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Julien Born Photo HeiQ Materials AG
Julien Born
16.02.2024

Julien Born new CEO of HeiQ AeoniQ Holding

HeiQ AeoniQ Holding, a subsidiary of HeiQ Group, is appointing Julien Born as its CEO, leveraging his extensive executive leadership and profound textile industry expertise cultivated in prestigious organizations such as DuPont, KOCH Industries, and The LYCRA Company, where he served as CEO since 2021. Julien Born will champion the growth of the cellulosic filament fiber HeiQ AeoniQ™.

The HeiQ AeoniQ™ technology is poised for commercial production at the inaugural manufacturing facility in Portugal by the close of 2025. The just concluded €5M acquisition of land and buildings, within a 2-year project total investment of €80M, marks a pivotal milestone for the 15,000m2 facility in Maia, Porto. Situated strategically in Portugal's textile hub and a mere 20 minutes from a major commercial port, this facility is poised to catalyze the scale-up phase of the business, going from pilot manufacture to mass production when it wants to compete at full-scale on cost and performance with fossil fuel-based fibers.

HeiQ AeoniQ Holding, a subsidiary of HeiQ Group, is appointing Julien Born as its CEO, leveraging his extensive executive leadership and profound textile industry expertise cultivated in prestigious organizations such as DuPont, KOCH Industries, and The LYCRA Company, where he served as CEO since 2021. Julien Born will champion the growth of the cellulosic filament fiber HeiQ AeoniQ™.

The HeiQ AeoniQ™ technology is poised for commercial production at the inaugural manufacturing facility in Portugal by the close of 2025. The just concluded €5M acquisition of land and buildings, within a 2-year project total investment of €80M, marks a pivotal milestone for the 15,000m2 facility in Maia, Porto. Situated strategically in Portugal's textile hub and a mere 20 minutes from a major commercial port, this facility is poised to catalyze the scale-up phase of the business, going from pilot manufacture to mass production when it wants to compete at full-scale on cost and performance with fossil fuel-based fibers.

HeiQ intends to consolidate the Group’s current and future activities in Portugal at the newly acquired site. This includes Shared Service Center functions as well as the Innovation Hub for the HeiQ Textile & Flooring business unit.

The recent addition of Julien Born to lead the charge follows the nomination of Robert van de Kerkhof to the HeiQ Board, a seasoned executive with extensive textile experience holding positions as CCO, CSO, Board member of Lenzing Plc, and Chairman of CIRFS, the European Man-Made Fibres Association. Robert will also serve as the Chairman of the HeiQ AeoniQ Holding Board.

HeiQ AeoniQ Holding, established as an independent subsidiary to attract new investors, value-chain partners, and brands, embarks on an ambitious multi-year scale-up strategy. This strategy involves integrating diverse sources of bio-derived feedstock and hyper-scaling cellulosic filament fiber production capacity over the next decade, targeting industries such as apparel, footwear, automotive, home textiles, and aeronautics.

Source:

HeiQ Materials AG

Robert van de Kerkhof (c) Karl Michalski
Robert van de Kerkhof
27.11.2023

Robert van de Kerkhof joins HeiQ’s Board of Directors

HeiQ announces the appointment of Robert van de Kerkhof as Non-Executive Director, with effect from 1 January 2024 to the board of HeiQ plc and as Chairman of the Environmental, Occupation, Health & Safety and Sustainability Committee. Robert will also be appointed to the board of HeiQ AeoniQ Holding AG (in Switzerland), a subsidiary of HeiQ plc.

Robert van de Kerkhof has over 30 years of experience in general management and sustainability leadership and extensive knowledge of the textiles industry, including cellulosic fiber technology. He founded PEPPER-i2, an advisory company specializing in sustainability and circularity. Robert also serves as the Chief Sustainability Officer and as a Board Member of Lenzing AG, a position he has held since 2014. Robert will be leaving Lenzing and its Board on the 31st. December 2023.

