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Coloreel and Tajima Software Solutions: Personalization software for embroidery (c) Coloreel
19.02.2024

Coloreel and Tajima Software Solutions: Personalization software for embroidery designs

Tajima Software Solutions and Coloreel launch a software for the personalization of embroidery designs. Designed to cater to both in-store and online shopping experiences, the new software Pulse ID allows users to customize their embroidery. It offers the flexibility to edit text, add effects, and colors.

This collaboration marks a full integration of the Coloreel technology with Pulse ID and Tajima's embroidery machines. The result is a seamless and efficient solution, ideal for in-store embroidery services or for enhancing the offerings of online shops.

Tajima Software Solutions and Coloreel launch a software for the personalization of embroidery designs. Designed to cater to both in-store and online shopping experiences, the new software Pulse ID allows users to customize their embroidery. It offers the flexibility to edit text, add effects, and colors.

This collaboration marks a full integration of the Coloreel technology with Pulse ID and Tajima's embroidery machines. The result is a seamless and efficient solution, ideal for in-store embroidery services or for enhancing the offerings of online shops.

Coloreel appoints Lucia Eklöf as VP Customer Success (c) Coloreel
Lucia Eklöf, VP Customer Success Coloreel
15.12.2023

Coloreel appoints Lucia Eklöf as VP Customer Success

Coloreel has appointed Lucia Eklöf as Vice President of Customer Success to lead international expansion. Eklöf joins the company with a strong sales background and an in-depth understanding of international textile business dynamics.

Prior to her role at Coloreel, Eklöf managed key accounts at Coats, a global leader in thread manufacturing, where she was responsible for a large portfolio of prominent Scandinavian apparel and footwear brands and their global operations.

Lucia Eklöf’s appointment will strengthen Coloreel’s strategy of delivering collaborative partnerships and create value. She will work closely with Coloreel’s distributors, customers, and certified digitizers to help them maximize the benefits of Coloreel’s unique solutions.

Coloreel has appointed Lucia Eklöf as Vice President of Customer Success to lead international expansion. Eklöf joins the company with a strong sales background and an in-depth understanding of international textile business dynamics.

Prior to her role at Coloreel, Eklöf managed key accounts at Coats, a global leader in thread manufacturing, where she was responsible for a large portfolio of prominent Scandinavian apparel and footwear brands and their global operations.

Lucia Eklöf’s appointment will strengthen Coloreel’s strategy of delivering collaborative partnerships and create value. She will work closely with Coloreel’s distributors, customers, and certified digitizers to help them maximize the benefits of Coloreel’s unique solutions.

More information:
Coloreel embroidery thread
Source:

Coloreel

H&M and Coloreel: Personalized embroidery in Berlin store Photo: Coloreel
10.11.2023

H&M and Coloreel: Personalized embroidery in Berlin store

The global fashion retailer H&M has joined forces with Coloreel to introduce a pioneering approach to customized embroidery. This new partnership allows customers at the H&M Alexa store in Berlin to personalize their apparel with a myriad of expressive designs.

The program marks the start of a new and innovative in-store pilot developed by H&Mbeyond. Customers can select from a diverse library of designs that will be updated on a weekly basis.

Coloreel redefines the art of embroidery, offering an unlimited spectrum of colors at the touch of a button. The technology reduces wastewater by 97% and utilizes recycled thread, marking a significant step towards more sustainable production.

“Our partnership with Coloreel reflects our commitment to enhance the shopping experience through innovative solutions,” states Oliver Lange, Head of H&Mbeyond. “By embracing this advanced technology, we can offer our customers a unique and engaging store visit."

The global fashion retailer H&M has joined forces with Coloreel to introduce a pioneering approach to customized embroidery. This new partnership allows customers at the H&M Alexa store in Berlin to personalize their apparel with a myriad of expressive designs.

The program marks the start of a new and innovative in-store pilot developed by H&Mbeyond. Customers can select from a diverse library of designs that will be updated on a weekly basis.

Coloreel redefines the art of embroidery, offering an unlimited spectrum of colors at the touch of a button. The technology reduces wastewater by 97% and utilizes recycled thread, marking a significant step towards more sustainable production.

