events have highlighted the fragility of global supply chains, microfactories offer a unique independence from these systems, empowering garment manufacturers to future-proof their businesses, become less reliant on external systems and suppliers, and reduce the risk of disruptions.

A boosted bottom line and a greener future
Facilitating savings in a whole line of resources, from physical storage and production space to time and energy, microfactories ultimately have the potential to significantly increase profitability for garment manufacturers, with the additional benefit of being easily scalable as production increases. Perhaps even more compelling, however, are the environmental considerations. Demonstrated on a small scale through Mimaki’s recent project, the environmental benefits inherent to microfactory production will have an even greater impact as it becomes more prolific and commonplace throughout the fashion world, with the potential to effect meaningful environmental change as adoption increases in the years to come.

07.01.2022

New dates for Intertextile Shanghai Apparel Fabrics, Intertextile Shanghai Home Textiles and Yarn Expo

The Spring Editions of Intertextile Shanghai Apparel Fabrics, Intertextile Shanghai Home Textiles and Yarn Expo will now take place from 14 – 16 April 2022 instead of their original March date. They will continue to be held at the National Exhibition and Convention Center (Shanghai) alongside CHIC and PH Value.
 
“With the evolving situation of the pandemic globally, we have decided to hold our three spring fairs in mid-April,” Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd explained. “At this stage, we are still processing how the Omicron variant affects the hosting of large-scale events, so this new date provides us and our stakeholders with extra time to plan accordingly so we can ensure the fairs take place in a safe environment.”
 
“We are hoping to continue the momentum that was generated at last year’s Autumn Editions where our many returning international exhibitors were well received, as well as to capture the opportunities in the domestic market with strong growth in production, revenue and profit recorded in the first three quarters of 2021.”

The Spring Editions of Intertextile Shanghai Apparel Fabrics, Intertextile Shanghai Home Textiles and Yarn Expo will now take place from 14 – 16 April 2022 instead of their original March date. They will continue to be held at the National Exhibition and Convention Center (Shanghai) alongside CHIC and PH Value.
 
“With the evolving situation of the pandemic globally, we have decided to hold our three spring fairs in mid-April,” Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd explained. “At this stage, we are still processing how the Omicron variant affects the hosting of large-scale events, so this new date provides us and our stakeholders with extra time to plan accordingly so we can ensure the fairs take place in a safe environment.”
 
“We are hoping to continue the momentum that was generated at last year’s Autumn Editions where our many returning international exhibitors were well received, as well as to capture the opportunities in the domestic market with strong growth in production, revenue and profit recorded in the first three quarters of 2021.”

15.12.2021

AFRY & Infinited Fiber: Bio-based textile fibers from waste

Finland-based circular fashion and textile technology group Infinited Fiber Company has selected AFRY as the main engineering partner for its new flagship factory for producing regenerated textile fibers for leading fashion and apparel brands.

More than 92 million tonnes of textile waste are produced globally every year, with much of it ending up in landfills or incinerators. At the same time, textile fiber demand is increasing rapidly. Infinited Fiber Company’s technology turns cellulose-based raw materials, like cotton-rich textile waste, into a premium regenerated textile fiber that goes by the name Infinna™. The technology, which can be licensed for both new factories and to retrofit existing pulp or viscose production units, offers a solution for eliminating waste and reducing the textile industry’s burden on limited virgin resources.

Finland-based circular fashion and textile technology group Infinited Fiber Company has selected AFRY as the main engineering partner for its new flagship factory for producing regenerated textile fibers for leading fashion and apparel brands.

More than 92 million tonnes of textile waste are produced globally every year, with much of it ending up in landfills or incinerators. At the same time, textile fiber demand is increasing rapidly. Infinited Fiber Company’s technology turns cellulose-based raw materials, like cotton-rich textile waste, into a premium regenerated textile fiber that goes by the name Infinna™. The technology, which can be licensed for both new factories and to retrofit existing pulp or viscose production units, offers a solution for eliminating waste and reducing the textile industry’s burden on limited virgin resources.

Infinited Fiber Company currently operates pilot plants in Finland and has announced plans to build a flagship factory there to meet the strong demand from international clothing brands. The flagship factory will be the first of its kind in the world and will use post-consumer textile waste as feedstock. Production is scheduled to begin in 2024. In Finland, the national-level collection of textile waste will begin in 2023, and in the EU, the collection of textile waste will become mandatory in 2025, which will facilitate raw material supply.

The annual production capacity of the plant is planned at 30,000 tonnes of Infinna fiber, which corresponds to the amount of fiber needed for about 100 million t-shirts. Infinited Fiber Company has already sold a significant portion of future production through multi-year sales deals with global fashion brands, who see its regenerated Infinna fiber as an important part of their own circular economy strategies.

