From the Sector

Reset
170 results
(c) C.L.A.S.S.
07.04.2022

Bemberg™ x Payal Pratap collaboration with colourful prints at FDCI X Lakmé Fashion Week

Through the collaboration Payal Pratap and Bemberg™ by Asahi Kasei show a new way of making fashion, based on merging craft & tech, cutting-edge materials and deeply rooted optimism in troubled times.

With a strong focus on prints, the designer, Payal Pratap, has worked on hand-painted artworks which have then been digitized. The designs capture detailed elements and a three-dimensional depth and texture from the age-old crafts of Batik, plus powerful imagery and minute detailing from the ancient craft of Chintz printing. Batik was named after the Javanese words “Amba” which means to write and “Titik”, which translates to a dot or a point, while Chintz comes from the Hindi word “Cheent”, meaning spotted or speckled.  Both these techniques and crafts have been used in a contemporary context while creating the art works.

Through the collaboration Payal Pratap and Bemberg™ by Asahi Kasei show a new way of making fashion, based on merging craft & tech, cutting-edge materials and deeply rooted optimism in troubled times.

With a strong focus on prints, the designer, Payal Pratap, has worked on hand-painted artworks which have then been digitized. The designs capture detailed elements and a three-dimensional depth and texture from the age-old crafts of Batik, plus powerful imagery and minute detailing from the ancient craft of Chintz printing. Batik was named after the Javanese words “Amba” which means to write and “Titik”, which translates to a dot or a point, while Chintz comes from the Hindi word “Cheent”, meaning spotted or speckled.  Both these techniques and crafts have been used in a contemporary context while creating the art works.

The prints encompass flora and fauna, bringing nature from the outside to the inside through the use of extensive flower, leaf, tree, vine and bird motifs, as an ode to sustainability. Placement prints have been engineered to make tailored jackets and structured pieces. A timeless collection comprising experimental pieces that blend the far east with India. A collection signaling holiday with a burst of colour. Bemberg™ in various avatars ranging from satins, muslins, mulmul, and silk blends have been used to create a collection with fluid drapes as well as structure.

The fabric takes printing and colour beautifully and has a slight sheen and glazed feel which resonates with chintz. The colour palette ranges from indigos, browns, rust, to burgundy brick and gold. Furthermore, Bemberg™ is an inherently sustainable ingredient, since it is made with cotton linters, pre-consumer materials derived from the cotton oil industry, and converted through a traceable and transparent closed loop process. Coming from nature and going back towards nature, the Bemberg™ fiber is also biodegradable and compostable.

Source:

Asahi Kasei / C.L.A.S.S.

30.03.2022

ISKO™ signs Dutch Denim Deal

ISKO has signed the Dutch Denim Deal for circular denim. The Denim Deal, a public-private initiative, was launched by the Dutch government following the EU Green Deal and the Circular Action Plan and includes agreements to make the denim textile chain more circular. In the deal, more than 40 parties, such as Scotch & Soda, PVH and Soorty, are working together to improve post-consumer textiles in the denim industry and make fiber recycling the new norm. The signatories cover a wide range of manufacturing companies, brands and stores, collectors, sorters, cutters, and weavers.

The main objective is to collectively produce a total of 3 million jeans with (a minimum of 20%) post-consumer recycled cotton (PCR) by the end of 2023. In addition, all parties have agreed that they will work together towards the standard of at least 5% recycled textiles in all denim garments as quickly as possible. The Denim Deal is also an opportunity to set up a 'reverse supply chain' for recycled cotton and create a systemic change to close the denim cycle.

ISKO has signed the Dutch Denim Deal for circular denim. The Denim Deal, a public-private initiative, was launched by the Dutch government following the EU Green Deal and the Circular Action Plan and includes agreements to make the denim textile chain more circular. In the deal, more than 40 parties, such as Scotch & Soda, PVH and Soorty, are working together to improve post-consumer textiles in the denim industry and make fiber recycling the new norm. The signatories cover a wide range of manufacturing companies, brands and stores, collectors, sorters, cutters, and weavers.

The main objective is to collectively produce a total of 3 million jeans with (a minimum of 20%) post-consumer recycled cotton (PCR) by the end of 2023. In addition, all parties have agreed that they will work together towards the standard of at least 5% recycled textiles in all denim garments as quickly as possible. The Denim Deal is also an opportunity to set up a 'reverse supply chain' for recycled cotton and create a systemic change to close the denim cycle.

Although the denim industry still has a negative image due to its high carbon footprint, in recent years many good steps have been taken in the field of recycling. But these steps are on a small scale, limiting the overall impact.
"The Dutch Denim Deal fits perfectly into ISKO's circular strategy," says Marc Lensen, ISKO Head of Global Communication. "Our scale and knowledge of sustainable technological solutions will increase the overall impact and accelerate circularity in the denim chain.”

Source:

ISKO / Menabò Group

TEXHIBITION Istanbul Fabric and Textil Accessories Fair
Texhibition 2022
30.03.2022

TEXHIBITION Istanbul Fabric and Textil Accessories Fair

  • March 16-18, 2022, Istanbul Expo Center
  • Successful start of Texhibition, Istanbul Fabric and Textile Accessories Fair with over 10,000 visitors from 63 countries
  • More than 160 exhibitors presented fabrics, yarns and accessories on approx. 5,000 square meters in the Istanbul Expo Center
  • Intensive order activity in a professional trade fair atmosphere of over 1billion US$
  • The organizer's objective: to double the area and number of exhibitors for the second event in September

With over 10,000 visitors, the premiere event of Texhibition Istanbul Fabric and Textile Accessories Fair, organized by the Istanbul Textile and Raw Materials Exporters' Association (ITHIB) and the Istanbul Chamber of Commerce (ITO) from March 16th to 18th, 2022 has successfully started.

  • March 16-18, 2022, Istanbul Expo Center
  • Successful start of Texhibition, Istanbul Fabric and Textile Accessories Fair with over 10,000 visitors from 63 countries
  • More than 160 exhibitors presented fabrics, yarns and accessories on approx. 5,000 square meters in the Istanbul Expo Center
  • Intensive order activity in a professional trade fair atmosphere of over 1billion US$
  • The organizer's objective: to double the area and number of exhibitors for the second event in September

With over 10,000 visitors, the premiere event of Texhibition Istanbul Fabric and Textile Accessories Fair, organized by the Istanbul Textile and Raw Materials Exporters' Association (ITHIB) and the Istanbul Chamber of Commerce (ITO) from March 16th to 18th, 2022 has successfully started.

İTHİB President Ahmet Öksüz: "Our exhibition platforms Texhibition Istanbul Fabric and Textile Accessories Fair and IFCO, Istanbul Fashion Connection, which was launched by our sister association IHKIB in February, play an important role in making Istanbul the fashion center of the Turkish textile and clothing industry. For the follow-up event to Texhibition in September this year, we expect the number of exhibitors and space to double."

