From the Sector

Reset
3 results
30.06.2023

ROICA™ expands its innovation and partnerships

The ROICA™ by Asahi Kasei team knows that value creation is the foundation of contemporary business. Its team is ready to take ROICA™ to the next level, responding to market demand innovations, whilst sharing its latest responsible production system with a new generation of consumer.

For this reason, the ROICA™ strategy is based on two key elements:
First, a focus on responsible innovation, able to respond to new market needs and desires without harming the environment or society at large. Thanks to the certified and eco-high tech ROICA Eco-Smart™ family, Asahi Kasei is able to meet responsible business needs and contemporary consumers’ desire for a modern wardrobe that represents a new generation of values.

Second, the dawn of ROICA™ has fueled a consolidation of partnerships along the whole supply chain through conversations and collaborations with companies sharing ROICA™’s values, including: Artistic Milliners, CIFRA, Dresdner Spitzen, Iluna Group, Innova Fabrics, Maglificio Ripa, Penn Italia - Penn Textile Solutions GmbH, Sitip S.p.A. and Tessitura Colombo.

The ROICA™ by Asahi Kasei team knows that value creation is the foundation of contemporary business. Its team is ready to take ROICA™ to the next level, responding to market demand innovations, whilst sharing its latest responsible production system with a new generation of consumer.

For this reason, the ROICA™ strategy is based on two key elements:
First, a focus on responsible innovation, able to respond to new market needs and desires without harming the environment or society at large. Thanks to the certified and eco-high tech ROICA Eco-Smart™ family, Asahi Kasei is able to meet responsible business needs and contemporary consumers’ desire for a modern wardrobe that represents a new generation of values.

Second, the dawn of ROICA™ has fueled a consolidation of partnerships along the whole supply chain through conversations and collaborations with companies sharing ROICA™’s values, including: Artistic Milliners, CIFRA, Dresdner Spitzen, Iluna Group, Innova Fabrics, Maglificio Ripa, Penn Italia - Penn Textile Solutions GmbH, Sitip S.p.A. and Tessitura Colombo.

Source:

ROICA™ by Asahi Kasei

Cifra selects ROICA™ for a new generation of sportswear in the name of wellness and sustainability © ROICA™
Sportswear top by Cifra containing ROICA™
06.04.2022

ROICA™ : new generation of sportswear

  • Cifra selects ROICA™ for a new generation of sportswear in the name of wellness and sustainability
  • Performance Days, Hall C1 – stand N08

Cifra, a leading Italian company in Warp Knit Seamless, has chosen ROICA™ by Asahi Kasei, an international reference for premium and smart stretch, for a new generation of clothing dedicated to wellbeing, travelwear and athleisure, made with Cifra exclusive and patented technology in the name of uniqueness and sustainability.

Innovative garments for men and women that combine fashion and function, guaranteeing optimal comfort at any time of the day. Base layers, tops, leggings, jumpsuits made with natural yarns, or recycled pre and post-consumer yarns in combination with ROICA™ EF, the first recycled stretch yarn certified Global Recycled Standard (GRS) able to complete proposals that offer design, performance and responsibility.

  • Cifra selects ROICA™ for a new generation of sportswear in the name of wellness and sustainability
  • Performance Days, Hall C1 – stand N08

Cifra, a leading Italian company in Warp Knit Seamless, has chosen ROICA™ by Asahi Kasei, an international reference for premium and smart stretch, for a new generation of clothing dedicated to wellbeing, travelwear and athleisure, made with Cifra exclusive and patented technology in the name of uniqueness and sustainability.

Innovative garments for men and women that combine fashion and function, guaranteeing optimal comfort at any time of the day. Base layers, tops, leggings, jumpsuits made with natural yarns, or recycled pre and post-consumer yarns in combination with ROICA™ EF, the first recycled stretch yarn certified Global Recycled Standard (GRS) able to complete proposals that offer design, performance and responsibility.

The design of the garments, created in Cifra's design office, combines a perfect shape with body mapping technology that creates dedicated ventilation zones for a feeling of comfort and freshness as well as an innovative aesthetic impact.

And when it comes to comfort, ROICA™ activates a new generation conversation linked to the demands of the contemporary consumer looking for well-being in line with the concepts of safety and healthiness emerging in all aspects of daily life. In fact, ROICA™ by Asahi Kasei is the secret stretch ingredient of the modern wardrobe, able to "activate" garments by giving comfort, beauty, quality together with responsible and certified values.

All of this translates into the synergy of development with Cifra. The products, the materials that compose them, along with the way of production and who produces them, transparency and traceability are all aspects that become an integral part of the common proposal that Cifra and ROICA™ are able to offer by joining forces.

"We firmly believe in the new generation of companies oriented towards the creation and supply of valuable products, fully respecting people and the environment, while meeting the performance required by contemporary lifestyles," says Shinichiro Haga, Senior Executive Manager of the ROICA™ Division.

17.02.2022

ROICA™ welcomes 2022 with a brand new wardrobe

ROICA™ main objective is to focus on and respond to new generation values in fashion. Values that are key for contemporary consumers, who are the ones leading the change throughout all the supply value chain, and have received even more attention since the beginning of the pandemic. ROICA™ by Asahi Kasei team knows that value creation is the basic foundation of contemporary business. Its teams are ready to go to the next level, answering to the market demand for innovation while sharing its responsibility efforts towards the new generation of consumer.

ROICA™ main objective is to focus on and respond to new generation values in fashion. Values that are key for contemporary consumers, who are the ones leading the change throughout all the supply value chain, and have received even more attention since the beginning of the pandemic. ROICA™ by Asahi Kasei team knows that value creation is the basic foundation of contemporary business. Its teams are ready to go to the next level, answering to the market demand for innovation while sharing its responsibility efforts towards the new generation of consumer.

For this reason, the ROICA™ strategy is based on two key elements. On the one side, a strong focus on responsible innovation, able to respond to new fashion needs and desires while not harming the environment nor the society at large. On the other hand, a consolidation of partnerships along the whole supply chain through conversations and collaborations with companies sharing the ROICA™ values, in order to deliver creativity, solutions and design to all contemporary consumers. For example, in terms of fabric producers ROICA™ has been working alongside industry leaders such as Brugnoli, Candiani Denim, CIFRA, Dresdner Spitzen, Eusebio, Iluna Group, Innova Fabrics, Inter Jersey Milano, Lauma Fabrics, L/E Textile, Maglificio Ripa, M.I.T.I., Penn Italia - Penn Textile Solutions GmbH, Piave Maitex, Sitip S.p.A., Sofileta, Taubert Textil, Tessitura Colombo, TINTEX Textiles, TVB Textil-Vertrieb-Beratungs.

See attached document to read more about the current wardrobe stories.

Source:

ROICA™ by Asahi Kasei / GB Network