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(c) adidas AG
09.05.2022

adidas and Parley’s initiative "Run for the Oceans" returns for its fifth year

  • adidas x Parley’s global impact initiative, Run for the Oceans, returns for its fifth year, uniting sporting communities across the planet
  • More activities than ever will be eligible for Run for the Oceans, with the introduction of tennis, wheelchair movement, football and more
  • People across the world can take part by signing-up to the challenge from today and logging activity between May 23 – June 8

As we approach World Oceans Day on June 8, adidas and its longstanding partner Parley for the Oceans are once again encouraging the global sporting community to turn activity into action and Run for the Oceans in 2022.

  • adidas x Parley’s global impact initiative, Run for the Oceans, returns for its fifth year, uniting sporting communities across the planet
  • More activities than ever will be eligible for Run for the Oceans, with the introduction of tennis, wheelchair movement, football and more
  • People across the world can take part by signing-up to the challenge from today and logging activity between May 23 – June 8

As we approach World Oceans Day on June 8, adidas and its longstanding partner Parley for the Oceans are once again encouraging the global sporting community to turn activity into action and Run for the Oceans in 2022.

For the first time, new activities have been introduced to the challenge, making this the most inclusive Run for the Oceans yet. People from all parts of the global sporting community are invited to hit the streets, the tennis court and the football field, and unite to help protect the oceans from plastic waste. For every 10 minutes of running from select activities, such as running, tennis or football*, recorded by participants via the adidas Runtastic app, Joyrun, Codoon, Yeudongquan or Strava, Parley will clean up the equivalent weight of one plastic bottle from beaches, remote islands, and coastlines before it reaches the ocean (up to a maximum of 250,000kg).

Launching between May 23 – June 8, the event returns for its fifth year, with the ambition of mobilising a generation to help end plastic waste. Research shows that the world is at a tipping point, with it predicted that oceans will contain more plastic than fish by 2050.

Since the beginning of the partnership in 2015, adidas has made more than 50 million pairs of shoes with Parley Ocean Plastic and close to 18 million pairs in 2021 alone - this includes plastic waste intercepted from beaches and coastal communities, preventing it from polluting the oceans.

For 2022, adidas x Parley have announced the launch of Adizero X Parley and Ultraboost 22 X Parley . With a carbon footprint of just 3.5kg per pair, the Adizero X Parley is the first time adidas and Parley have combined to launch a lower footprint concept, a milestone for the partnership delivered through innovation and with no compromise on shoe performance.  

From raw material interception, processing, packaging, all the way to the end of product life, adidas calculate and communicate its carbon footprint, conforming to an internationally recognized standard: ISO 14067. The footprint results made available provide full transparency on the complete lifecycle of the product.

Source:

adidas AG

05.05.2022

adidas und Foot Locker, Inc. announce partnership for sports community and sneaker culture

adidas AG and Foot Locker, Inc. announced a new and enhanced partnership built around product innovation, elevated experiences, and deeper consumer connectivity. This enhanced relationship will establish Foot Locker as the lead partner for adidas in the basketball category, accelerate energy and hype launches, as well as include the development and expansion of key franchises across women’s, kids, and apparel. Including all Foot Locker banners in North America, EMEA, and Asia-Pacific, the new strategic partnership will target over $2 billion in retail sales by 2025, nearly tripling levels from 2021. In 2022, adidas expects to generate incremental revenues of up to €100 million as a result of the new partnership.  

adidas AG and Foot Locker, Inc. announced a new and enhanced partnership built around product innovation, elevated experiences, and deeper consumer connectivity. This enhanced relationship will establish Foot Locker as the lead partner for adidas in the basketball category, accelerate energy and hype launches, as well as include the development and expansion of key franchises across women’s, kids, and apparel. Including all Foot Locker banners in North America, EMEA, and Asia-Pacific, the new strategic partnership will target over $2 billion in retail sales by 2025, nearly tripling levels from 2021. In 2022, adidas expects to generate incremental revenues of up to €100 million as a result of the new partnership.  