The consistently positive feedback from the exhibitors underscores this expectation, as does the great interest shown by international visitors, including those from Denmark, Germany, France, Italy, the Netherlands and the UK.

The Turkish textile industry started with an export target of US$ 15 billion in 2022. The exhibition organizers assume that their platforms will contribute US$ 1 billion. Turkey is one of the most important procurement markets for the European textile industry and is becoming even more important in the course of the global supply chain problem and is now one of the top 3 most interesting procurement locations with its low prices, good quality products, reliable suppliers and short delivery times.

Exhibitors
On offer were high-quality and innovative fabrics from the weaving sector, including Kipaş Textiles, BTD Textile, Özdoku, Bossa and Yünsa; knitters like Gülle, Saka, Örkumod or İskur showed their current collections; yarn market leaders such as Korteks, Tepa and Gama were present, as were Şimşek Ege, EMR Zippers, Çağ-Tek and Öz-El Lastik for the accessories sector. A total of 166 exhibiting companies presented themselves in clearly structured segments in a professional trade fair atmosphere.

Frame program
In the Texhibition Forum, experts discussed the topics Sustainability, New Trends, Supply Chain and GMO-Free Cotton giving an outlook on the upcoming trends and developments in the Turkish textile industry. All events were heavily frequented by visitors.

Next Texhibition September 21-23, 2022

Photo: FRAME
29.03.2022

FRAME Deploys NewStore Omnichannel Platform to Power the Brand’s Modern Retail Experience

  • American fashion brand launches NewStore to unify mobile point of sale, order management, inventory, store fulfillment, and clienteling

NewStore, a modular, mobile-first omnichannel cloud platform for retail brands worldwide, announced that American fashion brand FRAME has launched the NewStore Omnichannel Platform across its retail business. By powering the brand’s mobile point-of-sale (mPOS), order management, inventory, and store fulfillment solutions, NewStore is now the backbone of FRAME’s retail operations.
 
FRAME is known for its collections in denim, cotton, leather, and cashmere, and it strives to design a modern versatile wardrobe with the finest natural materials. The fashion brand sells its products through e-commerce, wholesale, and in 15 retail stores today. Most recently, FRAME opened its first international store in London, expanding its global footprint. As it continues to grow its retail presence, FRAME is reinvigorating its customer experience and prioritizing technology’s role in creating a seamless shopping journey.

  • American fashion brand launches NewStore to unify mobile point of sale, order management, inventory, store fulfillment, and clienteling

NewStore, a modular, mobile-first omnichannel cloud platform for retail brands worldwide, announced that American fashion brand FRAME has launched the NewStore Omnichannel Platform across its retail business. By powering the brand’s mobile point-of-sale (mPOS), order management, inventory, and store fulfillment solutions, NewStore is now the backbone of FRAME’s retail operations.
 
FRAME is known for its collections in denim, cotton, leather, and cashmere, and it strives to design a modern versatile wardrobe with the finest natural materials. The fashion brand sells its products through e-commerce, wholesale, and in 15 retail stores today. Most recently, FRAME opened its first international store in London, expanding its global footprint. As it continues to grow its retail presence, FRAME is reinvigorating its customer experience and prioritizing technology’s role in creating a seamless shopping journey.

Through its partnership with NewStore, FRAME is enabling its employees with the tools and data required to provide the best shopping experience possible. Store associates can view sales, gauge product inventory across store locations, and complete mobile checkouts to improve customer convenience and maximize profitability. Now that all of FRAME’s store locations are live on the platform, the brand will work with NewStore to further enhance the customer journey by rolling out features that allow employees to better guide shoppers and create more meaningful relationships.

More information:
FRAME NewStore
Source:

NewStore

C.L.A.S.S. ICON 2021 Winner DUARTE Returns to ModaLisboa (c) DUARTE
Duarte outfits for FW 22/23 collection - Cream Teddy Coat
14.03.2022

C.L.A.S.S. ICON 2021 Winner DUARTE Returns to ModaLisboa

  • DUARTE  brings on the runway its SEASON 2 “Eco-Street Dance” collection

By mixing C.L.A.S.S. responsible materials, colorful prints, urban feels and artistic inspiration, the Portuguese streetwear brand creates a new style and a clear yet cool message for conscious fashion consumers.  The rewarded 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub at ModaLisboa after a first presentation at Milan Fashion Week. From February 24th until 27th, Duarte’s creations have been featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

  • DUARTE  brings on the runway its SEASON 2 “Eco-Street Dance” collection

By mixing C.L.A.S.S. responsible materials, colorful prints, urban feels and artistic inspiration, the Portuguese streetwear brand creates a new style and a clear yet cool message for conscious fashion consumers.  The rewarded 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub at ModaLisboa after a first presentation at Milan Fashion Week. From February 24th until 27th, Duarte’s creations have been featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

For its second collection Duarte still counts on C.L.A.S.S. support in sourcing materials and communication activities as part of the Icon Award yearly program. The streetwear designer Ana Duarte, with the help of the Milanese hub, is back with a renewed collection that counts 40 pieces continuing the concept and the story behind the previous World Keeper: the irresistible superhero Tadao - Ana Duarte’s dog – fighting against the environmental issues created by mankind and personified as Smog Man (air pollution), Fire Man (climate change), Deforestation Man (forests destruction) and Wave Man (water overconsumption). 

This time the inspiration is also Street Dance drawn directly from the city streets, with majorly unisex pieces (apart from some small specific details linked to sizes or ergonomics) and materials that both respect the planet and keep you warm. The prints drawn from ripped posters giving birth to a sort of new style that we can name “Eco-Street Dance”. The color palette explores the dark shades of grey, cream, blue and black, with artistic pops of color of a hopeful urban culture that tears apart posters from the past and turns them into a new brighter story. 

Talking about materials, the collection presents a selection of urban pieces for everyday superheroes, fighting against environmental issues - with a holistic approach to sustainability values thanks to the synergy with C.L.A.S.S. and its Back in the Loop area: a section dedicated to alternative and sustainable sourcing against the massive amount of materials and textiles produced that are not used and discarded by the fashion system. This is mostly powered by MAEBA International - and its ReLiveTex® fabrics - leader in selecting and repurposing premium Italian fabrics with exceptional 60 years of expertise in collecting high quality materials from leading brands and textile manufacturers, and the first company at an international level to be accredited for the UNI EN ISO 14021 certification which grants the traceability of the collected materials.

The linings complete the full sustainable picture, thanks to Bemberg™ by Asahi Kasei fabrics by Gianni Crespi Foderami. Bemberg™ is a new generation material made from the smart-tech transformation of cotton linter pre-consumer material, converted through a traceable and transparent closed loop process. Entirely made in Japan, it comes with Compostability and Ecotoxicity Certifications verified by Innovhub SSI, RCS, OEKOTEX® Standard 100 and the Eco Mark certifications. The factory is ISO 14001 certified, too. 

