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10.01.2024

GROW: Trends and tradition at the INNATEX

Growth, digitalisation and re-commerce – the forthcoming INNATEX (the international trade fair for sustainable textiles) is devoted to highly topical themes. From 20 to 22 January 2024 at the Messecenter Hofheim Rhein-Main near Frankfurt, over 200 exhibitors will be meeting up with retailers, experts and journalists. The motto for the winter trade fair is GROW, representing the call for sustainable, social and commercial growth that will not be possible without the green fashion movement.

Optimistic expectations despite the challenges
According to Alexander Hitzel, INNATEX Project Manager, and the organisers, MUVEO GmbH, various new trends are opening up that might, if exploited strategically, unlock new business areas. These range from ‘quiet luxury’, travel, internationalism and focused storytelling to services for specific target groups. On the Monday, members of the expert panel will be discussing re-commerce with the Hessen Retail Federation in the Community Lounge.

Growth, digitalisation and re-commerce – the forthcoming INNATEX (the international trade fair for sustainable textiles) is devoted to highly topical themes. From 20 to 22 January 2024 at the Messecenter Hofheim Rhein-Main near Frankfurt, over 200 exhibitors will be meeting up with retailers, experts and journalists. The motto for the winter trade fair is GROW, representing the call for sustainable, social and commercial growth that will not be possible without the green fashion movement.

Optimistic expectations despite the challenges
According to Alexander Hitzel, INNATEX Project Manager, and the organisers, MUVEO GmbH, various new trends are opening up that might, if exploited strategically, unlock new business areas. These range from ‘quiet luxury’, travel, internationalism and focused storytelling to services for specific target groups. On the Monday, members of the expert panel will be discussing re-commerce with the Hessen Retail Federation in the Community Lounge.

From storytelling to digital tools – the INNATEX themes
“Second-hand is in fashion,” says Julia Frings of IFH Köln. “Sales of used and recycled products have been on an upward trend for some years now and with the rising importance of sustainability, their relevance will continue to grow. There is great potential in this area for the trade to reach new target groups and expand the range on offer. To be successful, though, it is essential to have a concept tailored to the needs of consumers.”

Alongside Julia Frings of IFH Köln, other Federation panellists will include Steffen Riegel of Hessnatur. The first Lounge Talk at the start of INNATEX will deal with Strategies for Sensible Growth, borrowing from the motto for the fair. This topic will be followed by Fair Wages in the Global South, Storytelling as a Strategy, and Digital Trends.

Brand portfolio and partners of INNATEX
The collaboration with the Hessen Retail Federation, like that with Fashion Changers and Greenstyle Munich, has already proved its worth at previous fairs, as a way of adding variety to a well balanced fair programme. The new collaborative partners include AMD Academy of Fashion and Design (AMD) in Wiesbaden, the Fashion Campus 2030 Initiative and the Enterprise Europe Network (EEN, a network promoting internationalisation among smaller and medium-sized businesses).

The brand portfolio includes fashion for all generations, tastes and occasions. Labels exhibiting for the first time include businesses such as Fuza Wool from Denmark with its high quality traditional knitwear, and the hemp-based accessories of 8000Kicks from Portugal. The DESIGN DISCOVERIES comprise Anfisa Roumelidi, C/OVER and Consci.

Green Fashion labels at 53rd INNATEX in January 2024 (c) INNATEX / Anna Völske
17.11.2023

Green Fashion labels at 53rd INNATEX in January 2024

Challenging times can harbour opportunities for growth and transformation – and it is in this spirit that INNATEX, the international trade fair for sustainable textiles, invites companies to its winter edition from 20 to 22 January 2024. Registration for exhibitors opened only a short while ago but already, 70% of the space at the exhibition centre in Hofheim-Wallau is booked up. Under the motto GROW, Green Fashion brands, buyers and experts will be getting together to network, exchange views and place orders.

In January, these will be brands such as Vaude, Lanius, Knowledge Cotton Apparel, Recolution, People Wear Organic, Melawear, Mazine and Disana, as well as new arrivals such as Näz, with classic womenswear from Portugal, and hemp sneakers from 8000Kicks. Exciting DESIGN DISCOVERIES are also once again anticipated.