Foot Locker will lead adidas' basketball offering, led by Fear of God founder and designer Jerry Lorenzo, spanning the lifestyle and performance categories, and develop exclusive positions in both areas. In addition, the collaboration will focus on key Originals franchises including NMD, Superstar and Stan Smith, and on the adidas influencer partnership portfolio. It will also include a prominent role for Foot Locker in the launch of adidas’ new Sportswear product division targeting the lifestyle consumer.

To execute the new plan, adidas will provide Foot Locker with a dedicated team to deliver an elevated consumer experience both in stores and online to help create demand and elevate the marketplace. This will involve partnership on product development, exclusive Foot Locker positioning, increased product allocations, shared marketing spend, and an elevated premium presence across Foot Locker’s entire portfolio of banners with a special focus on key cities and communities that the companies jointly serve. Lastly, to provide consumers with a seamless consumer journey, on and offline, both partners will increase their digital focus and accelerate the rollout of the adidas partner program at Foot Locker.

Source:

adidas AG

(c) Flocus ™
22.02.2022

Flocus ™ kapok nonwovens and fabrics for the leather goods and footwear

Flocus ™, the trademark for kapok fibers, offers a range of kapok textile materials such as fibers, yarns, textiles and nonwovens. The company presents the most performing and zero carbon footprint solutions based on Flocus™ kapok available for the leather goods industry, a sector that is making an important transition to sustainability in terms of processing and raw materials.

As for nonwoven, some of their most used products in the world of leatherware are:

Flocus ™, the trademark for kapok fibers, offers a range of kapok textile materials such as fibers, yarns, textiles and nonwovens. The company presents the most performing and zero carbon footprint solutions based on Flocus™ kapok available for the leather goods industry, a sector that is making an important transition to sustainability in terms of processing and raw materials.

As for nonwoven, some of their most used products in the world of leatherware are:

  • Maliwatt - 50% Kapok, 50% PLA (based on corn), a 100% biodegradable non-woven which can be used in the shoe sole. Maliwatt can be thermopressed/heat press and turned into a paper/cardboard type and lightweight structure. It is the perfect material for sneakers, casual and active shoes thanks to its quick dry, antibacterial, hydrophobic, hypoallergenic, Insulation properties. Other frequent applications are in the field of automotive, construction and car panels, sound absorption and acoustics panels and geo textiles.
  • HDE /Hydroentanglement - 50% Kapok, 50% Organic cotton. It is a 100% natural and biodegradable material that can be used in the shoe production as a sole, intersole or as a padding for shoes and bags. Thanks to its termoregulating, lightweight, hypoallergenic, thermoconductivity, insulation, soft touch, hydrophobic, anti-moth anti mite properties, it is used for a large range of applications. It is popular in the apparel world as a cruelty free filling for winter jackets, replacing duck down, and in the home industry ad a stuffing for mattresses, duvets, furniture, sleeping bags.

The offer for the leather goods industry includes also Flocus™ kapok-based fabrics in different blends and weights: linings, coatings, fabric inserts, accessories, components rich in performance and style. For example, kapok and organic cotton with GOTS certification, kapok with Tencel and recycled polyester (Repreve), kapok with linen, organic cotton and a small percentage of Spandex.

These materials were presented at the September 2021 edition of Lineapelle in the exhibition "A New point of materials", dedicated to eco-responsible innovations in terms of technologies, applications, materials and machines.

Source:

Flocus

(c) adidas AG
Free Hiker Made To Be Remade FW21
21.10.2021

adidas: Journey to Circularity with FW 2021 Collection

2050 is the year when adidas plans to achieve climate neutrality. It’s also the year when it’s expected that our oceans will contain more plastic than fish, that is, if we don’t act now. Adidas' solution to help end plastic waste and achieve climate neutrality? Sustainable innovation.

Last year adidas announced the Three Loop Strategy – their roadmap to help end plastic waste. At the heart of this is Circular Loop – Made To Be Remade.

