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06.10.2023

Fashion experts at Global Fashion Summit in Boston

Hosted in Boston, Massachusetts on 27 September, Global Fashion Summit convened hundreds of esteemed representatives from brands, retailers, NGOs, policy, manufacturers, and innovators to transform ambition into action. The Summit was presented by Global Fashion Agenda (GFA), the non-profit organisation that is accelerating the transition to a net positive fashion industry, and marked the first edition of Global Fashion Summit in North America since the forum’s launch in 2009 as a side-event to COP15 in Copenhagen.
 
The Boston edition further explored Global Fashion Agenda’s 2023 editorial theme, ‘Ambition to Action’, while reflecting on and responding to what happened at Global Fashion Summit: Copenhagen Edition in June. By bringing Global Fashion Summit to Boston – a renowned hub for technology, innovation, and education - the Summit presented a deeper exploration of the global challenges, differences, and opportunities towards a more sustainable value chain. The Innovation Forum is a key pillar of GFA’s work, making Boston an apt location to showcase pioneering industry solution providers.
 

Hosted in Boston, Massachusetts on 27 September, Global Fashion Summit convened hundreds of esteemed representatives from brands, retailers, NGOs, policy, manufacturers, and innovators to transform ambition into action. The Summit was presented by Global Fashion Agenda (GFA), the non-profit organisation that is accelerating the transition to a net positive fashion industry, and marked the first edition of Global Fashion Summit in North America since the forum’s launch in 2009 as a side-event to COP15 in Copenhagen.
 
The Boston edition further explored Global Fashion Agenda’s 2023 editorial theme, ‘Ambition to Action’, while reflecting on and responding to what happened at Global Fashion Summit: Copenhagen Edition in June. By bringing Global Fashion Summit to Boston – a renowned hub for technology, innovation, and education - the Summit presented a deeper exploration of the global challenges, differences, and opportunities towards a more sustainable value chain. The Innovation Forum is a key pillar of GFA’s work, making Boston an apt location to showcase pioneering industry solution providers.
 
Attendees heard from over 40 speakers from a range of companies and organisations such as Levi Strauss & Co., Tapestry, Neiman Marcus Group, Thunder Voice Hat, H&M Group, Alice and Olivia, BBC StoryWorks, New Standard Institute, Conservation International, Worldly, Trove, Ceres, Aditya Birla Fashion and Retail Ltd, and many more. This Summit also featured esteemed Indigenous speakers on the programme. View all speakers.
 
The Summit’s second international edition facilitated inspiring thought leadership and exchanges around key themes including: Policy, Finance, and Retail, while also complementing the core priorities of the Fashion CEO Agenda: Respectful and Secure Work Environments, Better Wage Systems, Resource Stewardship, Smart Material Choices, and Circular Systems. The programme featured bold panels, case studies, and leadership roundtables reflecting on topics including: ‘Indigenous Leadership Perspectives’, ‘Exploring Fashion’s ESG Concept’, ‘On The Ground: Adaptation or Mitigation?’, ‘The Global Approach to Circularity’, and ‘Innovation for Value Chain Challenges’.

Global Fashion Summit: Boston Edition also presented an Innovation Forum, enabling small and large companies to meet with 14 sustainable solution providers from across the value chain– equipping them with the concrete tools to expedite meaningful actions. GFS Connect facilitated over 90 connections between fashion companies and exhibitors during the Summit.

Source:

Global Fashion Agenda

Premium, Seek (c) Premium Exhibitions GmbH
13.07.2023

PREMIUM and SEEK: A new heartbeat

The PREMIUM and SEEK teams around Anita Tillmann and Jörg Arntz prove their skills with the success of the new Trend and Event Platform. The format, newly shortened to just two days, showed a total of 450 curated, international brands of the new generation, with 250 brands at PREMIUM and 200 brands at SEEK. The motto was quality over quantity. In addition to the brands, the focus was clearly on the know-how of experts from sustainability, tech, and business. If you didn't discover or learn anything new in the last two days you missed out. Visitors from all over the world came to Station Berlin to see what the Premium Group had come up with for this edition - and it did not disappoint.

PREMIUM reinvents itself
The newly curated brand portfolio with many international and unexposed brands were very well received by the community and invited buyers and visitors to explore a diverse, exciting, and coherent brand landscape. The atmosphere was characterised by lightness, lots of sunshine, and good conversations.

The PREMIUM and SEEK teams around Anita Tillmann and Jörg Arntz prove their skills with the success of the new Trend and Event Platform. The format, newly shortened to just two days, showed a total of 450 curated, international brands of the new generation, with 250 brands at PREMIUM and 200 brands at SEEK. The motto was quality over quantity. In addition to the brands, the focus was clearly on the know-how of experts from sustainability, tech, and business. If you didn't discover or learn anything new in the last two days you missed out. Visitors from all over the world came to Station Berlin to see what the Premium Group had come up with for this edition - and it did not disappoint.

PREMIUM reinvents itself
The newly curated brand portfolio with many international and unexposed brands were very well received by the community and invited buyers and visitors to explore a diverse, exciting, and coherent brand landscape. The atmosphere was characterised by lightness, lots of sunshine, and good conversations.

For the first time, PREMIUM and the Fashion Council Germany joined forces to present the showroom "CURATED by Fashion Council Germany" with avant-garde designers from Germany and Ukraine. The tech format Yonnaverse addressed the most important innovations for profitability and sustainable growth through digital progress. The event took place physically, digitally, and in the Metaverse.

Iranian artist and milliner Maryam Keyhani showed what surrealism marketing and tangible art can look like with her oversized hat, which floated happily over the grounds and caused surprised faces. The installation by the Italian designer Innerrraum from Berlin was dedicated to Anita Tillmann in gratitude for her international success. Artists such as Sophie Douala from France, Claudia Gillies from New Zealand, and Grycja Erde from Ukraine were a welcome addition in making the PREMIUM visit an experience.

The diverse portfolio also included a range of beauty brands and the beauty lounge offered much-loved make-up, hair and nail touch ups. There were also many new things to discover in the retail sphere. Vintage & Rags presented a new retail concept for second-hand fashion and SPSR showed how to take retail entertainment to the next level through unique live consumer engagement. On the Content Cube stage, Daniel Steindorf, the former owner of Überfahrt, spoke with Inga Klaassen from J'N'C about hospitality fusion, community, and retail, next to other speakers.

SEEK put a stronger focus on sustainability
As in previous editions, a relaxed and positive mood prevailed at SEEK. The community was happy to finally fall into each other's arms again. SEEK convinced with high-quality and original brands and an even stronger focus on sustainability. For the first time, SEEK's brand portfolio consisted of 50% sustainable brands, further strengthening the Conscious Club and allowing it to flourish. The Conscious Club was supported by the sustainability experts from studio MM04, whose 202030 - The Berlin Fashion Summit Denim Pop-up ensured a full Content Cube.

Decision-makers and fashion professionals discussed the learnings of the denim transformation, the new green claims of the EU textile strategy as well as pragmatic solutions on how to remain and act more sustainable and competitive as an industry and individual brand. As a counterpart to Black Friday, Cold Friday, initiated by Dojo Cares, was presented as the "biggest awareness campaign since sales days have existed". Fair fashion and fair working conditions were the focus of the final conference of the "Good Clothes Fair Pay" press conference by Fashion Revolution, which was also part of the Conscious Club. On top of a lot of sustainability inspiration, for the first time there was a space for D2C brands such as VGB and ADR Atelier Roupa, who were involved both as brands and as speakers in the content programme. For two days, two stages were filled with talks and panels with the most relevant themes from fashion, lifestyle, culture and business. Gen Z, Gen Y and Gen Alpha met for espresso martinis and club culture vibes at "Platte raves the Ground" to discover and stage the coolest styles of the scene.

More information:
PREMIUM SEEK
Source:

Premium Exhibitions GmbH

(c) dullboiiiii
16.09.2022

Premium Group launches Charity Collection at The Ground event in Berlin

In cooperation with Platte Berlin, deadHYPE, Visionary Services and the Fashion Council Germany, The Ground invited to the Studio2Retail block party in Mitte. 950 guests, including creatives, influencers and the young Gen-Z Berlin fashion scene, came together for the first time since The Ground premiered in July to exchange and celebrate change.

