From the Sector

Lower costs, less energy intensive, and with zero waste water, the new QuantumCOLOUR™ process is set to revolutionize wool textile colouring: Woolmark, the global authority on wool, has teamed up with COLOURizd™, pioneers in dry textile colouring processes, to introduce a revolutionary new method to colour wool and wool blends. 

QuantumCOLOUR™ is a cutting-edge yarn colouring process that significantly reduces resource consumption and costs. Using just 0.5L of water per kilogram of yarn, this technology eliminates the need for bleaching, pre-treatment and wastewater discharge. This makes the COLOURizd™ QuantumCOLOUR™ a reduced resource-intense colouration process, where only the wetting agent and pigment binder system are required.

“After extensive testing on Merino wool and wool blends, we realized the team at COLOURizd™ is on to something truly revolutionary for the wool industry,” said Woolmark General Manager Processing Innovation & Education Extension Julie Davies. “The QuantumCOLOUR™ process provides durable solutions, creating faded to saturated tonal depths of colour for wool and wool blends. And since it uses very little water, suppliers can choose to colour wool and wool blend yarns without the need for wastewater processing infrastructure.”

Traditional dyeing requires a variety of chemicals, including caustic soda, acids, bleach, and salts, all washed in with between 60 and 120 liters of water per kilogram of yarn. The COLOURizd™ method uses none of these chemicals, instead utilising a bluesign® certified pigment and binder injected into a yarn fibre bundle. The result is a process that allows for a range of colours and supple textures.

“Woolmark represents the gold standard within the wool industry and they will be instrumental in helping to offer our lower impact, higher performance process to new markets,” said COLOURizd™ CEO Jennifer Thompson. “Our current clients include Kontoor Brands (Wrangler and Lee), Cone Denim, and GANT, and working with Woolmark will allow us to reach an entirely new market, bringing sustainability and performance solutions to wool manufacturers around the globe.”

Successfully validated on 100% Merino wool, as well as blends with cotton, TENCEL™ and nylon, on a range of yarn counts from 30/2NM to 80/1NM, the COLOURizd™ QuantumCOLOUR™ pigment process meets all standards for colourfastness and durability. Assessed through authorised laboratory partners, Woolmark testing was carried out on yarns, fabrics and garments, showing the technology delivers consistent colour performance and long-lasting wear.

Woolmark and COLOURizd™ will introduce this new technology during Pitti Immagine Filati.

Modern Meadow, a U.S.-based leader in bio-design, has chosen Menabò Group as its partner for the development of the INNOVERA™ brand and the development of its global communication strategy. 
 
With over forty years of experience in integrated communication, the Italian agency led every phase of the project, from the creation of the visual identity and brand payoff to the definition of strategic positioning. Menabò also oversaw the concept, design, and content of the dedicated website; supported brand communications across online and offline touchpoints; assisted during major international trade events; and developed media relations assets for global outreach. 

INNOVERA™, previously known as BIO-VERA®, is crafted using plant-based proteins, biopolymers and recycled rubber, achieving more than 80% renewable carbon content. Completely animal-free, INNOVERA™ replicates the look and feel of collagen found in leather, yet it is lightweight, twice as strong as traditional leather, and available in various colors, haptics and finishes. 
 
INNOVERA™ is not presented as an outright alternative to animal leather, but as a lowimpact, high-performance option that tanneries and brands can offer their customers across fashion, footwear, the automotive industry, and interior design, while upholding the highest standards in aesthetics and quality. 
 
The official debut of INNOVERA™ took place at the Global Fashion Summit in Copenhagen, the premier international event for sustainable innovation in fashion, held from June 3 to 5. Alongside the product showcase, Modern Meadow contributed to the summit dialogue with the participation of its CEO David Williamson, PhD, in the panel discussion “Bio-Design Futures,” which explored the future of bio-design and the role of renewable materials. 
 
In an environment where sustainability communication demands transparency and credibility, Menabò Group shaped a storytelling approach that highlights INNOVERA™’s tangible benefits and performance qualities. With this project, the agency reinforces its international presence as a trusted partner for brands driving innovation and sustainability on a global scale. 