The concept behind Made To Be Remade (MTBR) is simple: when one piece of plastic has fulfilled its purpose, it must be remade to fulfil another. Their attitude is that the end of one thing equates to the beginning of the next, and that their products’ lives can be extended by remaking them into new products.

Adidas' Circular Loop creation process has come a long way since they introduced FUTURECRAFT.LOOP – their first running shoe made to be remade – in 2019. From what started as a beta program of just 200 pairs has developed into a concept within the business that spans across multiple categories and in April this year saw the first commercial launch – Ultraboost Made To Be Remade.

2050 is the year when adidas plans to achieve climate neutrality. It’s also the year when it’s expected that our oceans will contain more plastic than fish, that is, if we don’t act now. Adidas' solution to help end plastic waste and achieve climate neutrality? Sustainable innovation.

Last year adidas announced the Three Loop Strategy – their roadmap to help end plastic waste. At the heart of this is Circular Loop – Made To Be Remade.

The concept behind Made To Be Remade (MTBR) is simple: when one piece of plastic has fulfilled its purpose, it must be remade to fulfil another. Their attitude is that the end of one thing equates to the beginning of the next, and that their products’ lives can be extended by remaking them into new products.

Adidas' Circular Loop creation process has come a long way since they introduced FUTURECRAFT.LOOP – their first running shoe made to be remade – in 2019. From what started as a beta program of just 200 pairs has developed into a concept within the business that spans across multiple categories and in April this year saw the first commercial launch – Ultraboost Made To Be Remade.

Ultraboost Made To Be Remade will see the next generation released in November this year (2021). The shoe will be created in part from the previous generation. Featuring a torsion bar that contains 25% reused content from the Futurecraft Loop Gen 2.

W21 will see another adidas icon join the MTBR family - Stan Smith Made To Be Remade. Just like the Ultraboost model, Stan Smith MTBR has been created entirely from TPU – from laces to midsole and everything in between.

Adidas’s best-loved Outdoor products are also receiving the MTBR treatment. Alongside Stan Smith MTBR, October will welcome the TERREX Free Hiker Made To Be Remade, featuring a TPU knitted upper and TPU outsole, making it the first TERREX hiking shoe to use the technology. The shoe will be accompanied by the launch of the TERREX Made To Be Remade Anorak – their second-generation prototype following on from the FW20 FUTURECRAFT.LOOP Anorak, which will be commercially available in 2022.

Source:

adidas AG

Photo: norda: DSMPMPR010
14.07.2021

norda™: Flagship product with DSM’s bio-based Dyneema® fiber

Royal DSM, a global science-based company in Nutrition, Health and Sustainable Living, confirmed the introduction of the first seamless trail running shoe made with bio-based Dyneema® fiber by norda™, a Canadian shoe brand.

Designed for runners by runners, norda™ was founded under the mission to empower athletes to unlock their peak potential through innovation and cutting-edge technology. The brand’s flagship product, norda™001, utilizes bio-based Dyneema® fiber to enhance performance and sustainability in a lightweight construction.

The shoe upper is seamlessly constructed with Dyneema® fabric, which benefits from the intrinsic properties of Dyneema®, the world’s strongest fiber™. Dyneema® fiber is engineered at the molecular level to provide high strength, low weight, waterproof and breathable properties – fusing the technical performance of ultra-light materials with aesthetic design that does not sacrifice strength or durability.

Royal DSM, a global science-based company in Nutrition, Health and Sustainable Living, confirmed the introduction of the first seamless trail running shoe made with bio-based Dyneema® fiber by norda™, a Canadian shoe brand.

Designed for runners by runners, norda™ was founded under the mission to empower athletes to unlock their peak potential through innovation and cutting-edge technology. The brand’s flagship product, norda™001, utilizes bio-based Dyneema® fiber to enhance performance and sustainability in a lightweight construction.

