From the Sector

• Riri’s SS 2022 collection explores the mind of the future.
• Bright colors, vintage themes as well as timeless designs and attention to detail, combined with concepts that highlight history and processes.

Riri Group’s gaze looks to the future once more, offering a line of accessories where creativity meets cutting-edge technology. This is the scenario spawning the new SS 2022 collection; a range of innovative proposals each representing a different emotional response to the pandemic, an attempt to interpret the emotions, needs and desires of consumers in the coming years.

The Italian-Swiss group, that for almost a century has committed to creating zips and buttons for the world’s most important fashion brands, doubles down on its forward-looking vision. The result is SS 2022 collection, featuring three different aspirational paths to read into the emerging feelings of the “new normal” that is our time and that may characterize the near future.

REJOICE
Inspired by sensations of euphoria and breaking free from melancholy through evasion and exuberance, Rejoice is the line that sees in positivity and joy of re-living the answer to the months of pandemic and negativity. The optimism that is to come takes the form of a creative and extrovert style, even when it comes to accessories. The inspiration, a triumph of bright colors and timeless styles, comes straight from the streets of Boca, one of Buenos Aires’ most popular neighborhoods thanks to its combination of colors and creative scene. Thus, the Eloxal rio zip is presented once again: with its aluminum chain and colored teeth, matched with a multi-color effect puller. In the range, we can also find the Nylon zip, featuring changing colors matched with buttons that echo their color variations, or the Filmetal 14 zip, big and with eye-catching writings, embossed on the tape.

REBIRTH
Going back to the future, in a more respectful and responsible way, through a rebirth that comes to be thanks to a closer relationship with nature. In this line history and processes through which the product is made are pivotal to tell a new way to approach the world. The range comprises zips and buttons developed with natural material and processed manually. A return to the basics as well as the constant research to reduce resources use respecting the planet are foundation of this line. Part of the Rebirth line are the copper jeans buttons, with a special water-based paint finishing, transparent and protective, or the hemp-derived bio-plastic eyelets, as well as the galalite buttons, a particular bio-degradable plastic, derived from processed milk proteins. A major innovation are our tapes entirely made of recycled polyester, evidence of the commitment by Riri Group to reuse resources.

TIMELESS
Timeless elegance, essential luxury mixed with the highest quality standards for top-of-therange products. Design, materials and colors featuring in this line break away from seasonal trends to become timeless must-haves, essential yet elegant. Every piece is cared for in every detail, created specifically to leave a lasting mark. Buttons, chains and pullers are either made of gold and silver, or they feature the clean and elegant tone of stainless steel. Among the zips, stand out Metal and Simmetrical with luxury finishings, whilst tapes are made with refined materials, such as leather and satin. Essential yet researched, this range comes with square and oval cuts, with geometry being functional and complementary to a timeless elegance.

SUPREME GREEN COTTON® has been chosen by the Italian brand Diesel for the ‘Green Label’, ‘NightCrush’ and ‘Malign’ jersey T-shirts. From cotton seed to fiber, yarn production, fabric and final garments, the full supply chain is not just transparent but located in a very focused area 100% in Greece.
 
SUPREME GREEN COTTON® is the premium quality smart yarn collection by Varvaressos S.A. European Spinning Mills. The Greek yarn manufacturer has developed an innovative and socially responsible system from the seed to the garment that supports farmers and businesses at the foothills of Mount Olympus.
 
SUPREME GREEN COTTON® uses a customized satellite-powered drip irrigation system in the fields that allows saving up to 40% of water. Water usage is one of the pressing issues in cotton production. Thanks to the advanced drip irrigation system, plants are watered and fed without wasting a single drop. Thanks to a custom-developed app connected via satellite and meteorological stations in selected cotton fields, farmers can monitor the fields in real time. The IoT – Internet of Things system warns them to take action to ensure plants to flourish healthily and high a higher yield in a sustainable way.
 
The smart yarns are Made in Greece and have been certified by MADE IN GREEN by OEKO-TEX® which assures transparency and traceability, moreover the company has also obtained the STeP by OEKO-TEX®.

• Major Monforts denim customers continue to pioneer new initiatives that are pushing the boundaries of sustainable production.

Recycling their cotton waste has become one way these companies can do more with less, and at the recent Kingpins24 Flash online event, Sedef Uncu Aki, director of Orta, headquartered in Istanbul, Turkey, announced a new partnership with leading recycling operation Gama Recycle.