C.L.A.S.S. ICON 2021 winner DUARTE returns to Milan Fashion Week launching its SEASON 2 “Eco-Street Dance” collection as a special feature at White Sustainable Milano inside the “Unveiling the fashion backstage” event (c) DUARTE
DUARTE SEASON 2 “Eco-Street Dance”
09.03.2022

DUARTE returns to Milan Fashion Week

  • C.L.A.S.S. ICON 2021 winner DUARTE returns to Milan Fashion Week launching its SEASON 2 “Eco-Street Dance” collection as a special feature at White Sustainable Milano inside the “Unveiling the fashion backstage” event

By mixing C.L.A.S.S. responsible materials, colorful prints, urban feels and artistic inspiration, the Portuguese streetwear brand creates a new style and a clear yet cool message for conscious fashion consumers
The rewarded 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub during Milan Fashion Week. With the support of WHITE, Duarte’s creations will be featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

  • C.L.A.S.S. ICON 2021 winner DUARTE returns to Milan Fashion Week launching its SEASON 2 “Eco-Street Dance” collection as a special feature at White Sustainable Milano inside the “Unveiling the fashion backstage” event

By mixing C.L.A.S.S. responsible materials, colorful prints, urban feels and artistic inspiration, the Portuguese streetwear brand creates a new style and a clear yet cool message for conscious fashion consumers
The rewarded 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub during Milan Fashion Week. With the support of WHITE, Duarte’s creations will be featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

For its second collection Duarte still counts on C.L.A.S.S. support in sourcing materials and communication activities as part of the Icon Award yearly program. The streetwear designer Ana Duarte, with the help of the Milanese hub, is back with a renewed collection that counts 40 pieces continuing the concept and the story behind the previous World Keeper: the irresistible superhero Tadao - Ana Duarte’s dog – fighting against the environmental issues created by mankind and personified as Smog Man (air pollution), Fire Man (climate change), Deforestation Man (forests destruction) and Wave Man (water overconsumption).

This time the inspiration is also Street Dance drawn directly from the city streets, with majorly unisex pieces (apart from some small specific details linked to sizes or ergonomics) and materials that both respect the planet and keep you warm. The prints drawn from ripped posters giving birth to a sort of new style that we can name “Eco-Street Dance”. The color palette explores the dark shades of grey, cream, blue and black, with artistic pops of color of a hopeful urban culture that tears apart posters from the past and turns them into a new brighter story. 

The linings complete the full sustainable picture, thanks to Bemberg™ by Asahi Kasei fabrics by Gianni Crespi Foderami. Bemberg™ is a new generation material made from the smart-tech transformation of cotton linter pre-consumer material, converted through a traceable and transparent closed loop process. Entirely made in Japan, it comes with Compostability and Ecotoxicity Certifications verified by Innovhub-SSI, RCS, OEKO-TEX® Standard 100 and the Eco Mark certifications. The factory is ISO 14001 certified, too.

The collection will mark the return of Duarte’s cool and responsible style to Milan Fashion week and White Sustainable Milano. “We are proud to support Duarte as her style, her creations, visual communication and message are so beautiful, innovative and responsible. On top of that, her message to the consumer is so clear and easy for everybody to understand. With Duarte it is very easy to make a “conscious choice” without any sacrifice, and completely in line with the C.L.A.S.S. manifesto” says Giusy Bettoni, C.L.A.S.S. CEO & founder.

(c) adidas
25.02.2022

adidas unveils its first product with Spinnova

  • The adidas TERREX HS1 is the first product created in partnership with textile material company, Spinnova
  • Part of the hoodie’s fabric is made from wood-based fibres
  • The adidas TERREX HS1 is a step on adidas’ journey to create nine out of 10 articles with a more sustainable technology, materials, design or manufacturing method by 2025

Eight months after adidas announced its partnership with Finnish textile material company Spinnova, the brand has unveiled its first product made in part with Spinnova fibres.

Composed of a minimum of 25% wood-based fibres and 75% organic cotton, the adidas TERREX HS1 is a mid-layer for hikers that sees adidas exploring a more sustainable textile solution.

  • The adidas TERREX HS1 is the first product created in partnership with textile material company, Spinnova
  • Part of the hoodie’s fabric is made from wood-based fibres
  • The adidas TERREX HS1 is a step on adidas’ journey to create nine out of 10 articles with a more sustainable technology, materials, design or manufacturing method by 2025

Eight months after adidas announced its partnership with Finnish textile material company Spinnova, the brand has unveiled its first product made in part with Spinnova fibres.

Composed of a minimum of 25% wood-based fibres and 75% organic cotton, the adidas TERREX HS1 is a mid-layer for hikers that sees adidas exploring a more sustainable textile solution.

adidas is committed to helping end plastic waste via a three-loop strategy that consists of using recycled materials, materials that can be remade into entirely new products, and, in the case of Made with Nature, products created in part with natural ingredients, such as the adidas TERREX HS1. Its outdoor brand, adidas TERREX , is leading the innovation of technical materials with the aim of helping drive better product solutions for adventurers in nature while ensuring there is no compromise on style or performance .

By 2025, nine out of 10 adidas articles will carry a more sustainable technology, material, design, or method of manufacturing and adidas’ partnership with Spinnova is a major part of this journey.

(c) Flocus ™
22.02.2022

Flocus ™ kapok nonwovens and fabrics for the leather goods and footwear

Flocus ™, the trademark for kapok fibers, offers a range of kapok textile materials such as fibers, yarns, textiles and nonwovens. The company presents the most performing and zero carbon footprint solutions based on Flocus™ kapok available for the leather goods industry, a sector that is making an important transition to sustainability in terms of processing and raw materials.

As for nonwoven, some of their most used products in the world of leatherware are:

Flocus ™, the trademark for kapok fibers, offers a range of kapok textile materials such as fibers, yarns, textiles and nonwovens. The company presents the most performing and zero carbon footprint solutions based on Flocus™ kapok available for the leather goods industry, a sector that is making an important transition to sustainability in terms of processing and raw materials.

As for nonwoven, some of their most used products in the world of leatherware are:

  • Maliwatt - 50% Kapok, 50% PLA (based on corn), a 100% biodegradable non-woven which can be used in the shoe sole. Maliwatt can be thermopressed/heat press and turned into a paper/cardboard type and lightweight structure. It is the perfect material for sneakers, casual and active shoes thanks to its quick dry, antibacterial, hydrophobic, hypoallergenic, Insulation properties. Other frequent applications are in the field of automotive, construction and car panels, sound absorption and acoustics panels and geo textiles.
  • HDE /Hydroentanglement - 50% Kapok, 50% Organic cotton. It is a 100% natural and biodegradable material that can be used in the shoe production as a sole, intersole or as a padding for shoes and bags. Thanks to its termoregulating, lightweight, hypoallergenic, thermoconductivity, insulation, soft touch, hydrophobic, anti-moth anti mite properties, it is used for a large range of applications. It is popular in the apparel world as a cruelty free filling for winter jackets, replacing duck down, and in the home industry ad a stuffing for mattresses, duvets, furniture, sleeping bags.