AFRY’s assignment includes the basic engineering of the new factory to support the final investment decision. In this basic engineering phase, AFRY will design the combination of several technology and equipment deliveries into one viable plant. AFRY will also provide its AFRY Smart Site services for the digitalization of the factory, utilizing Industry 4.0 technologies to optimize and digitally connect all the factory's processes and operations.

Renewcell and Kelheim Fibres form collaboration to establish a European closed loop for fashion
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20.10.2021

Renewcell and Kelheim Fibres form collaboration to establish a European closed loop for fashion

Renewcell and Kelheim Fibres Gmbh have signed a Letter of Intent for a long term commercial collaboration to add the crucial missing link for a circular economy for textiles in Europe. Together, the two technology leaders will collaborate on developing com mercial scale production of superior quality viscose fibers from up to 10 000 tonnes of Renewcell’s 100% textile recycled material Circulose® annually. The collaboration paves the way toward a fully European closed loop in which textile waste is collected, recycled and regenerated into new Circulose® fibers for people that want to reduce their fashion footprint significantly.

Renewcell and Kelheim Fibres Gmbh have signed a Letter of Intent for a long term commercial collaboration to add the crucial missing link for a circular economy for textiles in Europe. Together, the two technology leaders will collaborate on developing com mercial scale production of superior quality viscose fibers from up to 10 000 tonnes of Renewcell’s 100% textile recycled material Circulose® annually. The collaboration paves the way toward a fully European closed loop in which textile waste is collected, recycled and regenerated into new Circulose® fibers for people that want to reduce their fashion footprint significantly.

"European fashion consumption has great impact on climate and the environment globally. It also contributes to tremendous amounts of waste going into landfill and incinerators either in Europe or abroad after export. We will now work with Kelheim to prevent waste and reduce the need for virgin resources, while also enabling a fully regional supply of low impact circular fibers for text iles” comments Patrik Lundström, CEO of Renewcell. “We are thrilled for the opportunity to work closely with a partner like Kelheim, who is at the leading edge of innovation and sustainability in this industry” he adds.

Craig Barker, CEO at Kelheim Fibres adds: "We see an excellent fit between our two companies, not only on the technical side with Renewcell we have found a highly professional partner who shares our vision for future forward technologies that enable full circularity in the textile chain. Finding the answers to the challenges of our times is what drives us every day. Our recycled cellulose fibre solution made of Renewcell’s Circulose® and manufactured using environmentally sound processes at our Kelheim plant is an answer to the fashi on industries need for sustainable, resource and waste reducing solutions, and a more regional and reliable supply chain."

Source:

Kelheim Fibres GmbH

21.07.2021

Kornit Digital Partners with design platform Canva

Kornit Digital announced a new partnership with online visual communications and design platform Canva.

As part of the partnership, KornitX, an operating system for on-demand sustainable fashion, will become one of Canva’s first certified integration partners, empowering Canva to help leading Print Service Providers (PSPs), brands, and organizations easily add the Canva design tool to their e-commerce websites, making it easier to create personalized products from design, to order, to product fulfillment, in minutes. KornitX will also manage and route all orders through Kornit’s extensive global fulfillment network. Canva’s online visual communications platform currently serves more than 55 million private and enterprise users globally.

Kornit Digital announced a new partnership with online visual communications and design platform Canva.

As part of the partnership, KornitX, an operating system for on-demand sustainable fashion, will become one of Canva’s first certified integration partners, empowering Canva to help leading Print Service Providers (PSPs), brands, and organizations easily add the Canva design tool to their e-commerce websites, making it easier to create personalized products from design, to order, to product fulfillment, in minutes. KornitX will also manage and route all orders through Kornit’s extensive global fulfillment network. Canva’s online visual communications platform currently serves more than 55 million private and enterprise users globally.

Source:

Kornit Digital / pr4u

Infinited Fiber and Patagonia seal Multiyear Sales Deal (c) Infinited Fiber Company
28.06.2021

Infinited Fiber Company and Patagonia seal Multiyear Sales Deal

Outdoor apparel company Patagonia and circular fashion and textile technology group Infinited Fiber Company have signed a multiyear sales agreement for Infinited Fiber Company’s unique, premium-quality regenerated textile fiber Infinna™, which is created out of textile waste. The move marks a major milestone for both companies towards making textile circularity an everyday reality: The deal guarantees Patagonia access to the limited-supply fiber over the coming years and secures future sales income for Infinited Fiber Company as it ramps up production.

Infinna is a unique, virgin-quality regenerated textile fiber with the soft and natural look and feel of cotton. It is created from cotton-rich textile waste that is broken down at the molecular level and reborn as new fibers. Because it’s made of cellulose – a building block of all plants – Infinna is biodegradable and contains no microplastics to clog our seas. Clothes made with it can be recycled again in the same process together with other textile waste.

