From the Sector

Reset
3 results
Source; Retviews study by Lectra
21.11.2024

Black Friday fashion trends: Insights from the new Retviews study by Lectra

  • Considering that 2024 summer discounts have increased compared to the previous year (+6%), even sharper price cuts are expected for Black Friday and Cyber Monday
  • Outerwear: the growing popularity of suede garments suggests that brands should focus their discounts on other outerwear, such as down jackets
  • Sneakers: basic and slim-fit models are selling out quickly, while those with a more structured fit are experiencing slower turnover

With Black Friday and Cyber Monday just around the corner, fashion brands are called upon to make conscious and targeted decisions to remain competitive during this peak season. In this context, Lectra, a leader in Industry 4.0 within the fashion, automotive and furniture sectors, leveraged real-time data from Retviews – its AI-powered solution for automated market intelligence to offer insights on increasing sales, reducing stocks and boosting profitability. These tips aim to guide brands in developing the most effective discount strategies based on key fashion trends for the year’s most popular shopping period.

  • Considering that 2024 summer discounts have increased compared to the previous year (+6%), even sharper price cuts are expected for Black Friday and Cyber Monday
  • Outerwear: the growing popularity of suede garments suggests that brands should focus their discounts on other outerwear, such as down jackets
  • Sneakers: basic and slim-fit models are selling out quickly, while those with a more structured fit are experiencing slower turnover

With Black Friday and Cyber Monday just around the corner, fashion brands are called upon to make conscious and targeted decisions to remain competitive during this peak season. In this context, Lectra, a leader in Industry 4.0 within the fashion, automotive and furniture sectors, leveraged real-time data from Retviews – its AI-powered solution for automated market intelligence to offer insights on increasing sales, reducing stocks and boosting profitability. These tips aim to guide brands in developing the most effective discount strategies based on key fashion trends for the year’s most popular shopping period.

Discounts: marked reductions are expected, but targeted at specific categories
For brands, preparing year-end discounts require careful planning to align with consumer preferences. The summer sales period, which represents the highest sales peak before winter promotions, serves as a valuable indicator. AI-based solutions, such as Retviews, are useful to identify and track items that only sell with discounts versus those with high sell-through rates and regular restocking. This allows brands to pinpoint when and where discounts are necessary, optimizing inventory and maximizing profitability.

In particular, Retviews data shows that summer discounts in Europe increased by 6% in 2024 compared to the previous year, suggesting even sharper price cuts for Black Friday and Cyber Monday.

In 2023 the average discount rate slightly decreased compared to 2022 (35% vs 37%); however, weaker summer sales this year indicate a greater quantity of products in stock, which may prompt brands to increase their reductions (following a trend that had already established itself in the United States in 2023, when discount rates had risen to 40%, compared to 37% in 2022).
Strategic and targeted price reductions, however, will help brands maintain margins while also meeting the demands from fashion enthusiasts. So, which product categories are likely to see the most significant discounts?
 
Autumn jackets: full price for suede outerwear, discounts on down jackets
In the autumn-winter season, outerwear is at the heart of collections, with this year's styles ranging from denim and leather to suede. Suede stands out as a premium, on-trend fabric with high consumer demand. For instance, in ZARA's latest collection, suede jackets quickly became bestsellers, with the brand’s blazers consistently selling out and being restocked, despite their premium pricing.
 
The popularity of suede highlights its potential as a full-price item, allowing brands to focus discounts on other pieces and prioritize full-price sales for trend-driven items. Classic and timeless styles continue to dominate, from tailored blazers to sophisticated silhouettes seen in prêt-à-porter, premium, and luxury collections. Meanwhile, down jackets, which are a key part of the Gorpcore trend, could now be considered a less promising investment for brands and may therefore see deeper discounts this Black Friday.

