EFI MarketDirect StoreFront for Events and Exhibitions
– A brand-new Rentals and Reservations module for EFI™ MarketDirect StoreFront web-to-print software from Electronics For Imaging, Inc. helps print businesses, marketing service providers and other organisations manage resources, assets and products in inventory and rent them out for events and exhibitions. This first-of-its-kind print eCommerce innovation gives users the ability to define an event, its dates and location, then identify which products are available for that time – providing cost by the hour, day or month – and check out, securing the resources from the print provider.
The newly available module addresses a re-emerging need for graphics and marketing support for tradeshows, conferences and other events. It also follows an accelerated schedule of enhancements to the award-winning MarketDirect StoreFront platform, including:
- AutoEngage – an abandoned shopping cart feature that drives increased engagement and transaction completion rates;
- MarketDirect Fulfillment, a modular and flexible inventory management and warehousing solution that helps printers quickly and easily build and manage fulfilment tasks for their clients; and
- Google® Tag Manager and Analytics tools that make measuring web to print performance easier than ever.