The shoe upper is seamlessly constructed with Dyneema® fabric, which benefits from the intrinsic properties of Dyneema®, the world’s strongest fiber™. Dyneema® fiber is engineered at the molecular level to provide high strength, low weight, waterproof and breathable properties – fusing the technical performance of ultra-light materials with aesthetic design that does not sacrifice strength or durability.

In addition to the increased foot stability and wearer comfort of the upper, Dyneema® fibers are also used to increase abrasion resistance and stretch in the shoe laces – providing four times the level of strength when compared to standard lace materials like nylon and polyester.

“When we set out to create the norda™ 001, our mission was to design an ultra-strong and durable high performance trail running shoe, and do it as sustainably as possible,” states Willamina and Nick Martire, Co-Founders, norda™. “To achieve our goal, we had to look outside of the standard materials used by the footwear industry. We realized the properties of bio-based Dyneema® beat everything available today.”

In line with DSM’s commitment to protect people and the environment they live in, bio-based Dyneema® boasts the same exact performance as conventional Dyneema® with a carbon footprint that is 90 percent lower than generic HMPE. Sourced from renewable, bio-based feedstock, DSM’s latest advancement in fiber technology uses the mass balance approach to further reduce the reliance on fossil fuel based resources, while still contributing to a more circular economy.

Source:

EMG for DSM

ATSKO: Durable care for outdoor equipment (c) ATSKO
22.06.2021

ATSKO: Durable care for outdoor equipment

To ensure that outdoor clothing and equipment can remain in use for a long time, the right care is crucial. The cleaning and impregnation products from ATSKO preserve and protect the fabric - and nature, too.

The outdoor season has begun - hikers, trail runners, bikers, campers and many others are now drawn back out into nature. To make sure that functional clothing and gear are optimally prepared for every situation, they should be regularly cleaned, cared for and impregnated, especially when the waterproofing starts to wear off or dirt stains affect the fabric. Thorough cleaning and care at the end of the season also ensure that the outdoor equipment survives storage in the basement or attic undamaged and can develop its full performance again next year. For almost 90 years, the US manufacturer ATSKO has been developing sustainable products for the most extreme outdoor challenges. ATSKO stands for moisture protection as well as waterproofing and conditioning agents for shoes, clothing and outdoor accessories that maintain functionality and extend service life. Thanks to their natural ingredients, ATSKO products are sustainable and protect nature.

To ensure that outdoor clothing and equipment can remain in use for a long time, the right care is crucial. The cleaning and impregnation products from ATSKO preserve and protect the fabric - and nature, too.

The outdoor season has begun - hikers, trail runners, bikers, campers and many others are now drawn back out into nature. To make sure that functional clothing and gear are optimally prepared for every situation, they should be regularly cleaned, cared for and impregnated, especially when the waterproofing starts to wear off or dirt stains affect the fabric. Thorough cleaning and care at the end of the season also ensure that the outdoor equipment survives storage in the basement or attic undamaged and can develop its full performance again next year. For almost 90 years, the US manufacturer ATSKO has been developing sustainable products for the most extreme outdoor challenges. ATSKO stands for moisture protection as well as waterproofing and conditioning agents for shoes, clothing and outdoor accessories that maintain functionality and extend service life. Thanks to their natural ingredients, ATSKO products are sustainable and protect nature.

ATSKO is best known for three brands in particular: SNO-SEAL® Bees Wax is used to care for and protect leather shoes and leather products and is based on natural beeswax. SILICONE WATER-GUARD® spray protects functional textiles and equipment from moisture and wear and is breathable. Since 1982, SPORT-WASH© has become the leading detergent for high-performance sportswear and functional clothing. All products are also available in practical travel sizes that can be easily taken on tour or on vacation.