Traceable
“Through this local partnership we will supply the waste from our spinning mills and return around 3,000 tons of premium quality cotton back to them,” she said. “We have established a truly controlled and traceable system and partnering with a domestic recycling centre is important because a lot the carbon emissions associated with recycling usually come from transportation.”

Orta’s ZeroMax range meanwhile uses no cotton at all, being based on Lenzing’s Tencel cellulosic fibre, while the company’s involvement in denim production for a recent launch by Levi Strauss, of jeans made with organic cotton and Circulose – a breakthrough material developed by re:newcell of Sweden and partners – was hailed as a further step forward.

To make Circulose, re:newcell repurposes discarded cotton textiles, such as worn-out denim jeans, through a process akin to recycling paper. The incoming waste fabrics are broken down using water. The colour is then stripped from these materials using an eco-friendly bleach and after any synthetic fibres are removed from the mix, the slurry-like mixture is dried and the excess water is extracted, leaving behind a sheet of Circulose. This sheet is then made into viscose fibre which is combined with cotton and woven into new fabrics.

Circular Park
Omer Ahmed, CEO of Artistic Milliners also announced plans for his company’s new 70,000 square-foot Circular Park in Karachi, Pakistan, at Kingpins24 Flash.

Once complete, this will add three million square metres of additional denim capacity a month to the company’s production and take its total recycled output to a monthly five million metres.
Ahmed observed that there is currently a lack of sustainable fibres that are readily available to use for denim production at scale.

“Organic cotton is too expensive, and in my opinion always will be,” he said. “Cottonised hemp is also not cheap and it’s hard to mix with cotton, while the new regenerated cellulose fibres that are now emerging are promising, but currently in short supply. Recycled polyester is meanwhile still based on petroleum resources which we want to move away from. As a consequence, there are only a few other options for us as a manufacturer and this new project will help us minimise our own waste while significantly lowering our carbon footprint.”

Other Monforts denim customers to introduce cotton fibre recycling operations at their plants recently include AGI Denim, Bossa and Soorty.

Vertical savings
Refresh is the name of the latest collection from AGI Denim – reflecting the company’s significant reduction in water consumption.

The company has just opened new fibre spinning and denim mills at its complex in Karachi, Pakistan.

“Over the years we’ve gone through a series of backward integration steps to become fully vertical,” said AGI Denim executive director Ahmed Javed, at Kingpins24 Flash. “In our latest expansion, we revisited every step of the production processes in order to make resource savings.”

Innovations have included the installation of proprietary robotics for garment finishing, but the most attention has been paid to water savings.

“Pakistan is one of the largest cotton-producing companies in the world and we’re fortunate that the type of cotton that is grown here is well suited to denim production and also helps us lower our carbon footprint, with everything done in close proximity,” Javed said. “In the lifecycle of a pair of denim jeans, however, cotton fibre production contributes 68% of water consumption. While we cannot control how much water cotton needs for it to grow, we can rethink the way we use it in our factory.”

Refresh-branded denims are washed from 100% recycled water as a result of the company’s new wastewater treatment plant, which puts production wastewater through a series of steps beginning with equalisation, followed by aeration and concluding with sedimentation. The water travels through filtration and ultrafiltration systems before being subjected to an activated carbon system and finally a reverse osmosis system to reduce any dissolved salts.

AGI now recycles 4.4 million gallons of water each month – enough to wash a million pairs of jeans.

Sustainable
Monforts has a leading position in the field of denim finishing with its well proven Thermex continuous dyeing systems, Montex stenter dryers and other lines for resource-efficient and economical processing.

“Our denim partners are constantly setting themselves new goals in respect of sustainable production – and more importantly, achieving them,” says Hans Wroblowski, Monforts Head of Denim. “We work closely with them with the aim of constantly optimising processing parameters and achieving further savings in energy, water and raw materials throughout the dyeing and finishing stages of production.”

The latest Monforts innovation for denim is the CYD yarn dyeing system. This technology is based on the effective and established dyeing process for denim fabrics that is now being applied for yarn dyeing. The CYD system integrates new functions and processes into the weaving preparation processes to increase quality, flexibility, economic viability and productivity. A full CYD line is now available for trials at the company’s Advanced Technology Centre in Mönchengladbach, Germany.”

