From the Sector

Following a strong start at the Spring Edition of Intertextile Shanghai Home Textiles early this year, global industry players have turned their sights to the next international event in August. As the first Autumn Edition to be held in the wake of China lifting many of its pandemic-related border restrictions, the three-day fair will gather around 1,000 international and domestic exhibitors. Traders looking to meet market demand will be able to source from an extensive range of trending and specialised home and contract textile products from 16 – 18 August 2023.

According to a recent market report, the global home textile market is expected to show a CAGR of 5.6% from 2023 – 2028 to reach USD 174.1 billion by the end of the forecast period. Asia-Pacific has dominated the global market in recent years, with China one of its most significant contributors.^[1]

As a manufacturing hub for home textiles, China is gradually recovering from social and business disruptions caused by the pandemic. Speaking at the recent Spring Edition, Ms Rosemary Li, Domestic Sales Manager of Zhangjiagang Coolist Life Technology Co Ltd, a long-time exhibitor specialised in bio-based and functional bedding products, said: “Since China relaxed its pandemic-related control and prevention measures, after Chinese New Year we have been flooded with orders. With both domestic and export orders increasing, it has been almost impossible for the production line to fulfil the order demand.”

While the spring show’s promising visitor flow was a positive start to the Chinese home textile industry’s post-pandemic era, a higher participation of overseas exhibitors and buyers is expected at the upcoming Autumn Edition

The return of special zones and international pavilions
Later this year in Shanghai, exhibitors will showcase their most up-to-date home and contract textile products, ranging from bedding & towelling, rugs, table & kitchen linen, upholstery & curtain fabrics, editors, home textile technologies and textile design. With a wealth of choices for buyers, several show highlights are listed below:

• Editor & Designer Zone: located in hall 5.1, the zone will feature international, high-end editor and designer brands brought by leading exhibitors J&C, Julai, Qianbaihui, Prestigious, Shanghai Lotus, SohoCut, Yada, and more.
• Country and region pavilions: premium suppliers from Belgium, Türkiye and Taiwan (China) will exhibit quality products in their designated pavilions in hall 6.1.
• Textile Designs: textile design studios from Japan, Portugal and Taiwan (China), namely Amilia Design Studio, Fine Art Inc and Tela's Design Lda, will also showcase their seasonal designs in hall 6.1.

Adding to buyers’ sourcing options, a multitude of domestic players from different categories will also showcase their respective products. Highlighted exhibitors include top curtain and curtain fabric suppliers Fu-Tex, Hangzhou Aico, Hexin and Xiaoxuanchuang; bedding suppliers Coolist, Huizhou Wah Shing and Yantai North Home; as well as Hightex, Huatex, Maya and Suzhou Roufang from the upholstery and sofa fabric sector.

Fairgoers can also learn more about the upcoming global trends and designs by visiting the ‘2023 – 2024 Intertextile International Lifestyle Trend’ area. In aid of this, Intertextile Shanghai Home Textiles has joined forces with NellyRodi™, the renowned French forecasting agency, to present the design theme for 2023 – 2024: ‘ALIVE’. HUMAN CAPITAL, ROUSING COMMITMENT and UNREAL REALITIES are the theme’s three main trends.

^[1] Globe Newswire: Global Home Textile Market Report 2023-2028: Increase in Consumer Spending on Home Renovation and Decoration Bodes Well for the Sector. https://www.globenewswire.com/en/news-release/2023/03/08/2622718/28124/en/Global-Home-Textile-Market-Report-2023-2028-Increase-in-Consumer-Spending-on-Home-Renovation-and-Decoration-Bodes-Well-for-the-Sector.html

Intertextile Shanghai Home Textiles – Autumn Edition is scheduled to hold its 28th edition at the National Exhibition and Convention Center from 15 – 17 August 2022. This leading international trade fair in Asia for home and contract textiles will continue to provide an essential business platform for the industry to meet global sourcing demands. Suppliers can now apply for a booth with an early-bird discount to showcase their trending products.
 
Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd commented: “We were pleased that both the Spring & Autumn editions could go ahead in 2021 to provide a strong platform for exhibitors and buyers to do business and network in person during these challenging times. To allow for global participation in the show, we will continue to offer value-adding digital solutions in the coming Autumn Edition to help international participants to stay connected with their Chinese business counterparts and open up new possibilities into the growing Chinese market. Interactive webinars, live streaming product presentations, plus the featured Online Business Matching platform, will all be featured again in the hybrid fair, along with a variety of concurrent onsite events for in-person visitors.”

The August fair is preceded by the Spring Edition which will be held from 14 – 16 April. It will take place concurrently with Intertextile Shanghai Apparel Fabrics, Yarn Expo, CHIC and PH Value at the same venue.

A place for the entire home textile industry to connect
The 2021 Autumn Edition welcomed 20,106 trade buyers from 41 countries & regions and 749 exhibitors from 10 countries & regions during the three-day fair. The show also saw the return of the Belgium Pavilion, where it once again introduced a selection of high-end and premium products in its 10th consecutive year of participation.

