From the Sector

The PREMIUM and SEEK teams around Anita Tillmann and Jörg Arntz prove their skills with the success of the new Trend and Event Platform. The format, newly shortened to just two days, showed a total of 450 curated, international brands of the new generation, with 250 brands at PREMIUM and 200 brands at SEEK. The motto was quality over quantity. In addition to the brands, the focus was clearly on the know-how of experts from sustainability, tech, and business. If you didn't discover or learn anything new in the last two days you missed out. Visitors from all over the world came to Station Berlin to see what the Premium Group had come up with for this edition - and it did not disappoint.

PREMIUM reinvents itself
The newly curated brand portfolio with many international and unexposed brands were very well received by the community and invited buyers and visitors to explore a diverse, exciting, and coherent brand landscape. The atmosphere was characterised by lightness, lots of sunshine, and good conversations.

For the first time, PREMIUM and the Fashion Council Germany joined forces to present the showroom "CURATED by Fashion Council Germany" with avant-garde designers from Germany and Ukraine. The tech format Yonnaverse addressed the most important innovations for profitability and sustainable growth through digital progress. The event took place physically, digitally, and in the Metaverse.

Iranian artist and milliner Maryam Keyhani showed what surrealism marketing and tangible art can look like with her oversized hat, which floated happily over the grounds and caused surprised faces. The installation by the Italian designer Innerrraum from Berlin was dedicated to Anita Tillmann in gratitude for her international success. Artists such as Sophie Douala from France, Claudia Gillies from New Zealand, and Grycja Erde from Ukraine were a welcome addition in making the PREMIUM visit an experience.

The diverse portfolio also included a range of beauty brands and the beauty lounge offered much-loved make-up, hair and nail touch ups. There were also many new things to discover in the retail sphere. Vintage & Rags presented a new retail concept for second-hand fashion and SPSR showed how to take retail entertainment to the next level through unique live consumer engagement. On the Content Cube stage, Daniel Steindorf, the former owner of Überfahrt, spoke with Inga Klaassen from J'N'C about hospitality fusion, community, and retail, next to other speakers.

SEEK put a stronger focus on sustainability
As in previous editions, a relaxed and positive mood prevailed at SEEK. The community was happy to finally fall into each other's arms again. SEEK convinced with high-quality and original brands and an even stronger focus on sustainability. For the first time, SEEK's brand portfolio consisted of 50% sustainable brands, further strengthening the Conscious Club and allowing it to flourish. The Conscious Club was supported by the sustainability experts from studio MM04, whose 202030 - The Berlin Fashion Summit Denim Pop-up ensured a full Content Cube.

Decision-makers and fashion professionals discussed the learnings of the denim transformation, the new green claims of the EU textile strategy as well as pragmatic solutions on how to remain and act more sustainable and competitive as an industry and individual brand. As a counterpart to Black Friday, Cold Friday, initiated by Dojo Cares, was presented as the "biggest awareness campaign since sales days have existed". Fair fashion and fair working conditions were the focus of the final conference of the "Good Clothes Fair Pay" press conference by Fashion Revolution, which was also part of the Conscious Club. On top of a lot of sustainability inspiration, for the first time there was a space for D2C brands such as VGB and ADR Atelier Roupa, who were involved both as brands and as speakers in the content programme. For two days, two stages were filled with talks and panels with the most relevant themes from fashion, lifestyle, culture and business. Gen Z, Gen Y and Gen Alpha met for espresso martinis and club culture vibes at "Platte raves the Ground" to discover and stage the coolest styles of the scene.

The Global Fashion Summit was hosted by Global Fashion Agenda (GFA) in Copenhagen on 7-8 June. The event was centred around the theme ‘Alliances for a New Era’ and convened over 900 leaders from brands, retailers, NGOs, policy, manufacturers, and innovators to drive urgent action.