The accompanying programme of Lounge Talks, guided tours and an expert panel on the Monday was very well received at the last INNATEX. The fair organiser, MUVEO GmbH, is capitalising on this with a programme of important themes put together with partners such as Greenstyle, Fashion Changers and the Hessen Retail Federation.

Challenging times can harbour opportunities for growth and transformation – and it is in this spirit that INNATEX, the international trade fair for sustainable textiles, invites companies to its winter edition from 20 to 22 January 2024. Registration for exhibitors opened only a short while ago but already, 70% of the space at the exhibition centre in Hofheim-Wallau is booked up. Under the motto GROW, Green Fashion brands, buyers and experts will be getting together to network, exchange views and place orders.

In January, these will be brands such as Vaude, Lanius, Knowledge Cotton Apparel, Recolution, People Wear Organic, Melawear, Mazine and Disana, as well as new arrivals such as Näz, with classic womenswear from Portugal, and hemp sneakers from 8000Kicks. Exciting DESIGN DISCOVERIES are also once again anticipated.

The accompanying programme of Lounge Talks, guided tours and an expert panel on the Monday was very well received at the last INNATEX. The fair organiser, MUVEO GmbH, is capitalising on this with a programme of important themes put together with partners such as Greenstyle, Fashion Changers and the Hessen Retail Federation.

Since the topics and insights are so popular, the organisers will be recording the talks and making them available as podcasts. The first episodes are already available to listen to via innatex.letscast.fm.

The application deadline for DESIGN DISCOVERIES has been extended to 24 November 2023. Through this support programme, the organisers aim to make it easier for newcomers and first-time exhibitors to enter the market.

Source:

INNATEX - International trade fair for sustainable textiles

(c) INNATEX
19.07.2022

INNATEX: Countdown to 50th international trade fair for sustainable textiles

The 50th INNATEX fair opens its gates to a Green Fashion trade audience from 29 to 31 July 2022 in Hofheim-Wallau, near Frankfurt. At this anniversary fair, over 200 labels will be exhibiting, a wide range of experts and organisations will be gathering, and elaborate features and facilities are planned for the Rhein-Main exhibition centre.

According to INNATEX project manager Alexander Hitzel, one highlight is the Community Area, which brings together a range of experts. In short lounge talks, they reveal insights into what they are currently working on and a dialogue format encourages personal discussion. Mirjam Smend, whom we know well from Greenstyle Munich, introduces her recently launched sustainability magazine, Pureviu, and facilitates the morning talks.

The 50th INNATEX fair opens its gates to a Green Fashion trade audience from 29 to 31 July 2022 in Hofheim-Wallau, near Frankfurt. At this anniversary fair, over 200 labels will be exhibiting, a wide range of experts and organisations will be gathering, and elaborate features and facilities are planned for the Rhein-Main exhibition centre.

According to INNATEX project manager Alexander Hitzel, one highlight is the Community Area, which brings together a range of experts. In short lounge talks, they reveal insights into what they are currently working on and a dialogue format encourages personal discussion. Mirjam Smend, whom we know well from Greenstyle Munich, introduces her recently launched sustainability magazine, Pureviu, and facilitates the morning talks.

Alongside standard bodies such as IVN and GOTS, which have taken part in INNATEX for many years, younger projects such as Fairmodel and the digital platform Retraced will be part of this special area. Fairtrade Germany, Femnet and the VDMD are to be found there too. Almost all of them are joining in with the Ask Me Anything dialouge format. Interested attendees can pre-book a slot of up to ten minutes for a personal discussion with the expert of their choice.

The supportive activities that had to be suspended during the pandemic are enjoying a comeback at this year’s summer fair: five newcomers to INNATEX designated DesignDiscoveries will be presenting their projects in another special area. Vegtus, from Barcelona, produces sneakers and other products from cactus leather. Natural textiles such as organic cotton are used by Lounge Cherie, a yoga fashion label.

Products for kids through to seniors, classics and streetwear, footwear and accessories
Nordlicht similarly relies on recyclable, renewable natural fibres for its outerwear, bags and accessories. The field of circular fashion is also served by the remaining two Design Discoveries. Both Nature is Future, with its handmade sneakers, and Freibeutler, with its functional rucksacks, make extensive use of recycled materials, while also paying due attention to broader sustainability aspects.

