From the Sector

adidas launches the iconic three-stripes brand on Roblox, a global, immersive platform for communication and connection. The experience kicks off with pop-up stores, carrying officially licensed digital clothing and bespoke outfits for the platform (UGC). These digital wearables and accessories will begin appearing across a range of Roblox experiences, fusing physical and virtual realms to bring adidas’ famous designs to a new generation of digital trendsetters and innovators. Roblox users can now dress up their avatars with some of adidas most iconic pieces such as the firebird tracksuits. All items will be available on the Roblox Marketplace, ensuring accessibility and convenience for Roblox users.

As part of the diverse range of UGC collections immediately on offer, adidas has joined forces with Roblox creator Rush Bogin (Rush X) to craft a range of limited-edition UGC that will be available on a first-come-first-served basis. Following the initial release, additional designs for both adidas and adidas x Rush X collaboration products will be introduced, with new drops scheduled weekly throughout December. The adidas x Rush X collection will be available alongside a wide range of iconic looks that will be brought to new life from the brand’s existing and upcoming collections.

Self-expression, creativity, and user experience are at the heart of this of adidas entry into Roblox. adidas has created a range of apparel that embodies the playful, imaginative, and visually bold spirit of Roblox, while staying true to adidas’ contemporary and performance-driven character. The brand’s venture into the digital realm will also create connections with new audiences, while offering long-standing adidas fans the chance to collect and style official UGC on Roblox, through new avatar customization options.

Millions of Roblox users now have the chance to discover the first adidas pop-up shops in some of their favorite experiences, with more stores being regularly introduced in the following weeks. Users can explore the first of these pop-up shops in the following experiences: Princess Dress Up Obby, Cotton Obby!, Seaboard City, Theme Park HeideLand, Noob Train, Dream Island, and Ultimate Ragdoll Playground.

Stocking an array of UGC apparel and accessories inspired by the brand’s SS24 physical collection, there is something to fit each users’ tastes and love for the three-stripes brand. Exemplifying the bold, stylish, and creative aesthetic adidas is celebrated for, the product range includes designs that echo adidas’ physical-world apparel, as well as eclectic, offbeat merchandise crafted specifically with Roblox’s exciting virtual environment in mind. The adidas packs will be refreshed and updated on a regular basis, with new UGC added each week.

Partnership between Nouvelles Fibres Textiles, Pellenc ST and ANDRITZ promotes circular economy for textiles.

France’s first industrial plant for automated sorting and recycling of textile waste was officially inaugurated at Nouvelles Fibres Textiles, Amplepuis, on November 30, 2023. The plant is the result of an ambitious partnership between textile recycling company Nouvelles Fibres Textiles, waste sorting specialist Pellenc ST and international technology group ANDRITZ, a specialist in textile recycling machinery and processes.

Capable of automatically sorting garments by composition and color, the new line meets the needs of both post-consumer and post-industrial waste markets. The line also removes hard parts such as buttons and zippers to prepare the material for further processing in an ANDRITZ tearing machine.

The automated textile sorting line at Nouvelles Fibres Textiles is dedicated to industrial-scale production, customer trials and projects, and the R&D activities of the partners. It will process textile waste to produce recycled fibers for the spinning, nonwovens, and composites industries.

Automated sorting was the last missing link needed to develop a complete ecosystem in France, where the fashion industry, social and solidarity economy actors, waste management companies, and textile producers from different sectors are working together towards a textile circular economy.

The EU's strategy for sustainable and circular textiles aims to ensure that by 2030 textile products are made to a great extent of recycled fibers and incineration and landfilling of textiles are minimized.

Together with the German circular knitting machine builder Mayer & Cie., Groz-Beckert has developed the optimized Relanit sinker SNK F over the past years. Independently of this, the development of the new LCmax™ energy-saving needles took place. The focus of both developments is on efficiency, energy savings and increased process reliability.

Groz-Beckert offers interested machine builders different cooperation options to jointly develop new products or optimize existing ones. The Groz-Beckert Technology and Development Center (TEZ) provides the appropriate framework for so-called co-development projects. At the ITMA in Milan in June 2023, Groz-Beckert presented some of the successful cooperations under the motto "Innovation through cooperation". Among them were two new developments realized with Mayer & Cie. Groz-Beckert presented the two new products for the first time in Asia at ITMA Asia in November 2023.

