From the Sector

HeiQ’s biobased textile technologies are set to show how they can change the sleep environment for the better while meeting an increasing demand for sustainable solutions that are in tune with nature. HeiQ Skin Care, HeiQ Allergen* Tech, HeiQ Cool, and HeiQ Mint are going to be showcased at the Heimtextil show in Frankfurt beginning of January.

HeiQ presents a complete set of tailored textile technologies that is said to improve the sleeping environment: "Unlocking Better Sleep". Therefore, HeiQ introduces a range of innovative products designed to enhance the quality of a comfortable night’s rest through sustainable and biobased solutions.

According to a recent study by the School of Architecture, Victoria University of Wellington (New Zealand), “individuals spend more than 50% of their time at home in the bedroom”. Another research from the Fatigue Countermeasures Laboratory, NASA Ames Research Center (United States), concluded that “sleep is critical to health and daytime functioning. For individuals to achieve optimal sleep, they must have access to a sleep environment that allows them to achieve quality sleep.” These are strong indicators that we should treat sleep with the highest importance that it deserves.

The flagship products leading this positive change are the 100% biobased cosmetic technology HeiQ Skin Care, the plant-based deodorizer HeiQ Mint (botanical freshness), the dual action cooling solution HeiQ Cool, and HeiQ Allergen Tech that reduces exposure to inanimate allergens through active probiotics. These biobased innovations are set to redefine the sleep experience and contribute to overall well-being.

HeiQ Skin Care is the most recent addition to HeiQ’s portfolio - a synbiotic textile finish promoting a balanced microbiome for glowing skin. Unlike conventional products, HeiQ Skin Care utilizes pre- and probiotics integrated into a biobased matrix, offering long-lasting cosmetic benefits. It is particularly suited for products that are in direct and long contact with skin, such as pillowcases, duvet covers or bed sheets, acting as a cosmetic care session during sleep.

Against the background of the worsening pandemic situation in Germany over the past two weeks and the associated restrictions, Heimtextil, scheduled to take place in the second week of January, is cancelled. Messe Frankfurt is working with the industry to determine whether and in what form a new offering in the summer of 2022 can be organised to run parallel to the Techtextil/Texprocess trade fair duo. Later events such as Ambiente, Christmasworld, Creativeworld, Paperworld and Frankfurt Fashion Week are still planning to take place at the present time.

Due to the unforeseeable dynamics in the development of the pandemic, the reciprocal and cumulative effects of the relevant factors, as well as the extreme escalation and deterioration of the pandemic situation in Germany within a very short period of time, including the decisions taken at the Conference of Minister Presidents on 02.12.2021, the date of Heimtextil right at the beginning of the year, in the second week of January, cannot be kept. Heimtextil, the leading international trade fair for home and contract textiles, will be cancelled. Messe Frankfurt is working closely with all industry partners to find out whether and within what framework Heimtextil can be held parallel to Techtextil and Texprocess from 21 to 24 June 2022.

Heimtextil as an international trade fair has always kicked off the spring trade fair season and is the first major international trade fair in Germany directly after Christmas and New Year with exhibitors and visitors from over 135 countries. The exponential increase in the number of infections in a very short period of time and the accompanying multitude of developments and resolutions that are clearly outside the realm of influence of the organizer have led to a significant deterioration in the general conditions and necessary requirements for holding Heimtextil as a major trade fair of international relevance at this early stage. These developments include in particular the classification of Germany as a high-risk area and the associated travel warnings, international and intercontinental travel restrictions in India, Japan, the United States and Great Britain, as well as the quarantine obligation and “2G” (only with vaccinated and recovered status) requirements without recognition of the WHO vaccine list in Germany. Equally important are the steadily rising infection figures and the accompanying urgent appeal, including by the Robert Koch Institute, to reduce contacts to a minimum and to cancel all major events.

A large number of the exhibiting and visiting companies at Heimtextil are currently reacting to this with travel and trade fair attendance bans out of an obligation of concern towards their employees to protect them from health risks. The global willingness to travel is continuing to fall rapidly.

The planning and staging of the other spring trade fairs Ambiente, Christmasworld, Creativeworld and Paperworld is not affected. Due to their later dates in the year, at the end of January and mid-February respectively, these fairs are still planning to take place at the present time. Compared to Heimtextil, which is the most international trade fair at the Frankfurt location, Frankfurt Fashion Week currently has a much lower international profile and from this perspective can therefore still take place. The extremely volatile situation is continuously reviewed and evaluated in close exchange with the relevant authorities and industry partners.