Robert joins HEIQ AeoniQ™ with the firm belief that the novel HEIQ AeoniQ™ man-made cellulosic fibers (MMCF) are one of the most promising solutions to transform the textile industry, now the second-most polluting in the world, into one of the most sustainable, by rendering fossil fuel-based fibers like polyester obsolete.

HeiQ announces the appointment of Robert van de Kerkhof as Non-Executive Director, with effect from 1 January 2024 to the board of HeiQ plc and as Chairman of the Environmental, Occupation, Health & Safety and Sustainability Committee. Robert will also be appointed to the board of HeiQ AeoniQ Holding AG (in Switzerland), a subsidiary of HeiQ plc.

Robert van de Kerkhof has over 30 years of experience in general management and sustainability leadership and extensive knowledge of the textiles industry, including cellulosic fiber technology. He founded PEPPER-i2, an advisory company specializing in sustainability and circularity. Robert also serves as the Chief Sustainability Officer and as a Board Member of Lenzing AG, a position he has held since 2014. Robert will be leaving Lenzing and its Board on the 31st. December 2023.

Robert joins HEIQ AeoniQ™ with the firm belief that the novel HEIQ AeoniQ™ man-made cellulosic fibers (MMCF) are one of the most promising solutions to transform the textile industry, now the second-most polluting in the world, into one of the most sustainable, by rendering fossil fuel-based fibers like polyester obsolete.

Robert has also held senior positions as President of the Austrian Fiber Institute, President and Board Member of CIRFS – the European Man-made Fibres Association, and Chairman of the ReHubs Business Council for Euratex, which is the voice of the European Apparel and Textile Industry.

Source:

HeiQ

06.07.2023

Alternative to synthetics: MAS Holdings invests in HeiQ AeoniQ™

MAS Holdings, a global apparel & textile manufacturing and tech conglomerate, headquartered in Sri Lanka, secures a stake in HeiQ AeoniQ™ as part of its Plan for Change initiative to support the development of next-generation cellulosic filament fibers to replace polyester and nylon.

HeiQ from Switzerland and MAS Holdings entered a partnership for MAS to secure a stake in HeiQ AeoniQ GmbH, a subsidiary of HeiQ Group that will produce HeiQ AeoniQ™, a climate-positive cellulosic yarn.

With this investment, MAS Holdings becomes the first manufacturer to partner with HeiQ AeoniQ™ in their efforts to provide a sustainable alternative to polyester and nylon. The investment to be made by MAS Holdings is part of the group’s strategy to drive a positive environmental impact. The MAS Plan for Change aims to generate 50% of the company’s revenue through sustainable products by 2025, revolutionizing the textile industry with a focus on innovation, sustainable sourcing, and pioneering circularity at scale.

MAS Holdings, a global apparel & textile manufacturing and tech conglomerate, headquartered in Sri Lanka, secures a stake in HeiQ AeoniQ™ as part of its Plan for Change initiative to support the development of next-generation cellulosic filament fibers to replace polyester and nylon.

HeiQ from Switzerland and MAS Holdings entered a partnership for MAS to secure a stake in HeiQ AeoniQ GmbH, a subsidiary of HeiQ Group that will produce HeiQ AeoniQ™, a climate-positive cellulosic yarn.

With this investment, MAS Holdings becomes the first manufacturer to partner with HeiQ AeoniQ™ in their efforts to provide a sustainable alternative to polyester and nylon. The investment to be made by MAS Holdings is part of the group’s strategy to drive a positive environmental impact. The MAS Plan for Change aims to generate 50% of the company’s revenue through sustainable products by 2025, revolutionizing the textile industry with a focus on innovation, sustainable sourcing, and pioneering circularity at scale.

With the closing of this deal, HeiQ and MAS agreed to a 5-year Offtake Agreement for 3,000 tons of HeiQ AeoniQ™ yarn in 2025 and 5,000 tons per year from 2026 to 2029, valued by HeiQ in the aggregate to US$ 100 million. MAS will finalize this commitment within a stipulated time period after achieving milestone 1, and a mutual plan for commercialization. HeiQ and MAS firmly believe that rapid scaling is key to facilitating the fast adoption of sustainable, circular technologies such as HeiQ AeoniQ™.