The community had the exclusive opportunity to buy the limited pieces of the MUST-HAVE PEACE charity collection, which the Premium Group team initiated to support the people suffering from the war in Ukraine.

The collection includes 22 special items of clothing and accessories from 11 brands and designers from the Premium Group cosmos, of which 100% of the proceeds go to Be an Angel.

In cooperation with Platte Berlin, deadHYPE, Visionary Services and the Fashion Council Germany, The Ground invited to the Studio2Retail block party in Mitte. 950 guests, including creatives, influencers and the young Gen-Z Berlin fashion scene, came together for the first time since The Ground premiered in July to exchange and celebrate change.

The community had the exclusive opportunity to buy the limited pieces of the MUST-HAVE PEACE charity collection, which the Premium Group team initiated to support the people suffering from the war in Ukraine.

The collection includes 22 special items of clothing and accessories from 11 brands and designers from the Premium Group cosmos, of which 100% of the proceeds go to Be an Angel.

Be an Angel e.V. is an initiative of people from creative industries who are committed to the sustainable integration of people with a refugee background. Under the direction of Chairman Andreas Tölke, the team has been working intensively for the people from Ukraine for weeks, organising trips to Germany for refugees from Moldova, activating a nationwide network for accommodation and supplying hospitals in Odessa, Kyiv and Lemberg with medicine.

Source:

PREMIUM Exhibitions GmbH

12.07.2022

Premium Group: Sucessful restart in Berlin

The premiere of the large Premium Group event cosmos in Berlin was with a number of visitors of 70% compared to before Corona a great success. The new combination of B2B and D2C, entertainment and edutainment, fashion and culture provided a lot of exchange, new input, ideas, contacts and 360 degree inspiration.

In focus: content & communication
With the conferences FASHIONTECH, CONSCIOUS CLUB Conference and The Ground Talks, the Premium Group Team put an additional focus on communication and edutainment. Important topics such as diversity, wellbeing, metaverse and sustainability were discussed and relevant lessons learned for the market, brands and consumers.

The premiere of the large Premium Group event cosmos in Berlin was with a number of visitors of 70% compared to before Corona a great success. The new combination of B2B and D2C, entertainment and edutainment, fashion and culture provided a lot of exchange, new input, ideas, contacts and 360 degree inspiration.

In focus: content & communication
With the conferences FASHIONTECH, CONSCIOUS CLUB Conference and The Ground Talks, the Premium Group Team put an additional focus on communication and edutainment. Important topics such as diversity, wellbeing, metaverse and sustainability were discussed and relevant lessons learned for the market, brands and consumers.

“Restart was a statement!”
“It's been quite a rodeo ride putting together two B2B trade shows, one D2C festival, three conferences, parties, dinners and receptions for so many different audiences and all while the pandemic continues in full swing – barring the rain and flight chaos. I would have wished that even more visitors would have come, but overall the restart was much better than expected. It was definitely an announcement." Anita Tillmann, Managing Partner Premium Group

New togetherness, new exchange, new ideas
With the premiere of the festival for style & culture, The Ground, young consumers and Berlin communities from GenZ and GenY were part of the Premium Group event cosmos for the first time. Almost 6000 fashion enthusiasts and trade visitors came together at The Ground. Exciting conversations, interactive fire moments and cool shows created a special vibe in and around the Palais am Funkturm. The focus was on young target groups wearing, feeling and thinking. How brands can reach young customers, communicate with them and build trust and much more.

New community through 'Larger than Life Ball'
On Saturday, the day with the most visitors at The Ground, the spectacular ballroom event, the Larger than Life Ball, curated by The House of Gorgeous Gucci in the summer garden of the Palais, caused enthusiasm. Numerous stars and friends of the international LGBTQ+ scene from New York, Rio de Janeiro and Berlin celebrated a colourful open-air party for over 5 hours with cool music and live MC, sensational outfits, plateau heels and wild vogueing and dance competitions on a water catwalk.

Must have PEACE charity initiative
The must-have PEACE merch collection initiated because of the Ukraine war in favour of Be An Angel e.v. was very well received. The sale of limited-edition clothing and accessories from Carry, Closed, Drykorn, Eastpak, Lala Berlin, Lee, Le Specs, MCM, Merz b. Swans and Wranglers as well as generous donations from Boss, among others, brought in a total of almost 15,000 euros. The remaining stocks are promoted and sold via influencer accounts.

January 2023: Happy Birthday, PREMIUM!
The next Premium Group event cosmos will take place from Tuesday, January 17th to Thursday, January 19th, 2023 with a B2B focus again at the Berlin exhibition centre. The focus is on a big anniversary: the PREMIUM will be 20 years old! After the successful kick-off, the CONSCIOUS CLUB Conference will also be further developed for the next round.

The Berlin Fashion Week and Premium Group events will take place at the same time again from 2023.

Facts

  • Premium Group event cosmos
  • 2 trade shows: PREMIUM and SEEK
  • 1 festival: The Ground
  • 3 conferences: FASHIONTECH, CONSCIOUS CLUB Conference, The Ground Talks
  • More than 800 participating brands
  • 45,000 sqm total area
  • 50 talks & panels with 85 speakers
  • Newcomer brands: 230 at PREMIUM, 134 at SEEK
Source:

PREMIUM Exhibitions GmbH     

(c) PREMIUM Exhibitions GmbH
07.07.2022

Premium Group celebrates Opening of the new Event Cosmos

On July 7, the fashion industry met again at all events of the Premium Group - the two fashion fairs PREMIUM and SEEK, the new GenZ festival The Ground, the conference format FASHIONTECH and the conference newcomers CONSCIOUS CLUB Conference and The Ground Talks - in a common location at Messe Berlin.

From trade visitors to fashion enthusiasts, everyone wanted to see what happens when B2B and D2C come together and when a large as well as inspirational hub is created for topics related to fashion, trends, retail, culture, sexuality, marketing, social media, sustainability, NFTs, metaverse and more. What happens when trade fair stands become experience spaces, brands meet consumers and a stage programme full of edutainment is presented.

On Wednesday, 6 July, Anita Tillmann, Jörg Arntz and the Premium Group Team were welcomed back in by the Senate of the State of Berlin in the presence of Stephan Schwarz, Senator for Economics, Energy and Public Enterprises, in the historic Bärensaal of the Berlin City Hall.

On July 7, the fashion industry met again at all events of the Premium Group - the two fashion fairs PREMIUM and SEEK, the new GenZ festival The Ground, the conference format FASHIONTECH and the conference newcomers CONSCIOUS CLUB Conference and The Ground Talks - in a common location at Messe Berlin.

From trade visitors to fashion enthusiasts, everyone wanted to see what happens when B2B and D2C come together and when a large as well as inspirational hub is created for topics related to fashion, trends, retail, culture, sexuality, marketing, social media, sustainability, NFTs, metaverse and more. What happens when trade fair stands become experience spaces, brands meet consumers and a stage programme full of edutainment is presented.

On Wednesday, 6 July, Anita Tillmann, Jörg Arntz and the Premium Group Team were welcomed back in by the Senate of the State of Berlin in the presence of Stephan Schwarz, Senator for Economics, Energy and Public Enterprises, in the historic Bärensaal of the Berlin City Hall.

DThe Premium Group events will continue until Saturday evening, 9 July. The entire stage programme will also be streamed live on the Premium Group website

Source:

PREMIUM Exhibitions GmbH     

PREMIUM GROUP & JOOR present their first Hybrid Trade Fair Platform (c) Premium Exhibitions GmbH
09.06.2022

PREMIUM GROUP & JOOR present hybrid Trade Fair Platform

Premium Group and JOOR have renewed their partnership to power the SS23 PREMIUM and SEEK trade shows through JOOR’s digital platform, underpinning their belief in the power of a hybrid approach to wholesale.

From 7 - 9 July, buyers visiting the shows in Berlin will be able to learn more about and shop from exhibitors in a new hybrid way. Buyers can discover the full PREMIUM and SEEK portfolio of brands both in-person and online 24/7 by visiting JOOR Passport, JOOR's digital trade show destination.

Premium Group and JOOR have renewed their partnership to power the SS23 PREMIUM and SEEK trade shows through JOOR’s digital platform, underpinning their belief in the power of a hybrid approach to wholesale.

