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C.L.A.S.S. ICON 2021 winner DUARTE returns to Milan Fashion Week launching its SEASON 2 “Eco-Street Dance” collection as a special feature at White Sustainable Milano inside the “Unveiling the fashion backstage” event (c) DUARTE
DUARTE SEASON 2 “Eco-Street Dance”
09.03.2022

DUARTE returns to Milan Fashion Week

  • C.L.A.S.S. ICON 2021 winner DUARTE returns to Milan Fashion Week launching its SEASON 2 “Eco-Street Dance” collection as a special feature at White Sustainable Milano inside the “Unveiling the fashion backstage” event

By mixing C.L.A.S.S. responsible materials, colorful prints, urban feels and artistic inspiration, the Portuguese streetwear brand creates a new style and a clear yet cool message for conscious fashion consumers
The rewarded 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub during Milan Fashion Week. With the support of WHITE, Duarte’s creations will be featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

  • C.L.A.S.S. ICON 2021 winner DUARTE returns to Milan Fashion Week launching its SEASON 2 “Eco-Street Dance” collection as a special feature at White Sustainable Milano inside the “Unveiling the fashion backstage” event

By mixing C.L.A.S.S. responsible materials, colorful prints, urban feels and artistic inspiration, the Portuguese streetwear brand creates a new style and a clear yet cool message for conscious fashion consumers
The rewarded 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub during Milan Fashion Week. With the support of WHITE, Duarte’s creations will be featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

For its second collection Duarte still counts on C.L.A.S.S. support in sourcing materials and communication activities as part of the Icon Award yearly program. The streetwear designer Ana Duarte, with the help of the Milanese hub, is back with a renewed collection that counts 40 pieces continuing the concept and the story behind the previous World Keeper: the irresistible superhero Tadao - Ana Duarte’s dog – fighting against the environmental issues created by mankind and personified as Smog Man (air pollution), Fire Man (climate change), Deforestation Man (forests destruction) and Wave Man (water overconsumption).

This time the inspiration is also Street Dance drawn directly from the city streets, with majorly unisex pieces (apart from some small specific details linked to sizes or ergonomics) and materials that both respect the planet and keep you warm. The prints drawn from ripped posters giving birth to a sort of new style that we can name “Eco-Street Dance”. The color palette explores the dark shades of grey, cream, blue and black, with artistic pops of color of a hopeful urban culture that tears apart posters from the past and turns them into a new brighter story. 

The linings complete the full sustainable picture, thanks to Bemberg™ by Asahi Kasei fabrics by Gianni Crespi Foderami. Bemberg™ is a new generation material made from the smart-tech transformation of cotton linter pre-consumer material, converted through a traceable and transparent closed loop process. Entirely made in Japan, it comes with Compostability and Ecotoxicity Certifications verified by Innovhub-SSI, RCS, OEKO-TEX® Standard 100 and the Eco Mark certifications. The factory is ISO 14001 certified, too.

The collection will mark the return of Duarte’s cool and responsible style to Milan Fashion week and White Sustainable Milano. “We are proud to support Duarte as her style, her creations, visual communication and message are so beautiful, innovative and responsible. On top of that, her message to the consumer is so clear and easy for everybody to understand. With Duarte it is very easy to make a “conscious choice” without any sacrifice, and completely in line with the C.L.A.S.S. manifesto” says Giusy Bettoni, C.L.A.S.S. CEO & founder.

(c) DUARTE / C.L.A.S.S.
22.02.2022

C.L.A.S.S.: DUARTE returns to Milan Fashion Week with its “Eco-Street Dance” collection

The 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub during Milan Fashion Week. With the support of WHITE, Duarte’s creations will be featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

For its second collection Duarte still counts on C.L.A.S.S. support in sourcing materials and communication activities as part of the Icon Award yearly program. The streetwear designer Ana Duarte, with the help of the Milanese hub, is back with a renewed collection that counts 40 pieces continuing the concept and the story behind the previous World Keeper: the irresistible superhero Tadao - Ana Duarte’s dog – fighting against the environmental issues created by mankind and personified as Smog Man (air pollution), Fire Man (climate change), Deforestation Man (forests destruction) and Wave Man (water overconsumption).

The 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub during Milan Fashion Week. With the support of WHITE, Duarte’s creations will be featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

For its second collection Duarte still counts on C.L.A.S.S. support in sourcing materials and communication activities as part of the Icon Award yearly program. The streetwear designer Ana Duarte, with the help of the Milanese hub, is back with a renewed collection that counts 40 pieces continuing the concept and the story behind the previous World Keeper: the irresistible superhero Tadao - Ana Duarte’s dog – fighting against the environmental issues created by mankind and personified as Smog Man (air pollution), Fire Man (climate change), Deforestation Man (forests destruction) and Wave Man (water overconsumption).

