From the Sector

The Munich-based startup Sizekick launches a new technology and attracts well-known brands and retailers to reduce size-related returns in e-commerce. With the apparel technology know-how of the strategic partner and investor Hohenstein and the AI-based technology of Sizekick, more sustainable shopping in e-commerce with less CO₂ emissions will be made possible. The technology company is now celebrating a successful market entry: The newly developed sizing AI is now available for fashion e-commerce stores and is pleased about the first successfully acquired customers. The first customers to join the company include the Swiss multi-brand store for sustainable fashion, Rrrevolve, the premium outdoor brand Black Diamond from the USA, and Marc Cain, a global brand with German roots in the premium sector.

The solution promises to add value for both brands and consumers when shopping online by taking individual body measurements into account when recommending the right clothing size. The AI-based technology always offers two options to help arrive at the appropriate size recommendation. With BodyFinder, the AI suggests realistic body shapes to choose from. Alternatively, the video-based BodyScanner option enables a body scan via the smartphone's video function. All it takes to do this is to turn around in front of the phone's camera. Fashion brands and fashion retailers now have easy access to the new technology, as integration in the e-commerce store takes just a few minutes.

Hohenstein's expertise helped the Sizekick team to link accurate body measurements with the right product properties. Hohenstein is considered a leader in the field of size & fit and has been advising companies in the textile industry for over 75 years. The Sizekick fit analysis not only supports the brands' product teams, but is also used as direct input for Sizekick AI.

Two startups in India have won Paint the Future awards and the chance to continue working together with AkzoNobel to accelerate their solutions.

The winning submissions answered the company’s call for innovative ways to enhance the digital consumer experience for Dulux paints in India. The winners are:

• HyperReality Technologies - Collaborative platform for inspiration and visualization of a space in the metaverse
• Fluid AI - Multi-channel, conversational, immersive and interactive AI platform to guide consumers during their painting journey

Having already signed letters of intent to work together on sustainable business opportunities, the two winners now join AkzoNobel’s accelerator program.

The India startup challenge is the third regional edition of Paint the Future. Run in partnership with NASSCOM Industry Partnership Program (NIPP), the challenge attracted 207 submissions from 33 cities across India.

Nine finalists were invited to an intense two-day bootcamp program, where customized sessions with AkzoNobel experts helped them further refine their solution’s value proposition before the final pitch to the Paint the Future jury.

The global composites community reunited at JEC WORLD 2022 on May 3rd to 5th for three days of innovation, networking and knowledge sharing. The industry was excited to reconnect in Paris after three years and the show exceeded all expectations in terms of product launches, content, business activity and attendance. Overall, the event welcomed 32,000+ professional visits, in Paris and online, from more than 115 countries and featured 1,201 exhibitors and 26 pavilions, whilst the JEC World Connect platform offered an additional way to explore the show this year.

While fewer Asian participants were able to join the show this year due to travel complexities, the attendance of a high level of decision makers from 117 countries and all key players along the value chain resulted in a dynamic environment for networking and business. As a consequence, companies were keen to confirm their presence next year; by the time the show closed its doors, 50% of JEC World 2023 exhibition space had already been booked.  Exhibitors and attendees have expressed very positive feedback about the quality of the exhibition and such a successful come-back of JEC World as the pinnacle event of the industry.

Innovations at JEC World
With more than 500 product launches during this year’s show, JEC World remains a popular venue to introduce new products to the global market.

The JEC Composites Innovation Awards celebrated 10 collaborative projects, reflecting the dynamism and the resilience of our industry, and two Innovation Planets displayed 80 impressive applications.

Celebrating its five-year anniversary, the JEC Composites Startup Booster competition is now established to discover startups in the advanced composites sector.

JEC World contributing to a more sustainable world
JEC World’s conference program shone a light on this year’s theme and most impactful topic: Composites for a Sustainable World. Sustainability continues to rise as a key growth driver for the composites industry, enabling diverse application sectors to achieve ambitious sustainability goals, from energy and transportation, to building and infrastructure, and so many more. JEC World highlighted how the growing application of composites will open up exciting new horizons for human activities, improving people’s lives and leading to a better, more sustainable world.