Sneakers: slim fits are bestsellers, while running shoes see lower demand
When it comes to sneakers, there has been a surge in popularity for classic, aerodynamic styles, with consumers gravitating towards slim and basic models inspired by Adidas classics such as Sambas, Gazelles, and Spezials. These slimmer, retro-inspired models are selling out quickly, while more structured sneakers appear to have slower turnover rates. According to Retviews data, retro and colorful sneakers have become bestsellers in brand collections from Adidas, Puma and Zara. On the other hand, bulkier, running-style sneakers are experiencing lower demand, with larger stock levels. Consequently, these items may be subject to special discounts.

Source:

Lectra

(c) DiloGroup
13.05.2022

DiloGroup at Techtextil with nonwovens technology

The DiloGroup informs at Techtextil in Frankfurt (June 21 – 24, 2022) about new developments aimed at improving production technologies with a focus on needlefelts.

It becomes more evident that the textile industry comes into the focus of regulatory authorities who push respecting sustainability principles and who initiate a new body of laws. Hence all industrial sectors are requested to achieve savings in material and energy. The textile machine building, of course, plays an important role by seizing this initiative and offering solutions for fibre pulp recycling and reduction of energy, water and ancillaries. DiloGroup has made big efforts to meet these challenges together with a circle of partner companies. In this regard focal points of the development work are:

The DiloGroup informs at Techtextil in Frankfurt (June 21 – 24, 2022) about new developments aimed at improving production technologies with a focus on needlefelts.

It becomes more evident that the textile industry comes into the focus of regulatory authorities who push respecting sustainability principles and who initiate a new body of laws. Hence all industrial sectors are requested to achieve savings in material and energy. The textile machine building, of course, plays an important role by seizing this initiative and offering solutions for fibre pulp recycling and reduction of energy, water and ancillaries. DiloGroup has made big efforts to meet these challenges together with a circle of partner companies. In this regard focal points of the development work are:

  1. Intense Needling
    Needling per se is a mechanical production method with a high energy efficiency. For this reason, the development efforts of DiloGroup aim at producing nonwovens by “intense needling” instead of water entangling, even for light nonwovens made of fine fibres for the medical and hygiene sector with an area weight of 30 – 100 g/m². This would result in a reduction of the environmentally relevant production costs; per annum to about 1/3 to 1/5 of current.
    Despite the prospective advantages of the mechanical intense needling method over the hydrodynamical, water entanglement is at the moment the most important production method for low area weights and highest production capacity and is also offered by the DiloGroup as general contractor in cooperation with partner companies.
  2. “Fibre Pulp Recycling”
    Fibrous material in nonwovens and particularly used clothes can be successfully recycled, if staple length can be conserved in the tearing process. In the classical tearing process, staple lengths are dramatically reduced and therefore these fibres can only be used as base material for inferior uses in thermal or acoustic insulation or in protective textiles, transportation or protective covers etc.
    When recycling textile waste in the context of the collection of used clothes, the so called “filament-saving” tearing using special tearing machines and methods must be used to produce fibres with longer staple lengths which can be fed to a nonwoven installation. Hence product characteristics can be better specified and controlled.
  3. Additive nonwoven production
    The additive production method of the “3D-Lofter” is especially suited for automotive parts with differently distributed masses; but there may also be potential for increasing uses in the sector of apparel and shoe production.
  4. “IsoFeed”-card feeding
    In the field of card feeding, the “IsoFeed” method offers great potential for a more homogeneous card feeding at the same time reducing the variation in cross-machine fibre mass distribution and thus the fibre consumption while conserving the end product quality.
Source:

DiloGroup

Key role for Kipaş in the EU’s multi-million New Cotton Project (c) Monforts
The New Cotton Project logo
30.11.2020

Key role for Kipaş in the EU’s multi-million New Cotton Project

  • Monforts customer Kipaş has been selected as the sole denim manufacturing partner in the €6.7 million European Union-funded New Cotton Project, involving the brands adidas and H&M, working in a consortium with suppliers, innovators and research institutes.