From 7 - 9 July, buyers visiting the shows in Berlin will be able to learn more about and shop from exhibitors in a new hybrid way. Buyers can discover the full PREMIUM and SEEK portfolio of brands both in-person and online 24/7 by visiting JOOR Passport, JOOR's digital trade show destination.

Premium Group unites its various show locations to one cosmos for SS23 at Messe Berlin. The PREMIUM and SEEK shows will be joined by two further components— The Ground is a D2C creative platform for brands and consumers to meet, connect, and collaborate through one-of-a-kind experiences, engaging content, and innovative products, while FASHIONTECH, features masterclasses and panel discussions from the fashion industry’s most brilliant minds. A calendar of content includes deep dives into strong, successful, and sustainable strategies. As part of the content offer, JOOR will facilitate a masterclass on ‘Digital Wholesale’ and a future-looking roundtable discussion with four leading fashion brands on the FASHIONTECH stage.

Throughout the duration of the show, in-person buyers and visitors will have the ability to shop via the Premium Group mobile app. By simply scanning a brand’s corresponding QR code, visitors will link to the brand’s custom profile on JOOR Passport and be able to shop collections directly on the platform. JOOR Passport will also extend the duration of the shows by up to three months, allowing brands to continue wholesale selling digitally outside the window of the physical show.

JOOR and Premium Group’s flexible hybrid format allows visitors and brands a seamless digital and physical introduction to each other and their collections, the opportunity to connect in an efficient, effective, and longer term way, and the convenience to shop the show 24 hours a day from anywhere in the world.

Brands participating include Drykorn, Closed, Bertoni of Denmark, Veja, Ecoalf, Wrangler and Absolut Cashmere.

Source:

Premium Exhibitions GmbH

(c) PREMIUM Exhibitions GmbH
20.05.2022

Premium Group reveals first highlights of the new event cosmos

From 7 - 9 July, the who's who of the fashion industry and the entire fashion ecosystem will finally meet again in person at the events of the Premium Group at Messe Berlin! For business and exchange, for new experiences and impulses, for new brands and above all for one thing: for a new togetherness!

As usual, the trade shows PREMIUM and SEEK as well as the conference format FASHIONTECH are reserved for business professionals - who can find inspiration on site entirely. With the new D2C festival ‘The Ground – Celebration of Style & Culture’, young consumers and fashion enthusiasts from GenZ and GenY as well as the international community living in Berlin are invited to the exhibition grounds for the first time.

From 7 - 9 July, the who's who of the fashion industry and the entire fashion ecosystem will finally meet again in person at the events of the Premium Group at Messe Berlin! For business and exchange, for new experiences and impulses, for new brands and above all for one thing: for a new togetherness!

As usual, the trade shows PREMIUM and SEEK as well as the conference format FASHIONTECH are reserved for business professionals - who can find inspiration on site entirely. With the new D2C festival ‘The Ground – Celebration of Style & Culture’, young consumers and fashion enthusiasts from GenZ and GenY as well as the international community living in Berlin are invited to the exhibition grounds for the first time.

More than fashion: 360-degree inspiration at The Ground Festival
At The Ground, industry professionals meet young enthusiasts to inspire each other and discover new worlds. The Ground presents a completely new mix of topics, brands and partners around beauty, music, sport, play, soul and talks. Fashion is the connecting element of The Ground and runs through all areas. Creative and interactive brand presentations meet pre-loved and vintage store pop-ups, inspiring panel talks, sports and mental health workshops and live performances.

In the name of peace and unity: The Ground Festival opened by #FashionUnites Parade
On 7 July, the first The Ground Festival will open with a colourful parade through the capital. Together with the PLATTE.Berlin community, The Ground is organising a parade under the motto #FashionUnites starting at noon from the Victory Column through the west to the festival location of the Berlin exhibition centre. Accompanied by a Berlin DJ, everyone is invited to take part in the parade and can register here and thus also receive free access to The Ground on the first day of the festival.

High-profile charity campaign: The Ground launches 'MUST-HAVE PEACE Merch Collection'
Due to the ongoing war situation in Ukraine, the makers behind The Ground have launched a charity campaign: the MUST-HAVE PEACE Merch Collection. In this exclusive collaboration, players and brands such as Closed, Drykorn, Eastpak, Lala Berlin, Lee and others design one piece of merch each (denim jackets, shirts, shorts, bags) that can be bought during The Ground Festival.

New hub for sustainability: the SEEK Conscious Club
SEEK has always been a magnet for brands and people who have a common vision, tackle things and get them on the road. With the new SEEK Conscious Club, there will be a separate exhibition area focusing on sustainability - more than 80 sustainable brands are joining the club already.

New brand worlds at PREMIUM
This July, PREMIUM will be divided into three sections for the first time: High, Icon and Volume. High is the new home for brands that operate in the market above the premium segment. These include Lala Berlin, Nove, Helene Galwas and Jane Kønig. Icon covers the classic premium segment from Strellson and Seidensticker to Mos Mosh and Denham to Young Poets Society and Fabienne Chapot, and Volume is the new area for commercially successful brands that approach premium from the middle of the market. Here you will find brands like Gerry Weber, Mexx, Pierre Cardin or Miracle of Denim.

The Content Stage program
The stage program will reflect all relevant topics of the fashion ecosystem as part of the new Premium Group cosmos.

  • It starts on the first day of the fair, Thursday 7 July, with the popular FASHIONTECH conference.
  • On 8 July, the SEEK Conscious Club will host an extensive stage program on the subject of sustainability in all its facets for the first time.
  • On Saturday, 9 July, the stage will become the entertainment spotlight for The Ground visitors.
(c) PREMIUM Exhibitions GmbH
25.03.2022

Premium Group presents: The Ground Festival

Premium Group presents its D2C festival The Ground, which premieres from 7 - 9 July at Messe Berlin. The Ground is a new event format where fashion, lifestyle, culture, and diverse perspectives are merged. It was founded to bring brands and consumers together to build a better future through celebration and collective action.

Over three days, guests from across Europe will meet up to experience innovative brand pop-ups with stories and collections, panel talks, live music, physical and mental health activations, and even step inside the Metaverse.

Power of purpose
The Ground mainly targets Gen Z which is driven by a deep sense of purpose. The 18-29 year olds expect the brands they support to share the same values. Their priorities are sustainability, relationships, health and wellness, work and education as well as inclusivity and individuality.

The Ground features six distinct areas where visitors can take part in different experiences: Sport, Beauty, Music, Play, Soul and Talk provide inspiration and many moments to learn. Fashion is featured throughout all areas and is the connecting element of The Ground.

Premium Group presents its D2C festival The Ground, which premieres from 7 - 9 July at Messe Berlin. The Ground is a new event format where fashion, lifestyle, culture, and diverse perspectives are merged. It was founded to bring brands and consumers together to build a better future through celebration and collective action.

Over three days, guests from across Europe will meet up to experience innovative brand pop-ups with stories and collections, panel talks, live music, physical and mental health activations, and even step inside the Metaverse.

Power of purpose
The Ground mainly targets Gen Z which is driven by a deep sense of purpose. The 18-29 year olds expect the brands they support to share the same values. Their priorities are sustainability, relationships, health and wellness, work and education as well as inclusivity and individuality.

The Ground features six distinct areas where visitors can take part in different experiences: Sport, Beauty, Music, Play, Soul and Talk provide inspiration and many moments to learn. Fashion is featured throughout all areas and is the connecting element of The Ground.

Special season topic: MAKE PEACE!
Building off the Good Life Goals (personal actions that everyone can take to help support the SDGs by the UN), The Ground focuses on one goal for each edition that touches people and brands at this moment in time. A goal that makes a positive contribution to the future, and is thus worth celebrating.

Due to the current conflicts in the world, this July’s goal is more clear than ever: PEACE! It will be reflected in a big charity auction of specially designed pieces of the exhibiting brands and partners.

1 ticket - 4 events
Taking place simultaneously as the trade show and conference formats SEEK, PREMIUM and FashionTech which will attract over 20,000 buyers, retailers, brands, professionals, influencers, and media to Berlin – The Ground will help to create lots of fashion buzz in the capital. The all-in-one ticket for trade visitors also guarantees access to The Ground.