Optimized Relanit sinker SNK F
At the end of 2018, circular knitting machine manufacturer Mayer & Cie. approached Groz-Beckert with a request to jointly develop an improved and more efficient sinker for selected machines of their Relanit family that would run more smoothly and reliably in the needle tricks. The innovative sinker has an integral spring with a spring force that is adapted to the sinker thickness. Field tests were consistently successful and confirmed the functionality and advantages of the new sinker.

Thanks to their adapted spring, the newly developed SNK F Relanit sinkers are securely guided while they are running through the cam track, resulting in a quieter operation. This increases process reliability and ensures an improved loop structure. In addition, wear on the swivel butts of the sinkers is reduced. This increases service life and makes the process more sustainable and cost-efficient.

Higher energy efficiency thanks to LCmax™
The objective second recent cooperation with Mayer & Cie. was to develop a cost-effective energy-saving needle. After considering various variants, the common choice of Mayer & Cie. and Groz-Beckert was the LCmax™ knitting machine needle with innovative, wave-shaped shank geometry. The first prototypes were extensively tested on laboratory machines at Groz-Beckert's TEZ.

The wave-shaped shank of the LCmax™ needle ensures a smaller contact area of the needle in the needle trick. This results in less friction, which reduces machine temperature and enables energy savings of up to 20 percent compared to a standard needle. This saves costs and at the same time allows operation of the machine at the maximum possible speed.

In both projects, the cooperation between Mayer & Cie. and Groz-Beckert went far beyond mere product development. In addition to Applications Engineering and Construction, the companies' Sales and Purchasing departments were also involved in a close exchange.

Felix Pohlkemper and Tim Röding from Institut für Textiltechnik (ITA) of RWTH Aachen University are developing a technology with their start-up CarboScreen GmbH that makes complex carbon fibre production controllable through sensor monitoring. With the help of CarboScreen technology, it should be possible to double the production speed from the current 15 m/min to 30 m/min in the medium term. The doubling of production speed alone could result in an increase in turnover of up to €37.5 million per year and production plant. Felix Pohlkemper and Tim Röding were awarded third place in the AVK Innovation Award 2023 in the Processes and Procedures category for this ground-breaking development. The award ceremony took place during the JEC Roof Forum in Salzburg, Austria.

The production of carbon fibres is highly complex. In the current state of the art, however, the manufacturing process is only monitored manually by semi-skilled workers. However, even minimal fibre damage during production leads to a reduction in the quality of the carbon fibre. In extreme cases, it can also lead to plant fires. To ensure production quality, the production speed is currently limited to a maximum of 15 m/min. In fact, the production speed of the systems could be higher. The sensor-based online monitoring of Carbo-Screen makes it possible to increase the production speed to 30 m/min in the medium term. As a result of the increased production volume per system, the specific production costs of the carbon fibre are reduced, which can result in lower prices.

A reduced sales price would make it possible to use carbon fibres and their composite materials even more widely in traditional markets such as aerospace technology and wind energy, as well as for mass production in the automotive industry.

The CarboScreen online monitoring system is currently being developed for industrial use. It is to be validated at an industrial plant in 2024. CarboScreen GmbH was founded as part of EXIST funding and offers AI-supported sensor systems for carbon fibre production. The sensor technology continuously monitors the fibre throughout the entire production process. Deviations are detected automatically.

The winners of the AVK Innovation Award are honoured annually by the AVK Industrievereinigung Verstärkte Kunststoffe. Companies, institutes and their partners are honoured in three categories: products and applications, processes and procedures, and research and science.

Re:NewCell AB (publ) has created a patented process for 100% textile-to-textile recycling and has invested over SEK 1,300 million to establish an innovative and efficient textile recycling plant. The industrial scale plant in Ortviken currently has a capacity to produce up to 60,000 tonnes on an annual basis.

As communicated on 12 October, the Company has experienced lower than anticipated sales volumes to fiber producers in the third quarter and as communicated on 1 November and 7 November, the Company had low sales volumes in October. In addition, sales volumes in November are now expected to be lower than previously anticipated and in line with October sales volume. Discussions are ongoing with a number of customers to secure orders, but it is uncertain when they will materialise.

