From the Sector

RE&UP is diving into Textile Exchange Conference 2025, joining a global community of innovators, brands, and changemakers. This year’s conference theme is Shifting Landscapes: Connecting Environmental Adaptation and Systems Transformation, which explores how the fashion industry can adapt, innovate, and accelerate the shift toward circularity. 

RE&UP is a circulartech company reshaping the traditional textile-to-textile paradigm. By producing Next-Gen Cotton and Next-Gen Polyester that maintain the same performance as virgin fibers, it brings sustainable solutions to life, addressing the planet's most pressing challenges. Enriched by SANKO’s centenary knowledge in textile innovation, RE&UP creates a circular ecosystem that transforms end-of-life textile waste into high-quality raw materials at scale.

On Day 1 of the event, Ebru Ozkucuk Guler, RE&UP’s Chief Sustainability Officer, joined the panel “Toward Impactful Textile-to-Textile Recycling Systems”, alongside Suhas Khandagale (H&M) and Cyndi Rhoades (Circle-8 Textile Ecosystems). The interactive session examined the current and future scale of feedstocks for textile-to-textile recycling, discussed legislation, sorting challenges, and explored practical solutions to accelerate circularity. 

“If we truly want to create a solution, brands must stay committed, stepping back is no longer an option,” said Ebru Ozkucuk Guler, RE&UP. “We were thrilled to share insights and explore actionable solutions with partners committed to circularity.” 

Beyond the panel, RE&UP is showcasing its pioneering circular solutions and engaging with brands and suppliers to translate sustainability commitments into measurable impact. By connecting practical solutions with policy insights and on-the-ground innovation, RE&UP is helping the industry move from theory to action, proving that circularity is not just a goal, but a tangible path forward. 

With the fashion industry facing increasing pressure to reduce waste and embrace regenerative practices, events like Textile Exchange are critical for building collaboration, sharing knowledge, and inspiring systemic change.

Jeanologia, a global leader in sustainable technologies for the textile industry, returns to Kingpins Amsterdam with its new collection “Mediterranean Soul”, blending nature, creativity, and technology to prove that authentic denim can be designed and produced with efficiency and minimal environmental impact.

The collection draws inspiration from the power of the Mediterranean Sea and the essence of Valencia, Jeanologia’s hometown. Following the devastating floods that hit the city in October 2024, the collection is a tribute to resilience, nature, and Mediterranean creativity, reinterpreted in the world’s most universal fabric: denim.

"Mediterranean Soul is a story of resilience and creativity brought to life through denim," says Carme Santacruz, Creative Director at Jeanologia. The collection captures the Mediterranean beauty and vibrancy in every garment: the deep blues of the sea, the golden texture of sand, sunlight reflecting on facades, and the lively energy of urban and natural landscapes. More than fashion, it is a manifesto— environmentally conscious design that is at once authentic, innovative, and sustainable. "Mediterranean Soul is a journey that connects our roots with our global mission to detoxify and dehydrate the fashion industry, without sacrificing creativity or efficiency," adds Santacruz.

Laser + G2 Ozone: bringing Mediterranean landscapes to life through denim
To capture this Mediterranean spirit, Jeanologia combines two most powerful technologies:

• Laser, which brings landscapes and natural textures to life with hyper-realistic, unique designs. It has transformed the way jeans are designed and produced, eliminating any hand tough and offering infinite creative possibilities. Today it allows reproducing vintage effects, 3D textures, breaks, or vector designs with precision, speed, and consistency, digitalizing the entire design process and ensuring creativity, quality, and efficiency.
• G2 Ozone Indra, whose ATMOS process creates abrasion and a wide variety of washes, from deep indigo blues to light tones, as well as blacks and greys. This “air washer” replaces traditional washing methods with ozone and precise humidity control, achieving authentic washes without water, chemicals, or pumice stones, and reducing both environmental impact and costs.

Together, Laser + G2 Ozone give designers total freedom to create authentic finishes with greater contrast, brightness, and naturalness, achieving true sustainability at the best cost.

‘Digital to real’, from virtual design to real garment
At Kingpins, Jeanologia also presents ‘Digital to Real’, a space where visitors can experience how digitalization accelerates the design-to-production process. With eDesigner, brands can develop and visualize denim finishes in a fully digital environment, reducing up to 80 percent of physical samples, cutting emissions, and connecting creativity directly with production.

‘Made in España’: creativity, innovation, and sustainability
At Kingpins, Jeanologia takes part in ‘Made in España’, a space that celebrates the strength and creativity of the Spanish textile industry.

Together with Recover, Jeanologia showcases circular, responsible, and creative denim, highlighting new ways to enhance sustainability and close the loop in denim production.
Alongside Textil Santanderina and Pinter, the company will inspire visitors with a collection that blends art and fashion, a reflection of Spanish innovation, craftsmanship, and contemporary creativity.

Reju, together with 11 other companies representing the textile value chain, launched the European Circular Textile Coalition’s manifesto for a fully circular textile economy, urging the EU to transform post-consumer textile waste into a driver of green jobs, innovation and competitiveness. 