Kipaş, based in Kahramanmaraş, Turkey, is currently installing its third Monforts Montex stenter along with a third Monfortex compressive shrinkage system in a combined configuration dedicated to denim production.

This follows the successful installation and commissioning of the second Montex and Monfortex lines at the Kahramanmaraş plant in 2018, which Kipaş Vice Chairman of the Board Ahmet Öksüz said had immediately exceeded expectations.

  • Monforts customer Kipaş has been selected as the sole denim manufacturing partner in the €6.7 million European Union-funded New Cotton Project, involving the brands adidas and H&M, working in a consortium with suppliers, innovators and research institutes.

Kipaş, based in Kahramanmaraş, Turkey, is currently installing its third Monforts Montex stenter along with a third Monfortex compressive shrinkage system in a combined configuration dedicated to denim production.

This follows the successful installation and commissioning of the second Montex and Monfortex lines at the Kahramanmaraş plant in 2018, which Kipaş Vice Chairman of the Board Ahmet Öksüz said had immediately exceeded expectations.

“We performed a very thorough technical investigation based on the latest Industry 4.0 analysis before the purchase, to determine what we needed, and the Monforts technology met all our requirements,” he said, in an interview with Textilegence magazine. “The Monfortex is equipped with a variety of features not found on classical shrinkage machines and the production can be monitored from beginning to end. It also exceeded our expectations in energy cost savings.”

Kipaş subsequently received a special certificate from Monforts in recognition of its exceptional utilisation of the technology to its full potential.

The latest Montex stenter now being installed at Kipaş is a 12-chamber unit with a working width of 2 metres featuring all of the latest automation features. The Monfortex unit, also with a working width of 2 metres, is in a ‘double rubber’ configuration, comprising two compressive shrinkage units and two felt calenders in line. This allows the heat setting of elastane fibres and the residual shrinkage of the denim to be carried out simultaneously, for a significant increase in production speeds.

“Around 90-95% of denim fabric production now contains elastane fibres and the Monforts system has allowed us to simultaneously increase our production and quality in this respect,” Mr Öksüz said.

Regenerated cotton
For the next three years within the New Cotton Project, Kipaş will manufacture denim fabrics based on the cellulose-based fibres of Infinited Fiber Company of Finland, made from post-consumer textile waste that has been collected, sorted and regenerated.

The patented technology of Infinited, which is leading the consortium of 12 companies, turns cellulose-rich textile waste into fibres that look and feel like cotton.

“We are very excited and proud to lead this project which is breaking new ground when it comes to making circularity in the textile industry a reality,” said Infinited co-founder and CEO Petri Alava. “The enthusiasm and commitment with which the entire consortium has come together to work towards a cleaner, more sustainable future for fashion is truly inspiring.”

Take-back programmes
Adidas and H&M will establish take-back programmes to collect the clothing that is produced, to determine the next phase in their lifecycle. Clothing that can no longer be worn will be returned to Infinited, for regeneration into new fibres, further contributing to a circular economy in which textiles never go to waste, but instead are reused, recycled or turned into new garments.

The aim is to prove that circular, sustainable fashion can be achieved today, and to act as an inspiration and stepping stone to further, even bigger circular initiatives by the industry going forward.

The EU has identified the high potential for circularity within the textile industry, while simultaneously highlighting the urgent need for the development of technologies to produce and design sustainable and circular bio-based materials. Making sustainable products commonplace, reducing waste and leading global efforts on circularity are outlined in the European Commission’s Circular Economy Action Plan.

Fashion brands produce nearly twice as many clothes today as they did 20 years ago and demand is expected to continue growing. At the same time, the equivalent of one garbage truck of textiles is landfilled or burned every second. Most of the textile industry’s environmental problems relate to the raw materials used by the industry – cotton, fossil-based fibres such as polyester, and viscose as the most common man-made cellulosic fibre, are all associated with serious environmental concerns.