This time the inspiration is also Street Dance drawn directly from the city streets, with majorly unisex pieces (apart from some small specific details linked to sizes or ergonomics) and materials that both respect the planet and keep you warm. The prints drawn from ripped posters giving birth to a sort of new style named “Eco-Street Dance”.

The collection presents a selection of urban pieces for everyday superheroes, fighting against environmental issues - with a holistic approach to sustainability values thanks to the synergy with C.L.A.S.S. and its Back in the Loop area: a section dedicated to alternative and sustainable sourcing against the massive amount of materials and textiles produced that are not used and discarded by the fashion system. This is mostly powered by MAEBA International - and its ReLiveTex® fabrics - leader in selecting and repurposing premium Italian fabrics with exceptional 60 years of expertise in collecting high-quality materials from leading brands and textile manufacturers, and one of the first companies at an international level to be accredited for the UNI EN ISO 14021 certification which grants the traceability of the collected materials.

The linings complete the full sustainable picture, thanks to Bemberg™ by Asahi Kasei fabrics by Gianni Crespi Foderami. Bemberg™ is a new generation material made from the smart-tech transformation of cotton linter pre-consumer material, converted through a traceable and transparent closed loop process.

From C.L.A.S.S. ICON 2021 to Special Project at WHITE Milan, the streetstyle Portuguese brand shows urban outfits for everyday heroes fighting for the environment, with a holistic approach to sustainability (c) DUARTE
Duarte - SS22 collection
13.10.2021

Duarte - SS22 collection

  • From C.L.A.S.S. ICON 2021 to Special Project at WHITE Milan, the streetstyle Portuguese brand shows urban outfits for everyday heroes fighting for the environment, with a holistic approach to sustainability

After being rewarded with the 2021 C.L.A.S.S. Icon Award, the Portuguese brand Duarte is ready to present its Spring/Summer 2022 collection developed with C.L.A.S.S. ecohub support. The streetwear designer Ana Duarte has worked in close contact with the Milanese hub in order to create a 40 pieces collection where the approach to materials, suppliers, new business models and communication could include and support a holistic view of the sustainable values aligned with style, performances, look and touch and Duarte identity.

  • From C.L.A.S.S. ICON 2021 to Special Project at WHITE Milan, the streetstyle Portuguese brand shows urban outfits for everyday heroes fighting for the environment, with a holistic approach to sustainability

After being rewarded with the 2021 C.L.A.S.S. Icon Award, the Portuguese brand Duarte is ready to present its Spring/Summer 2022 collection developed with C.L.A.S.S. ecohub support. The streetwear designer Ana Duarte has worked in close contact with the Milanese hub in order to create a 40 pieces collection where the approach to materials, suppliers, new business models and communication could include and support a holistic view of the sustainable values aligned with style, performances, look and touch and Duarte identity.

The inspiration behind the collection is the superhero Tadao - Ana Duarte’s dog, an English Cocker Spaniel - which is the World Keeper fighting against the environmental issues mankind has generated. Like a protector of sustainability, it battles modern monsters as Smog Man, Fire Man, Deforestation Man and Wave man, who respectively represent the issues of air pollution, climate change, forest destruction and water overconsumption. A very simple, direct and engaging way of talking about hot topics and simple, direct solutions.

The collection is made of 20 outfits, mainly unisex apart from some of them typically feminine as the crop tops. Hints of bright red and mustard yellow are alternated with denim, grey and pale azure tones, blending in with the colorful prints. Accents of black - used in inserts or as piping - seem to emphasize the outline of the garments. The different textures of the materials create a sense of movement, further enhanced by the unique patterns. All the garments’ prints are exclusively designed by the designer, following each collection inspiration: this time, they recall urban landscapes and the appeal of big metropolis, with Tadao as protagonist in prints, patches and ankle socks.

Among the most representative Duarte outfits we find:

  • A matching sweater with trousers made of Newlife™, a yarn 100% made In Italy coming only from post- consumer, traceable plastic bottles.
  • A unisex oversized bomber is crafted from Newlife™, lined with precious 100% Bemberg™ by Asahi Kasei fabric by Gianni Crespi Foderami and matched with printed neoprene hoodie and shorts.
  • Long-panelled unisex coat and trousers made with ReLAST® denim by Candiani, a responsible textile featuring a premium recycled stretch yarn, ROICA™ by Asahi Kasei. The coat is lined with a fabric by Gianni Crespi Foderami in 100% Bemberg™ by Asahi Kasei, a new generation material made from the smart-tech transformation of cotton linter.
  • The same sustainable stretch yarn is implied in the responsible tulle by Iluna Group, and featured in a shorts and top women’s ensemble, paired with a neoprene printed bomber. The tulle is skillfully matched with 100% Tencel™ back in the loop fabric by Maeba International underneath it.