Outdoor apparel company Patagonia and circular fashion and textile technology group Infinited Fiber Company have signed a multiyear sales agreement for Infinited Fiber Company’s unique, premium-quality regenerated textile fiber Infinna™, which is created out of textile waste. The move marks a major milestone for both companies towards making textile circularity an everyday reality: The deal guarantees Patagonia access to the limited-supply fiber over the coming years and secures future sales income for Infinited Fiber Company as it ramps up production.

Infinna is a unique, virgin-quality regenerated textile fiber with the soft and natural look and feel of cotton. It is created from cotton-rich textile waste that is broken down at the molecular level and reborn as new fibers. Because it’s made of cellulose – a building block of all plants – Infinna is biodegradable and contains no microplastics to clog our seas. Clothes made with it can be recycled again in the same process together with other textile waste.

In April, Infinited Fiber Company announced plans to build a flagship factory in Finland to meet the growing demand for Infinna from global fashion brands. It is currently supplying customers from its R&D and pilot facilities in Espoo and Valkeakoski, Finland. The planned flagship factory will have an annual production capacity of 30,000 metric tons, which is enough fiber for roughly 100 million T-shirts made with 100% Infinna. Infinited Fiber Company expects to have sold the new factory’s entire output for several years during 2021.

More than 92 million metric tons of textile waste is produced globally every year and most of this ends up in landfills or incinerators. At the same time, textile fiber demand is increasing, with Textile Exchange estimating the global textile fiber market to grow 30% to 146 million metric tons by 2030 from 111 million metric tons in 2019. Infinited Fiber Company’s fiber regeneration technology, which uses cellulose-rich waste streams as its raw material, offers a solution both to stop waste from being wasted and to reduce the burden of the textile industry on the planet’s limited natural resources.

Photo: pixabay
26.05.2021

Dow and Cotton Inc. are combining expertise for more Sustainable Fashion

Combining expertise for more sustainable fashion
Ever wonder how much water was used to make your favorite cotton T-shirt? About 2,700 liters, or roughly three years of drinking water. What first comes to mind is probably the water that was essential to growing the cotton crop. Surprisingly, cotton is a drought-tolerant plant, and often less recognized is the strain that can be put on water resources to dye cotton textiles.

Progress is being made across the industry to lessen the strain on our precious water resources. Over the past several years, Dow collaborated with Cotton Incorporated to research and validate their product, ECOFAST™ Pure Sustainable Textile Treatment, that can help drastically reduce water and chemical use during the dyeing process. Major fashion brands are integrating it into their supply chain to dye more sustainably, without sacrificing color or quality.

Combining expertise for more sustainable fashion
Ever wonder how much water was used to make your favorite cotton T-shirt? About 2,700 liters, or roughly three years of drinking water. What first comes to mind is probably the water that was essential to growing the cotton crop. Surprisingly, cotton is a drought-tolerant plant, and often less recognized is the strain that can be put on water resources to dye cotton textiles.

Progress is being made across the industry to lessen the strain on our precious water resources. Over the past several years, Dow collaborated with Cotton Incorporated to research and validate their product, ECOFAST™ Pure Sustainable Textile Treatment, that can help drastically reduce water and chemical use during the dyeing process. Major fashion brands are integrating it into their supply chain to dye more sustainably, without sacrificing color or quality.

Problem
Cotton dyeing is very resource-intensive and puts strain on local waterways. A large amount of water is used in the dyeing process – up to 5 trillion liters a year, or nearly enough to supply all of humanity with drinking water. Significant amounts of chemicals and dye are needed to get the desired colors consumers expect too. This is part of the reason textile mills account for 20% of industrial water pollution globally. Wastewater from the dyeing process can be polluting and require costly treatment and these challenges are found in regions that already face water scarcity.

Solution
Reforming processes in an industry as established as textiles is no easy feat. Collaboration across the sector is needed to bring about sustainable change. With that in mind, Cotton Incorporated approached Dow. They wanted help scaling a cotton technology to support more sustainable textile dyeing.Leveraging Cotton Incorporated’s industry expertise and Dow’s material science knowledge, they worked together to understand and validate the benefits of our patented ECOFAST™ Pure Sustainable Textile Treatment.

How can colors be more responsible?  
ECOFAST™ Pure is a pretreatment applied before the dyeing process to produce cationic cotton. This means the charge of cotton is permanently changed from negative to positive, so it acts like a magnet to attract negatively charged dye to the material. How does that benefit the textile mill? It significantly decreases the amount of water, chemicals, dye and energy needed to color cotton. A third party reviewed and validated life cycle assessment, available by request, helped further prove the benefits.