Source:

PREMIUM Exhibitions GmbH     

Graphic: Premium Group
14.03.2022

Premium Group: Details of the new Event Cosmos in Berlin

For the summer events at the Berlin exhibition center, the Premium Group is relying on a new mix of fashion, business, content and entertainment.

The State of Style & Culture
The Premium Group is expanding its portfolio in the summer to include the consumer festival THE GROUND in addition to the existing PREMIUM and SEEK trade fairs and is presenting numerous innovations for the long-awaited reunion of the industry in Berlin.

The new location Messe Berlin will become the Premium Group cosmos, a holistic inspirational hub for all relevant topics related to fashion, trends, retail, lifestyle, marketing, digitization, sustainability, metaverse and more.

In July, brands and partners can also present themselves to end consumers for the first time as part of the new event THE GROUND, 'Direct to Consumer'. Consumers get access to THE GROUND, while trade visitors are invited to view the full range and be inspired throughout the site.

For the summer events at the Berlin exhibition center, the Premium Group is relying on a new mix of fashion, business, content and entertainment.

The State of Style & Culture
The Premium Group is expanding its portfolio in the summer to include the consumer festival THE GROUND in addition to the existing PREMIUM and SEEK trade fairs and is presenting numerous innovations for the long-awaited reunion of the industry in Berlin.

The new location Messe Berlin will become the Premium Group cosmos, a holistic inspirational hub for all relevant topics related to fashion, trends, retail, lifestyle, marketing, digitization, sustainability, metaverse and more.

In July, brands and partners can also present themselves to end consumers for the first time as part of the new event THE GROUND, 'Direct to Consumer'. Consumers get access to THE GROUND, while trade visitors are invited to view the full range and be inspired throughout the site.

PREMIUM: New tripartition with new segments
In order to be able to show all relevant segments of advanced contemporary fashion even better and more holistically, the PREMIUM portfolio will be divided into three new areas from the summer. With the segmentation into High, Icon & Volume, large, commercially successful brands as well as more focused designer brands, newcomers and smaller innovators will now find their place. Here the PREMIUM fashion team advises all partners in detail in order to guarantee ideal positioning and the possibility of storytelling.

SEEK: Premiere of the SEEK Conscious Club
Sustainability has been part of the culture of the SEEK brand since it was founded 12 years ago. With the new SEEK Conscious Club, in addition to the SEEK area with well-known and new SEEKERS, a dedicated area for sustainable brands is being created. SEEK offers them the stage and space to grow and the attention to optimally spread brand values. The international SEEK community is represented by niche brands as well as commercially successful players. And the established TRADE UNION for brands with a particularly sharp sales strategy will once again have an exclusive area in the new location.

THE GROUND: Festival for Style & Culture
With the new Direct to Consumer Festival THE GROUND, the Premium Group is now also inviting Gen-Z, Gen-Y and Culture Pioneers once a year. Music acts, panels and live talks with well-known speakers and influencers, creative workshops, sports and wellbeing sessions are intended to inspire, enrich, enlighten and inspire exchange: entertainment, edutainment and experiences.

THE GROUND turns live streams into live encounters, consumers into co-creators and classic retailers into strategic marketing and event partners. Here, through emotional experiences and unique showcases, brands can be experienced and interested customers become loyal brand fans. Topics relevant to society and generations, such as fashion, sports, beauty & well-being, metaverse & gaming, will be featured in the area as well as in talks and master classes as part of the FASHIONTECH content format.

"In order to remain sustainable, we want and need to merge B2B and D2C and create a place - a marketplace for ideas and products - where brands, retailers and consumers come together and learn from each other. For the first time, we are offering holistic reach, synergy and network effects,” explains Jörg Arntz, Managing Director Premium Group.

“B2B and D2C will take place in parallel on one site, although of course there will still be an area for professionals only, i.e. exclusively for the industry. The D2C area is accessible to both end consumers and trade visitors. In addition to our trade fairs, we create new content from which our visitors and exhibitors benefit.”

During the event, which will take place from Thursday to Saturday for the first time, it will be about exchange, trends, inspiration and emotion, new brands, the further development of well-known players, creative collection presentations and of course what the fashion world and its protagonists * inside: joy and passion. In order for this to work and for the long-term existence of the new event concept in Berlin to be guaranteed, everyone involved is asked, challenged and responsible.
 
Selected brand highlights:
American Vintage // Aigner // At.p.Co  // Ben Sherman // Blue de Geñes // Buffalo // Camper // C.O.F. Studio // Copenhagen Studios // Coster Copenhagen // Crep Protect // Denham // Dstrezzed // Drykorn // Ecoalf 1.0 //  Edwin // Ellesse // Fabienne Chapot //  Fleurs de Bagne // Floris Van Bommel // Gant //  Happy Socks // Helene Galwas // Herrlicher // Hiltl //  Horizn Studios // Ilse Jacobsen // Izipizi Paris // Kangaroos // Kennel & Schmenger Schuhmanufaktur // Keen // K-Swiss // Lee // Merz b. Schwanen // Moss Copenhagen // Nautica  // Novesta // Nudie Jeans //  O My Bag // Pantofola D’Oro 1886  // People of Shibuya // Palladium // Pendleton Woolen Mills // Puma // Property Of //  Reyn Spooner // Sandqvist // Saucony // Studio Seidensticker // Stutterheim // Sofie Schnoor // Steve Madden // Thinking Mu // Ucon Acrobatics //  Uniform Bridge // Veja // Womsh // Wool & Co // Wrangler// Yaya // Zespá

Source:

Premium Group

LAMICOR-CL Laminator (c) Reifenhäuser
14.03.2022

Reifenhäuser Cast Sheet Coating presents new Ultrathin Coating process at ICE Europe

Reifenhäuser Cast Sheet Coating - specialists for cast film, sheet extrusion and extrusion coating lines - will showcase a new production process for cost-effective film/nonwoven composites with an exceptionally low grammage at ICE (International Converting Exhibition) Europe. The leading international trade show for paper, film, and foil conversion and processing will be held at Messe München (Munich trade fair center) from March 15-17, 2022.

Reifenhäuser Cast Sheet Coating - specialists for cast film, sheet extrusion and extrusion coating lines - will showcase a new production process for cost-effective film/nonwoven composites with an exceptionally low grammage at ICE (International Converting Exhibition) Europe. The leading international trade show for paper, film, and foil conversion and processing will be held at Messe München (Munich trade fair center) from March 15-17, 2022.

The Covid-19 pandemic and current supply shortages have exposed the dependence of companies on global supply chains. This situation is both a warning signal and an opportunity to boost and reorganize the local production of semi-finished products from the ground up. Reifenhäuser Cast Sheet Coating has now developed a trend-setting production process termed Ultrathin Coating, in particular for the sector of medical protective clothing. The process will permit customers to produce particularly lightweight film/nonwoven composites with greater cost efficiency and, as a result, more competitively. The patent-pending process has several advantages: It cuts film grammage by 66%; material consumption in the overall composite is reduced by 28%; and it slashes costs by up to 34% compared to conventional semi-finished products. Significant cost savings are achieved in various ways, for example, by replacing hotmelt adhesives, which reduces line maintenance to a great extent at the same time.

Mark Borutta, Sales & Marketing Specialist bei Reifenhäuser Cast Sheet Coating, erklärt: „Wir erleben derzeit einen nachhaltig wachsenden Mehrbedarf für medizinische Schutzbekleidung verbunden mit einer Rückholstrategie für lokale Produktionskapazitäten. Vor diesem Hintergrund erzielen Produzenten mit ‚Ultrathin Coating‘ einen schnellen Return on Invest und hohe Profitabilität – auch bei einer Produktion innerhalb Europas.“ Die Vlies-erfahrene Schwesterfirma Reifenhäuser Reicofil –führender Hersteller von Vliesstoffanlagen – hat die Entwicklung unterstützt.

Mark Borutta, Sales & Marketing specialist at Reifenhäuser Cast Sheet Coating, explains: "We are currently experiencing a sustained increase in demand for medical protective clothing combined with a return strategy for local production capacity. Against this backdrop, producers achieve a fast return on investment and high profitability with Ultrathin Coating - even when production is based in Europe." The sister company, Reifenhäuser Reicofil, an experienced and global leading manufacturer of nonwoven lines, provided their support to the development.