The HeiQ AeoniQ™ pilot plant in Austria is manufacturing this revolutionary continuous cellulosic filament yarn since Q3 2022, with up to a 100 tons capacity to be upscaled up to 300 tons by the end of 2023.

The HeiQ AeoniQ™ production scale-up is planned to have its definitive boost by early 2026 with the construction of an entirely new gigafactory capable of a 30,000-ton output per year, in a 250M USD estimated investment.

Polyester and nylon, two oil-based fibers, virtually non-recyclable, account for about 70% of all the global textile production, they take between 350 to 1000 years to degrade in nature, are currently close loop recycled at less than 1%, and are at the origin of 35% of the microplastics that can be found in today's oceans. HeiQ AeoniQ™ was innovated and is being hyper-scaled up to change this course of action.

More information:
MAS Holdings HeiQ AeoniQ
Source:

HeiQ

(c) nova-Institut GmbH
24.01.2023

Six nominees for„Cellulose Fibre Innovation of the Year 2023“

For the third time, nova-Institute awards the “Cellulose Fibre Innovation of the Year” award in the frame of the “Cellulose Fibres Conference 2023” (8-9 March 2023). The conference advisory board nominated six remarkable products, including cellulose fibres from textile waste, banana production waste and bacterial pulp, a novel technology for producing lyocell yarns and a hygiene product. The innovations will be put to the vote of the conference audience on the first day of the event, with the awards ceremony taking place in the evening. The innovation award “Cellulose Fibre Innovation of the Year 2023” is sponsored by GIG Karasek (AT).

For the third time, nova-Institute awards the “Cellulose Fibre Innovation of the Year” award in the frame of the “Cellulose Fibres Conference 2023” (8-9 March 2023). The conference advisory board nominated six remarkable products, including cellulose fibres from textile waste, banana production waste and bacterial pulp, a novel technology for producing lyocell yarns and a hygiene product. The innovations will be put to the vote of the conference audience on the first day of the event, with the awards ceremony taking place in the evening. The innovation award “Cellulose Fibre Innovation of the Year 2023” is sponsored by GIG Karasek (AT).

Here are the six nominees
Vybrana – The new generation banana fibre – GenCrest Bioproducts (India)

Vybrana is a Gencrest’s Sustainable Cellulosic Fibre upcycled from agrowaste. Raw fibres are extracted from the Banana Pseudo stem at the end of the plant lifecycle. The biomass waste is then treated by the Gencrest patented Fiberzyme technology. Here, cocktail enzyme formulations remove the high lignin content and other impurities and help fibre fibrillation. The company's proprietary cottonisation process provides fine, spinnable cellulose staple fibres suitable for blending with other staple fibres and can be spun on any conventional spinning systems giving yarns sustainable apparel. Vybrana is produced without the use of heavy chemicals and minimized water consumption and in a waste-free process where balance biomass is converted to bio stimulants Agrosatva and Bio Fertilizers & organic manure.

HeiQ AeoniQ™ – technology for more sustainability of textiles – HeiQ (Austria)
HeiQ AeoniQ™ is the disruptive technology and key initiative from HeiQ with the potential to change the sustainability of textiles. It is the first climate-positive continuous cellulose filament yarn, made in a proprietary manufacturing process and the first to reproduce the properties of polyester and nylon yarns in a cellulosic, biodegradable, and endlessly recyclable fibre.
HeiQ AeoniQ™ can be manufactured from different cellulosic raw materials such as pre- and post-consumer textile waste, biotech cellulose, and non-valorized agricultural waste, such as ground coffee waste or banana peels. It naturally degrades after only 12 weeks in the soil. Each ton of HeiQ AeoniQ™ saves 5 tons of CO2 emissions. The first garments made with this innovative cellulosic filament fiber were commercially launched in January 2023.