Attendees heard from 112 speakers including HRH The Crown Princess of Denmark; Marie-Claire Daveu, Chief Sustainability & institutional Affairs Officer, Kering; Leo Rongone, CEO, Bottega Veneta; Thierry Andretta, CEO, Mulberry; Lily Cole, Author & Podcaster on climate solutions and Advisor for UNECE; Nicolaj Reffstrup, Founder, GANNI; Maximillian Bittner, CEO, Vestiaire Collective; Paul Polmon, Co-Author, Net Positive; Bobby Kolade, Fashion Designer; Halide Alagöz, Chief Product Officer, Ralph Lauren Corporation; Aditi Mayer, Sustainable fashion blogger and labor rights activist; Lindita Xhaferi Salihu, Fashion Charter Lead, UNFCCC; and more.

Multiple companies, such as GFA, Ralph Lauren, Apparel Impact Institute, Fashion Revolution, GANNI, TrusTrace and Mulberry, chose to announce their latest sustainability measures at the landmark event.

Innovation Forum connected fashion companies with sustainable solution providers
This year’s Summit also presented an Innovation Forum, enabling small and large companies to meet with 24 sustainable solution providers – equipping them with the tools to turn words into meaningful actions. More than 300 facilitated business meetings between fashion companies and sustainable solution providers took place during the two days of the Summit.

Mostafiz Uddin, Managing director, Denim Expert Ltd., founder and CEO, Bangladesh Apparel Exchange spoke at the Copenhagen Fashion Summit 2018 during a panel on Tuesday the 15th of May 2018 about the Transparency in the supply chain.

This makes him the first Bangladeshi garment manufacturer to participate as a panel speaker at a CFS ever. His speech revolved around the apparel industry in his home country of Bangladesh and how his vision influences the way his company manufactures.
The panel was visited by over 1300 top profile participants, including her Highness the Crown Princes of Denmark. It was opened by CEO Leslie Johnson of the C&A Foundation.

Mostafiz Uddin said after the panel: “I am thankful to the CFS organisers for giving me such a great opportunity and honour, to my country to share the true story of Bangladesh and our apparel industry.”
About Mostafiz Uddin: Mostafiz Uddin is managing director of Denim Expert Ltd., an environmentally sustainable and socially responsible compliant garment manufacturing plant in Chittagong, Bangladesh. A visionary entrepreneur in the development of sustainable apparel systems, Uddin is personally driven by social and environmental ethics and is recognised as a game changer through his introduction of sustainable practices, innovation and fashion disruption, which he sees as key to the future of the Bangladesh apparel industry.
Uddin founded the Bangladesh Apparel Exchange (BAE) to promote sustainable practices within the Bangladesh apparel industry and to improve the country’s image via various initiatives under the banner of BAE, including the Sustainable Apparel Forum, the Bangladesh Fashionology Summit and Bangladesh Denim Expo. Through these endeavours he strives to promote the advancement of sustainable practices, including environmentally sound production methods, full transparency, innovation, circularity and technology.

About the Copenhagen Fashion Summit: The sixth edition of the Summit also boasted 75 high-level speakers, including sustainability thought leader David Roberts of Singularity University; EU Commissioner for Competition Margrethe Vestager; COO Eric Sprunk of NIKE; CEO Spencer Fung of Li & Fung; Vogue US fashion director Tonne Goodman; sustainability pioneer Dame Ellen MacArthur; models and entrepreneurs Lily Cole and Edie Campbell, the founders of Highsnobiety, Vestiaire Collective, Fashion Revolution, and many more. The hosts were Amber Valletta, actress, model and entrepreneur, and Tim Blanks, editor-at-large of The Business of Fashion.

Wrapping up two days of intense leadership roundtables, conversations and business meetings was a panel discussion featuring the Strategic Partners of Global Fashion Agenda: Kering, H&M, Target, Li & Fung and Sustainable Apparel Coalition, who took the stage to address why sustainability should be a leadership priority and to discuss some of the recommendations from the Pulse of the Fashion Industry 2018 report, released the week prior to the Summit.