The offer for the leather goods industry includes also Flocus™ kapok-based fabrics in different blends and weights: linings, coatings, fabric inserts, accessories, components rich in performance and style. For example, kapok and organic cotton with GOTS certification, kapok with Tencel and recycled polyester (Repreve), kapok with linen, organic cotton and a small percentage of Spandex.

These materials were presented at the September 2021 edition of Lineapelle in the exhibition "A New point of materials", dedicated to eco-responsible innovations in terms of technologies, applications, materials and machines.

Source:

Flocus

(c) DUARTE / C.L.A.S.S.
22.02.2022

C.L.A.S.S.: DUARTE returns to Milan Fashion Week with its “Eco-Street Dance” collection

The 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub during Milan Fashion Week. With the support of WHITE, Duarte’s creations will be featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

For its second collection Duarte still counts on C.L.A.S.S. support in sourcing materials and communication activities as part of the Icon Award yearly program. The streetwear designer Ana Duarte, with the help of the Milanese hub, is back with a renewed collection that counts 40 pieces continuing the concept and the story behind the previous World Keeper: the irresistible superhero Tadao - Ana Duarte’s dog – fighting against the environmental issues created by mankind and personified as Smog Man (air pollution), Fire Man (climate change), Deforestation Man (forests destruction) and Wave Man (water overconsumption).

The 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub during Milan Fashion Week. With the support of WHITE, Duarte’s creations will be featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

For its second collection Duarte still counts on C.L.A.S.S. support in sourcing materials and communication activities as part of the Icon Award yearly program. The streetwear designer Ana Duarte, with the help of the Milanese hub, is back with a renewed collection that counts 40 pieces continuing the concept and the story behind the previous World Keeper: the irresistible superhero Tadao - Ana Duarte’s dog – fighting against the environmental issues created by mankind and personified as Smog Man (air pollution), Fire Man (climate change), Deforestation Man (forests destruction) and Wave Man (water overconsumption).

This time the inspiration is also Street Dance drawn directly from the city streets, with majorly unisex pieces (apart from some small specific details linked to sizes or ergonomics) and materials that both respect the planet and keep you warm. The prints drawn from ripped posters giving birth to a sort of new style named “Eco-Street Dance”.

The collection presents a selection of urban pieces for everyday superheroes, fighting against environmental issues - with a holistic approach to sustainability values thanks to the synergy with C.L.A.S.S. and its Back in the Loop area: a section dedicated to alternative and sustainable sourcing against the massive amount of materials and textiles produced that are not used and discarded by the fashion system. This is mostly powered by MAEBA International - and its ReLiveTex® fabrics - leader in selecting and repurposing premium Italian fabrics with exceptional 60 years of expertise in collecting high-quality materials from leading brands and textile manufacturers, and one of the first companies at an international level to be accredited for the UNI EN ISO 14021 certification which grants the traceability of the collected materials.

The linings complete the full sustainable picture, thanks to Bemberg™ by Asahi Kasei fabrics by Gianni Crespi Foderami. Bemberg™ is a new generation material made from the smart-tech transformation of cotton linter pre-consumer material, converted through a traceable and transparent closed loop process.

17.02.2022

C.L.A.S.S. will be at Filo to highlight the role of yarns in responsible innovation

The international eco-hub will be at Filo (23-24 February) with key partners such as Bemberg™ by Asahi Kasei, ROICA™ by Asahi Kasei, Ghezzi, Circular Systems™ and SUPREME GREEN COTTON® by Varvaressos to highlight the role of yarns in responsible innovation.

C.L.A.S.S. is ready for yet another moment dedicated to share and amplify its message of responsible innovation together with its key partners. The international eco-hub has been invited to attend the Filo fair with its own space in order to spread the word on the utmost importance of injecting innovation, sustainability and change starting from the very beginning of the supply chain.

“We are extremely pleased to be here at Filo, the fair for the very first and fundamental ingredient of fashion” Says Giusy Bettoni, Founder and CEO C.L.A.S.S. “We believe this is a valuable opportunity to  share possibilities and chances to start a conscious and yet innovative fashion product by learning about the latest developments in smart yarns”.

The international eco-hub will be at Filo (23-24 February) with key partners such as Bemberg™ by Asahi Kasei, ROICA™ by Asahi Kasei, Ghezzi, Circular Systems™ and SUPREME GREEN COTTON® by Varvaressos to highlight the role of yarns in responsible innovation.

C.L.A.S.S. is ready for yet another moment dedicated to share and amplify its message of responsible innovation together with its key partners. The international eco-hub has been invited to attend the Filo fair with its own space in order to spread the word on the utmost importance of injecting innovation, sustainability and change starting from the very beginning of the supply chain.

“We are extremely pleased to be here at Filo, the fair for the very first and fundamental ingredient of fashion” Says Giusy Bettoni, Founder and CEO C.L.A.S.S. “We believe this is a valuable opportunity to  share possibilities and chances to start a conscious and yet innovative fashion product by learning about the latest developments in smart yarns”.

Soul Comfort by RIRI (c) Riri Group
09.02.2022

Riri Group presents its new collection SS 2023 at Première Vision Paris

For over 80 years Riri Group has established itself as a leading point of reference for the creation of details of style providing high-end fashion brands with top quality accessories – which now include zippers, buttons, metal components and fashion jewels.

All things style and sustainability: This year Première Vision Paris (08 – 10 February) will be once more the stage to show off the results. The new Spring/Summer 2023 line is inspired by three distinct eras and paths, but at the same time it conveys a total synergy and integration between the various divisions of the Group, coordinated and harmonised as well as united by their common interest in nature and sustainability.

For over 80 years Riri Group has established itself as a leading point of reference for the creation of details of style providing high-end fashion brands with top quality accessories – which now include zippers, buttons, metal components and fashion jewels.

All things style and sustainability: This year Première Vision Paris (08 – 10 February) will be once more the stage to show off the results. The new Spring/Summer 2023 line is inspired by three distinct eras and paths, but at the same time it conveys a total synergy and integration between the various divisions of the Group, coordinated and harmonised as well as united by their common interest in nature and sustainability.

SOUL COMFORT
Off-the-grid essentials between relaxation and style
Sparked from the contemporary need to balance happiness and security, while enriched by an aesthetic and provocative approach, this line embodies all the value and potential of a sustainabilityoriented communication for each and every product, as pieces feature the relevant information on the zip tape and on the button application support. This line presents softer colours that encompass a wide range of styles, including floral, summer satin and semi-transparency, accompanied by innovative yarns and sustainable materials, such as hemp, linen, silk, certified organic cotton, recycled nylon and bio-based polyester. The line also features stainless steel products, including mono-material buttons and zipper chains or the use of aluminium chains that stand out for their particular lightness.