Heimtextil, the leading international trade fair for home and contract textiles and textile design, is strategically expanding the Smart Bedding segment. A new exhibitor area will be created for the January 2026 edition: Sleep & Meet. This new format will take up around a quarter of Hall 4.0. Numerous well-known brands from the mattress sector have already registered to take part. With a clear structure and a high-quality environment, Sleep & Meet offers bedding retailers, hospitality and volume buyers direct access to relevant companies and industry participants, new product range perspectives and valuable business contacts.

Numerous strong German brands from the mattress sector will be exhibiting at Heimtextil 2026. Well-known companies such as Auping Germany, Bettwaren Stendebach, Erich Werkmeister, ergomed, Femira, Rummel and Schwarzwald Schlafsysteme are celebrating their premiere at Heimtextil 2026 and have already registered. The EuroComfort Group with Badenia, Brinkhaus, Lück and fan frankenstolz are significantly expanding their space at Heimtextil 2026.

Trade association Matratzen-Industrie e.V. will be present again
The trade association Matratzen-Industrie is also sending out a strong signal: the association will once again have its own stand at Heimtextil 2026. ‘Heimtextil offers the ideal platform to showcase the innovative strength and diversity of German mattress manufacturers internationally’, explains Martin Auerbach, Managing Director of the trade association Matratzen-Industrie.

Fueled by robust demand, the fair wrapped up successfully on 13 March at the National Exhibition and Convention Center (Shanghai). Over 370 exhibitors engaged with more than 25,000 visitors from 85 countries and regions, with total visitor numbers up by 8%, and the number of international visitors more than double that of the previous Spring Edition. As consumer preferences continue to evolve, buyers increasingly sought home products that harmoniously blend style, comfort and sustainability. This trend was evident throughout Hall 5.2, highlighted by the extensive mix of exhibitors and the accompanying fringe program focused on eco-innovation and smart sleep, reinforcing the fair as an important business platform for the advancing industry.

Speaking on the final day, Ms Wilmet Shea, General Manager of Messe Frankfurt (HK) Ltd, said: “The visitor flow throughout the hall clearly demonstrated the strong demand and recovery within the Chinese home textile market, with many exhibitors reporting high-quality leads. Notably, there was a significant increase in overseas visitors, highlighting the event's growing international appeal. We observed various trends, but prominent themes were sustainability and smart bedding solutions, as more exhibitors are increasingly incorporating technology and eco-friendly practices into their materials and production processes. Overall, the comprehensive selection of products catered to the varied interests of buyers across the industry.”

Eco-consciousness has evolved from being just a nice-to-have to becoming an essential aspect in the home textiles market. In the bedding sector, this has led to a growing emphasis on organic, reusable, and recyclable materials that are free from hazardous chemicals. Throughout the three-day fair, the fairground was abuzz with products that offered both comfort and environmental responsibility.

From smart bedding, featuring temperature regulation and antibacterial technologies, to sustainable home textiles using biodegradable and organic materials, exhibitors showcased a diverse collection of solutions designed to elevate the modern home. Particularly notable was CoolisT Life Technology Co Ltd, which displayed bio-based biodegradable sponges, including Zero Foam and Hydrophilic Foam. Renowned buying brands, including Sainsbury’s, Americana International, Li & Fung, and many more, proactively pursued technological innovations, sustainable solutions, and high-end products to better meet the demands of consumers.

The fringe programme also played a key role in driving industry dialogue around eco-consciousness and innovation. The Green and Low Carbon Forum explored sustainable textiles for bedrooms and homes, while the Sleeping Aid Summit 2025 discussed the integration of smart home technologies into bedding. Another event in the spotlight was Timeless and Transformative Colour: Celebrating the Rich Diversity of Modern Living for 2026, held by the Pantone Color Institute. At this event, participants discovered the vibrant colour palettes for home interiors that are expected to be popular trends in 2026.