TENCEL™ LUXE – lyocell filament yarn – Lenzing (Austria)
TENCEL™ LUXE is LENZING’s new versatile lyocell yarn that offers an urgently needed sustainable filament solution for the textile and fashion industry. A possible botanical alternative for silk, long-staple cotton, and petrol-based synthetic filaments, is derived from wood grown in renewable, sustainably managed forests, and produced in an environmentally sound, closed-loop process that recycles water and reuses more than 99 % of organic solvent. Certified by The Vegan Society, it is suitable for a wide range of applications and fabric developments, from finer high fashion propositions to denim constructions, seamless and activewear innovations, and even agricultural and technical solutions.

Nullarbor™ – Nanollose & Birla Cellulose (Australia/India)
In 2020, Nanollose & Birla Cellulose started a journey to develop and commercialize tree-free lyocell from bacterial cellulose, called Nullarbor™. The name derives from the Latin “nulla arbor” which means “no trees”. Initial lab research at both ends led to a joint patent application with the patent “production of high-tenacity lyocell fibres made from bacterial cellulose”.
Nullarbor is significantly stronger than lyocell made from wood-based pulp; even adding small amounts of bacterial cellulose to wood pulp increases the fibre toughness. In 2022, the first pilot batch of 260kg was produced with 20 % bacterial pulp share. Several high-quality fabrics and garments were produced with this fibre. The collaboration between Nanollose & Birla Cellulose now focuses on increasing the production scale and amount of bacterial pulp in the fibre.

Circulose® – makes fashion circular – Renewcell (Sweden)
Circulose® made by Renewcell is a branded dissolving pulp made from 100 % textile waste, like worn-out clothes and production scraps. It provides a unique material for fashion that is 100 % recycled, recyclable, biodegradable, and of virgin-equivalent quality. It is used by fibre producers to make staple fibre or filaments like viscose, lyocell, modal, acetate or other types of man-made cellulosic fibres. In 2022, Renewcell, opened the world’s first textile-to-textile chemical recycling plant in Sundsvall, Sweden – Renewcell 1. The plant will eventually reach 120,000 tons of annual capacity.

Sparkle sustainable sanitary pads – Sparkle Innovations (United States)
Globally, around 300 billion period products are discarded every year, resulting in millions of tons of non-biodegradable waste. Since most conventional sanitary pads contain up to 90 % plastics, they do not biodegrade for around 600 years. Sparkle has designed sustainable, plastic-free, biodegradable and compostable Sparkle sanitary pads. From product to packaging, they are made up of around 90 % cellulose-based materials with top sheet, absorbent core, release paper, wrapping paper and packaging made of cellulose-based fibres. Whether Sparkle pads end up in a compost pit, are incinerated or end up in a landfill, they are a more sustainable alternative compared to conventional pads that contain large amounts of plastics, complex petro-chemical based ingredients and artificial fragrances. When tested according to ISO 14855-1 by a leading independent lab in Europe, Sparkle pads reached over 90 % absolute biodegradation within 90 days in commercial composting conditions.

Photo HeiQ Materials AGHugo Boss
BOSS x HeiQ AeoniQ™ Polo Shirt
16.01.2023

HUGO BOSS: First Polo Shirt with HeiQ AeoniQ™ fiber

The German premium fashion company HUGO BOSS presents the first product made with HeiQ AeoniQ™ fiber - a seamless high-performance Polo Shirt.

The product is crafted with 87% HeiQ AeoniQ™, a cellulosic yarn created from certified wood pulp, one of the many renewable raw materials it can be made of, featuring the same performance attributes as polyester.
 
This new style is part of the BOSS Green collection line, designed for urban environments with BOSS’ renowned performance-driven qualities and worn by Italian tennis player Matteo Berrettini. 

The German premium fashion company HUGO BOSS presents the first product made with HeiQ AeoniQ™ fiber - a seamless high-performance Polo Shirt.