OUTDOOR EXPRESSION
To always stand out
Inspired by nature and outdoor activities, in this section the focus is on attire codes that become the means through which everyone can express and enhance their look in every context, even when immersed in the surrounding environment. Coloured stripes and rubberized soft touch materials are the two essential concepts, combined with bright and flashy colours. The Storm Evo zip, reversed coated nylon zips (among which the one with the reflector catches the eye), and the recycled nylon buttons are back.

WISE EXCLUSIVITY
Smart and sustainable luxury
Each creation in this line is studied down to the smallest detail, to achieve luxury products that increase their value over time thanks to their sustainable process and long life cycle, achieved through multiple possibilities for use in different ways and areas. We find here the use of diamond, recreated in the laboratory with more sustainable techniques, but also zips with elegant and refined lines, the use of stainless steel and PVD and finally, the use of precious galvanic finishes on buttons, but also on chains and pullers. This path shows the important role collaboration plays between the divisions of the Riri Group, making it possible to create something unique and valuable.

Source:

Menabò Group srl

28.01.2022

Blue of a kind and Officina+39 introduce their sustainable collaboration

Two Italian companies committed to the transition to an ecological industry and presented the results of their collaboration at the Blue of a Kind shop in Milan. A union of intent that has led to a partnership initially born remotely, in the middle of the difficulties of recent years, finally set off through the live painting performance by Erik Varusio. The artist from Vicenza, well-known in the world of fashion and illustration, has customized a selection of Blue of a kind’s t-shirts using the sustainable Officina+39's Recycrom™ dyestuff.

Revolution of existing
Blue of a kind is meant to be not just a fashion company, rather a community built around an idea: to combine uncompromised style, contemporary fit and products with a valuable heritage, and a sustainable production process. The products are made exclusively from vintage products handcrafted with the use of scrap fabrics and surplus, thanks to a network of suppliers all over Europe, which makes it possible to find the best vintage garments and stock, ultimately becoming the raw material to lead a luxury revolution, chic yet sustainable.

Two Italian companies committed to the transition to an ecological industry and presented the results of their collaboration at the Blue of a Kind shop in Milan. A union of intent that has led to a partnership initially born remotely, in the middle of the difficulties of recent years, finally set off through the live painting performance by Erik Varusio. The artist from Vicenza, well-known in the world of fashion and illustration, has customized a selection of Blue of a kind’s t-shirts using the sustainable Officina+39's Recycrom™ dyestuff.

Revolution of existing
Blue of a kind is meant to be not just a fashion company, rather a community built around an idea: to combine uncompromised style, contemporary fit and products with a valuable heritage, and a sustainable production process. The products are made exclusively from vintage products handcrafted with the use of scrap fabrics and surplus, thanks to a network of suppliers all over Europe, which makes it possible to find the best vintage garments and stock, ultimately becoming the raw material to lead a luxury revolution, chic yet sustainable.

Fashion and sustainable chemicals
The mission of Blue of a kind perfectly matches with the technologies of Officina+39, a Biella-based company for which the word “waste” becomes synonymous with opportunity, a source for creating something new, encouraging circularity and reducing environmental impact. From this vision comes to be Recycrom™, a revolutionary and sustainable dyestuffs range, patented, which employs recycled used clothing, fibrous material, and textile scraps: its full range of pigment powders is obtained through a cutting-edge upcycling process that involves textile fibers from used clothing and manufacturing waste for dyeing and printing on cotton, wool, nylon or any cellulosic and natural fiber or blend.

Shared goals
Both companies firmly believe that the present and future of the fashion industry lies in circularity and upcycling without compromise. The sector has been hit hard in recent years by the pandemic and the difficulty in finding raw materials, but opportunities have been generated to think about new partnerships and initiatives, to focus on available resources and real needs, and to invest in sustainable technologies for change.
Being part of this change is the goal shared by Blue of a kind and Officina+39, starting with concrete contributions and more transparent, sustainable, durable and quality products.

Source:

Officina+39 / Menabò Group

28.01.2022

Jamé: A fluid-wear collection made with Bemberg™ by Asahi Kasei

Jamé’s concept.   
Jamé is inspired by the ancient Pay-Jamé: a piece of clothing that a woman or a man used to wear for fluid wellbeing 24/7 regardless of the activity, or the location, or duration time it is needed for. It’s a comfy refined outfit to make people feel free.

Jamè’s values.
Jamé is designed and made in Italy, digitally printed and created to deliver wellness, style, and 24/7 comfort.  
Jamé’s fabric of choice is Bemberg™, a textile that gives Jamé the highest contemporary qualities: Jamé garments are cool in summer, warm in winter, perfect all year round, fashionable, trendy and versatile. The ideal companion for everyday activities, Jamé is perfect for both indoors and outdoors, the perfect outfit for every occasion, day or night.

Jamé’s concept.   
Jamé is inspired by the ancient Pay-Jamé: a piece of clothing that a woman or a man used to wear for fluid wellbeing 24/7 regardless of the activity, or the location, or duration time it is needed for. It’s a comfy refined outfit to make people feel free.

Jamè’s values.
Jamé is designed and made in Italy, digitally printed and created to deliver wellness, style, and 24/7 comfort.  
Jamé’s fabric of choice is Bemberg™, a textile that gives Jamé the highest contemporary qualities: Jamé garments are cool in summer, warm in winter, perfect all year round, fashionable, trendy and versatile. The ideal companion for everyday activities, Jamé is perfect for both indoors and outdoors, the perfect outfit for every occasion, day or night.

Environmental responsibility.
Every Jamé clothing is 100% recyclable and manufactured following a very contemporary and responsible made-to-order business model. The latest and greatest digital print technology assures us to avoid waste and over-production.
This means endless customization possibilities, creating a long lasting, high-quality product.

Styling.
Thanks to the expertise and knowledge of its founders Patrizia Marforio and Niccolò Zucchi Frua, Jamé’s vision is deeply rooted in the Italian design and textile tradition.
Jamé's historic archive - made up of more than 17.000 different textures from the 1920s to present day - seamlessly translating into the widest and deepest pattern choice in this one-of-a-kind collection.

Jamé’s fabric of choice:
Bemberg™ is the name of a technologically advanced fiber produced by Asahi Kasei. Bemberg™ is based on regenerated cellulose fiber made from the smart tech transformation of cotton linters.
As a pre-consumer material obtained from the manufacturing process of cotton seeds oil that is converted into fiber through a traceable and transparent closed loop process, Bemberg™ DNA is deeply based on a circular economy approach.
Bemberg™ is gentle on the skin, with amazing touch and exceptional moisture management properties: it quickly absorbs and releases moisture through very small waterways, keeping the wearer cool, fresh, and comfortable at any time of the year.