Even if manufacturers already produce medical protective clothing and prefer to handle the coating process internally in the future instead of importing the necessary composites, it is worthwhile to set up an in-house production facility. In either case, the investment in Ultrathin Coating usually pays for itself in less than 12 months. The lower material input also reduces the consumption of fossil raw materials and this in turn responds to the increased demand for more sustainable products.

More information:
Reifenhäuser high-tech coatings
Source:

Reifenhäuser

09.03.2022

adidas delivers strong results in 2021

  • adidas expects double-digit sales growth in 2022

Major developments FY 2021

•    Currency-neutral revenues up 16% driven by growth in all markets
•    Excellent top-line momentum in EMEA, North America and Latin America with strong double-digit increases in each region
•    Double-digit growth in DTC reflecting improvements in both online and offline
•    Gross margin increases to 50.7% driven by higher full-price sales and better inventory management  
•    Operating margin increases 5.3 percentage points to 9.4%  
•    Net income from continuing operations grows more than € 1 billion to € 1.492 billion
•    Executive and Supervisory Boards propose dividend increase of 10% to € 3.30 per share

Outlook for FY 2022

  • adidas expects double-digit sales growth in 2022

Major developments FY 2021

•    Currency-neutral revenues up 16% driven by growth in all markets
•    Excellent top-line momentum in EMEA, North America and Latin America with strong double-digit increases in each region
•    Double-digit growth in DTC reflecting improvements in both online and offline
•    Gross margin increases to 50.7% driven by higher full-price sales and better inventory management  
•    Operating margin increases 5.3 percentage points to 9.4%  
•    Net income from continuing operations grows more than € 1 billion to € 1.492 billion
•    Executive and Supervisory Boards propose dividend increase of 10% to € 3.30 per share

Outlook for FY 2022

•    Currency-neutral sales to increase at a rate between 11% and 13%, already reflecting up to € 250 million of risk in Russia/CIS business related to the war in Ukraine
•    Gross margin to increase to a level of between 51.5% and 52.0%
•    Operating margin to increase to a level of between 10.5% and 11.0%
•    Net income from continuing operations to grow to between € 1.8 billion and € 1.9 billion

Kasper Rorsted, CEO of adidas: “Unfortunately, we release our 2021 results in unsettling times. Our thoughts and prayers are with the Ukrainian people, our teams on the ground and everyone affected by the war. We strongly condemn any form of violence and stand in solidarity with all those calling for peace. We also provide immediate humanitarian aid to those in need of support. We will continue to follow the situation closely and take future business decisions and actions as needed, always prioritizing our employee’s safety and support.”

“In 2021, we delivered a strong set of results despite several external factors weighing on both demand and supply throughout the year”, Kasper Rorsted continued. “Wherever markets operated without major disruptions we have been experiencing strong top-line momentum. This is reflected in double-digit revenue growth in EMEA, North America and Latin America. While we continued to invest heavily into our brand, our direct-to-consumer business, and our digital transformation, we improved our bottom-line by more than € 1 billion. Taking it all together, 2021 was a successful first year within our new strategic cycle. In 2022, we will build on this momentum and continue to grow both our top- and bottom-line at double-digit rates amid heightened uncertainty.”

More information:
adidas Financial Year 2021
Source:

adidas Media Relations

KARL MAYER: New perspectives through precise lace symmetry (c) KARL MAYER
Examples of Symm-Net designs
08.03.2022

KARL MAYER: New perspectives through precise lace symmetry

  • Symm-Net articles made using the new MJ 92/1 B impress with their perfectly symmetrical appearance

Lace is a delicate seducer. The more finely crafted its ground structure, the more effective its refined designs come across, and as such, the higher the overall quality. The innovative Symm-Net pieces, which can be produced on KARL MAYER’s new MJ 92/1 B, have a look that sets new standards.

  • Symm-Net articles made using the new MJ 92/1 B impress with their perfectly symmetrical appearance

Lace is a delicate seducer. The more finely crafted its ground structure, the more effective its refined designs come across, and as such, the higher the overall quality. The innovative Symm-Net pieces, which can be produced on KARL MAYER’s new MJ 92/1 B, have a look that sets new standards.

Lace offering maximum clarity and balance
Symm-Net lace is characterised by an extremely delicate design, offering absolute symmetry. This is thanks to the particular configuration of the MJ 92/1 B – the new multi-bar jacquard raschel machine features a split-design jacquard bar with separate threading, and can thus work using both equal and counter lapping. In addition, the newcomer has two ground guide bars at the back for counterlapped elastane. For Symm-Net’s ground structure, GB1 works a pillar notation whilst the jacquard bar works a counter-lapped inlay. The result is a net structure with absolutely symmetrical, clearly defined symmetry. To perfect the geometry, the two elastane bars with split threading – i.e. 1 in, 1 out – and counter-lapping patterning mirror the movement of the jacquard bar.

The lapping patterns thus look as follows:
• JB 91: 0 – 0 / 2 – 2 // and JB 92: 2 – 2 / 0 – 0 //
• GB 93: 0 – 0 / 1 – 1 // and GB 94: 1 – 1 / 0 – 0 //

The ground structure is not only more uniform, but also more stable than its counterparts manufactured with equal lapping. The advantages of Symm-Net are particularly visible when working finer mesh constructions. “When it comes to a delicate appearance, Leavers lace traditionally sets the standard; in particular, Endsor- Net is known for its delicate design. There is hardly any discernible difference with Symm-Net, which should open up new design perspectives, especially for the premium brands in Europe,” explains Jamie Heather, lace expert at KARL MAYER. Symm-Net offers a further advantage thanks to its simple pattern development. For example, the patterning process does not require any updates to the commonly used patterning software, SAPO and ProCad – only the machine database needs to be adapted.

High design flexibility
In addition to the Symm-Net variants, all existing patterns of the OJ 91/1 B, MJ 85/1 B and OJ 83/1 B can be implemented on the MJ 92/1 B in E 24 without restrictions; switching from the new counter lapping to the traditional JACQUARDTRONIC® LACE pattern is seamless. Jamie Heather is certain this flexibility will give customers a real competitive advantage.

All the prerequisites for a bestseller
The MJ 92/1 B has been successfully offered on the market since May 2021. The newcomer is available in gauge E 24, with a working width of 134". Despite its high design flexibility, it still offers first-class productivity. It can also reach speeds of up to 800 rpm when producing Symm-Net articles. To allow for diverse product design, 88 pattern guide bars and two elastane bars, arranged in 16 shogging lines, are available. Thanks to these features, the MJ 92/1 B mainly produces elastic galloon lace, but also all-over lace for stylish lingerie items.

Source:

KARL MAYER Verwaltungsgesellschaft mbH

Nikolaus Bader, Pixabay
31.01.2022

Premium Group returns to Berlin: New Concept premiers in July

Premium Group, important trade fair organiser in the German fashion industry and biggest player for advanced contemporary fashion in Europe, is returning to the capital and, in July 2022, is set to present a completely new live event concept around the Berlin Radio Tower and summer garden.
 
Interactive live event concept for B2B and D2C and redefines the future of fashion fairs
After decades of everything being the same, the constantly changing market environment forces brands, retailers, consumers and trade fair organisers alike to continuously develop and reposition themselves. Two years after the start of the pandemic, the Berlin-based company is now reacting with a surprising step: Anita Tillmann, Jörg Arntz and the team are bringing their passion for people, fashion, innovation and entertainment back home and setting new standards for live fashion events.
 

Premium Group, important trade fair organiser in the German fashion industry and biggest player for advanced contemporary fashion in Europe, is returning to the capital and, in July 2022, is set to present a completely new live event concept around the Berlin Radio Tower and summer garden.
 
Interactive live event concept for B2B and D2C and redefines the future of fashion fairs
After decades of everything being the same, the constantly changing market environment forces brands, retailers, consumers and trade fair organisers alike to continuously develop and reposition themselves. Two years after the start of the pandemic, the Berlin-based company is now reacting with a surprising step: Anita Tillmann, Jörg Arntz and the team are bringing their passion for people, fashion, innovation and entertainment back home and setting new standards for live fashion events.
 
