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adidas celebrates next Gen Icons of the Game (c) adidas AG
Lena Oberdorf, Mary Fowler and Alessia Russo
12.07.2023

adidas celebrates next Gen Icons of the Game

adidas unveils its new campaign to celebrate the FIFA Women’s World Cup Australia & New Zealand 2023™. The campaign is dedicated to next gen icons Alessia Russo, Lena Oberdorf and Mary Fowler and looks to drive more global attention for the game and inspire other young women and girls to follow in their footsteps.

Marking adidas’ most impactful Women’s World Cup campaign to date, the brand unites its global family of football legends and advocates of the women’s game. Headlined by a series of fast-paced films, the campaign welcomes a star-studded line up of David Beckham, Leon Goretzka and Ian Wright, actor and football fan, Jenna Ortega, as well as Argentina’s World Cup hero, Lionel Messi. They come together to celebrate the skills that Russo, Oberdorf and Fowler are renowned for, from vision and interception to power, creativity and accuracy.

adidas unveils its new campaign to celebrate the FIFA Women’s World Cup Australia & New Zealand 2023™. The campaign is dedicated to next gen icons Alessia Russo, Lena Oberdorf and Mary Fowler and looks to drive more global attention for the game and inspire other young women and girls to follow in their footsteps.

Marking adidas’ most impactful Women’s World Cup campaign to date, the brand unites its global family of football legends and advocates of the women’s game. Headlined by a series of fast-paced films, the campaign welcomes a star-studded line up of David Beckham, Leon Goretzka and Ian Wright, actor and football fan, Jenna Ortega, as well as Argentina’s World Cup hero, Lionel Messi. They come together to celebrate the skills that Russo, Oberdorf and Fowler are renowned for, from vision and interception to power, creativity and accuracy.

The films are part of a new creative proposition from adidas for the upcoming tournament. ‘Play Until They Can’t Look Away’ aims to platform and showcase some of the world’s greatest football players on the biggest stage – whose skills and passion for the game demand global attention and support.

Set against the soundtrack of SL2’s iconic song, On a Ragga Tip, fans see World Cup winner, Lionel Messi, alongside Mary Fowler, guiding both viewers and Jenna Ortega across the world to Fowler’s home country of Australia , with preparations for the biggest women's sporting moment underway.

Meanwhile, David Beckham and Ian Wright, alongside his granddaughter, Women’s Arsenal FC player, Raphaella Wright-Phillips, are unable to look away in a supermarket as Russo spectacularly weaves her way through the narrow aisles, in her own creative fashion. Finally, Goretzka is expertly interrupted while bowling as Oberdorf whizzes around an arcade, powerfully intercepting balls in each scene to achieve a high score of her own.

Paying respect to those who have gone before, the films are also filled with subtle references to memorable moments that football super fans will revel in, including shirt numbers, iconic tournament balls, plus much more.

More information:
adidas AG Sportswear
Source:

adidas AG

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(c) Mimaki Europe B.V.
07.10.2022

Mimaki announces Third Virtual Global Innovation Days Event

Mimaki announce their third Global Innovation Days (19th – 21st October 2022). This collaborative virtual experience unites Mimaki’s regional offices to discuss trends across the different markets and the American, Asian, and European regions operated in by Mimaki, through a series of live and pre-recorded demonstrations, webinars, and round-table discussions. The programme of events will be led by experts from Mimaki Europe, Japan, USA and Australia.

With a focus on addressing the queries and requirements across the many facets of the print industry, the event will see collaborations with the likes of FESPA, from whom spokespeople will be attending to discuss the latest trends and innovations identified at FESPA this year, as well as a look ahead to next year’s event and what people can expect to see.

Mimaki announce their third Global Innovation Days (19th – 21st October 2022). This collaborative virtual experience unites Mimaki’s regional offices to discuss trends across the different markets and the American, Asian, and European regions operated in by Mimaki, through a series of live and pre-recorded demonstrations, webinars, and round-table discussions. The programme of events will be led by experts from Mimaki Europe, Japan, USA and Australia.

With a focus on addressing the queries and requirements across the many facets of the print industry, the event will see collaborations with the likes of FESPA, from whom spokespeople will be attending to discuss the latest trends and innovations identified at FESPA this year, as well as a look ahead to next year’s event and what people can expect to see.

Attendees will also have the opportunity to further explore the latest additions to Mimaki’s product portfolio, with demonstrations of the technologies and the applications that they are able to create coming live from the Mimaki showroom in Amsterdam. The 330 series, including the JV330-160, CJV330-160 and TS330-1600, will be showcased, as well as the full-colour capabilities of the 3DUJ-2207 3D printer, and Mimaki’s latest flatbed printer, the JFX600-2513, which boasts speeds thrice superior to that of its predecessor. Another highlight of the event will be a discussion held with leading print media and software vendors, to examine the current market trends from outside of the manufacturing perspective.

More information:
Mimaki Mimaki Europe Global Innovation Days digital printing textile printing
Source:

Mimaki Europe B.V.

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