ISKO™, a leading denim ingredient brand, has applied its Responsible Innovation™ approach to create a collection with environmental and social responsibility at its heart. Incorporating clever technologies, a myriad of finishes and colors and state-of-the-art production techniques – ISKO works beyond compliance to ensure the highest standards have been met for its latest collection. Style, comfort and new advancements will inspire everyone from passionate denimheads to those on a quest for a comfortable look and feel – from the most laidback setting to the most extravagant occasions.

The collection uses ISKO R-TWO™ fabrics, made of a blend of reused and/or recycled resources. Certified to Textile Exchange environmental credentials, R-TWO ensures full traceability of reused and recycled content, maximizing impact at scale.

Collection 2022 Vol.1 includes four lifestyles, featuring comfort, style, color options and surprising new editions. These are meant to provide inspiration, highlighting and enhancing the properties and benefits of ISKO’s innovations according to specific moods and vibes.

• Miles Johnson and ISKO’s Creative Room present the new responsible collection.

The second edition of this partnership tells the story of a unique combination of creativity and expertise brought to the table by ISKO’s style and design center, Creative Room Italy, and the innovative designer Miles Johnson, resulting in a collection featuring responsible R-TWO™ fabrics and a selection of sustainable accessories and details.

An act of care for the planet and its people, Light on the Land 2.0 is the new capsule designed by Miles Johnson and ISKO. Former Design Director at Levi Strauss & Co. and Senior Creative Director of Product Design and Development at Patagonia, Inc., Miles joined forces with Creative Room and Iskoteca, ISKO’s Italian style and washing research hubs, to develop a collection that brings responsibility in the fashion industry to the next level.

The project includes 32 unique pieces, each of them realized with seasonless designs and sustainably-minded details. All the fabrics used in the collection were carefully selected from ISKO’s R-TWO™ platform. Using a mixture of reused cotton and recycled fibers, the technique embeds material circularity into the production processes, designing waste out of the system and minimizing impact at scale. Certified to Textile Exchange environmental credentials according to the percentage of materials contained, R-TWO™ ensures better use of raw materials and resource efficiency. ISKO’s Environmental Product Declarations (EPD®s), available for all its +25,000 products, offer a unique opportunity to measure the impact of R-TWO™’s savings in the Lifecycle Assessments (LCAs) framework, where resource savings can be seen in carbon impact, water-use reductions and many other impact KPIs.

Light on the Land 2.0 incorporates responsible design principles such as Cadica’s new and innovative trims, made of vegan apple “leather”, and has been developed using ecoconscious finishing techniques. The collection also features many additional sustainable facets such as efficient low-waste pattern cutting and design, efficient sewing methods, removeable rivets for end-of-life and biodegradable thread which can be removed at high heats.

“When we first started working on this project, we knew it was going to be amazing,” explained Massimo Munari, Manager and Art director Creative Room, ISKO. “To design a collection like this, you need to begin with the right mindset and of course, the right materials. R-TWO was the perfect ingredient, thanks to the re-used and re-cycled content. We then aimed to minimize impact at all stages: incorporating sustainable design ideas, washing processes and trims. We are proud to have created such an inspiring, and sustainable collection, and to bring our collective vision to light.”

Due to the unprecedented challenges of this time, the collection was entirely developed through remote working and creative solutions to ensure the safety and health of all parties involved. To this end, everyone was kept safe thanks to ISKO Vital™+ reusable and eco-friendly face covers, created with organic cotton to cater for comfort and sustainability.

• An introspective and emotional journey of transformation
• The global leading jersey manufacturer launches a brand-new collection deliberately “raw”, a back to matter, materials and origins as individuals that are able to change and evolve.
   

Another big step of TINTEX Naturally Advanced Evolution

TINTEX has over time established itself as a global leader in smart innovation with its high quality, natural based responsible jersey fabrics using the latest and best sustainable high-tech dyeing and finishing processes, implementing expertly controlled processing to drive material innovation and manufacture a full range of natural based smart materials, optimizing superior and responsible fashion solutions.

The new collection confirms the Naturally Advanced Evolution vision as the right approach:  to work together in a deeper way - textile producers and fashion brands - to develop solutions, innovations with a strong environment-driven approach and cutting-edge technology able to offer contemporary consumer a brand new smart and performing choice.  As result, Raw is a true Naturally Advanced Evolution of the modern human being, explaining a story with no more genders and races, just focused on contemporary values.