Swiss weaving machinery manufacturers are in the forefront of novel application development ©Stäubli
Multilayer Aramid
17.03.2021

Swiss weaving: Fabrics of the future

  • Swiss weaving machinery manufacturers are in the forefront of novel application development

Shoes and electronic calculators are probably not the first products people would associate with the textile weaving process. But they certainly signpost the future for woven fabrics, as two examples of the ever-wider possibilities of latest technology in the field. Fashion and function already combine in the increasing popularity of woven fabrics for shoes, and this is a present and future trend. Calculators in fabrics? That’s another story of ingenious development, using so-called ‘meander fields’ on the back and keys printed on the front of the material.

  • Swiss weaving machinery manufacturers are in the forefront of novel application development

Shoes and electronic calculators are probably not the first products people would associate with the textile weaving process. But they certainly signpost the future for woven fabrics, as two examples of the ever-wider possibilities of latest technology in the field. Fashion and function already combine in the increasing popularity of woven fabrics for shoes, and this is a present and future trend. Calculators in fabrics? That’s another story of ingenious development, using so-called ‘meander fields’ on the back and keys printed on the front of the material.

These glimpses of the outlook for modern weavers are among the highlights of developments now being pioneered by Swiss textile machinery companies. All weaving markets require innovation, as well as speed, efficiency, quality and sustainability. Member firms of the Swiss Textile Machinery Association respond to these needs at every point in the process – from tightening the first thread in the warp to winding the last inch for fabric delivery. They also share a common advantage, with a leading position in the traditional weaving industry as well as the expertise to foster new and exciting applications.

Technology and research cooperation
The concept of a ‘textile calculator’ was developed by Jakob Müller Group, in cooperation with the textile research institute Thuringen-Vogtland. Müller’s patented MDW® multi-directional weaving technology is able to create the meander fields which allow calculator functions to be accessed at a touch. A novel and useful facility, which suggests limitless expansion.

Today, the latest woven shoes are appreciated for their precise and comfortable fit. They score through their durability, strength and stability, meeting the requirements of individual athletes across many sports, as well as leisurewear. Stäubli is well known as a leading global specialist in weaving preparation, shedding systems and high-speed textile machinery. Its jacquard machines offer great flexibility across a wide range of formats, weaving all types of technical textiles, lightweight reinforcement fabrics – and shoes.

It’s possible to weave new materials such as ceramics, mix fibers such as aramid, carbon and other, and produce innovative multi-layers with variable thicknesses. Such applications put special demands on weaving machines which are fulfilled by Stäubli high-performance TF weaving systems.

Great weaving results are impossible without perfect warp tension, now available thanks to the world-leading electronic warp feeding systems of Crealet. Some market segments in weaving industry today demand warp let-off systems which meet individual customer requirements. For example, the company has recognized expertise to understand that geotextile products often need special treatment, as provided by its intelligent warp tension control system. Individual and connective solutions are designed to allow external support via remote link. Crealet’s warp let-off systems are widely used in both ribbon and broadloom weaving, for technical textiles applied on single or multiple warp beams and creels.

Functional, sustainable, automated
Trends in the field of woven narrow fabrics are clearly focused on functionality and sustainability. The Jakob Müller Group has already embraced these principles – for example using natural fibers for 100% recyclable labels with a soft-feel selvedge. It also focuses as much as possible on the processing of recycled, synthetic materials. Both PET bottles and polyester waste from production are recycled and processed into elastic and rigid tapes for the apparel industry.

For efficient fabric production environments, it is now recognized that automated quality solutions are essential. Quality standards are increasing everywhere and zero-defect levels are mandatory for sensitive applications such as airbags and protective apparel.

Uster’s latest generation of on-loom monitoring and inspection systems offers real operational improvements for weavers. The fabric quality monitoring prevents waste, while the quality assurance system significantly improves first-quality yield for all applications. Protecting fabric makers from costly claims and damaged reputations, automated fabric inspection also removes the need for slow, costly and unreliable manual inspection, freeing operators to focus on higher-skilled jobs.

Smart and collaborative robotics (cobots) offer many automation possibilities in weaving rooms. Stäubli’s future oriented robotics division is a driver in this segment with first effective installations in warp and creel preparation.