 

Source:

G&S Business Communications

22.04.2021

Sanitized® T 99-19: 99.84 % protection against SARS CoV-2 on textiles

The antimicrobial protection of Sanitized® T 99-19 against the SARS-CoV-2 virus has been confirmed by independent labs in France (basis: ISO 18184:2019).

Textile and polymer products with Sanitized® antimicrobial treatment have been used in hygiene-sensitive areas for many years. For textiles, Sanitized® T 99-19 is a patented technology based on a silane-ammonia compound, a globally proven product. Its hygiene function is used in workwear and protective clothing for nursing staff, bed linen or mattresses in hotels, nursing care facilities and hospitals. Polyester goods for precisely these areas of application can now not only be antimicrobial, but also reliably protective against SARS CoV-2.

The antiviral efficacy (99.84 %) of the Sanitized® T 99-19 product has been officially confirmed by tests conducted by external labs.

The antimicrobial protection of Sanitized® T 99-19 against the SARS-CoV-2 virus has been confirmed by independent labs in France (basis: ISO 18184:2019).

Textile and polymer products with Sanitized® antimicrobial treatment have been used in hygiene-sensitive areas for many years. For textiles, Sanitized® T 99-19 is a patented technology based on a silane-ammonia compound, a globally proven product. Its hygiene function is used in workwear and protective clothing for nursing staff, bed linen or mattresses in hotels, nursing care facilities and hospitals. Polyester goods for precisely these areas of application can now not only be antimicrobial, but also reliably protective against SARS CoV-2.

The antiviral efficacy (99.84 %) of the Sanitized® T 99-19 product has been officially confirmed by tests conducted by external labs.

Tests on end products, which were additionally carried out by textile manufacturers, also prove the effectiveness of Sanitized® T 99-19 against SARS CoV-2. License partners praise this confidence-building benefit of the end products. SANITIZED license partners receive concrete support in terms of marketing and legal aspects (health claims).

Avoid legal pitfalls when claiming antiviral protection
Advice and support for customers in achieving optimal hygiene protection for their products are an integral part of SANITIZED services. A claim guide has therefore been developed especially for products that protect against COVID-19.
https://www.sanitized.com/de/protection-against-covid-19-which-antiviral-advertising-claimsare-legal-sanitized-explains/

Source:

SANITIZED AG

02.04.2021

Fashion 4 Development & C.L.A.S.S. launch: The Recloth Resource Guide

Fashion 4 Development & C.L.A.S.S. Eco Hub will launch The Reclothe Resource Guide during the virtual exhibit: Discover the SDGs - To Make Peace With Nature, a virtual hub convened by the United Nations Office for Partnerships April 1 - 30, 2021.

The publication's mission is to inform and educate fashion industry professionals, schools, universities, students, and new generation brands to focus on the next generation of the circular economy and make an impact on the value chain. The ReClothe guide lists all solutions, technologies, fabric suppliers, dyers, and finishers currently available and scalable globally that can really answer the new generation needs of the contemporary consumer. ReClothe will be published quarterly and focus on innovators working the best practices and opportunities in development & manufacturing for a responsible fashion industry.

Fashion 4 Development & C.L.A.S.S. Eco Hub will launch The Reclothe Resource Guide during the virtual exhibit: Discover the SDGs - To Make Peace With Nature, a virtual hub convened by the United Nations Office for Partnerships April 1 - 30, 2021.

The publication's mission is to inform and educate fashion industry professionals, schools, universities, students, and new generation brands to focus on the next generation of the circular economy and make an impact on the value chain. The ReClothe guide lists all solutions, technologies, fabric suppliers, dyers, and finishers currently available and scalable globally that can really answer the new generation needs of the contemporary consumer. ReClothe will be published quarterly and focus on innovators working the best practices and opportunities in development & manufacturing for a responsible fashion industry.

The guide includes Bacx™ by Centro Seta, Bext360, DYNTEX® Biosynthetics, Eastman Naia™, ECOSENSOR™ by Asahi Kasei, ECOTEC® by Marchi & Fildi, Iluna Group, Lanificio Zignone, Maeba International, Mending for Good, Modern Meadow, Re.VerSo™, ROICA™ by Asahi Kasei, Santoni, Smartex, Spiber Inc., SUPREME GREEN COTTON® by Varvaressos, TINTEX Textiles, VEGEA and YKK.

For registration click here.

25.02.2021

GOTS certifications in 2020 reach five figures for the first time

In 2020, the number of GOTS certified facilities grew by 34% globally, to a new high of 10,388 from 7,765 in 2019. 16 GOTS Approved Certification Bodies report that over 3 million people in over 72 countries were working in GOTS certified facilities.