The creators of PREMIUM, SEEK, FASHIONTECH and THE GROUND are redesigning the sustainability of future-proof fashion fairs with the commitment of the Berlin government, and launching a completely new event concept in which the B2B and D2C sectors merge. In the new Premium Group cosmos, brands can present themselves emotionally and interactively to retailers and consumers. All realities are represented: the new kids in the industry, such as D2C brands, e-com and influencers, are given their place in the Premium Group cosmos in the form of the new fashion festival THE GROUND. But also long-standing partners of established brands and representatives from traditional stationary retail will profit from further developed B2B spaces.

Taking into account the different needs of all visitors, the events will take place from Thursday to Saturday for the first time: from 7 to 9 July 2022.
 
Classic trade fair formats are no longer up to date
'Classic trade fair formats are no longer up to date', sums up Anita Tillmann, Managing Partner of the Premium Group. 'We have to reinvent ourselves and look to the future – to a new stage in the life of the fashion industry post pandemic, which has changed everything. Digitisation, climate change, pandemic, changing values, new industry cycles and new players, as well as topics around gender equality, diversity, metaverse, gaming and NFTs, are just a few areas we are dealing with. We aim to set new standards for the future of trade events and merge B2B and D2C with our new event concept.'
 
Move to Frankfurt am Main fell victim to the coronavirus
The planned kick-off of the Premium Group Events in Frankfurt am Main could not take place because of the coronavirus, and the plan to establish the events at the new location has fallen victim to the pandemic.
 
'It's a shame that the move to Frankfurt didn't work out', says Jörg Arntz, Managing Director of the Premium Group. 'We all tried very hard and did our best. As an entrepreneur, you always have to remain capable of acting and questioning decisions that have been made. In order to do justice to our customers and the market environment, we have decided – after intensive discussions with the city of Berlin – to hold our events in our home city again. We are Berliners at heart and are confident that the new government will anchor Berlin as Europe's creative metropolis in a sustainable and economic way.'

New government brings Premium Group power back to Berlin
“Berlin is THE metropolis for the cultural and creative industries and Europe's largest start-up scene. As the new state government, we are committed to an economically strong Berlin. Trade fairs and events are an important economic factor and a centre of attraction for Berliners and guests from all over the world. We are therefore delighted that we have succeeded in bringing the events of the Premium Group back home”, says Franziska Giffey, Mayor of Berlin.
 
“The Premium Group events strengthen Berlin as a fashion and trade fair location, attract tens of thousands of trade visitors and fashion enthusiasts, create additional economic effects in hotels, gastronomy, retail and the service industry, multiply the global appeal of the city as a location and will open the summer of creativity brilliantly in July. The fact that the fair organiser is returning to its home venue with a new concept is a special opportunity for Berlin and will give the city an additional boost. Opening up the events to end consumers ideally rounds off the trade fair concept. With the Premium Group, Berlin will sustainably strengthen the core themes of fashion and digital transformation”, says Stephan Schwarz, Senator for Economics, Energy and Operations.

Source:

PREMIUM Exhibitions GmbH

22.12.2021

Frankfurt Fashion Week Showcases finden statt

  • Frankfurt Fashion Week Tradeshow - Premieren vom 18. bis 20. Januar 2022 in Frankfurt werden verschoben, Showcases und City-Events finden statt
  • Aufgrund der weltweit wieder zunehmend angespannten Covid-19-Situation und im Lichte der gestrigen Beschlüsse von Bund & Ländern wird die Frankfurt Fashion Week (17. bis 21. Januar 2022) nur in Teilen physisch stattfinden können. Showcases, Vernissagen, Installationen und Ausstellungen können nach aktuellem Stand auf der Basis passgenauer 2G und 2G+ Konzepte weiterhin durchgeführt werden.
  • Konferenzen, Talks und Panels werden teilweise in reduzierter, hybrider Form realisiert. Die Fachbesucher*innenevents – Neonyt, Premium, Seek, The Ground und Val:ue – verschieben die physische Frankfurt-Premiere ihrer Veranstaltungen jedoch in den Juli 2022.
  • Frankfurt Fashion Week Tradeshow - Premieren vom 18. bis 20. Januar 2022 in Frankfurt werden verschoben, Showcases und City-Events finden statt
  • Aufgrund der weltweit wieder zunehmend angespannten Covid-19-Situation und im Lichte der gestrigen Beschlüsse von Bund & Ländern wird die Frankfurt Fashion Week (17. bis 21. Januar 2022) nur in Teilen physisch stattfinden können. Showcases, Vernissagen, Installationen und Ausstellungen können nach aktuellem Stand auf der Basis passgenauer 2G und 2G+ Konzepte weiterhin durchgeführt werden.
  • Konferenzen, Talks und Panels werden teilweise in reduzierter, hybrider Form realisiert. Die Fachbesucher*innenevents – Neonyt, Premium, Seek, The Ground und Val:ue – verschieben die physische Frankfurt-Premiere ihrer Veranstaltungen jedoch in den Juli 2022.

In Anbetracht der durch den Expertenrat der Bundesregierung prognostizierten Zuspitzung der Pandemielage, die die Omikron-Variante für Deutschland mit sich bringen könnte, ist es für die Messe Frankfurt als Veranstalterin der Messeformate Neonyt und Val:ue sowie für die Premium Group als Veranstalterin der Messen Premium und Seek, des Fashion-Festivals The Ground sowie der Fashiontech-Konferenz aktuell nicht möglich, die Planungen zur erstmaligen Durchführung der großen Mode-Fachbesucher*innenmessen in Frankfurt weiter voranzutreiben. Auf die Entwicklungen des aktuellen Pandemiegeschehens reagierte ein Großteil der auf den Messen ausstellenden und besuchenden Unternehmen bereits jetzt mit Reise- und Messebesuchsverboten aus Gründen der Fürsorgepflicht gegenüber ihren Mitarbeitenden sowie zum Schutz vor gesundheitlichen Risiken.

Trotzdem arbeiten die Organisator*innen der Frankfurt Fashion Week daran, ein ausgewähltes Programm mit persönlichen Begegnungsformaten im coronakonformen Rahmen vor Ort in Frankfurt zu ermöglichen, um der Branche die Gelegenheit zum Austausch wertvoller Impulse zu geben. „Wir spüren das ausgeprägte Bedürfnis der Branche nach persönlichen Begegnungen. Wir sind daher davon überzeugt, dass wir mit den Showcases, Events und Konferenzen, die wir im Januar anlässlich der Frankfurt Fashion Week in dem Umfang realisieren, wie er dann coronakonform möglich sein wird, ein positives Signal des Aufbruchs aus Frankfurt senden werden“, sagt Olaf Schmidt, Vice President Textiles und Textile Technologies der Messe Frankfurt.

Weitere Informationen zum detaillierten Programm der Showcases, Events und Konferenzen finden Sie bereits auf www.frankfurt.fashion und werden sukzessive bekanntgegeben.

22.12.2021

PREMIUM GROUP Events will not take place in January 2022

Due to the pandemic developments and the decision taken by the Federal Government & the Federal States at yesterday's Conference of Minister Presidents, major events and thus also the fashion fairs and events of PREMIUM, SEEK, FASHIONTECH conference, as well as the preview of the new fashion festival THE GROUND will not be able to take place as planned in Frankfurt am Main in January 2022.

Besides the lack of a regulatory basis, the effects of the ongoing pandemic and the spread of the coronavirus, as well as the worrying developments regarding the new virus variant, Omicron, have further overruled the safe implementation of the events in January. Lockdowns in neighbouring European countries, some of which have already come into force, in addition to travel restrictions, quarantine regulations and the volatile situation as a whole make it impossible to hold the trade fairs and peripheral events in a safe environment.

Due to the pandemic developments and the decision taken by the Federal Government & the Federal States at yesterday's Conference of Minister Presidents, major events and thus also the fashion fairs and events of PREMIUM, SEEK, FASHIONTECH conference, as well as the preview of the new fashion festival THE GROUND will not be able to take place as planned in Frankfurt am Main in January 2022.

Besides the lack of a regulatory basis, the effects of the ongoing pandemic and the spread of the coronavirus, as well as the worrying developments regarding the new virus variant, Omicron, have further overruled the safe implementation of the events in January. Lockdowns in neighbouring European countries, some of which have already come into force, in addition to travel restrictions, quarantine regulations and the volatile situation as a whole make it impossible to hold the trade fairs and peripheral events in a safe environment.