Control and productivity
Willy Grob’s specialized solutions for woven fabric winding focus on reliable control of tension, keeping it constant from the start of the process right through to the full cloth roll. Continuous digital control is especially important for sensitive fabrics, while performance and productivity are also critical advantages. In this regard, the company’s large-scale batching units can provide ten times the winding capacity of a regular winder integrated in the weaving machine.

The customized concept by Grob as well as design and implementation result in great flexibility and functionality of the fabric winding equipment – yet another example of Swiss ingenuity in textile machinery.  
There is even more innovation to come in weaving – and in other segments – from members of the Swiss Textile Machinery Association in future! This confident assertion is founded on an impressive statistic: the 4077 years of experience behind the creative power of the association’s member firms. It’s proof positive that their developments grow out of profound knowledge and continuous research.

The Mayer & Cie. management trio: Benjamin Mayer, Sebastian Mayer and Marcus Mayer (from l. to r.) (c) Mayer & Cie. The Mayer & Cie. management trio: Benjamin Mayer, Sebastian Mayer and Marcus Mayer (from l. to r.)
22.03.2019

Mayer & Cie. at ITMA: Focus on sport and new customer experiences

Albstadt-based circular knitting machine manufacturer Mayer & Cie. (MCT) is exhibiting at this year’s leading textile and garment technology trade fair ITMA with the slogan “Stay a winner. With Mayer & Cie.” The focus of the company’s presentation will be on sport. Sportswear, active leisurewear and sports shoes are increasingly made of circular knitted fabrics and the long-established German firm has the right machines to cater for this trend. Mayer & Cie. is also going for the improved customer experiences that consistent digitization makes possible.

For years global demand for circular knitted goods has increased continuously. An important growth driver is the sportswear and sports fashion sector, including sports shoes. According to Euromonitor the market segment grew by about seven per cent per year between 2013 and 2017. By 2017 Euromonitor estimated its total market value to be around USD 78 billion. Lightweight synthetic fibres, new patterns and attractive functionalities are the key requirements in this area.

Albstadt-based circular knitting machine manufacturer Mayer & Cie. (MCT) is exhibiting at this year’s leading textile and garment technology trade fair ITMA with the slogan “Stay a winner. With Mayer & Cie.” The focus of the company’s presentation will be on sport. Sportswear, active leisurewear and sports shoes are increasingly made of circular knitted fabrics and the long-established German firm has the right machines to cater for this trend. Mayer & Cie. is also going for the improved customer experiences that consistent digitization makes possible.

For years global demand for circular knitted goods has increased continuously. An important growth driver is the sportswear and sports fashion sector, including sports shoes. According to Euromonitor the market segment grew by about seven per cent per year between 2013 and 2017. By 2017 Euromonitor estimated its total market value to be around USD 78 billion. Lightweight synthetic fibres, new patterns and attractive functionalities are the key requirements in this area.

Mayer & Cie. can already fulfil many requirements with a portfolio of machines considered to be the largest in the industry. Lightweight mesh structures, often requested for running shirts, are a speciality of the IG 3.2 QCe interlock machine, for example. Jacquard machines from the OVJA family, in contrast, are suitable for the manufacture of shoe uppers. Compared with the conventional methods flat knitting and warp knitting, circular knitting scores points for productivity and significantly shorter set-up times.

Series production of the Spinit 3.0 E spinning and knitting machine has been under way since the end of 2018. It combines two previously separate processes – spinning and knitting – in one machine. That saves time, space and energy compared with conventional manufacturing processes. Mayer & Cie. has already won several awards for this approach, the latest being the Innovation Prize for the Climate and the Environment (IKU) that the Federal Environment Ministry and the Confederation of German Industry (BDI) award every other year. The company is presenting at ITMA its further developments of this machine.

Along with machine development Mayer & Cie. has set itself another target for ITMA and thereafter: to improve the customer experience, a task of which Sebastian Mayer is in charge. His responsibilities at Mayer & Cie. are for corporate development and digitization. Digitization of the company’s extensive customer and machinery know-how is currently under way. Customers will be able to see and test the initial results at ITMA. Available for testing will be the new Web shop, linked with an analogue model of the high-bay warehouse in Albstadt-Tailfingen, and machine maintenance by means of HoloLens.