Significant increases are seen in all regions. Top 10 countries for certified facilities are India (2,994), Bangladesh (1,584), Turkey (1,107), China (961), Germany (684), Italy (585), Portugal (449), Pakistan (391), USA (167) and Sri Lanka (126).
GOTS approved chemical inputs now number 25,913, an increase of 13% in 2020. This confirms that these inputs are increasingly used as a risk management tool by wet processors to satisfy legal and commercial residue requirements.

“The exceptional increase in this unprecedented year shows that decision makers value GOTS as an important tool to drive sustainable transformation in a comprehensive way - from field to fashion. Using organic fibres and processing them under strict GOTS criteria definitely provides a credible and strong base for market players to be successful in the future” says GOTS Managing Director Claudia Kersten.

In 2020, the number of GOTS certified facilities grew by 34% globally, to a new high of 10,388 from 7,765 in 2019. 16 GOTS Approved Certification Bodies report that over 3 million people in over 72 countries were working in GOTS certified facilities.

Significant increases are seen in all regions. Top 10 countries for certified facilities are India (2,994), Bangladesh (1,584), Turkey (1,107), China (961), Germany (684), Italy (585), Portugal (449), Pakistan (391), USA (167) and Sri Lanka (126).
GOTS approved chemical inputs now number 25,913, an increase of 13% in 2020. This confirms that these inputs are increasingly used as a risk management tool by wet processors to satisfy legal and commercial residue requirements.

“The exceptional increase in this unprecedented year shows that decision makers value GOTS as an important tool to drive sustainable transformation in a comprehensive way - from field to fashion. Using organic fibres and processing them under strict GOTS criteria definitely provides a credible and strong base for market players to be successful in the future” says GOTS Managing Director Claudia Kersten.

GOTS version 6.0, to be implemented from 1 March 2021, includes stricter social and environmental criteria. Certified Entities will now have to calculate the gap between wages paid to 'Living Wages'  and will be encouraged to work towards closing this gap. Specific references to OECD Due Diligence Guidance and Good Practice Guidance for Social Criteria and Risk Assessment as well as Ethical Business Practises have been explicitly included.

Source:

Global Standard

Ascend announces alliance with The S Group to commercialize Acteev Protect™ yarns and fabrics (c) Ascend
Acteev Protect™ yarns and fabrics
09.12.2020

Ascend announces alliance with The S Group to commercialize Acteev Protect™ yarns and fabrics

  • Partnership offers customers access to full-scale garment design, manufacturing and packaging

Ascend Performance Materials has announced a commercial agreement with The S Group, a globally recognized provider of apparel design, development and manufacturing. The alliance will focus on commercialization of Acteev Protect™ antimicrobial yarns, fibers and fabrics, offering customers full-scale supply chain service from garment design to delivery.

The agreement pairs Ascend's world-class manufacturing operations with The S Group’s track record of success in the wholesale and direct-to-consumer apparel industry. “Our customers will now benefit from a revolutionary antimicrobial material combined with end-to-end support to guide a product from ideation to actualization,” said Lu Zhang, vice president of Acteev.

  • Partnership offers customers access to full-scale garment design, manufacturing and packaging

Ascend Performance Materials has announced a commercial agreement with The S Group, a globally recognized provider of apparel design, development and manufacturing. The alliance will focus on commercialization of Acteev Protect™ antimicrobial yarns, fibers and fabrics, offering customers full-scale supply chain service from garment design to delivery.

The agreement pairs Ascend's world-class manufacturing operations with The S Group’s track record of success in the wholesale and direct-to-consumer apparel industry. “Our customers will now benefit from a revolutionary antimicrobial material combined with end-to-end support to guide a product from ideation to actualization,” said Lu Zhang, vice president of Acteev.

The S Group offers complete supply chain management for apparel brands, including product development, manufacturing, logistics, quality assurance, packaging and order fulfillment. The company lists some of the world’s most recognized brands among its partners, including Lululemon, New Balance and Mack Weldon. Athleisure, performance, scrubs, and seamless products such as intimates, leggings, active wear, socks and gaiters will be available.

Gary Peck, CEO of The S Group, says his team is excited about the commercial potential of Acteev, especially given the new reality of global health concerns. “Garment design has primarily focused on functionality, sustainability and comfort,” said Peck. “The past year has made us all aware that safety can be a valuable feature of fabrics as well, and Acteev checks all those boxes.”

Acteev is Ascend’s patent-pending technology that embeds zinc ions in a polymer to create fibers with long-lasting antimicrobial properties. The result is a fabric that destroys odor-causing bacteria and fungi. Acteev technology is available in a wide range of textiles featuring the flexibility, softness and durability of nylon 6,6.

Recent testing on knit fabric completed at the University of Cambridge has demonstrated that Acteev technology deactivates the virus that causes COVID-19, SARS-CoV-2, with 99.9% efficacy on contact1. Ascend is working with the U.S. Environmental Protection Agency, the U.S. Food and Drug Administration and other governmental agencies to obtain the appropriate regulatory clearances to make specific claims regarding the technology’s antiviral properties.