The concept behind the AW 21/22 Raw Collection is turning back to nature and to our origins, a journey through emotional, spiritual and physical changes. Thinking about what’s happening around us as planet and individuals in an era of unpredictable challenges, we need to be creative reinventing us every day in different ways, aware of a new society and way of consuming where environment and human needs count.  A unique collection with three different approaches to mix together through a colour palette that goes from raw, dirty beige to a warm pinkish red and a false black-bluish gray.

fluidity, human, natural reconnection. An introspective journey where it’s all about ourselves and who we are. Through light and translucent fabrics, touches of peach and waxes in warm reds and burgundy, we find delicate, natural and extra light fabrics that flow on the skin to symbolically represent the inner fight from who we are and who we want to be. Organic cotton and Tencel™ Modal Micro processed in a special way, are at the center of this stage.
 
raw beauty, reuse, less is more. With this line, the company gives new life to existing articles, showing all the beauty of the raw material and the transformation they went through. This re-transformation of materials reflects the inner transformation; reborn of human beings, of time, of challenges through a new perspective where we reinvent ourselves, home, habits and planet. Our capability, skills to give new life to things it is not something we forgot through time. Organic cotton, Tencel™ Modal Micro, European hemp, Q-Nova® recycled polyamide and ROICA™ EF premium sustainable recycled stretch fiber are the materials boosting th experience.
 
timeless, versatile utility, urban. In a history of deep blues, with clean and dense touches, we come to acceptance, to a future where we relearn to live with what we already had. Organic cotton, Tencel™ Modal Micro and Texloop™ guarantee timeless performed articles, where the high-performance pairs to sustainable process especially at yarn level.

Freedom for ourselves, comfort, flexibility, movement are the concepts the company explores looking not only to sportswear market, but to all the markets where the most comfortable yet performing and responsible materials - from recycled synthetics to organic cotton - are the “right value choice”.

• Royal DSM, a global science-based company in Nutrition, Health and Sustainable Living, today announced that, for the first time, Dyneema® Composite Fabrics are used by Moncler in the Fall/Winter 2020 Grenoble collection, which fuses form and function into high performance skiwear.

Moncler Grenoble is born of a passion for research and implements cutting-edge technology to push the limits of its potential. The design team identified Dyneema® as an innovative fabric it could use to push the level of its performance to the next peak, incorporating the material into the new collection as a departure from the conventional use of cotton and polyester.

Sandro Mandrino, the Head of Design for Moncler Grenoble, was the first designer of the luxury fashion brand to incorporate Dyneema® into one of his creations through the Moncler Genius project. The Moncler Genius project advocates radical co-creation where multiple designers create their own signature collections in collaboration with the house. Together, these collections translate into one vision of the future and, as one of the nine designers, Mandrino’s interpretation of the future of fashion features Dyneema® Composite Fabric.

Using variations of the fabric in both white and black allowed Mandrino to bring his vision to life by merging skiwear, space suits and technology all in one. “ 3 Moncler Grenoble is first and foremost about performance,” states Mandrino, who integrated constructive solutions with fabric technology to develop a line that was meant to perform both on and off the ski slopes.

Dyneema®, the world’s strongest and lightest fiber, is 15 times stronger than steel yet light enough to float on water. The unmatched performance and protection of products made with Dyneema® have made it the material of choice in critical applications where failure is not an option for more than 30 years. In fabric form, Dyneema® is available in composites, denim, knits, wovens and hybrids for composite reinforcements. And because Dyneema® fabrics are made using Dyneema® fiber, they intrinsically provide high strength, low weight, waterproof and breathable properties – allowing designers to fuse the technical performance of ultra-light products with aesthetic design that doesn’t sacrifice strength or durability.

The Moncler team used the Grenoble collection as an opportunity to experiment and further understand the nature and behavior of Dyneema® fabrics, while simultaneously incorporating material performance with practical design. “Future collections will focus on expanding to new designs and fabric options in collaboration with DSM,” adds Mandrino.

“We are very excited to be working with the Moncler team to launch a collection of wonderful garments that allow people to explore the outdoors more safely and for longer periods of time,” states Marcio Manique, Global Business Director, Consumer & Professional Protection, DSM Protective Materials. “We look forward to further supporting Moncler as they develop innovative, high-tech garments that are also sustainably sourced through the introduction of bio-based Dyneema® fabrics.”

