From the Sector

Green Threads DPP, the Hampshire-based supplier of Digital Product Passports (DPP) to the uniform, workwear, and outdoor apparel industries, is officially launching to help brands fight greenwashing, create value chain transparency, and stay ahead of pending EU Green Deal DPP mandates.

Working directly with universities, textile suppliers, brands, governmental agencies, and manufacturing facilities around the world, Green Threads will help companies quickly and effectively navigate the DPP landscape, engage consumers, and bring in the next era of product transparency.

By 2030, all apparel sold in the EU will require some form of DPP. Scannable at all points along the value chain, DPPs will come in the form of a QR code, RFID tag, or NFC chip. Anyone from brand representatives to compliance officers to consumers will soon have access to a wide range of product information at their fingertips, including a product’s origin, carbon footprint, water consumption, materials composition, credentials, and end of life considerations.

Once a brand’s supply chain has been audited and a range of DPP have been created for the garments being produced, Green Threads will actively identify areas for sustainability improvements and make recommendations through the use of tailored Carbon Reduction Plans which are designed to help factories and suppliers set and reach decarbonization goals.

The use of a DPP comes with several benefits:

• Comply with Green Deal regulations for the sale of footwear and apparel in the EU
• Eliminate Greenwashing
• Set and communicate sustainability goals to buyers
• Showcase Ethical and Sustainability credentials
• Provides quantifiable / actionable data with which to make future sourcing decisions
• Market brand messaging directly to the end consumer by creating another touch point for engagement.

Beyond simple compliance with EU regulations, anyone using DPPs will be able to showcase sustainability credentials, differentiate themselves from the competition, and incorporate next-level marketing directly to consumers, all while making “greenwashing” a thing of the past.

“Between pending regulations and concerns around greenwashing, brands have a lot to gain from adopting a Green Threads DPP solution,” said Iain Kettleband, CEO of Green Threads. “By working with our clients and partners, we audit and measure the various elements throughout the entire product journey, facilitating continuous improvement and accountability. We add value by empowering consumers and businesses through easy to access data by which to make informed buying decisions. Most critically our solution goes above and beyond legislation and delivers complete environmental supply chain transparency as well as a dynamic platform through which to showcase a wealth of information related to recycling, care instructions, corporate objectives and ethical certifications”.

Digital Product Passports can now be processed at TEXAID’s largest sorting facility, thanks to circular.fashion’s intelligent sorting stations, which use RFID and NFC technology to improve the quality and consistency of manual sorting.

Digital Product Passports (DPP) have been recognised by the EU as an enabler for circular fashion and textiles. Technology company circular.fashion has been a leader in this effort, releasing the circularity.ID in 2018 and developing Intelligent Sorting Stations to bring ID based sorting to the textile reuse and recycling industry.

ID based sorting optimises the manual sorting process for reuse and recycling by giving sorters data to make decisions more accurately and consistently. TEXAID has, by adopting this technology, increased Europe’s capacity to process DPPs.

The installation and testing of TEXAID’s new Intelligent Sorting Stations was completed successfully shortly before the holiday period. Initial test results indicate that ID based sorting can make sorting decisions more reliable and more consistent. The team also sees a potential for ID based sorting to reduce training costs for new employees and maximise the value of their sorting decisions. This advancement was made through the CIRTEX project, funded through the KMU Innovativ funding programme from the German Federal Ministry of Education and Research.

The Intelligent Sorting Stations at TEXAID are now operational, and brands and retailers have the ability to adopt the circularity.ID as a Digital Product Passport and have textile products returned to TEXAID for ID based sorting.