Two ISKO I-SKOOL™ 7 looks make their debut at the Graduate Fashion Foundation (c) Isabel Hambly
Isabel Hambly Catwalk
23.09.2020

Two ISKO I-SKOOL™ 7 looks make their debut at the Graduate Fashion Foundation

Two ISKO I-SKOOL™ 7 looks make their debut at the Graduate Fashion Foundation, part of London Fashion Week, a springboard for new talent striving to bridge the gap between education and industry.

Following an unprecedented academic year, GFF celebrates how the Class of 2020 have adapted and overcome adversity to complete their degrees across 26 fashion specialisms, from Design and Knitwear to Comms, Marketing and Business. London, 17-22 September – To bring together fashion educators and industry leaders and to support their graduates to reach their full potential once they have graduated: this has always been GFF’s main goal for the past 28 years. Now more than ever, GFF continues in its long-standing commitment to share good practice and knowledge and to inspire students to become innovators, environmental leaders, employees, and educators while promoting cultural diversity and inclusivity within an international platform – very much in keeping with ISKO I-SKOOL™ values and approach which resonate throughout the contest’s Denim Awards.

Two ISKO I-SKOOL™ 7 looks make their debut at the Graduate Fashion Foundation, part of London Fashion Week, a springboard for new talent striving to bridge the gap between education and industry.

Following an unprecedented academic year, GFF celebrates how the Class of 2020 have adapted and overcome adversity to complete their degrees across 26 fashion specialisms, from Design and Knitwear to Comms, Marketing and Business. London, 17-22 September – To bring together fashion educators and industry leaders and to support their graduates to reach their full potential once they have graduated: this has always been GFF’s main goal for the past 28 years. Now more than ever, GFF continues in its long-standing commitment to share good practice and knowledge and to inspire students to become innovators, environmental leaders, employees, and educators while promoting cultural diversity and inclusivity within an international platform – very much in keeping with ISKO I-SKOOL™ values and approach which resonate throughout the contest’s Denim Awards.

Designers Kotryna Adomaityte and Isabel Hambly from Nottingham Trent University were 2 of the 9 winners of the ISKO I-SKOOL™ 7 Awards, announced in a phygital ceremony held on July 22. The two students were invited to showcase their winning creations at GFF. Kotryna, winner of the ISKO I-SKOOL™ PERICOLO Award by Cadica Group, impressed the audience with her “Wild West Denim” look to London at the GFF Showroom.

Isabel Hambly, winner of the ISKO I-SKOOL™ Best Marketable Product, stole the show with her “Women at war” outfit which was displayed at the Catwalk Show, live-streamed from Samsung KX on September 22. That two of ISKO I-SKOOL™ 7 winners and finalists were part of this important event is proof of the significant role the contest – developed and supported by ISKO – plays in nurturing and championing talent and creativity. This edition’s main concept was world’s citizenship, with the Creative Theme “North, East, South, West – connected by one planet”. The twenty shortlisted finalists were asked to dig into their roots and to approach different cultures, defining and tracking down the geography of the world connecting them through responsibility. In addition to exploring the planet both locally and globally, they were also required to take into account the product life cycle of their outfits – featuring a 5-pocket jeans to interpret their view on the “local” concept and two Denim Show Pieces to reflect their worldwide influences and topics of interest. These were made with top ISKO™ denim fabrics, meeting the designers’ needs and providing a strong sustainable ingredient.

“We are really proud that two of our winners made it to GFF, with which we have many values in common – it marks another important step in their journey” said ISKO Senior Executive ISKO I-SKOOL™ Project Irem Orhun. “All of this goes to show how ISKO I-SKOOL™ plays a fundamental role in providing the foundation to enter the industry more aware of your skills and capabilities.”

Sateri Joins Fashion Industry Charter for Climate Action, Pledges Ambitious Climate Change Goals and Steps Up Industry Engagements (c) Sateri
01.07.2020

Sateri Joins Fashion Industry Charter for Climate Action, Pledges Ambitious Climate Change Goals and Steps Up Industry Engagements

Shanghai - Sateri has signed the Fashion Industry Charter for Climate Action, becoming the first viscose producer in China to support this global fashion agenda. An initiative convened by the United Nations Framework Convention on Climate Change (UNFCCC), this charter calls on the fashion industry to support the goals of the Paris Agreement in limiting global temperature rise to well below two degrees Celsius above pre-industrial levels, by achieving 30 per cent aggregate reduction in greenhouse gas (GHG) emissions by 2030, including the supply chain.