Ana Duarte is part of a new generation of designers with a new approach to sourcing and production: her research goes into different kind of business models to fit her responsible innovation and style needs at the same time. That’s why in her collection we can find amazing and unique combination of organic, recycled, Back in The Loop, innovative materials that are the right choice for the look&touch and the performance she’s looking for. The result is cool yet respecting people and the environment in full traceability thanks to certified and sometimes even circular solutions. Working with components from various sources and business models requires a certain expertise and a particular sensibility we find in Ana Duarte’s design solutions and in her responsible interpretation of streetwear.

25.11.2020

Bemberg™: Smart-tech fiber

Made from the smart-tech transformation of cotton linters pre-consumer materials and converted through a traceable and transparent closed loop process, Bemberg™ fiber is participating to some of the most cutting edge design innovations on planet Fashion. Its uniqueness comes from its exceptional quality characteristics as the magnificent touch of the fabric that results soft and smooth like silk, second skin-like, and precious look. Bemberg™ boasts also antistatic and breathable performances and the fiber is also biodegradable and compostable. Proving to be a circular economy oriented ingredient, the fiber is driven by innovation and responsibility together with design.

Bemberg™ is also enlarging its position in the market thanks to its valuable partnerships. It has collaborated with the Italian fabric manufacturer Brunello S.p.A. to create unique collections, to obtain innovative features as high absorption and breathability power that give a natural sensation and freshness. The responsible fiber confirms its international attitude with BemBAZIN™, the innovative fabric that empowers the traditional African Damask fabric used to make vibrant garments.

Made from the smart-tech transformation of cotton linters pre-consumer materials and converted through a traceable and transparent closed loop process, Bemberg™ fiber is participating to some of the most cutting edge design innovations on planet Fashion. Its uniqueness comes from its exceptional quality characteristics as the magnificent touch of the fabric that results soft and smooth like silk, second skin-like, and precious look. Bemberg™ boasts also antistatic and breathable performances and the fiber is also biodegradable and compostable. Proving to be a circular economy oriented ingredient, the fiber is driven by innovation and responsibility together with design.

Bemberg™ is also enlarging its position in the market thanks to its valuable partnerships. It has collaborated with the Italian fabric manufacturer Brunello S.p.A. to create unique collections, to obtain innovative features as high absorption and breathability power that give a natural sensation and freshness. The responsible fiber confirms its international attitude with BemBAZIN™, the innovative fabric that empowers the traditional African Damask fabric used to make vibrant garments.

The Japanese brand has teamed up also with Gianni Crespi Foderami to develop a Bemberg™ lining with outstanding stretch performance woven in its DNA. Bemberg™ Natural Stretch was achieved thanks to a complex way of yarn twisting, weaving and finishing. This collection achieves maximum flexibility, resistance and comfort without the use of elastomers polyesters

Bemberg™ Natural Stretch linings by Gianni Crespi Foderami : “the preciousfabric that naturally stretches without tricks” (c) Bemberg™
Bemberg™ Natural Stretch by Gianni Crespi Foderami s.r.l
27.07.2020

Bemberg™ Natural Stretch linings by Gianni Crespi Foderami

  • “the preciousfabric that naturally stretches without tricks”

Bemberg™ Natural Stretch, the ground-breakingprecious fabric by Gianni Crespi Foderami s.r.l. is the 100% sustainable lining fabric created from a cutting-edge highly engineered process Specialized  in  the  creation  of linings for high quality menswear,   womenswear   and childrenwear,  Gianni  Crespi Foderami  s.r.l.has  teamed  up with Bemberg™, the Japanese brand of regenerated cellulose fibers by leading    materials manufacturer  Asahi  Kasei, to develop a precious 100% Bemberg™ lining with outstanding stretch performance  woven in its DNA.

  • “the preciousfabric that naturally stretches without tricks”

Bemberg™ Natural Stretch, the ground-breakingprecious fabric by Gianni Crespi Foderami s.r.l. is the 100% sustainable lining fabric created from a cutting-edge highly engineered process Specialized  in  the  creation  of linings for high quality menswear,   womenswear   and childrenwear,  Gianni  Crespi Foderami  s.r.l.has  teamed  up with Bemberg™, the Japanese brand of regenerated cellulose fibers by leading    materials manufacturer  Asahi  Kasei, to develop a precious 100% Bemberg™ lining with outstanding stretch performance  woven in its DNA.