In order to allow buyers to benefit from a time-saving and effortless sourcing experience, Intertextile Shanghai Home Textiles 2022 will once again serve as a hub for an array of home textile product categories, including:

• Bedding, Bath, Kitchen & Table
• Upholstery & Sofa Fabrics
• Curtains & Curtain Fabrics
• Carpets & Rugs
• Wall
• Design & Technics
• Whole Home
• Editors
• Contract Business

Asia’s leading international trade fair for home and contract textiles returns for its 27th edition next month, offering suppliers and buyers a much needed boost with physical and virtual participation options. Buyers around the world can source from over 800 exhibitors both during the 25 – 27 August show period and online after the fair.

Intertextile Shanghai Home Textiles – Autumn Edition will open next month following successful in-person editions last August and this March. This year the fair will be held concurrently with Intertextile Shanghai Apparel Fabrics, Yarn Expo Autumn, PH Value and CHIC at the National Exhibition and Convention Center.

To better cater to the needs of those who cannot travel to Shanghai, last year’s online buyer service returns again in 2021. Livestream presentations specific to product categories will be conducted each day of the fair, with online buyers able to communicate dynamically with the exhibitors, or follow up with them after the fair. An online matching programme will also be offered again, with buyers able to arrange virtual meetings with their desired exhibitors during and after the fair. For those buyers able to attend the fair in-person, a VIP buyer programme a free business matching service is offered.

Intertextile Shanghai Home Textiles – Autumn Edition 2021 will be held concurrently with Intertextile Shanghai Apparel Fabrics – Autumn Edition, Yarn Expo Autumn, PH Value and CHIC at the National Exhibition and Convention Center. Intertextile Shanghai Home Textiles – Autumn Edition is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).

Intertextile Shanghai Home Textiles 2018 cooperates with the international trendsetter NellyRodiTM Agency again in offering the latest trend forecast to the home textile industry. Integrating different knowledge, inspirations and visions of trend evolution among the experts in the trend committee, three themes namely Caring Future, Crazy Future and Emo Future are established.
As the leading home textile trade fair in Asia, participants can always expect to see the latest items and discover the forthcoming market direction. To fulfil this, more than 1,000 suppliers from China and across the world will showcase a wide variety of products covering the whole spectrum of home furnishing, while the trend forecast, which is introduced during the show, provides both exhibitors and buyers with insight and guidance to stay ahead of the market.

This year, the show works together with the experienced international forecasting firm the NellyRodiTM Agency to form a trend committee consisting of different fields of expertise in order to gain the latest comprehension of international lifestyle forecasts. They have picked ‘FUTURE’ as the keyword of the season and three themes have been developed to illustrate this keyword.

• Caring Future: Now greener, more moral and socially oriented, creation draws from alternative imaginations to protect natural and cultural resources. It pulls inspiration from new eco-gestures and good altruist sense with a new credo – take care of nature and man
• Crazy Future: It plays on whimsical surrealism and petulance, the master of light-hearted insouciance. It plants a seed of madness in creation. Gaiety and fantasy amuse rational souls and titillate a taste for risk
• Emo Future: The need to console our cherished earth revives the emotion its immemorial beauty inspires. New nostalgia for the origin of things reconnects us to the essential. Neo-mysticism consecrates the elements and celebrates spiritual, benevolent nature. It inspires the perpetuation of the Traditions and rituals our ancestors practiced, in all their wisdom and humanism, to glorify nature 

These three themes will be demonstrated and discussed throughout the four-day fair in a series of events, while exhibitors’ products that resonate with the themes will be displayed in the Trend Area. Trend Forum tours will also take place, allowing show attendants to learn and discuss with designers and trend experts about the lifestyle trends.

Committee members with distinct specialties
The committee has contributed their expertise on retail experience, contract markets and new technologies, together with the sociological insights from an international consumer study in developing the themes. The following is an overview of the committee members.

• Mr Vincent Grégoire (France): Creative Director of NellyRodiTM Agency. Studied both interior and industrial design at the École Camondo in Paris, has been the artistic director and designer of exclusive products for the decorator Agnès Comar
• Mr Sun Yun (China): Partner and Design Director of Hangzhou Interior Architecture Design, founder of fashion brand HYSSOP Cornerstone
• Mrs Béatrice Brandt (France): Graduated from the Aix-en-Provence Graduate School of Management in Management Sciences with a major in marketing, 20 years of experience in marketing and innovation, now works as the CEO at Le Jacquard Français
• Mrs Hélène Pasteur (France): Purchasing Manager of Homeware/Leisure, Les Galeries Lafayette/BHV. Graduated from business school, entered Galeries Lafayette’s buying office in 1986 for the beauty, children’s wear, menswear, and accessory markets, managed the project that transformed BHV into BHV MARAIS from 2011 to 2014, now returns to the homeware department

More details of the trend programme will be released closer to the fair. The show will be held from 27 – 30 August at the National Exhibition and Convention Center in Shanghai