The product is crafted with 87% HeiQ AeoniQ™, a cellulosic yarn created from certified wood pulp, one of the many renewable raw materials it can be made of, featuring the same performance attributes as polyester.
 
This new style is part of the BOSS Green collection line, designed for urban environments with BOSS’ renowned performance-driven qualities and worn by Italian tennis player Matteo Berrettini. 

More information:
Hugo Boss HeiQ AeoniQ polyester
Source:

HeiQ Materials AG

HeiQ AeoniQ cellulosic yarn. (Foto von HeiQ)
16.02.2022

HUGO BOSS und The LYCRA Company fördernd dekarbonisierendes Garn HeiQ AeoniQ

Im Rahmen seiner Wachstumsstrategie „CLAIM 5" von HUGO BOSS (MDAX: BOSS) realisierte das Unternehmen das erste nachhaltigkeitsbezogene Investment der Gruppe in Form einer Beteiligung von 5 Millionen USD an HeiQ AeoniQ LLC, einer hundertprozentigen Tochtergesellschaft der in London notierten HeiQ Plc (LSE: HEIQ).

Die Investition wird durch eine zusätzliche Vereinbarung in Höhe von 4 Millionen USD ergänzt, die der Erreichung der vereinbarten Ziele unterliegt. Die strategische Partnerschaft wird HUGO BOSS dabei helfen, die ehrgeizigen Nachhaltigkeitsziele des Unternehmens zu erreichen, darunter das Ziel der Klimaneutralität im eigenen Verantwortungsbereich bis 2030 und in der gesamten Wertschöpfungskette bis 2045. Darüber hinaus legt das Unternehmen besonderen Wert auf die Etablierung eines End-to-End-Kreislaufwirtschaftsmodells. Mittel- bis langfristig konzentriert sich HUGO BOSS auf das Potenzial, die derzeit verwendeten Polyester- und Nylonfasern durch die zellulosehaltigen HeiQ AeoniQ-Fasern materiell zu ergänzen und zu ersetzen.

Im Rahmen seiner Wachstumsstrategie „CLAIM 5" von HUGO BOSS (MDAX: BOSS) realisierte das Unternehmen das erste nachhaltigkeitsbezogene Investment der Gruppe in Form einer Beteiligung von 5 Millionen USD an HeiQ AeoniQ LLC, einer hundertprozentigen Tochtergesellschaft der in London notierten HeiQ Plc (LSE: HEIQ).

Die Investition wird durch eine zusätzliche Vereinbarung in Höhe von 4 Millionen USD ergänzt, die der Erreichung der vereinbarten Ziele unterliegt. Die strategische Partnerschaft wird HUGO BOSS dabei helfen, die ehrgeizigen Nachhaltigkeitsziele des Unternehmens zu erreichen, darunter das Ziel der Klimaneutralität im eigenen Verantwortungsbereich bis 2030 und in der gesamten Wertschöpfungskette bis 2045. Darüber hinaus legt das Unternehmen besonderen Wert auf die Etablierung eines End-to-End-Kreislaufwirtschaftsmodells. Mittel- bis langfristig konzentriert sich HUGO BOSS auf das Potenzial, die derzeit verwendeten Polyester- und Nylonfasern durch die zellulosehaltigen HeiQ AeoniQ-Fasern materiell zu ergänzen und zu ersetzen.

Vor der Kapitalbeteiligung von HUGO BOSS erklärte sich The LYCRA Company bereit, als exklusive Vertriebspartnerin für das HeiQ AeoniQ-Garn eine meilensteinabhängige Technologiegebühr zu zahlen und sich zu verpflichten, ihr umfassendes Textilwissen und ihren Zugang zu den Marktkanälen zu nutzen, um diese neue Technologie für einen breiten Einsatz in der Bekleidungsindustrie vorzubereiten.