Therefore, Re:NewCell hereby announces that its Board of Directors has decided to immediately initiate a strategic review to explore and evaluate various funding alternatives. As part of this process, the Board of Directors will consider all potential alternatives to secure funding and optimise shareholder value. Such alternatives may include additional debt funding, equity injection through the form of a rights issue, equity injection through a directed issue targeted to a financial or strategic investor or other possible strategic transactions.
The Board of Directors has retained ABG Sundal Collier as financial advisor to assist in its review of alternatives. Vinge has been appointed as legal advisor in connection with the review process.

The Board of Directors has not set a timetable for completion of its review, but the process will be initiated immediately. Subject to compliance with its ongoing disclosure obligations pursuant to applicable laws and regulations, Re:NewCell undertakes no obligation to make any further announcements regarding the strategic review until a final decision is made by the Company’s Board of Directors.

RUDOLF HUB1922 makes a move in response to the escalating demand for genuinely sustainable technologies, particularly from forward-thinking segments within the textile and apparel industry. In a showcase at Denim by Premiere Vision Milan, RUDOLF HUB1922 presents a pioneering range of textile chemistry that embodies true evolution.

This chemistry marks a milestone in addressing the pressing need for sustainable solutions. By harnessing raw materials derived from organic waste, plastic waste, and renewable feedstock, RUDOLF's latest textile innovations stand poised to transform the industry, promising a substantial reduction in its environmental footprint.

Alberto De Conti, Head of RUDOLF HUB1922, emphasizes the radical nature of evolutionary textile chemistry, stating, "RUDOLF's approach tackles the challenge of waste generation head-on by transforming waste materials into valuable resources". The diversion of waste and renewable feedstock away from landfills and incinerators to fuel textile chemical production is a game-changer, that diminishes the industry's reliance on non-renewable resources and endorses a circular economy model.

The successful integration of chemicals derived from organic and plastic waste, as well as renewable feedstocks, necessitates effective communication and education. Herein lies the significance of fostering collaborative efforts within the industry. De Conti underscores this point, stating, "Collaboration among scientists, fashion designers, and manufacturers is paramount. It propels a collective shift towards sustainable practices, making eco-friendly fashion the standard and minimizing the industry's environmental impact".

In cooperation with the Swiss company Haelixa, Oerlikon Manmade Fibers Solutions will, in future, be able to make the entire value chain of a textile end product transparent and hence sustainable. The two development partners are offering a solution for the comprehensive traceability of products, as required by the European Green Deal.

An essential part of the solution is the DNA marker technology developed by Haelixa that enables complete traceability of materials. These markers survive all production process steps, validating that the end product is identifiable. "This innovative technology employs distinct DNA tailored for each project, establishing a unique identity for the material," explains Holly Berger, Marketing Director at Haelixa. "Once the DNA is integrated into the material, it becomes irremovable, impervious to falsification or alteration." Handling is straightforward: the DNA marker is fed into the spinning process with the preparation oil, for example. The preparation system is modified accordingly. Further feeding options are currently being developed.

Smart factory: total transparency with atmos.io
The concept is complemented by atmos.io, Oerlikon's digital platform, which records and evaluates extensive production and process data during the yarn manufacturing process. Atmos.io gives the yarn its digital identity during its time on Oerlikon systems, from the melt to the packaged package. This technology has been used successfully for some time to monitor the production process. With atmos.io, deviations in process parameters and yarn data can be identified and rectified within a very short time, which in turn keeps the yarn quality stable and reduces waste rates.

Combining both technologies enables clear traceability of the yarn produced, even in the downstream process steps. Hence, the yarn's components, qualities, manufacturing conditions, and origin are traced beyond doubt in the finished garment. "The unique DNA carries the 'roots' of the yarn digitally recorded in atmos.io into the everyday life of the end consumer," says Jochen Adler, CTO at Oerlikon Manmade Fibers. The textile end products meet the requirements of the digital product passport required by the EU, which contains the information needed to assess their life cycle assessment and circularity. Initial long-term tests have shown 100% traceability of the yarns in the POY and FDY spinning process. If the yarn manufacturer relies on the atmos.io platform, production systems can be adapted relatively easily to use the DNA markers.

Autoneum Holding Ltd has been awarded the gold medal in the 2023 EcoVadis sustainability rating, ranking the automotive supplier in the top 5% of companies assessed. Following a silver medal the previous year, the Company was able to further improve the overall rating of its sustainability performance in the four categories Environment, Labor and Human Rights, Ethics and Sustainable Procurement and achieved the second-highest recognition level.