“Our partnership with Coloreel reflects our commitment to enhance the shopping experience through innovative solutions,” states Oliver Lange, Head of H&Mbeyond. “By embracing this advanced technology, we can offer our customers a unique and engaging store visit."

With the collaboration, H&M and Coloreel want to explore ways to create brick-and-mortar shopping experiences and analyze the influence that a technology like Coloreel’s has on in-store purchases.

The service is offered at the H&M Alexa store in Berlin during Q4 2023. While the service currently extends to products within the store, plans for embroidering customers’ own garments might be added later. This approach would extend the lifespan of garments, creating a positive environmental impact.

Source:

Coloreel

25.09.2023

Coloreel: Million-dollar deal with major Asian manufacturer

Coloreel has signed a two million dollar deal with a prominent Asian manufacturer. This agreement is a milestone for Coloreel and its innovative product.

The new partnership underscores Coloreel's capacity to meet the growing demand for innovative and sustainable solutions among manufacturers and brands worldwide. While the initial delivery of the on-demand digital thread-dying units is set for October this year, the majority of the volume will be shipped during 2024.

The Swedish company has rapidly gained recognition for its pioneering innovation in embroidery. The technology enables manufacturers to instantly dye a white thread into an unlimited spectrum of colors, all in real-time. At the same time, the technology makes production more efficient by using digital processes and automation, while saving up to 97% of water compared to traditional thread dyeing.

Coloreel has signed a two million dollar deal with a prominent Asian manufacturer. This agreement is a milestone for Coloreel and its innovative product.

The new partnership underscores Coloreel's capacity to meet the growing demand for innovative and sustainable solutions among manufacturers and brands worldwide. While the initial delivery of the on-demand digital thread-dying units is set for October this year, the majority of the volume will be shipped during 2024.

The Swedish company has rapidly gained recognition for its pioneering innovation in embroidery. The technology enables manufacturers to instantly dye a white thread into an unlimited spectrum of colors, all in real-time. At the same time, the technology makes production more efficient by using digital processes and automation, while saving up to 97% of water compared to traditional thread dyeing.

More information:
Coloreel
Source:

Coloreel

(c) Eton
22.04.2022

More localised and automated textile manufacturing with TMAS technologies

At the forthcoming Texprocess, Techtextil and Heimtextil shows taking place in Frankfurt from June 21-24 – members of the Swedish Textile Machinery Association TMAS will be showcasing a range of solutions aligning with the growing trend for more localised and automated textile manufacturing.

Digitalisation and the push for more sustainable, shorter and less expensive supply chains are currently making manufacturing in high-cost countries within Europe more attractive and there have been many other contributing factors to this over the past two years.

The Covid-19 pandemic exposed the vulnerability of many countries to shortages of essential items like PPE while at the same time making the full exploitation of new digital options essential during national lock-downs and long periods of restricted travel. The escalating cost of global transportation, as well as the growth of online retailing and the associated benefits of on-demand digital manufacturing, are further reinforcing the many benefits of short-run and near-shore new operations.

At the forthcoming Texprocess, Techtextil and Heimtextil shows taking place in Frankfurt from June 21-24 – members of the Swedish Textile Machinery Association TMAS will be showcasing a range of solutions aligning with the growing trend for more localised and automated textile manufacturing.

Digitalisation and the push for more sustainable, shorter and less expensive supply chains are currently making manufacturing in high-cost countries within Europe more attractive and there have been many other contributing factors to this over the past two years.

The Covid-19 pandemic exposed the vulnerability of many countries to shortages of essential items like PPE while at the same time making the full exploitation of new digital options essential during national lock-downs and long periods of restricted travel. The escalating cost of global transportation, as well as the growth of online retailing and the associated benefits of on-demand digital manufacturing, are further reinforcing the many benefits of short-run and near-shore new operations.

Secure supply
At Texprocess, for example, Eton Systems will be unveiling its latest Ingenious software solution which further enhances the company’s Opta Unit Production System (UPS) introduced in 2021.

“Our automated technology has already had a great impact on the productivity of thousands of garment production lines,” says Eton’s Managing Director Jerker Krabbe. “Our systems help producers across the world to reduce repetitive manual tasks and increase efficiency, which evens out some of the differences between production in high and low-cost countries, making reshoring a feasible option. Creating a diversified production portfolio with a mix of production facilities, some closer to home, makes for a more secure product supply.”