Der Großteil des eingebrachten Kapitals wird für die Vergrößerung und Kommerzialisierung dieser bahnbrechenden Technologie verwendet. In diesem Zusammenhang wird die HeiQ AeoniQ LLC ihre erste kommerzielle Giga-Fabrik in Mitteleuropa bis Ende 2024 errichten und baut derzeit ihre Pilotanlage für die kommerzielle Faserproduktion aus, die für Q2 2022 geplant ist.

HeiQ AeoniQ Zellulosegarn aus klimafreundlichen Rohstoffen
HeiQ AeoniQ (Aeon: Streben nach ewiger Kreislauffähigkeit) – ein Endlosgarn aus Zellulose, das das Potenzial hat, mit Polyester- und Nylonfasern zu konkurrieren – stellt eine revolutionäre, erstmals auf dem Markt erhältliche und skalierbare, geschützte Bekleidungstechnologie dar, die die Herstellung eines nachhaltigen Zellulosegarns ermöglicht, das auf Kreislauffähigkeit und Recycling ausgelegt ist und erdölbasierte Fasern ersetzen könnte.

HeiQ AeoniQ-Garne werden aus zellulosehaltigen Biopolymeren hergestellt, die während des Wachstums Kohlenstoff aus der Atmosphäre binden. HeiQ AeoniQ-Garn ist dazu bestimmt, bestehende Filamentgarne auf Erdölbasis zu ersetzen, wie z.B. Polyester und Nylon, die über 60 % der weltweiten jährlichen Textilproduktion von 111 Mio. Tonnen ausmachen. Der weltweite Markt für Polyester- und Nylonfasern hat einen geschätzten Wert von 135 Milliarden USD mit einem CAGR von >3,5 % im nächsten Jahrzehnt (Statista). Für jede durch HeiQ AeoniQ substituierte Tonne Polyester und Nylon können potenziell bis zu 5 Tonnen CO2 eingespart werden.

Im Vergleich zu konventionellem Polyester, Nylon, Baumwolle und konventionellen regenerierten Zelluloseprodukten hat die Produktion von HeiQ AeoniQ-Garnen das Potenzial, die Umweltauswirkungen der Faserproduktion zu verändern, da sie zirkulär angelegt ist, 100% erneuerbare Energie für die Herstellung verwendet, einen geschlossenen Recyclingkreislauf von mehr als 99,5% der Produktionsfaktoren aufweist, keine giftigen Chemikalien verwendet und keine Ackerflächen, Pestizide oder Düngemittel für ihre Rohstoffe benötigt.

Source:

HeiQ AeoniQ

04.01.2022

Cellulose Fibres: New Technologies for Pulp, Fibres and Yarns

  • Session "New Technologies for Pulp, Fibres and Yarns"

Cellulose fibres are a true material miracle as they offer a steadily expanding, broad range of applications. Meanwhile markets are driven by technological developments and policy frameworks, especially bans and restrictions on plastics, as well as an increasing number of sustainability requirements. The  presentations will provide valuable information on the various use-opportunities for cellulosic fibres through a policy overview, a special session on sustainability, recycling and alternative feedstocks, as well as the latest developments in pulp cellulosic fibres and yarns. In addition, examples of non-wovens,  packaging and composites will offer a look beyond the horizon of conventional application fields.

  • Session "New Technologies for Pulp, Fibres and Yarns"

Cellulose fibres are a true material miracle as they offer a steadily expanding, broad range of applications. Meanwhile markets are driven by technological developments and policy frameworks, especially bans and restrictions on plastics, as well as an increasing number of sustainability requirements. The  presentations will provide valuable information on the various use-opportunities for cellulosic fibres through a policy overview, a special session on sustainability, recycling and alternative feedstocks, as well as the latest developments in pulp cellulosic fibres and yarns. In addition, examples of non-wovens,  packaging and composites will offer a look beyond the horizon of conventional application fields.