More information:
Premium Group PREMIUM GROUP
Source:

PREMIUM Exhibitions GmbH

06.12.2021

Premium Group sets a strong example for the fashion industry

The Premium Group events will take place in Frankfurt am Main in the third week of January 2022, taking into account the 2G+ regulation (all participants have to be vaccinated, recovered and additionally daily tested).
 
On the basis of the current regulations of the federal government and the Hessian state government, which did not announce any further restrictions for vaccinated people last week, the fashion fairs PREMIUM and SEEK, the FASHIONTECH talks and the showcase of the new format THE GROUND will comply with the official health and hygiene regulations from 18th to January 20, 2022 in Frankfurt am Main.
 
This decision is based on the representative feedback from many protagonists of the industry, expert opinions and a close observation of the situation as well as an assessment of all measures that can be taken in Europe to ensure a safe event.

The Premium Group events will take place in Frankfurt am Main in the third week of January 2022, taking into account the 2G+ regulation (all participants have to be vaccinated, recovered and additionally daily tested).
 
On the basis of the current regulations of the federal government and the Hessian state government, which did not announce any further restrictions for vaccinated people last week, the fashion fairs PREMIUM and SEEK, the FASHIONTECH talks and the showcase of the new format THE GROUND will comply with the official health and hygiene regulations from 18th to January 20, 2022 in Frankfurt am Main.
 
This decision is based on the representative feedback from many protagonists of the industry, expert opinions and a close observation of the situation as well as an assessment of all measures that can be taken in Europe to ensure a safe event.

Four formats - one large exhibition hall
The conceptual novelty is that the PREMIUM, SEEK, THE GROUND and FASHIONTECH events will - for the first time and once - take place all together in a spacious hall, which roughly corresponds to the entire area of Station Berlin, on a total area of approx. 20,000 square meters. The resulting simplified admission management serves the safety of everyone. In this way, visitors can quickly and comfortably experience all the inspiration and concentrated brand power at once.

In addition to the security aspect, the merger of the two flagship events PREMIUM and SEEK in one large exhibition hall will bring new features, above all, in terms of content and atmosphere. Apart from an unprecedentedly strong brand portfolio, completely new synergies and energies will arise, which will make the meeting in January a unique momentum in the history of the industry.

Numerous brands have already signed-up and despite some decisions for smaller pop-up presentations, instead of large stands, the willingness to start again together and to want to send positive signals prevails! In addition to established players, many new brands also want to show their collections now.

THE GROUND - new generation, new platform
THE GROUND will give an outlook on what can be expected in summer with an exclusive press and influencer event. The Fashion Festival ‘for a young and purpose driven generation’ is an innovative platform for brands to get in direct contact with Gen Z with interactive installations, campaigns and storytelling.

At the preview event in January, 15 curated brands and key partners will present their value-based projects and products. In keynotes and panel talks, THE GROUND is dedicated to the topics most relevant to GEN Z: diversity, inclusion & sustainability.

FASHIONTECH - innovation, inspiration, content
FASHIONTECH is the content platform for fashion, technology and lifestyle. This is where decision-makers, industry insiders, communication experts and innovative minds meet to exchange experiences, discuss potential and developments, generate new leads and promote exchange between the various industries.

In addition to the core events, the Premium Group will also organize its popular evening events - due to the conditions, of course, to a slightly different extent than usual.

Source:

PREMIUM Exhibitions GmbH

04.11.2021

Frankfurt Fashion Week gibt Game Changern der Modeindustrie eine Plattform

Gemeinsam globale Lösungen finden, um die Welt zum Positiven zu verändern. Einen Wendepunkt herbeiführen. Dafür setzen sich zahlreiche Unternehmen der Textil- und Modebranche ein. Durch ihr Engagement, ihren Idealismus und ihre Innovationskraft treiben sie den positiven Wandel in besonderem Maße voran.

Die Frankfurt Fashion Week gibt den Game Changern der Modeindustrie eine Plattform – indem sie die Leitthemen Nachhaltigkeit und Digitalisierung thematisch auf multidisziplinären Konferenzen, Panels und Diskussionsforen und im digitalen FFW Studio in den Vordergrund hebt. Zudem macht sie Best Practices auf den B2B Tradeshows Neonyt, Premium, Seek und Val:ue sowie auf dem B2C Fashion-Festival The Ground vom 18. bis 20. Januar 2022 auch physisch erlebbar.

Gemeinsam globale Lösungen finden, um die Welt zum Positiven zu verändern. Einen Wendepunkt herbeiführen. Dafür setzen sich zahlreiche Unternehmen der Textil- und Modebranche ein. Durch ihr Engagement, ihren Idealismus und ihre Innovationskraft treiben sie den positiven Wandel in besonderem Maße voran.

Die Frankfurt Fashion Week gibt den Game Changern der Modeindustrie eine Plattform – indem sie die Leitthemen Nachhaltigkeit und Digitalisierung thematisch auf multidisziplinären Konferenzen, Panels und Diskussionsforen und im digitalen FFW Studio in den Vordergrund hebt. Zudem macht sie Best Practices auf den B2B Tradeshows Neonyt, Premium, Seek und Val:ue sowie auf dem B2C Fashion-Festival The Ground vom 18. bis 20. Januar 2022 auch physisch erlebbar.

„Die Modebranche verbindet weltweit Gleichgesinnte. Wir müssen uns auf die wesentlichen Themen für die Zukunft der Mode konzentrieren. Premium, Seek und The Ground sind ein Dreiklang, ein Trade- und Marketplace of Purpose and Ideas. B2B und B2C zu einem Zeitpunkt in einer Location zusammen zu bringen – das hat es in der Form noch nie gegeben und die Zeit dafür ist reif. Gemeinsam mit unseren Partnerevents von der Messe Frankfurt bringen wir auf der Frankfurt Fashion Week Retail, Brands, Influencer, Medien sowie Konsumenten und Konsumentinnen zusammen. Gerade nach der Pandemie ist dies unglaublich spannend. Wir verstehen uns als Connector und Enabler, aber auch als Innovator und Impulsgeber. Wir sprechen mit etablierten Partnern, vor allem aber kennen wir die neue Generation und stellen sie dem Handel und dem Ökosystem vor. Wir bringen im Januar in Frankfurt alle zusammen und eins ist jetzt schon klar - nichts ist mehr wie es mal war und es ist wichtig, dass wir den Herausforderungen unserer Zeit gemeinsam begegnen und voneinander lernen. Brands wie Absolut Cashmere, Ecoalf, Veja und Arys sind nur einige wenige Beispiele der zukunftsweisenden Labels. Wir freuen uns unglaublich darüber, wie viel in der Branche gerade angestoßen wird und was es alles Neues gibt. Diese Transformation werden wir in Frankfurt weiter herausstellen“, sagt Anita Tillmann, Managing Partner der Premium Group.

Ein erster Ausblick auf das, was es im kommenden Januar im Rahmen der Frankfurt Fashion Week auf der Neonyt zu sehen geben wird finden Sie im Anhang.

Source:

Messe Frankfurt GmbH

THE GROUND debuts at Frankfurt Fashion Week
The Ground Logo
20.10.2021

THE GROUND debuts at Frankfurt Fashion Week

  • A purpose-driven B2C festival for a young and optimistic generation

With THE GROUND, the PREMIUM GROUP is organizing a major fashion festival for young end consumers for the first time. Responsible for the event concept, in addition to Anita Tillmann, Jörg Arntz and the PREMIUM GROUP - team, is B2C expert Kai Zollhöfer, who already helped to make the Bread & Butter by Zalando a crowd puller.

“THE GROUND is a B2C festival aimed at a young, purpose-driven generation. This new generation has a strong stance on current social and environmental challenges and expects brands to reflect them. The overriding topics at THE GROUND are therefore sustainability, diversity and equality”, says Kai Zollhöfer.

  • A purpose-driven B2C festival for a young and optimistic generation

With THE GROUND, the PREMIUM GROUP is organizing a major fashion festival for young end consumers for the first time. Responsible for the event concept, in addition to Anita Tillmann, Jörg Arntz and the PREMIUM GROUP - team, is B2C expert Kai Zollhöfer, who already helped to make the Bread & Butter by Zalando a crowd puller.