Flexibility
Imogo meanwhile recently installed the first industrial scale dyeing system in Sweden for many years. The Dye-Max spray dyeing line has the potential to slash the use of fresh water, wastewater, energy and chemicals by as much as 90% compared to conventional jet dyeing systems. It is capable of carrying out the application of a wide range of fabric pre-treatments and finishing processes, providing users with unbeatable flexibility in production.

“Here in Scandinavia, we are currently seeing an explosion of companies developing sustainable new cellulosic fibres – many from waste clothing – but a problem is that all of the environmental benefits they deliver can potentially be lost in the further processing, and especially in conventional dyeing,” observes the company’s Founding Partner Per Stenflo. “The Dye-Max system positively addresses this, but interest in it has not just been confined to Europe. We are currently seeing a lot of activity in Turkey – largely as a near-shore partner to European brands – but also in Bangladesh.”

Robotics at Heimtextil
ACG Kinna Automatic specialises in automation solutions for filled products such as quilts, pillows and mattresses and its live demonstrations of robotics in action have proved a magnet for visitors to Heimtextil. This year’s show will be no exception.

“The use of robotics is now standard across many industries dealing in solid goods, but the handling of soft materials such as textiles is a little more complex,” says Managing Director Christian Moore. “Nevertheless, it’s something we have successfully mastered, and our robotic systems are proving highly beneficial to their users. There is no ‘one-size-fits-all’ solution when it comes to automation and our approach is always to carefully examine where it will make the difference in each bespoke system. A focus is on identifying and eliminating bottlenecks which will increase product flows.”

During the Covid-19 pandemic, ACG Kinna drew on all of its automation know-how and extensive network of contacts to build a new nonwovens fabric converting and single-use garment making-up plant in a matter of weeks, in order to supply the Swedish authorities with urgently-needed medical gowns.

Instant colour
Localised textile production is also booming in the USA, where Coloreel has recently secured multiple orders for its instant thread colouration technology via its US partner Hirsch.

“Coloreel technology enables the high-quality and instant colouring of a textile thread while it is actually being used in production and can be paired with any existing embroidery machine without modification, while also making it possible to produce gradients in an embroidery for the first time,” explains VP of Sales Sven Öquist.

“Advanced rapid colour formulation software and high-speed drive technology allow a single needle to carry out what it previously required many multiples of them to do – and with much more consistent stitch quality. By instantly colouring a recycled white base thread during production, our system enables complete freedom to create unique embroideries without any limitations. Colour changes along the thread can either be made rapidly from one solid colour to another, or gradually, to make smooth transitions or any colouring effect desired. This provides big benefits when it comes to sustainability and design creativity.”

Milestone
Svegea will be promoting its latest EC 300 collarette cutting machine at Texprocess 2022. This machine is used by garment manufacturers around the world for the production of tubular apparel components such as waistbands, cuff and neck tapes and other seam reinforcements. With its E-Drive 2 system and fully automatic FA500 roll slitter, the EC 300 has an output of around 20,000 metres per hour.

“Advances in automation are only making the specialised, bespoke machines we engineer even more efficient and we are expecting a very busy year,” says Managing Director Håkan Steene. “The garment components our collarette cutters produce make it logical for them to be integrated into the operations of making-up operations, wherever they are.”

Sensors
The advanced yarn tension monitoring technologies of Eltex of Sweden meanwhile play an essential role in rectifying defects in  weaving, tufting and composite reinforcement operations.

“A correct tension of the warp and weft threads ensures proper machine operation,” explains Eltex Global Marketing and Sales Manager Anoop K. Sharma “The constant tension monitoring and automatic control of the tension of the thread help to overcome unnecessary problems.

“We continue to make advances in both the hardware and software of our tension monitoring systems, such as the EyE™ for the warping process. With the EyE™, the yarn tension values from all yarns are continuously updated and displayed on screen. In addition, tension values outside the warning level are indicated both on the sensor’s LEDs and on the screen for complete quality control. No fabric can be woven without the appropriate and correct tension.”