The coalition is formed of businesses across the textile value chain; Reju, Resortecs, COLEO, Tissage de Charlieu, Synergies TLC, Nouvelles Fibres Textiles, Sympany, European Spinning Group, Ariadne, Erdotex, Utexbel, Noyfil.

Europe generates 12.6 million tonnes of textile waste annually, with most of it landfilled, incinerated or exported and just 1% recycled back into new garments. The coalition stresses that this is no longer acceptable. 

“We refuse to accept textile waste as an inevitability, instead, we see it as a solvable challenge for our generation,” the manifesto states. 

The coalition calls for urgent EU action to match regulatory ambition with investment in recycling and manufacturing systems. 

“Without system readiness, even the most forward-looking regulations risk falling short. We are here to help bridge that gap,” the group highlights. 

To drive change, the manifesto sets out three policy pillars: 

1. Ensure a competitive European textile chain, bringing production back to European shores to uphold environmental and labour standards. 
2. Prioritise high-quality textile-to-textile recycling, making post-consumer textile waste the main feedstock for new textiles. 
3. Set mandatory recycled content in textiles, with ambitious but realistic targets phased in over time. 

‘Reju is a system change company and we strongly believe that change happens with collaboration. That is why this collation is important to drive change collectively as an industry pulling together and we welcome more businesses to join us.’ says Patrik Frisk, Reju CEO. 

“Voluntary efforts have proven grossly insufficient – we need binding standards to drive demand for recycled materials,” the coalition insists. 

The coalition is launching an advocacy tour to engage policymakers and invites other actors from across the textile value chain to join its mission. 

“Now is the time to act — because when a world without waste is possible, we cannot afford to wait!

About Reju
Reju is a materials regeneration company focused on creating innovative solutions for regenerating polyester textiles and post-consumer PET waste. Owned by Technip Energies and utilizing technology originating with IBM Research, Reju is driven by its purpose to unlock infinite possibilities within finite resources. The company aims to establish a global textile recycling circular system to regenerate and recirculate polyester textiles. 

Freudenberg Performance Materials Apparel (Freudenberg Apparel) celebrates the grand opening of a major expansion at its manufacturing facility in Chennai, India, on October 14, adding 20,000 square feet of production space and introducing new production lines tailored to the Indian apparel market. This strategic investment is aimed at significantly reducing lead times and enhancing the availability of high-quality, locally produced interlinings for the fast-evolving apparel sector in India and South Asia.

The expansion increases the facility’s manufacturing area from 40,000 to 60,000 square feet and introduces specialized production lines for 100% cotton interlinings and 100% polyester interlinings. These new lines especially enable local production of Chinese-equivalent polyester bi-elastic shirt and polyester woven interlinings, meeting rising demand for innovative, premium materials with faster delivery.

Significantly shorter lead times
Equipped with state-of-the-art machinery, the extended facility enhances quality assurance and accelerates production processes. Lead times for Indian manufacturers will be reduced from the 6–8 weeks needed for China imports to just 1–2 weeks with local production. Additionally, customers can expect a cost advantage compared to duty-paid imported goods.

Support network for Indian textile industry
Since the company expanded into India in 1998, Freudenberg Apparel has developed a support network for the Indian textile industry, including technical solution studios in Chennai, Bangalore, and Gurgaon. These studios provide technical consultations, solution services, technical seminars, trend collection and mockups, interlining recommendation reports, and fusing press audits – services that complement the expanded manufacturing capabilities. 

The new production lines join existing paste dot, 3P printing, and powder dot printing capabilities at the Chennai facility, broadening the range of products that can be produced locally.

At K 2025 in Duesseldorf, the Reifenhäuser Group unveiled its new company-wide machine user interface, which offers a uniform design language for blown film, flat film, and nonwoven lines, as well as particularly simple operation. The overall concept impressed not only customers, but also the jury of the German Design Awards, who honored the system with the prestigious design award during the trade fair.

In times of a growing global shortage of skilled workers, the simple and intuitive operation of production equipment is a decisive success factor. That is why Reifenhäuser has completely redesigned its human-machine interface (HMI) and introduced a completely new, visually appealing, and responsive solution. It combines the highly complex and heterogeneous requirements of different extrusion machines in a flexible and scalable system. Reifenhäuser will be showcasing the new HMI at its open house during the K trade fair on its new EVO GEN3 and EVEREX blown film and flat film lines. 

The operator can access every setting with a maximum of two clicks and, thanks to customizable dashboards and a clearly laid out start-up page, retains control over the entire extrusion process at all times. The intelligent color concept and the intuitive, responsive touch interface significantly speed up operation.

The new development was carried out in collaboration with HMI Project, a renowned agency specializing in human-machine interfaces (HMI). The new HMI was developed with a focus on people in order to simplify everyday operation of complex machines. In a user-centered process, real-life usage scenarios were analyzed and validated through usability tests. The result is a modular, scalable, and extremely flexible interface that combines technical complexity and user-friendliness at the highest level. Assistance systems, informative illustrations, and a clear visual hierarchy support the operator in setting up, monitoring, and optimizing sensitive production processes. 

The German Design Award is one of the most prestigious awards in the design landscape. Since 2012, the award has identified significant design trends, made them visible, and honored them. Every year, outstanding work in the fields of product design, communication design, and architecture is recognized.