Archroma and Jeanologia Launch Eco-conscious Denim Cleaning (c) Archroma
Archroma and Jeanologia launch an eco-advanced alternative to the denim cleaning process, one of the most water intensive and pollutant processes of denim fabric finishing.
19.01.2022

Archroma and Jeanologia Launch Eco-conscious Denim Cleaning

Archroma, a global leader in specialty chemicals towards sustainable solutions, and Jeanologia, a world leader in sustainable and efficient technology development, joined forces to launch an eco-advanced alternative to the denim fabric washing process, including in some cases the mercerization, one of the most water-intensive and pollutant processes of denim fabric finishing.

It all starts with the spinning step where the cotton is turned into yarn. The second step is a pretreatment that will prepare the yarn for the dyeing step. The dyed yarn then goes through the sizing process, which is a treatment preparing it for weaving. At this stage, we have obtained a denim fabric that will go through a few more steps. First, the fabric may undergo a washing treatment or, in some cases, mercerizing treatment which consists of treating it with caustic soda in order to obtain a more lustrous, flat and less reddish blue and black denim.

Archroma, a global leader in specialty chemicals towards sustainable solutions, and Jeanologia, a world leader in sustainable and efficient technology development, joined forces to launch an eco-advanced alternative to the denim fabric washing process, including in some cases the mercerization, one of the most water-intensive and pollutant processes of denim fabric finishing.

It all starts with the spinning step where the cotton is turned into yarn. The second step is a pretreatment that will prepare the yarn for the dyeing step. The dyed yarn then goes through the sizing process, which is a treatment preparing it for weaving. At this stage, we have obtained a denim fabric that will go through a few more steps. First, the fabric may undergo a washing treatment or, in some cases, mercerizing treatment which consists of treating it with caustic soda in order to obtain a more lustrous, flat and less reddish blue and black denim.

In both traditional ways to clean the fabric, washing or mercerizing, multiple highly water intensive washings are required in order to restore optimal fabric pH and remove unfixed dyestuff and any undesired deposits or impurities from the fabric. One of such impurities released in the washing process is aniline, a substance that is classified as a category 2 carcinogen and considered toxic to aquatic life.

That is why Archroma and Jeanologia decided to team up and develop an alternative to the traditional fabric cleaning process and its subsequent water-intensive and water-polluting washings.

  • The breakthrough alternative to the fabric cleaning concept presented by Jeanologia and Archroma combines the use of the aniline-free* PURE INDIGO ICON dyeing system of Archroma, and the water-free** and chemical-free “G2 Dynamic“ finishing technology of Jeanologia.
  • The Archroma/Jeanologia solution allows to create aniline-free* denim, and improve the final aspect of the fabric through a fully chemical-free and almost water-free** cleaning alternative treatment.
  • The Archroma/Jeanologia solution can also be used with additional Archroma coloration systems such as INDIGO REFLECTION or PURE UNDERTONES.

Umberto Devita, Business Development Manager at Archroma’s Competence Center for Denim & Casual Wear, who was the project leader for this new development, comments: “At Archroma, we strive to develop solutions in line with our principles of “The Archroma Way to a Sustainable World: Safe, efficient, enhanced, it’s our nature”. It was therefore very inspiring to work with a partner who shares the same values of developing efficient new processes to bring all know-how to our customers to maximize value – for denim that looks as good as the good it creates.”

For Jean-Pierre Inchauspe, Business Director of G2 Dynamic at Jeanologia, “this association is another step to change traditional, more polluting and water consuming processes in the textile industry for new ones using technology, improving, and boosting subsequent production stages up to the finishing of the garment, making them more efficient and allowing companies to be more competitive, increase productivity and offer a product that is completely sustainable with high quality.”

(c) ARMALITH®
13.01.2022

Armalith presents Armalith 2.0® and its portfolio

«Armalith® is the story of my passions. Firstly textiles, which opened the doors to the great ready-to-wear and haute couture houses. Then motorcycling, an incredible vehicle for finding freedom and meeting people. In 2003, I combined these two passions by creating Armalith® with one idea in mind: to offer the best possible protection to bikers without compromising on the comfort and authenticity of a real pair of jeans. Today, Armalith 2.0® is the denim of choice for the most prestigious brands for their abrasion protection equipment.» Pierre-Henry Servajean, Armalith® MK Support manager.

Armalith 2.0 in facts:

«Armalith® is the story of my passions. Firstly textiles, which opened the doors to the great ready-to-wear and haute couture houses. Then motorcycling, an incredible vehicle for finding freedom and meeting people. In 2003, I combined these two passions by creating Armalith® with one idea in mind: to offer the best possible protection to bikers without compromising on the comfort and authenticity of a real pair of jeans. Today, Armalith 2.0® is the denim of choice for the most prestigious brands for their abrasion protection equipment.» Pierre-Henry Servajean, Armalith® MK Support manager.

Armalith 2.0 in facts:

  • The mechanical qualities of leather with the comfort of denim
  • Extreme resistance to cuts, traction, tears and abrasion
  • High UV resistance that preserves its mechanical properties
  • One layer for resistance that is superior to any lined products

High technology for high security
The heart of the armour is made of UHMWPE (high molecular weight polyethylene). This high resistance fiber comes from aerospace research; it is used for space module re-entry ropes, military armour, mooring cables for offshore platforms and more. This core is then covered with a cotton fiber using an exclusive and patented process, and combined with LYCRA® dualFX® technology for a powerful and durable stretch.

High resistance for high protection
High-tech integrated into authentic denim for unique comfort and protection, Armalith 2.0® meets the most demanding standards such as Darmstadt and Cambridge, which are more scientific than the CE certification.
Armalith 2.0® is available in 3 grades - A, AA and AAA - to cover all needs from urban use to maximum protection against abrasion. In its EXO (KNIT) form, Armalith 2.0® can be used as a lining to increase resistance in specific areas without using other uncomfortable solutions.

High comfort for high style
Safety in a single layer of fabric, comfort, softness, stretchability, and style! Armalith 2.0® is a real denim. Soft, supple, comfortable, breathable and hydrophilic, it allows all the usual textures, dyes, prints and finishing in low temperatures.

Armalith 2.0® is an ethical and responsible denim

  • GRS cotton sourced from Greece.
  • Designed in France, manufactured and produced on a single site - spinning, dyeing, indigo, weaving, finishing - at Tejidos Royo in Spain.
  • UHMWPE fibre requires half the energy to produce than aramids.
  • The UHMWPE fibre used under the ARMALITH 2.0® patent is continuous (no energy-intensive cracking) and untextured (no energy-intensive texturing).
  • All Armalith 2.0® denim manufacturing processes are carried out at low temperatures: a world first for stretch fabrics.
  • No heavy metals used in the pigments, the indigo is made using a slow, cold, waterless process
  • Resistant to more than a thousand washes for greater longevity and without loss of elasticity.
More information:
Armalith Denim Leather stretch fabric
Source:

ARMALITH® / VIA VENETO

15.12.2021

AFRY & Infinited Fiber: Bio-based textile fibers from waste

Finland-based circular fashion and textile technology group Infinited Fiber Company has selected AFRY as the main engineering partner for its new flagship factory for producing regenerated textile fibers for leading fashion and apparel brands.