Niclas Svenningsen, Manager of Global Climate Action, UNFCCC, said, “UNFCCC is excited to have Sateri joining the Fashion Industry Charter on Climate Action and committing towards global climate action as the first Chinese viscose producer to do so. We hope that it will inspire more textile companies from China to join and take action.”

Shanghai - Sateri has signed the Fashion Industry Charter for Climate Action, becoming the first viscose producer in China to support this global fashion agenda. An initiative convened by the United Nations Framework Convention on Climate Change (UNFCCC), this charter calls on the fashion industry to support the goals of the Paris Agreement in limiting global temperature rise to well below two degrees Celsius above pre-industrial levels, by achieving 30 per cent aggregate reduction in greenhouse gas (GHG) emissions by 2030, including the supply chain.

Niclas Svenningsen, Manager of Global Climate Action, UNFCCC, said, “UNFCCC is excited to have Sateri joining the Fashion Industry Charter on Climate Action and committing towards global climate action as the first Chinese viscose producer to do so. We hope that it will inspire more textile companies from China to join and take action.”

As a signatory of the Charter, Sateri looks forward to participating in relevant Working Groups which bring together stakeholders and experts in the fashion and textile sectors. In recent months, Sateri has joined several other leading industry multi-stakeholder associations. These include the Sustainable Apparel Coalition (SAC), China Association of Circular Economy (CACE), and the European Disposables and Nonwovens Association (EDANA).

Allen Zhang, President of Sateri, said, “Sateri is committed to growing our business as sustainably as we can. Our adoption of the Fashion Charter goals is a bold leap but we believe that pushing the boundaries is necessary. We are also stepping up on our engagement with industry partners to be part of the collective action to accelerate efforts against climate change.  As we formulate Sateri Vision 2030 for a sustainable business, carbon reduction will be one of our key focus areas”.

In addition to stepping up greenhouse gas emission reductions in its own operations, the company will continue to support decarbonisation efforts of the downstream textile value chain. Late last year, in collaboration with the China National Textile and Apparel Council (CNTAC), a Climate Leadership Whitepaper was published. The paper analysed how innovation in Sateri’s EcoCosy® fibre products help reduce carbon emission during yarn and fabric manufacturing stages, and also proposed next steps in achieving industry-wide emission reduction goals.   

Sateri attained an ‘A-‘ score in CDP (formerly Carbon Disclosure Project) for Climate Change in 2019;  a score which is higher than the ‘C’ average globally, in Asia, as well as in the Textiles and Fabric Goods sector. 

PREMIUM GROUP in Berlin is cancelling its shows (c) Boris Kralj
Anita Tillmann
22.04.2020

PREMIUM GROUP in Berlin is cancelling its shows

  • The PREMIUM GROUP in Berlin is cancelling its PREMIUM and SEEK trade shows for this summer season, as well as the FASHIONTECH conference – in collaboration with the leading global digital B2B marketplace, JOOR, there is still a guaranteed trading option.


Due to the coronavirus crisis, in April the dates of the PREMIUM GROUP’s events were provisionally moved from the original schedule of 31 June-2 July 2020 to 28 -30 July. Now, the Federal and State governments have decided to cancel large-scale events with over 1,000 visitors until 31 August 2020.
     
A statement from Anita Tillmann, Managing Partner of the PREMIUM GROUP: 

  • The PREMIUM GROUP in Berlin is cancelling its PREMIUM and SEEK trade shows for this summer season, as well as the FASHIONTECH conference – in collaboration with the leading global digital B2B marketplace, JOOR, there is still a guaranteed trading option.


Due to the coronavirus crisis, in April the dates of the PREMIUM GROUP’s events were provisionally moved from the original schedule of 31 June-2 July 2020 to 28 -30 July. Now, the Federal and State governments have decided to cancel large-scale events with over 1,000 visitors until 31 August 2020.
     
A statement from Anita Tillmann, Managing Partner of the PREMIUM GROUP: 

“We greatly regret the decision of course, especially after the success of our January events. The ban on large-scale events has been around for some time and has been publicly discussed. It hurts us to do it, but we are also conscious of our responsibility. If cancelling our trade shows, conferences and parties contributes to the safety of our customers and visitors, then we have to take this step.
 
We are in close contact with all our brands and partners and have spent the last four weeks discussing possible approaches, concepts and new focal topics for the summer. The bottom line is that digitalisation is clearly the focus. It’s all about using the time over the next few months sensibly. The timing for brands and retailers is now right – all market participants are aware of the necessity of this.

We have been working closely with JOOR, the leading B2B marketplace globally, for around a year, after successfully integrating our own digital platform, Veee.com. JOOR has digitalised the entire procurement process and ensures a seamless, functioning wholesale process on an international scale – both for brands and retailers.
 