Source:

AWOL Media

(c) TMAS
The new TMAS board members (left to right) Sven Öquist, Jerker Krabbe and Semir Pavlica.
08.11.2021

TMAS has appointed three new members to its board

Jerker Krabbe of Eton Systems, Semir Paclica of Baldwin Technology and Sven Öquist of Coloreel will contribute a wealth of experience from a wide range of industries to the Swedish Textile Machinery Association.

Jerker Krabbe joined Eton Systems, one of the leaders in intelligent overhead conveyor systems, as CEO six months ago, and has more than 25 years of commercial, operational and international experience within several well-known companies such as Electrolux, Husqvarna, Gunnebo and Assa Abloy, and most recently as CEO of Sector Alarm AB.

Semir Pavlica has a master’s in finance and started his career at the SEB banking group before joining Baldwin Technology five ago. He is now managing the company’s process improvement and performance.

Sven Öquist joined Coloreel as Vice President of Sales in April this year. He has an international background with previous positions as Managing Director/CEO for a number of Swedish companies. He has also led the global sales team at Polestar, the electrified brand of Volvo Cars.

 

Jerker Krabbe of Eton Systems, Semir Paclica of Baldwin Technology and Sven Öquist of Coloreel will contribute a wealth of experience from a wide range of industries to the Swedish Textile Machinery Association.

Jerker Krabbe joined Eton Systems, one of the leaders in intelligent overhead conveyor systems, as CEO six months ago, and has more than 25 years of commercial, operational and international experience within several well-known companies such as Electrolux, Husqvarna, Gunnebo and Assa Abloy, and most recently as CEO of Sector Alarm AB.

Semir Pavlica has a master’s in finance and started his career at the SEB banking group before joining Baldwin Technology five ago. He is now managing the company’s process improvement and performance.

Sven Öquist joined Coloreel as Vice President of Sales in April this year. He has an international background with previous positions as Managing Director/CEO for a number of Swedish companies. He has also led the global sales team at Polestar, the electrified brand of Volvo Cars.

 

25.10.2021

TMAS members showcase sustainable finishing technologies

Members of TMAS – the Swedish textile machinery association – are proving instrumental in pioneering new sustainable processes for the dyeing, finishing and decoration of textiles.

The wasteful processes involved in these manufacturing stages are only one component in the development of viable circular supply chains for textiles that are now being established in Sweden.

At the recent Conference on Sustainable Finishing of Textiles, held across three separate afternoons on September 30th, October 1st and October 7th, delegates heard that Sweden will introduce extended producer responsibility (EPR) for waste textiles and clothing at the beginning of 2022, ahead of the adoption of a similar European Union-wide EPR system in 2025.

New fibers
Swedish companies are also active in the development of new fibers derived from waste clothing, building on the country’s legacy leadership in pulp and paper production.

Members of TMAS – the Swedish textile machinery association – are proving instrumental in pioneering new sustainable processes for the dyeing, finishing and decoration of textiles.

The wasteful processes involved in these manufacturing stages are only one component in the development of viable circular supply chains for textiles that are now being established in Sweden.

At the recent Conference on Sustainable Finishing of Textiles, held across three separate afternoons on September 30th, October 1st and October 7th, delegates heard that Sweden will introduce extended producer responsibility (EPR) for waste textiles and clothing at the beginning of 2022, ahead of the adoption of a similar European Union-wide EPR system in 2025.

New fibers
Swedish companies are also active in the development of new fibers derived from waste clothing, building on the country’s legacy leadership in pulp and paper production.

At the Sustainable Finishing of Textiles Conference, however, it was said that all of the environmental gains made by such sustainable new fibers can potentially be cancelled out in the further processing they are subjected to – and especially in resource-intensive conventional dyeing, finishing and decoration.

TMAS members Baldwin Technology and Coloreel have both developed solutions to address this issue.

TexCoat G4
During the conference, Baldwin’s VP of Global Business Development Rick Stanford explained that his company’s TexCoat G4 non-contact spray technology significantly reduces water, chemistry and energy consumption in the finishing process. It consistently and uniformly sprays chemistry across a fabric surface and applies it only where needed, on one or both sides.