Regular INNATEX exhibitors include Lana, Chapati and Didymos, all of whom are also celebrating anniversaries. Labels such as Anokho with their colourful accessories in jacquard fabrics and Danish label Angel Circle with its plus-size fashion are exhibiting for the first time.

Source:

INNATEX / UBERMUT GbR

(c) Messe Frankfurt GmbH
29.03.2022

Neonyt: Neonyt Lab in Kooperation mit der Greenstyle

Das Direct-to-Consumer (D2C) Neonyt Lab bietet vom 24. bis 26. Juni 2022 in der Union Halle im Frankfurter Ostend ein vielfältiges Programm für Brancheninsider*innen, Modelabels und Endkonsument*innen. Brands und Besucher*innen haben die Möglichkeit, ihr ganz persönliches Programm modular und individuell für ihre eigenen Bedürfnisse zusammenstellen.

Das Direct-to-Consumer (D2C) Neonyt Lab bietet vom 24. bis 26. Juni 2022 in der Union Halle im Frankfurter Ostend ein vielfältiges Programm für Brancheninsider*innen, Modelabels und Endkonsument*innen. Brands und Besucher*innen haben die Möglichkeit, ihr ganz persönliches Programm modular und individuell für ihre eigenen Bedürfnisse zusammenstellen.

Die Neonyt kehrt im Juni 2022 wieder onsite zurück – in einer neuen Location, mit innovativen Formaten und erstmals offen für Endkonsument*innen. Das Highlight: Die D2C-Modemesse „Greenstyle the store“, die in Kooperation mit der GREENSTYLE veranstaltet wird, und allen Sustainable Fashion-Fans die Türen in die nachhaltige Modewelt öffnet: Von nachhaltigen Kollektionen begeistern lassen und direkt kaufen. Das Neonyt Lab bietet außerdem weitere vielfältige Inhalte für alle Interessierten: Es bringt Einkäufer*innen, Designer*innen, Unternehmen, Brancheninsider*innen und Endkonsument*innen an einem Ort zusammen und lädt zum Vernetzen und voneinander Lernen ein. Teil des Labs ist unter anderem das Neonyt Konferenzformat Fashionsustain, in dem spannende Panels und Diskussionsrunden zum Nachdenken und Perspektivenwechsel anregen. Die Prepeek bietet Content Creators die Möglichkeit, exklusive Einblicke in die sustainable Trends der kommenden Saison zu bekommen. Auch das Thema Textilsiegel und Zertifizierungen werden im Sommer wieder ins Spotlight gerückt. Dabei immer im Fokus: das diesjährige Key Topic der Neonyt – „New Patterns”.

Let’s meet up
Die Sommerausgabe der Neonyt findet nach dem Prinzip „build your own experience“ statt. Brands können sich ihre Teilnahme am Neonyt Lab frei nach eigenem Belieben und individuellen Bedürfnissen zusammenstellen und so für die Besucher*innen ein einmaliges Erlebnis kreieren: als Speaker*innen auf der Fashionsustain-Konferenz, mit praktischen Beispielen im Showcase, beim Networking mit Social Media Professionals auf der Prepeek oder im direkten Endkonsument*innenkontakt und Fashion-Verkauf auf der D2C-Modemesse „Greenstyle the store“. Die D2C-Modemesse, organisiert von der Greenstyle ist im Sommer integrativer Teil der Neonyt. Die Greenstyle ist ein 360 Grad Konzept, das sich mit Fashion Fairs und Konferenzen im Endkonsument*innenbereich in München, Bozen, Amsterdam und Frankfurt sowie im Münchener Store als Accelerator und Netzwerk für nachhaltige und zukunftsweisende Mode etabliert hat.

„Wir können es kaum erwarten, mit unserem Format bei der Neonyt dabei zu sein. Für die Branche ist es ein echter Win-Win, dass sich die Neonyt im Juni 2022 auch für Endverbraucher*innen öffnet und mit innovativen Ideen zu einem Wandel des Konsumverhaltens und der Textilindustrie beitragen wird“, sagt Mirjam Smend, CEO & Founder Greenstyle Munich Fair and Conference. „Uns verbindet eine langjährige Freundschaft – und es wird uns allen guttun, uns endlich wieder vor Ort zu begegnen und auszutauschen. Denn: Zusammen können wir noch mehr bewegen.“

Source:

Messe Frankfurt Exhibition GmbH