International community
Three Country on Stage presentations showcased the structure and strengths of the composites industries of South Korea, the Netherlands and the United States. The program featured keynote presentations and business cases which demonstrate the countries’ composites expertise  in hydrogen, in sustainable excellence, and innovation in building and mobility, respectively.

Ministers, ambassadors and official representatives from 16 countries also visited the show as part of dedicated official delegation tours from the United States, Turkey, Hungary, Taiwan, Portugal, Croatia, the Netherlands, the United Kingdom, North Macedonia, Germany, Slovakia, Luxembourg, Belgium, Sweden and Spain.

Thus, JEC World was the opportunity for government representatives to meet the leading composites actors of their respective regions or markets and show their support. Official inaugurations also took place on the Dutch, American and British pavilions.

The three winners of the Paint the Future global startup challenge are all set to accelerate their innovative solutions for the paints and coatings industry. Following an intense three-day bootcamp, these startups were selected by an international jury to continue working with AkzoNobel on sustainable business opportunities.
 
These are the three winners of the Paint the Future global startup challenge:

• SolCold (Israel) - Sustainable self-cooling coating based on anti-Stokes
• Aerones (Latvia) - Robotics for wind turbine maintenance
• SprayVision (Czech Republic) - Data-driven approach to optimal spray application of paint

“Through Paint the Future, we’re bringing innovation and sustainability together as a key driver of our business,” says Thierry Vanlancker, AkzoNobel CEO. “In our ecosystem, we collaborate with startups, suppliers, customers and academia around exciting solutions that will ensure a more sustainable future.”

Paint the Future startup challenges are designed to connect startups with industry knowledge and expertise to help accelerate their solutions in the paints and coatings industry. This Paint the Future global startup challenge launched May 18, 2021, attracting 245 submissions from 62 countries. Ten finalists were invited to Amsterdam to participate in the bootcamp program.
 
This is AkzoNobel’s second global startup challenge, following its industry-first predecessor in 2019. Regional startup challenges have since been held in Brazil (2020), China (2021), and most recently in India (2022).

• JEC Group announces theme for JEC World 2022 and reaffirms global leadership in composites innovation, business and networking

JEC World, the leading global trade show dedicated to composite materials, their manufacturing technologies and application markets, will take place in Paris from March 8-10, 2022, under the theme Composites for a Sustainable World. JEC World 2022 will be the industry’s most awaited international face to face event after the long pandemic period. Exhibition space is already 98% booked, a clear demonstration of the industry’s commitment to meet and resume business. Those unable to join in person will be able to experience the show via the JEC World Connect digital platform.

“We are looking forward to welcoming our exhibitors, partners and visitors back to Paris to resume business and promote innovation,” comments Thomas Lepretre, VP Events, Sales and Operations of JEC Group. “JEC World will bring the composites industry together to showcase the sustainability benefits of composite materials to a global audience, and to provide a stimulating meeting-place for the industry to pursue its sustainability ambitions by exchanging knowledge, forging collaborations, and imagining new concepts to protect our environment.”

• JEC World a unique get-together on sustainability throughout the product lifecycle
• JEC World a real composites “think tank”
• JEC World 2022 will demonstrate how sustainable thinking is at the heart of the innovative designs, technologies and business models driving the development of the next generation of composites applications.

Four conferences will be held over the three days, focusing on:

• Sustainability of Raw Materials for Composites: Fueling the Circular Revolution
• Rethinking Composite Materials Production: The Path to Sustainable Manufacturing
• Design for Circular Composite Products: Turning Waste, Recycling & Reuse into Opportunities
• Applications of Composite Materials for Circularity: Towards a Net-Zero World

Innovation is in JEC World’s DNA
One of JEC World’s objective’s is to promote the composites sector’s most innovative projects. More than 600 product launches are expected to be announced over the three days of the show, which will also feature JEC’s high-regarded innovation challenges and awards ceremonies :

• The JEC Composites Innovation Awards celebrate innovative global composite projects, as well as fruitful collaborations between different players in the value chain. Over more than 15 years, the JEC Composites Innovation Awards have highlighted collaborations between some 1,900 companies and recognized 203 creative projects. The winners will be announced on March 7th during a dedicated ceremony and their successful technologies will be on display throughout the show.