The extensive fifth conference session, “New Technologies for Pulp, Fibres and Yarns”, includes the participation of eight speakers and promises the reveal of various innovations and new approaches. These address the processing of pulp, fibres and yarn, with the aim of realizing most sustainable and efficient solutions. The broad spectrum of topics ranges from processing cellulose with ionic liquids, material farming and chemical modification of pulp to functionalised fibres for feel-good textiles.

Speakers of the Session "New Technologies for Pulp, Fibres and Yarns"

  • Antje Ota - Deutsche Institute für Textil- und Faserforschung (DITF) (DE): The Versatility of the HighPerCell® Technology for Cellulose Filament
  • Carlo Centonze - HEIQ (CH): HeiQ AeoniQ – Cellulose Yarn Focussed on Climate and Circularity
  • Manuel Steiner - LIST Technology AG (CH): Cellulose Dissolving Technology Platform
  • Dominik Mayer - Kelheim Fibres (DE): Functionalized Viscose Fibres for Wellbeing Textiles: How Infrared Celliant® Viscose supports a Healthy and Sustainable Lifestyle
  • Michael Sturm - TITK (DE): Method for the Evaluation of the dissolution Power and dissolution Quality of Cellulosic Raw Materials dissolved in New Ionic Liquids
  • Kaoutar Aghmih - Hassan II University (MA): Rheology and Dissolution of Cellulose in Ionic Liquid Solutions
  • Ofir-Aharon Kuperman - Weizmann Institute of Science (IL): Material Farming and Biological Fabrication of Cellulose Fibers with Tailored Properties
  • Taina Kamppuri - VTT Technical Research Center of Finnland (FI): Chemically Modified Kraft Pulps to Improve the Sustainability of Regenerated Fibres
01.12.2021

Aeon Debuts First-Ever Clothing In Pure White Celliant

  • CELLIANT®, Hologenix’s flagship product, makes impact in pure white color

 
Aeon, the largest retailer in Asia, is introducing “Recovery Wear,” called TOPVALU SELECT CELLIANT – undershirts – using the first-ever CELLIANT® fibers from Hologenix that are pure white in color.  It will be available in about 350 stores throughout Japan and at Aeon’s official online store, Aeon Style Online.  Aeon is expecting sales of TOPVALU SELECT CELLIANT to increase substantially by 2025.
 
TOPVALU SELECT CELLIANT offers the benefits of CELLIANT, a responsive textile that captures and converts body heat into infrared, with the pure white color Aeon customers have requested.
 
Many men prefer to wear white undershirts under their business shirts in Japan. In response to such demands, AEON planned and developed the pure white CELLIANT undershirt for the first time.  TOPVALU SELECT CELLIANT is registered as a general medical device in Japan.

  • CELLIANT®, Hologenix’s flagship product, makes impact in pure white color

 
Aeon, the largest retailer in Asia, is introducing “Recovery Wear,” called TOPVALU SELECT CELLIANT – undershirts – using the first-ever CELLIANT® fibers from Hologenix that are pure white in color.  It will be available in about 350 stores throughout Japan and at Aeon’s official online store, Aeon Style Online.  Aeon is expecting sales of TOPVALU SELECT CELLIANT to increase substantially by 2025.
 
TOPVALU SELECT CELLIANT offers the benefits of CELLIANT, a responsive textile that captures and converts body heat into infrared, with the pure white color Aeon customers have requested.
 
Many men prefer to wear white undershirts under their business shirts in Japan. In response to such demands, AEON planned and developed the pure white CELLIANT undershirt for the first time.  TOPVALU SELECT CELLIANT is registered as a general medical device in Japan.
CELLIANT mineral-infused fabrics have been shown to help regulate body temperature and improve local circulation in healthy individuals for faster recovery, better sleep and stronger performance during the day.
 
“We are very excited by the introduction of the first-ever CELLIANT product in pure white,” said Seth Casden, Hologenix Co-Founder and CEO. “Achieving this pure white color took a lot of dedicated effort from our global research team and we commend Aeon for being the first to introduce it to the consumer market.”

More information:
Aeon Celliant Hologenix
Source:

Celliant