“THE GROUND is a B2C festival aimed at a young, purpose-driven generation. This new generation has a strong stance on current social and environmental challenges and expects brands to reflect them. The overriding topics at THE GROUND are therefore sustainability, diversity and equality”, says Kai Zollhöfer.

“A  large  number  of  customers  are  interested  in  more  sustainable  options  -  there  is  a  desire  for  a  more conscious lifestyle, but this trend is currently not yet reflected in their actual shopping behavior. In between lies the so-called attitude-behavior gap, which THE GROUND wants to close further as a platform for brands with transparency and cool communication. We cannot expect that every brand, every consumer is currently doing everything 100% right, but it is the responsibility of all of us to take one small step in the right direction every day. We have to talk openly about how to do this in order to learn from each other so that we can take as many people as possible with us on this journey to a more sustainable future.“

The 3-day experiential marketing playground offers brands the opportunity to interactively exhibit purpose-driven stories and products and connect with consumers. In addition to the focus on fashion, brands from the areas of well-being, beauty, mobility and technology will present innovative products and solutions.

Source:

PREMIUM Exhibitions GmbH

During the first physical Frankfurt Fashion Week in January 2022, PREMIUM GROUP will show more novelties than ever. (c) PREMIUM GROUP
SEEK
06.10.2021

SAVE THE DATE: Frankfurt, January 2022

  • HIGHER, FASTER, FURTHER ! During the first physical Frankfurt Fashion Week in January 2022, PREMIUM GROUP will show more novelties than ever.

The anticipation is rising! With the actual move to Frankfurt in January 2022, Anita Tillmann, Jörg Arntz and the teams will not only present further developed versions of the PREMIUM and SEEK fashion fairs, but will also celebrate a major B2C festival for the first time with THE GROUND.

More than ever, the Berliners‘ passion for people and fashion, but also for business and trading, is at the heart of all their events. And where better to combine all this than in the power metropolis of Frankfurt am Main.

  • HIGHER, FASTER, FURTHER ! During the first physical Frankfurt Fashion Week in January 2022, PREMIUM GROUP will show more novelties than ever.

The anticipation is rising! With the actual move to Frankfurt in January 2022, Anita Tillmann, Jörg Arntz and the teams will not only present further developed versions of the PREMIUM and SEEK fashion fairs, but will also celebrate a major B2C festival for the first time with THE GROUND.

More than ever, the Berliners‘ passion for people and fashion, but also for business and trading, is at the heart of all their events. And where better to combine all this than in the power metropolis of Frankfurt am Main.

„No city in Germany - no city in Europe - stands for business relevance and trading power as much as Frankfurt am Main,“ explains Tillmann. „We now have a unique opportunity to actively shape the future together. PREMIUM GROUP provides the industry with the platform, the brands with the creative content. In addition, we do what we do best, introduce the right players to each other and connect them. We bring together the movers and shakers who have the same drive as we do. With this new mix of location, entertainment, creative industry and trading focus, we are creating a unique momentum after the pandemic - January is when the big deals are made and the c ourse is set for the future.“

To achieve this goal, the PREMIUM GROUP teams have also given the proven successful formats PREMIUM and SEEK a new coat of paint. More space, new areas and shorter distances provide visitors with a completely new trade event experience. Trends, brands and events can be discovered together with new and well-known partners - for the first time all in one place!

And PREMIUM, which is already entering its 19th year in January, is also showing a new side in Frankfurt. Instead of being spread out like in Station-Berlin, in Frankfurt all brands show their collections in one big hall. „We are so excited to finally unite all exhibitors in one hall. This way we create a universe with many different worlds - colorful and exciting,“ says Wiebus. „We are in close exchange with all the protagonists throughout the year and continue to develop the concepts together. The entire industry is positive about coming together in Frankfurt. Everyone is keen to experience and create something completely new! We offer the framework for this - that is our strength.“

And the Berliners have another surprise in store for the Frankfurt debut: With THE GROUND, they are organizing a large fashion festival for young end consumers for the first time. Responsible for the event concept, in addition to Tillmann, Arntz and the PREMIUM GROUP- team, is B2C expert Kai Zollhöfer, who already made the Bread & Butter by Zalando a crowd puller. “THE GROUND is a B2C festival aimed at a young, purpose-driven generation. This new generation has a strong stance on current social and environmental challenges and expects brands to reflect them. The overriding themes at THE GROUND are therefore sustainability, diversity and equality”, said Zollhöfer.

The 3-day event offers brands the opportunity to interactively exhibit purpose-driven stories and products. In addition to the thematic focus on fashion, brands from the fields of wellbeing, beauty, mobility and technology will also present innovative products and solutions.

Kornit Digital at the New York Fashion Week (c) Kornit
08.09.2021

Kornit Digital at the New York Fashion Week

  • Kornit Digital and threeASFOUR Give Shape to the Future of Fashion and Technology with the KUNDALINI Collection at New York Fashion Week
  • Event will showcase how fashion technology transforms creativity and expression, and eliminates wasteful overproduction prominent in the fashion industry

Kornit Digital Ltd. (NASDAQ: KRNT), a worldwide market leader in digital textile production technologies, announced today a collaboration with fashion designers threeASFOUR. The new collection, KUNDALINI, premiered today during New York Fashion Week, demonstrating exceptional capabilities for designers in the fashion industry to express brilliance, creativity, and extraordinary quality by using Kornit’s sustainable, on-demand fashion production technologies.

  • Kornit Digital and threeASFOUR Give Shape to the Future of Fashion and Technology with the KUNDALINI Collection at New York Fashion Week
  • Event will showcase how fashion technology transforms creativity and expression, and eliminates wasteful overproduction prominent in the fashion industry

Kornit Digital Ltd. (NASDAQ: KRNT), a worldwide market leader in digital textile production technologies, announced today a collaboration with fashion designers threeASFOUR. The new collection, KUNDALINI, premiered today during New York Fashion Week, demonstrating exceptional capabilities for designers in the fashion industry to express brilliance, creativity, and extraordinary quality by using Kornit’s sustainable, on-demand fashion production technologies.

Founded in 2005, threeASFOUR has built a legacy of fusing cutting-edge technology with traditional craftsmanship to create pieces that are both fashion and art. The intricate designs in the KUNDALINI collection unlock the full value of Kornit’s innovative and cutting-edge technology and showcase the power of the digital-first approach for fashion. The entire collection was produced using Kornit’s revolutionary MAX technology, which offers never-before-seen digital decoration and design capabilities.

Working closely with Kornit, threeASFOUR was able to maintain complete design freedom in accordance with their vision, while producing quickly and significantly eliminating waste. Using Kornit technologies enabled their designers to shrink design cycles to mere days—or even hours in some cases—which is inconceivable in the traditional ways of producing fashion.

“Collaborating with top global designers like threeASFOUR demonstrates that fashion production can be cleaner and more sustainable, while also being efficient and more responsive to inspiration and creativity,” said Ronen Samuel, Kornit Digital Chief Executive Officer. “Following the massive success of Tel Aviv Fashion Week, we are now creating exhibits and partnerships in New York, Los Angeles, London—and other global fashion hubs that need to adopt eco-conscious digital means of production. This collaboration with threeASFOUR is another step on our journey to become the operating system for on-demand sustainable, proximity fashion.”

“We’ve built our brand on pushing boundaries, advancing social progress, and uniting fashion with nature and with self, while experimenting with technological innovations,” said Adi Gil, Creative Director at threeASFOUR. “Our vision for more sustainable and meaningful fashion unites us with Kornit Digital, whose technologies seem to have been designed from the ground up to help us achieve our goals. We’re excited about the infinite design freedom that Kornit on-demand production solutions offer the fashion industry, and how it could help grow our brand and raise our profile and accessibility in the marketplace.”
Kornit Digital’s on-demand production ecosystem uses considerably less water and energy and generates far less greenhouse gas emissions relative to traditional analog production processes. As the cornerstone of an efficient micro-factory production model, Kornit’s technology uses safe and sustainable consumables to enable proximity production, eliminating the logistical waste, vulnerability, and time to market associated with multinational supply chains.