More information:
Mayer & Cie
Source:

Mayer & Cie. GmbH & Co. KG

Trevira CS Stoffwettbewerb 2018 © Trevira GmbH
Trevira CS Stoffwettbewerb 2018
25.01.2018

Trevira's CS Joint Booth at the 2018 Heimtextil trade fair a tremendous succes

At this year's Heimtextil, which took place from 9-12 January in Frankfurt, Trevira impressed visitors with a brand new fair concept. The company worked together with sixteen of its biggest customers to create a joint booth covering 1,305 square metres of Hall 4.2, drawing a large crowd.

Head of Marketing, Anke Vollenbröker, explained, "Thanks to our new approach and booth concept, we were able to present our brand Trevira CS in an open and welcoming manner plus highlight the good relationship we have with our customers."

Trevira CEO Klaus Holz added, "We are really pleased with the very positive feedback we have had from all sides in response to our grand Trevira CS joint booth. We would like to thank everyone who has contributed to the booth's success. The extremely positive market reaction has reassured us that this is a concept we can build on in the future."

At this year's Heimtextil, which took place from 9-12 January in Frankfurt, Trevira impressed visitors with a brand new fair concept. The company worked together with sixteen of its biggest customers to create a joint booth covering 1,305 square metres of Hall 4.2, drawing a large crowd.

Head of Marketing, Anke Vollenbröker, explained, "Thanks to our new approach and booth concept, we were able to present our brand Trevira CS in an open and welcoming manner plus highlight the good relationship we have with our customers."

Trevira CEO Klaus Holz added, "We are really pleased with the very positive feedback we have had from all sides in response to our grand Trevira CS joint booth. We would like to thank everyone who has contributed to the booth's success. The extremely positive market reaction has reassured us that this is a concept we can build on in the future."

A Trevira exhibition formed the centrepiece of the joint booth, showcasing the winning fabrics from the 2018 Trevira CS Creativity Competition, which this year featured "Colour" as its major theme. At the heart of the display, visitors could find out more about Trevira with the help of twelve tablets providing information in a variety of formats, including a staff presentation and a flyer about the new Trevira Sinfineco® brand.

Encircling this core and thereby completing the joint booth concept, sixteen major customers grouped their individual stands around this centrepiece to display their own new Trevira CS collections for residential and contract usage. The customers joining Trevira to create the booth were Baumann Dekor Ges.m.b.H., Engelbert E. Stieger AG, FIDIVI Tessitura Vergnano S.p.A., Georg + Otto Friedrich, Jenny Fabrics AG, Johan van den Acker Textielfabriek B.V., Mattes & Ammann GmbH & Co. KG, Pugi R.G. S.R.L., Spandauer Velours GmbH & Co. KG, SR Webatex GmbH / Getzner Textil AG, Swisstulle AG, Tessitura Mario Ghioldi & C. srl, Torcitura Fibre Sintetiche S.p.A., Torcitura Lei Tsu S.r.l. / Ilcat S.p.A., Vlnap a.s. / Wagenfelder Spinning Group and Wintex S.r.l..

Another major section of the Trevira booth was dedicated to the world of acoustics. Increasingly, customers are (re)discovering textiles as a way to significantly improve the quality of room acoustics, and this part of the booth also attracted numerous visitors.

A special highlight at the joint booth were the Trevira CS sports shoes, worn by Trevira staff as a key element of the brand's trade fair outfit. The shoes are an Adidas Originals Special Edition of the iconic Stan Smith Silhouette, which Adidas manufactured in cooperation with Kvadrat.

In keeping with annual tradition, the new Trevira CS Gold and Silver Club members were announced during the Heimtextil fair. The new members were presented with their awards at a formal ceremony on Tuesday evening (9 January).