More than 92 million tonnes of textile waste are produced globally every year, with much of it ending up in landfills or incinerators. At the same time, textile fiber demand is increasing rapidly. Infinited Fiber Company’s technology turns cellulose-based raw materials, like cotton-rich textile waste, into a premium regenerated textile fiber that goes by the name Infinna™. The technology, which can be licensed for both new factories and to retrofit existing pulp or viscose production units, offers a solution for eliminating waste and reducing the textile industry’s burden on limited virgin resources.

Finland-based circular fashion and textile technology group Infinited Fiber Company has selected AFRY as the main engineering partner for its new flagship factory for producing regenerated textile fibers for leading fashion and apparel brands.

More than 92 million tonnes of textile waste are produced globally every year, with much of it ending up in landfills or incinerators. At the same time, textile fiber demand is increasing rapidly. Infinited Fiber Company’s technology turns cellulose-based raw materials, like cotton-rich textile waste, into a premium regenerated textile fiber that goes by the name Infinna™. The technology, which can be licensed for both new factories and to retrofit existing pulp or viscose production units, offers a solution for eliminating waste and reducing the textile industry’s burden on limited virgin resources.

Infinited Fiber Company currently operates pilot plants in Finland and has announced plans to build a flagship factory there to meet the strong demand from international clothing brands. The flagship factory will be the first of its kind in the world and will use post-consumer textile waste as feedstock. Production is scheduled to begin in 2024. In Finland, the national-level collection of textile waste will begin in 2023, and in the EU, the collection of textile waste will become mandatory in 2025, which will facilitate raw material supply.

The annual production capacity of the plant is planned at 30,000 tonnes of Infinna fiber, which corresponds to the amount of fiber needed for about 100 million t-shirts. Infinited Fiber Company has already sold a significant portion of future production through multi-year sales deals with global fashion brands, who see its regenerated Infinna fiber as an important part of their own circular economy strategies.

AFRY’s assignment includes the basic engineering of the new factory to support the final investment decision. In this basic engineering phase, AFRY will design the combination of several technology and equipment deliveries into one viable plant. AFRY will also provide its AFRY Smart Site services for the digitalization of the factory, utilizing Industry 4.0 technologies to optimize and digitally connect all the factory's processes and operations.

14.12.2021

Bemberg™ by Asahi Kasei celebrates 90th anniversary

The new claim “Crafted Elegance” embodies Bemberg™’s values of preciousness, uniqueness, quality and refined aesthetic blended with innovation and responsible values. In 2021 Bemberg™ celebrates nine decades of commitment to deliver true timeless beauty, style and touch thanks to its responsible innovation heritage and soul. And today it relaunches a new gender aesthetics that speaks about contemporary values of transparency, inclusivity and sustainability.
 
Bemberg™ is all about joyful comfort, premium values delivering an unparalleled wellbeing. It’s the one-of-a-kind material that offers design, beauty, innovation and responsibility all at once.

The new claim “Crafted Elegance” embodies Bemberg™’s values of preciousness, uniqueness, quality and refined aesthetic blended with innovation and responsible values. In 2021 Bemberg™ celebrates nine decades of commitment to deliver true timeless beauty, style and touch thanks to its responsible innovation heritage and soul. And today it relaunches a new gender aesthetics that speaks about contemporary values of transparency, inclusivity and sustainability.
 
Bemberg™ is all about joyful comfort, premium values delivering an unparalleled wellbeing. It’s the one-of-a-kind material that offers design, beauty, innovation and responsibility all at once.

Its heritage talks about premium high-quality lining for formal and sportswear, but the contemporary and worldwide journeys and designers’ cooperation are talking about fashion, outerwear, innerwear dedicated to contemporary consumers.
 
Bemberg™ by Asahi Kasei is the brand name of the regenerated cellulose fiber made from the smart tech transformation of cotton linters - short downy fiber enfolding cotton seeds. It is pre-consumer materials obtained from manufacturing process of cotton oil that are converted through a traceable and transparent closed loop process, taking place in Nobeoka, Japan, the only plant producing Bemberg™ at worldwide level. So, the Bemberg™ DNA is really based on a circular economy approach.

Bemberg™ fiber is the key ingredient of some of the most cutting-edge design innovations on planet Fashion, proving to be a sustainable, responsible and innovative material.

The Bemberg™’s 90th anniversary signs also another important moment for the company. Mr. Koji Hamada is appointed as new CEO of Asahi Kasei Fibers Italia. Mr. Hamada has a strong connection to the Italian market having already spent more than 5 years in the Gallarate’s headquarter working in close contact with all partner of the territory.

Source:

Asahi Kasei / GB Network

ISKO™ creates a fully sustainable Fabric Collection (c) ISKO
13.12.2021

ISKO™ creates a fully sustainable Fabric Collection

ISKO’s 2023 Collection Vol. 1 is designed to meet the varied needs of today’s consumer by providing fashion, comfort, versatility and responsibility in each of its innovative fabrics. The entire collection is “engineered for nature” using ISKO’s recently launched R-TWO™50+ technology – a process which creates high-quality denim that is less harmful to the natural world.

R-TWO™50+ is the driving force behind ISKO’s efforts to reduce the industry’s impact on the planet. The fabrics are made with a minimum of 50% pre- and post-consumer recycled blend that is entirely Global Recycled Standard (GRS) certified. This results in less use of natural resources and a reduced carbon and water footprint of up to 45% and 65% respectively.

ISKO has also incorporated hemp into the collection as a sustainably viable alternative to cotton. Hemp requires much less water, no pesticides and grows quickly in almost any type of soil. New spinning techniques give the fiber a softer hand feel and make hemp a genuinely enticing option to cotton.

ISKO’s 2023 Collection Vol. 1 is designed to meet the varied needs of today’s consumer by providing fashion, comfort, versatility and responsibility in each of its innovative fabrics. The entire collection is “engineered for nature” using ISKO’s recently launched R-TWO™50+ technology – a process which creates high-quality denim that is less harmful to the natural world.

R-TWO™50+ is the driving force behind ISKO’s efforts to reduce the industry’s impact on the planet. The fabrics are made with a minimum of 50% pre- and post-consumer recycled blend that is entirely Global Recycled Standard (GRS) certified. This results in less use of natural resources and a reduced carbon and water footprint of up to 45% and 65% respectively.

ISKO has also incorporated hemp into the collection as a sustainably viable alternative to cotton. Hemp requires much less water, no pesticides and grows quickly in almost any type of soil. New spinning techniques give the fiber a softer hand feel and make hemp a genuinely enticing option to cotton.