Instant coloring
Coloreel’s CEO Mattias Nordin outlined the benefits of his company’s technology which enables the high-quality and instant coloring of a textile thread on-demand and can be paired with any existing embroidery machine without modification. This enables unique effects like shades and gradient to be achieved in an embroidery for the first time.

Swedish machine builders set for Scandinavia’s Textiles 4.0 circular revolution (c) TMAS
Coloreel’s advanced rapid color formulation software and high-speed drive technology allow a single needle to carry out what previously required many multiples of them to do.
09.03.2021

Swedish machine builders set for Scandinavia’s Textiles 4.0 circular revolution

  • Several members of TMAS – the Swedish Textile Machinery Association – are actively advancing new coloration technologies as part of a wave of innovation that is currently sweeping out from Scandinavia.

New manufacturers of regenerated cellulosic fibers as alternatives to cotton and synthetics, for example, have been gaining a lot of attention recently, as they scale up to meet demands for a circular approach to the manufacturing of textiles and garments.

These companies have, in turn, been embraced by major Scandinavian brands such as the Danish clothing company Bestseller, Finnish fashion house Marimekko, Norwegian outdoor brand Bergans and Sweden’s own H&M Group.

Fiber journey
From the field or the forest to the retail shelves, however, the journey of every single textile fiber is currently a long one, in which it passes through many hands and moves around the world. The good news is that many of these individual stages are now being greatly simplified by digitalization.

  • Several members of TMAS – the Swedish Textile Machinery Association – are actively advancing new coloration technologies as part of a wave of innovation that is currently sweeping out from Scandinavia.

New manufacturers of regenerated cellulosic fibers as alternatives to cotton and synthetics, for example, have been gaining a lot of attention recently, as they scale up to meet demands for a circular approach to the manufacturing of textiles and garments.

These companies have, in turn, been embraced by major Scandinavian brands such as the Danish clothing company Bestseller, Finnish fashion house Marimekko, Norwegian outdoor brand Bergans and Sweden’s own H&M Group.

Fiber journey
From the field or the forest to the retail shelves, however, the journey of every single textile fiber is currently a long one, in which it passes through many hands and moves around the world. The good news is that many of these individual stages are now being greatly simplified by digitalization.

“Digitalization will lead to a significant reduction in garments that for one reason or another are never sold and end up in landfill,” says Therese Premler-Andersson, Secretary General of TMAS. “There will of course, be a huge ecological benefit.”

At the very center of any fiber’s journey, once it has become part of a knitted or woven fabric, are the dyeing and finishing stages of textile production. Dyeing and finishing currently involves many washing and drying process steps which add a huge burden to the overall carbon footprint of finished garments and textile products.

Coloreel expansion
Here is where the latest fully digital technologies of TMAS member companies are making a dramatic difference, such as the instant thread coloration technology, of Coloreel, which has just raised SEK 100 in new financing to support its market expansion and growth.

Initially targeting the embroidery market, Coloreel technology enables the high-quality and instant coloring of a textile thread while it is actually being used in production and can be paired with any existing embroidery machine without modification, while also making it possible to produce gradients in an embroidery for the first time.

Based on a CMYK ink system, Coloreel’s advanced rapid color formulation software and high-speed drive technology allow a single needle to carry out what previously required many multiples of them to do – and with much more consistent stitch quality,

In addition, existing thread dyeing plants can add a single solid color to a thread, but by instantly coloring a white base thread during production, Coloreel enables complete freedom to create unique embroideries without any limitations in the use of colors. Color changes along the thread can either be made rapidly from one solid color to another, or gradually, to make smooth transitions or any coloring effect desired.

This provides big benefits when it comes to sustainability. There is a significant reduction in wasted inks, while water usage is minimized, and production speeds are increased. The technology allows set-up and lead times to be reduced as well as significant flexibility in production schedules, while eliminating the need for large thread inventories.

“Our system is allowing customers to achieve color effects that have never been seen before – and at a new level of efficiency,” says VP of Sales and Marketing at Coloreel, Mats Sjögren. “We are setting the new benchmark for the embroidery industry.”