As part of its commitment to transparency towards its stakeholders and the public at large, Autoneum reports regularly on its key developments and achievements in the area of Corporate Social Responsibility (CSR). In addition to reporting in line with the Global Reporting Initiative (GRI) standards, Autoneum uses external platforms such as EcoVadis – a globally recognized sustainability rating agency – to assess the quality of its sustainability management system. EcoVadis uses 21 criteria based on international CSR standards to rate companies in four categories: Environment, Labor and Human Rights, Ethics and Sustainable Procurement. Since its foundation in 2007, EcoVadis has assessed the sustainability performance of more than 100 000 companies from 175 countries.

In the 2023 sustainability rating by EcoVadis, Autoneum achieved gold medal status for the first time, placing it in the top 5% of companies assessed. Having already been awarded the EcoVadis silver medal in 2022, Autoneum thus moved up to the second-highest recognition level in this year’s rating, thanks to significant progress in the Environment and Labor and Human Rights categories.

More information on Autoneum’s sustainable products and processes can be found in the current issue of the Corporate Responsibility Report.

HeiQ AeoniQ™ becomes an active brand partner of the Canopy initiative with eleven other companies to address the growing climate and biodiversity crises by committing to keep Ancient and Endangered Forests out of our man-made cellulosic fiber supply chain.

The commitments that HeiQ AeoniQ™ is making are part of solutions-driven non-profit Canopy’s Pack4Good and CanopyStyle initiatives which currently represent collectively 950 brand partners. Together, the initiatives are shifting supply chains away from vital forests to low-impact, circular Next Gen Solutions.

“We must rapidly replace oil-based polyester in the textile industry causing microplastics, global warming, landfill and ecosystem degradation. Cellulose is the most abundant biopolymer in the world and is best suited to replace polyester. However, we must pay attention to cellulose feedstock sources. Our forests, a potential cellulose feedstock, are one of the most important solutions to addressing the effects of climate change. Approximately 2.6 billion tons of carbon dioxide, one-third of the CO₂ released from burning fossil fuels, is absorbed by forests every year. Around 12.5% of global greenhouse gas emissions (5-10 GtCO₂e annually) come from deforestation. We are losing forests at an alarming rate. Every year, around 10 million hectares of forests globally are destroyed. We need immediate action to increase forests again. Canopy is our go-to partner to replace polyester with circular & sustainable cellulose feedstock for our innovative HeiQ AeoniQ™ fiber revolution.” said Carlo Centonze, HeiQ Group CEO.

Paper packaging is also a key driver of forest loss globally, as 3.1 billion trees are cut down annually to produce the boxes and bags in which products are packaged and shipped. Paper packaging production has increased by 65% over the past two years.

“The range of companies and sectors represented in today’s announcement reflects the breadth of market response to the growing climate and biodiversity crises and intensifying supply chain disruptions,” said Nicole Rycroft, Founder and Executive Director of Canopy. “Today’s brand partners add significant momentum to global conservation efforts and the movement to transform ‘take, make, waste’ supply chains to be lower-impact and Next Gen.”

Today, as part of Pack4Good, HeiQ AeoniQ™ committed to:

• Eliminate Ancient and Endangered Forests from our paper packaging supply chain.
• Reduce material use through design innovation.
• Maximize recycled content.
• Explore and scale alternative Next Gen fibers (such as agricultural residues).
• Where virgin fiber is necessary, use FSC-certified fiber.

Kelheim Fibres GmbH and the Italian textile machinery manufacturer, Santoni Spa, were honoured with the ITMF International Cooperation Award 2023 during the ITMF Annual Conference in Keqiao, China. This recognition by the International Textile Manufacturers Federation (ITMF) acknowledges outstanding achievements in international collaboration within the textile industry in alignment with the values of the 17 Sustainable Development Goals (SDGs) of the 2030 Agenda for Sustainable Development.

Together, Kelheim Fibres and Santoni have developed a sustainable period panty, built upon advanced machine technology and high-performance viscose fibres.

Santoni's specialized machinery enables a reduction in fabric waste, or even the potential for entirely waste-free production. Simultaneously, it enhances production efficiency, leading to cost savings. Kelheim Fibres' wood-based specialty fibres, such as the trilobal Galaxy® and the hollow Bramante fibre, replace synthetic materials in the absorbent core of the menstrual underwear. They offer excellent performance and reliable protection for the wearer.