2023 Collection Vol. 1 includes ISKO Blue Skin™, Jeggings™, ISKO™ Rigid, ISKO Rigidflex™, ISKO EFD™, Summer Colors, Catwalk, ISKO Reform™, ISKO™ Black, ISKO™ Comfort, ISKO Pop™ – and five macro trends (Denim Nation, New Origin, Isko Reborn, Isko Motion, Chill Zone). These trends incorporate some of ISKO’s key denim technologies to create a versatile collection that complements any style, vibe and mood.

ISKO Reform™, ISKO Blue Skin™ and Jeggings™ are the groups used to create fabrics that are trans-seasonal and one-size-fits-all – subscribing to a philosophy of inclusivity that is valued by Gen Z.

The collection also gives prominence to color groups. ISKO™ Black delivers various shades of black with different elasticity and aspect options. This part of the collection fulfils the perennial need for this timeless color. ISKO EFD™, or ‘Eco For Dye’, is a sustainable approach to producing ecru fabric. This technology shortens the production process and saves on water usage. The result is an ecru-colored base that can be used as is for a natural look or can also be dyed to any color.

New this season are the Summer Colors and Catwalk groups. Summer Colors is inspired by an eclectic mix of influences including natural earth tones, workwear looks or bright colors with authentic, open-end denim constructions. Catwalk is a bold and bright addition to the collection that offers on-trend styles in ISKO finishes including ISKO Urban Jeather™, Pearl Coat and Flashy Finish.

Source:

ISKO / Menabò Group

(c) Huntsman Corporation
29.11.2021

Huntsman’s AVITERA® SE Rose delivers Sustainability and Performance

Huntsman Textile Effects has released the latest addition to the third generation of its revolutionary AVITERA® SE polyreactive dye range with the introduction of AVITERA® ROSE SE for brilliant bluish-red shades. The innovative new dye significantly outperforms the available dyeing technologies for cellulosic fibers and blends, delivering substantial water and energy savings, exceptional overall fastness, and reduced costs.

AVITERA® ROSE SE slashes the water and energy required for production by up to 50% thanks to its unique low-temperature and high-speed wash-off technology. It further delivers excellent right-first-time performance, with outstanding compatibility, levelling properties, and on-tone build-up. The cost-effective formulation reduces recipe costs for medium-dark shades while both minimizing processing costs and eliminating reprocessing. It also increases mill output by up to 25% or more.

Huntsman Textile Effects has released the latest addition to the third generation of its revolutionary AVITERA® SE polyreactive dye range with the introduction of AVITERA® ROSE SE for brilliant bluish-red shades. The innovative new dye significantly outperforms the available dyeing technologies for cellulosic fibers and blends, delivering substantial water and energy savings, exceptional overall fastness, and reduced costs.

AVITERA® ROSE SE slashes the water and energy required for production by up to 50% thanks to its unique low-temperature and high-speed wash-off technology. It further delivers excellent right-first-time performance, with outstanding compatibility, levelling properties, and on-tone build-up. The cost-effective formulation reduces recipe costs for medium-dark shades while both minimizing processing costs and eliminating reprocessing. It also increases mill output by up to 25% or more.

Using AVITERA® ROSE SE, brands can stand out with brilliant bluish-red textile products in a broader shade gamut. The dyes offer very good light fastness levels for classic bluish trichromatic element, with exceptional overall fastness performance. Products dyed with AVITERA® ROSE SE have the highest chlorine resistance, tailormade for stringent Japanese and US laundering requirements, and are suitable for use with Huntsman’s HIGH IQ® Lasting Color Eco color-retention program. With minimal chance of cross-staining, they are ideal for red-white striped cotton knit fabric.

AVITERA® ROSE SE is fully compliant with the most stringent industry and brand-specific restricted substance lists. It is bluesign® approved and is suitable for STANDARD 100 by OEKO-TEX® certified textile products.

Launched by Huntsman Textile Effects in 2010, the first-generation AVITERA® SE dyes set the benchmark for sustainability in the textile industry. The second generation expanded the range’s color palette from the palest to the deepest and darkest shades. The third generation further enhances the economic sustainability of the AVITERA® range while delivering unrivalled environmental benefits, outstanding operational performance, and attractive textiles with exceptional overall fastness.

TBWA\Helsinki: Finnish webstore replaced its products with friends to the lonely (c) TBWA\Helsinki
26.11.2021

TBWA\Helsinki: Finnish webstore replaced its products with friends to the lonely

Black Friday is known as the world's largest shopping event, which is constantly growing in size. Rather than offering highly promoted sales, a Finnish clothing company Pure Waste joined forces with HelsinkiMissio, an NGO battling loneliness in Finland. On Black Friday, instead of buying clothes anyone can donate a friend to people suffering from loneliness.

A Global survey shows that over a third of adults experience feelings of loneliness worldwide. Many who feel lonely try to cope by shopping, which in fact has been proven to aggravate loneliness and can even cause feelings of depression.1

This is why HelsinkiMissio, a Finnish NGO battling loneliness, and Pure Waste, a Finnish clothing manufacturer, joined forces on Black Friday. All Pure Waste’s products on their webstore have been replaced with a chance to donate for HelsinkiMissio’s important work against loneliness.

Black Friday is known as the world's largest shopping event, which is constantly growing in size. Rather than offering highly promoted sales, a Finnish clothing company Pure Waste joined forces with HelsinkiMissio, an NGO battling loneliness in Finland. On Black Friday, instead of buying clothes anyone can donate a friend to people suffering from loneliness.

A Global survey shows that over a third of adults experience feelings of loneliness worldwide. Many who feel lonely try to cope by shopping, which in fact has been proven to aggravate loneliness and can even cause feelings of depression.1

This is why HelsinkiMissio, a Finnish NGO battling loneliness, and Pure Waste, a Finnish clothing manufacturer, joined forces on Black Friday. All Pure Waste’s products on their webstore have been replaced with a chance to donate for HelsinkiMissio’s important work against loneliness.

“Black Friday is known as the biggest commercial event, but for lonely people it can actually be the darkest day of the year. This is why we wanted to shed light on this issue precisely today. We hope that together with Pure Waste we’re able to raise awareness on the issue and furthermore help lonely people”, says Tuula Colliander, Executive Director from HelsinkiMissio.

Black Friday stunt is executed together with Pure Waste, a Finland-based clothing manufacturer that has never taken part to Black Friday due to their values. The company, also known as a pioneer in textile recycling, makes its clothing from 100% recycled cotton, utilizing cutting waste from the textile industry.


1 Pieters, Rik: Bidirectional Dynamics of Materialism and Loneliness: Not Just a Vicious Cycle. Journal of Consumer Research Volume 40, Issue 4, 1 December 2013, Pages 615–631.

Source:

TBWA\Helsinki