Despite the Covid-19 pandemic, Coloreel, has recently successfully delivered units to companies in Europe, the United States and Asia, and has also partnered with the world’s largest distributor of embroidery machines, American Hirsch Solutions, which has already installed the technology at a number of customers in the USA.

imogo
Another TMAS member achieving rapid progress is imogo, which is currently installing its first industrial scale Dye-Max spray dyeing line at the plant close to Borås of Swedish commission dyeing company 7H Färgeri – the Nordic region’s most complete dyeing and processing plant.

The new line has a working width of 1.8 meters with an operating speed of up to 50 meters for the reactive dyeing of cellulosic fiber-based fabrics. In addition, it can carry out the application of a wide range of fabric pre-treatments and finishing processes, providing the company with unbeatable flexibility in production.

A proven Mini-Max laboratory unit for pre-determining application volumes and color matching has also been installed at the 7H plant.

With the potential to slash the use of fresh water, wastewater, energy, and chemicals by as much as 90% compared to conventional jet dyeing systems, the DyeMax has gained considerable attention since the concept was outlined and a prototype machine constructed in 2019.

The application unit of the Dye-Max consists of a closed chamber containing a series of spray cassettes with precision nozzles for accurate and consistent coverage, in combination with the patented imogo Pro Speed valve that controls the volume to be applied.

“We are achieving an extremely low liquor ratio of around 0.5-1 liters per kilo of fabric and we fully control the pickup, applying precisely what is required to the specific fabric,” says imogo founding partner Per Stenflo. “Compared to traditional padders there is no contamination of the dyebath or dilution of the dye liquor to worry about.”
Fast changeovers with virtually no waste, together with a high production speed, enable a high productivity and unmatched production flexibility.

“The Dye-Max will be implemented in 7H daily production and producers and brands are welcome to visit when the Covid-19 situation allows. They are also welcome to do test productions at 7H to verify the performance on their fabrics.”

Perfect bridge
“Such new digital technologies from TMAS members represent the perfect bridge for sustainable new fibers on their route to the finished garments of responsible brands on the retail shelves,” concludes Therese Premler-Andersson. “There is now a real momentum building industry-wide for new circular manufacturing, and TMAS companies intend to be very much a part of it.”

The stand-alone Coloreel unit provides complete freedom in the creation of unique embroideries. (c) TMAS
The stand-alone Coloreel unit provides complete freedom in the creation of unique embroideries.
05.12.2019

TMAS welcomes two technology groundbreakers

Swedish textile machinery association TMAS is welcoming two new companies – both at the forefront of sustainable and Industry 4.0-enabled technologies – to its membership.

A new benchmark for embroidery
The first is Coloreel, the developer of a thread coloring unit which enables the instant and high-quality coloring, fixation, washing and lubrication of thread to take place simultaneously to the actual embroidering of a fabric, representing a bold and entirely new approach to this traditional field.

Based on a CMYK ink system, Coloreel’s advanced colorization software and instant thread coloring technology allows a single needle to carry out what previously required multiples of them, and with much more consistent stitch quality.

Swedish textile machinery association TMAS is welcoming two new companies – both at the forefront of sustainable and Industry 4.0-enabled technologies – to its membership.

A new benchmark for embroidery
The first is Coloreel, the developer of a thread coloring unit which enables the instant and high-quality coloring, fixation, washing and lubrication of thread to take place simultaneously to the actual embroidering of a fabric, representing a bold and entirely new approach to this traditional field.

Based on a CMYK ink system, Coloreel’s advanced colorization software and instant thread coloring technology allows a single needle to carry out what previously required multiples of them, and with much more consistent stitch quality.

Designed to work with any existing industrial embroidery machine without modification, the stand-alone Coloreel unit provides complete freedom in the creation of unique embroideries, imposing no limitations on the number of customized colors employed in designs. It allows set-up and lead times to be reduced as well as significant flexibility in production schedules, while eliminating the need for large thread inventories.

With fewer trims required for color changes, the Coloreel unit can also reduce the total production time required for complex designs by up to 80%, as well as instant reaction to the specific color requirements of customers.

“Our system is allowing customers to achieve color effects that have never been seen before – and at a new level of efficiency,” says Magnus Hellström, VP Sales & Marketing at Coloreel. “We are setting the new benchmark for the embroidery industry and we are pleased to join TMAS to help us spread the word.”

More information:
TMAS
Source:

AWOL Media