We shall shortly be offering webinars on this and can offer our customers an optimal, digital ordering solution so as to use this time of the pandemic efficiently. We are very happy with this option and our year-long investment in the topic of digitalisation. This has come good for us now.
 
Our trade show formats have been about more than just ordering for a long time now. They are about encounters, emotion, inspiration, communication and, finally, the fashion community getting together. Although lots can take place digitally nowadays, it doesn't replace physically meeting up in person. We have seen this more than ever in the present situation.
 
We are going to work on new concepts for 2021, and we will liaise with the key stakeholders in Berlin and with all others too to ensure we hit the ground running again. We’re taking on the challenge and will come back to the industry when we have news.”

(c) Fortum / Spinnova
15.10.2019

Fortum and Spinnova present wheat straw-based clothing

Fortum, together with the sustainable fibre technology company Spinnova have today introduced the first prototype product born out of their joint development of using wheat straw in the production of highly sustainable textile fibre.

Fortum and Spinnova are showcasing the world’s first clothing made from agricultural waste, namely wheat straw, at the Textile Exchange Sustainability Conference in Vancouver, during 15-17 October. The showpieces include a knitted t-shirt, as well as a jacket and skirt made of a woven fabric on organic cotton warp.

The prototype material is unique also due to its extremely low environmental impact from raw material extraction, processing and manufacture, verified by life-cycle analysis (LCA).

Fortum, together with the sustainable fibre technology company Spinnova have today introduced the first prototype product born out of their joint development of using wheat straw in the production of highly sustainable textile fibre.

Fortum and Spinnova are showcasing the world’s first clothing made from agricultural waste, namely wheat straw, at the Textile Exchange Sustainability Conference in Vancouver, during 15-17 October. The showpieces include a knitted t-shirt, as well as a jacket and skirt made of a woven fabric on organic cotton warp.

The prototype material is unique also due to its extremely low environmental impact from raw material extraction, processing and manufacture, verified by life-cycle analysis (LCA).

“We are very excited to present this revolutionary textile. Today, wheat straw is mostly discarded or even burned in the fields. As it can now be used in numerous textile applications, this opens up huge possibilities globally. This cooperation is a tangible step towards Fortum’s strategy to build options for significant new businesses that improve resource efficiency and provide smart solutions for a cleaner world. We would like to invite more key industry players to join us in this journey,” says Heli Antila, VP, Biobased solutions at Fortum.

“We are all very proud of this amazing collaborative accomplishment! This was a very fast journey from the first trials to real, appealing fabric materials. This shows that wheat straw-based fibre is well on its way to being a drop-in product of the most sustainable kind,” says Spinnova’s CEO Janne Poranen.

 

More information:
Fortum Spinnova
Source:

Cision

(c) Bally
11.10.2018

Bally x Swizz Beatz x SHOK-1

This autumn, following the success of the first collaboration with Swizz Beatz, Bally joins forces on another unique collection with the Grammy Award-winning music producer and global entrepreneur, inviting meticulously talented pioneer of aerosol X-ray art SHOK-1 to conceptualise and direct a new capsule collection which presents a diagnostic look at contemporary culture through cutting edge expression.

This autumn, following the success of the first collaboration with Swizz Beatz, Bally joins forces on another unique collection with the Grammy Award-winning music producer and global entrepreneur, inviting meticulously talented pioneer of aerosol X-ray art SHOK-1 to conceptualise and direct a new capsule collection which presents a diagnostic look at contemporary culture through cutting edge expression.

A founding member of the street art movement and a scientist with a degree in Applied Chemistry, SHOK-1 selected three key icons from his back catalogue - X-ray paintings of a hand gesture, a fly and ’The Consumer’ - that symbolise subcultures from his youth that also connect to Bally’s past. The artworks are represented across shoes, accessories and ready to wear. Talking about his vision for the project, SHOK-1 explained that he wanted ‘the collection to speak to the longstanding tradition of subcultures co-opting brands that weren’t meant for them.’ ‘I strongly believe that quality and excellence are universal concepts that can transcend class and cultural boundaries. The Bally that I remember as a kid has this fantastic relationship with subculture. It’s also a brand that has the same kind of attention to detail and production values that I aspire to in my own work, so there was a synergy there.’ Familiar with SHOK-1’s work, Swizz Beatz saw the potential and contacted him to discuss the opportunity: ‘SHOK-1 is a master artist and I chose him because our focus for this capsule was on exploring the art of X-ray and he’s a legend at his craft.’

As with all Bally collaborations, the metamorphosis that naturally evolves from creative cooperation is integral to the process.  Part of the ‘Bally Collective, curated by Swizz Beatz’, this collaboration continues the brand’s commitment to creating a platform to playfully empower artistic license across emerging and established talent.

The exclusive collection will launch in Bally stores worldwide and bally.com in October 2018.