In line with DSM’s commitment to protect people and the environment they live in, the world’s first-ever bio-based ultra-high molecular weight polyethylene fiber was introduced in May 2020. Bio-based Dyneema® boasts the same exact performance as conventional Dyneema® with a carbon footprint that is 90 percent lower than generic HMPE. DSM and Moncler’s continued partnership will not only provide high performance, light weight garments for outdoor enthusiasts but also environmentally sustainable alternatives that contribute to a more circular economy.

• The stunning niLuu collection by former professional volleyball player Nilufer Bracco features smart Bemberg™ fabrics by Ipeker
• Wonderful kimonos for women and men, sleep and face masks are the key pieces of the PETA certified and cruelty-free collection, 100% Bemberg™ and vegan

Former professional volleyball player Nilufer Bracco recently launched niLuu, a PETA approved cruelty-free loungewear brand using 100% Bemberg™ by Asahi Kasei that combines the iconic elegance of traditional silk with a socially and environmentally ethical production process.

Bemberg™ is a fiber made from the smart-tech transformation of cotton linters bio-utility materials that are converted through a traceable and transparent closed loop process; the Bemberg™ Ipeker Textile  fabric’s uniqueness comes from the exceptional quality characteristics achieved in design. The end result is a luxurious fabric so soft and smooth that it is almost like a second skin, breathes like cotton, drapes beautifully like silk, and reflects the cultural tradition of luxury textiles from founder Nilufer Bracco’s native country, Turkey. The first collection released by Miami based niLuu features premium quality kimono robes, sleep masks, face masks, and pillowcases that are available in a variety of deep and vibrant colors, and with a soft-brushed finish typical of premium sand-washed silk.

Designed to not only feel and look amazing but the entire niLuu collection is sustainable, biodegradable and 100% vegan.  Ipeker Textile, one of the major Bemberg™ fabric producers in Europe, proudly holds the title as the first vegan fabric producer in the world, receiving Vegan V-Label certificate on around 150 different products that adhere to the guidelines of the European Vegetarian Label, most of them developed with Bemberg™ yarn.

niLuu’s innovative Bemberg™ collection is hypoallergenic, antistatic, easy to care for, and it is also known to have several benefits for the skin. The breathability of the fabric helps to maintain body temperature; excellent moisture control means the fabric doesn’t dry out the skin or hair in the ways that cotton would and minimal friction against the skin means it is also known to have anti-aging benefits.  Speaking of niLuu’s high-quality Bemberg™ fabric, Founder, Nilufer Bracco adds, “Our innovative Bemberg™ vegan silk delivers the best of both worlds. Not only does our luxury fabric feel amazing when you use it, but you can also feel good knowing that it caused minimum harm to the planet when it was produced and that it will leave only the slightest trace when it reaches the end of its lifecycle.”

The luxury textiles brand has also shown its commitment to responsible practices, by partnering with 1% for the Planet pledging to donate 1% of their annual revenue to environmental organizations that work hard to protect our planet.

• Technology, creativity and sustainability
• Recycled materials, bright colours, eclectic shapes: excellence is in the details, and the new creations by the Italian-Swiss group have plenty to say.

Mendrisio – Looking at the new Fall-Winter 2021-2022 collection of the Riri Group, it almost seems as if the difficult months to which the pandemic has forced the whole world, have been another new – though unwanted – challenge for the Italian-Swiss company. A testbed that sparked the mind and lit the fire of creativity. Therefore, today, the brand ingredient which for over 80 years has embellished the
garments designed by major fashion system brands with top-quality zips and buttons, also introduces a wide range of heterogeneous creations, intended to cover different aesthetic and functional requirements on the market.

This collection has been divided into three macro-topics; it is a new chapter in the history of the Group.