• The JEC Composites Startup Booster is the leading startup competition in the world of composites. In 2022, this competition will celebrate its fifth anniversary, with a special event to be organized onsite and the launch of a new “sustainability” award. And, with 20 finalists for 2022, it will recognize innovations with the greatest potential market impact and promote them to an influential audience of decision-makers. The finalists’ innovations will be displayed at JEC World’s “Startup Village.”

• For the first time, JEC World will host the 3rd edition of the SMC BMC Design Award organized by the European Alliance for SMC BMC. This international competition recognizes and promotes design excellence in the use of SMC and BMC materials. The theme of this edition is Sustainable Living, and the award is opento design students and young design professionals (less than 3 years of experience) living in Europe.

Officina+39, an Italian sustainable chemical developer, attends Superstudio Più in Milan to show its technical progress and share its concrete contribution to a more Trustainable™ denim. Under the spotlight, among multiple innovations, the latest addition to the Officina+39 family: the brand-new NOVASCRAPER INDIGO.

NOVASCRAPER INDIGO, the new technology for classic aesthetics
NOVASCRAPER INDIGO allows to give a natural vintage look to denim garments through laser finishing, an actual innovative alternative to manual scraping. NOVASCRAPER INDIGO guarantees a natural effect with unparalleled quality and accuracy, requiring less manpower and less rejection rate when compared to manual scraping.

The Sixth Sense: less water, more Trustainability
Officina+39 and Tejidos Royo joined forces to create a denim line that drastically reduces water consumption: this is “The Sixth Sense”, a project concretely inspired by the 2030 Agenda for Sustainable Development and specifically by its SDG6, calling to action to ensure access to water and sanitation for all. Officina+39 personally accepts this global challenge by contributing to the realization of “The Sixth Sense” with its AQUALESS MISSION. Featuring three cutting-edge laundry products for one innovative process, AQUALESS MISSION combines the application of REMOVER BC, AQUALESS AGED – a waterless compound to give denim abrasion effects –, and OZ-ONE POWDER – an advanced product to give garments a bleached yet eco-friendly treatment in a dry application, for a worn and distressed look. Compatible with conventional washing and treatment machinery, it allows for water consumption savings up to 75%.
Focused on driving sustainability in the textile industry, Tejidos Royo uses low-impact fibers and yarns as a raw material and the implementation of foam-dyeing technology with its Dry Indigo®, the first-ever technology to foam-dye denim with zero water use and no water discharge.

CircularKromia: a colorful path for preloved garments
At Officina+39 the word “waste” becomes synonymous with opportunity, a source to create something new, fostering true, Trustainable™ circularity. This is the background to the collaboration with Atelier Riforma, an innovative startup born in Turin (Italy) with a social vocation. Through the contribution of Officina+39’s RECYCROM™, it has been possible to obtain new pigment and dyestuff pulverizing discarded garments and pieces usually difficult to recover through tailoring transformation alone. The collection made it possible not to generate any waste, no new raw materials were required to create CircularKromia.

The Circle Book 2: the power of collaboration and circularity
A collective project gathering a total of ten companies with common goals focused on transparency and circularity in denim design, The Circle Book is now in its second edition that culminated in CULTURE.IN, a circular capsule collection transparently made from recycled and degradable materials.

Officina+39 opens its doors, with Lenzing and Meidea
In the evening of October 13, the recently inaugurated brand-new headquarters of Officina+39 in Biella opened their doors to welcome denim personalities, brands, designers and partners to show where Officina+39's innovative technologies are created, to network and celebrate while preparing new steps towards the design of a more circular and – of course – Trustainable™ fashion Industry.