LIFE SERVING
Keyword: sustainability. Or, more romantically, “Reuse with love”. From the use of materials produced using organic waste and recycled plastics to actual destocking – the re-introduction on the market of unsold items to give them new life through a restyled shape: the topic of “life serving”, for Riri, translates into the meticulous and constant search for materials with a low environmental impact and in the committed attempt to reduce the use of plastic to a minimum. This is why the Group has decided to use recycled polyester tapes, made with new organic cotton, pullers coated with cork, created using 100% recycled plastics or rubber taken from the sole of shoes. Stainless steel – an exceptionally resistant and sturdy material, as well being subject to no galvanic treatments and highly recyclable – characterizes chains and pullers, while the Nylon zip consists of fully recycled tape and chain, and Decor introduces a new 100% polyamide version. On the button side, “life serving” includes buttons with a cork coating, the Zero button with coating made of recycled Meryl polyamide and the F4 with a 100% recycled Nylon head and the heads made of APILON 52 (rubber made of 65% vegetable oils and energy from renewable sources) coated with microfiber from the company Alcantara.

ENGINEERING
This is definitely the most rigorous yet progressive section in the collection, drawing on technological innovation and on uncertainties related to the current situation, to play with shapes, colours and materials. Between zips and buttons there is a prevalence of squared and minimal shapes, also on the tapes of the zips through sublimation and digital printing techniques. The leading colour is grey in its variation of hues, where the insertion of coloured tones sometimes stands out. The leading material, on the other hand, is metal.

OVER SHOCK
A creative topic where “exaggeration” is the keyword, a trend whose style and character somehow remind us of Gen-Z, apart from being especially suitable for outdoors. “Over state” uses the hip hop mood and settings of the Nineties, taking them to the extreme, enlarging shapes and focusing on bright and fluorescent colours such as purple, yellow, blue, orange or green. An example of this is Storm Evo, a zip which is popular in the outdoor sector for its high levels of water resistance and strength, which features a new electric blue chain and tape with reflecting side strips. Also outstanding in terms of originality is the new purple puller, with its anti-theft shape, fixed onto a fluorescent yellow chain. The perfect expression of this category are zippers such as Decor, Nylon and Aquazip, especially recommended for the outdoor sector in general.

COLLECTION HIGHLIGHTS: RESTYLING AND INNOVATION
All the macro-categories selected for the FW 21-22 seasons are included in some special product innovations, most notably the even more minimal and thin shapes of some buttons and the introduction of five different colours for the small synthetic ring, a real point of strength in Cobrax pressure buttons. Also the range of magnetic buttons is complemented by the addition of two extra snaps. As regards zips, the Riri Group team has been working on careful restyling of shapes, more specifically in the shapes of Decor zip bodies – ideal for the luggage industry – further improved from both an aesthetic and functional viewpoint.

• Italian creativity merges with Chinese technological innovation to create a new capsule collection
   

A new era is born in the world of denim, Paolo Gnutti and Advance Denim will combine their skills to create capsule collections for both the US and Asian markets.

These collections will combine Paolo Gnutti’s artistry and Advance denim’s technological innovation to create “magical” inspiration that is with the reach of all brands.

Advance Denim has the distinction of being the oldest denim manufacturer in China and has dedicated its efforts since day one around the core beliefs of innovation , service , quality and people. These core beliefs are the foundation of their day to day focus of becoming a world leader in denim. They are also  committed to making the most sustainable denim possible and they are constantly investing in the infrastructure and systems that will help them to reach aggressive sustainability goals . Sustainability is important but Advance Denim has always been true to denim and strive to produce innovative high-quality products that exceed the needs of the market

“We are looking forward to Paolo bringing his Italian artistic aesthetics to our denim.” Said Ms. Amy Wang, General Manager of ADVANCE DENIM. “ We believe it is the combination of eastern and western design and culture that have never been offered to our customers before and will take Advance Denim to a whole new level. It is our goal to also offer these high quality designs at a competitive price from our Vietnam facility.” conclude Ms. Wang.

Paolo Gnutti, a life time dedicated to denim innovation and creativity, bases the creation of his collections following  precise themes and  stylistic contaminations. He uses indigo bases which are completely transformed thanks to the use of flocks, 3D prints, colored foils and metallic effects.

Paolo Gnutti has the ability to conceive ground breaking fashion, thanks to his incredible creativity and visionary irreverent combination that ushers in a new concept of  fashionability to the denim world.

“ My passion and my professional exploration lead me to acquire the skill needed to develop unforgettable and unique textile concepts” said Paolo Gnutti “ I’m trilled to begin this collaboration with Advance Denim. I feel that we need a new challenge in our denim world, a new era of true globalization; we will create a capsule collection that will reach all customers, from premium to the mass market.”

A new era begins, based on the evolution of the  market and the search for innovation and inspiration that is both technically performance driven and accessible to all brands.