Bemberg™ Natural    Stretch was   achieved   thanks   to the leading  Italian  manufacturer’s ability  to  vertically  set  up,  control,  engineer  and  design  a  whole  integrated  production process, ranging from sectional warping the shipment service.Bemberg™  Natural  Stretch  achieve  maximum  flexibility,  resistance,  and  comfort  without the use of elastomers and polyesters. How? The secret is in the process indeed.Elasticity is achieved thanks to a complex way of yarn twisting, weaving, and finishing.Bemberg™  yarns  are  smart,  responsible  and  high-tech.  Made  from  a  cotton  linter  bio-utility material,  the  natural  derived  source  does  not  deplete  forestry  resources. 

The company’s matchless, high-tech natural fibers are characterized by a unique touch and feel as well as unique performances such as moisture control and is antistatic.Bemberg™Natural Stretch: a smart solution for contemporary living.

Source:

GB Network

Bemberg At Pitti Uomo 2020 (c) Bemberg
Bemberg At Pitti Uomo 2020
07.01.2020

Bemberg At Pitti Uomo 2020

In Florence, Bemberg™ presents an 8-pieces tailoring collection commissioned to and developed with students of the renowned Scuola Triennale di Alta Sartoria Maschile dell’Accademia Nazionale dei Sartori in Rome as well as with prominent lining manufacturers as Brunello S.p.A., Gianni Crespi Foderami S.p.A., Tessitura Marco Pastorelli S.p.A. and Manifattura Pezzetti Srl.

“We couldn’t have started the new year in a better and most promising way!” Says TAKESHI IITAKA, president of Asahi Kasei fibers Italia. The Japanese brand of regenerated cellulose fibers has tasked students at the Accademia Nazionale dei Sartori excellences. The designers of tomorrow created 8 contemporary clothing teaming up with prominent lining manufacturers that offered premium jacquard, striped and dotted materials in vivid colors that follow the seasonal trends. Yarn dyed options made unique by impactful contemporary designs that create interesting contrasts with the tailoring proposals.

In occasion of the fair Bemberg™ team will present “The Bemberg™ book”, a unique resource able to present the versatility of the precious fiber through partner’s material developments.

In Florence, Bemberg™ presents an 8-pieces tailoring collection commissioned to and developed with students of the renowned Scuola Triennale di Alta Sartoria Maschile dell’Accademia Nazionale dei Sartori in Rome as well as with prominent lining manufacturers as Brunello S.p.A., Gianni Crespi Foderami S.p.A., Tessitura Marco Pastorelli S.p.A. and Manifattura Pezzetti Srl.

“We couldn’t have started the new year in a better and most promising way!” Says TAKESHI IITAKA, president of Asahi Kasei fibers Italia. The Japanese brand of regenerated cellulose fibers has tasked students at the Accademia Nazionale dei Sartori excellences. The designers of tomorrow created 8 contemporary clothing teaming up with prominent lining manufacturers that offered premium jacquard, striped and dotted materials in vivid colors that follow the seasonal trends. Yarn dyed options made unique by impactful contemporary designs that create interesting contrasts with the tailoring proposals.

In occasion of the fair Bemberg™ team will present “The Bemberg™ book”, a unique resource able to present the versatility of the precious fiber through partner’s material developments.

More information:
Bemberg™ Pitti Uomo 2020
Source:

GB Network

#Bemberg2020Bemberg (c) Bemberg
#Bemberg2020Bemberg
11.12.2019

#Bemberg2020 – At Pitti Uomo

Bemberg™ supports the new generation of Italian sartorial style

In Florence, Bemberg™ presents an 8-pieces tailoring collection commissioned to and developed with students of the renowned Scuola Triennale di Alta Sartoria Maschile dell’Accademia Nazionale dei Sartori in Rome as well as with prominent lining manufacturers as Brunello S.p.A., Gianni Crespi Foderami S.p.A., Tessitura Marco Pastorelli S.p.A. and Manifattura Pezzetti Srl.

“We couldn’t have started the new year in a better and most promising way!” Says TAKESHI IITAKA, president of Asahi Kasei fibers Italia. The Japanese brand of regenerated cellulose fibers has tasked students at the Accademia Nazionale dei Sartori excellences. The designers of tomorrow created 8 contemporary clothing teaming up with prominent lining manufacturers that offered premium jacquard, striped and dotted materials in vivid colors that follow the seasonal trends. Yarn dyed options made unique by impactful contemporary designs that create interesting contrasts with the tailoring proposals.

Bemberg™ supports the new generation of Italian sartorial style

In Florence, Bemberg™ presents an 8-pieces tailoring collection commissioned to and developed with students of the renowned Scuola Triennale di Alta Sartoria Maschile dell’Accademia Nazionale dei Sartori in Rome as well as with prominent lining manufacturers as Brunello S.p.A., Gianni Crespi Foderami S.p.A., Tessitura Marco Pastorelli S.p.A. and Manifattura Pezzetti Srl.

“We couldn’t have started the new year in a better and most promising way!” Says TAKESHI IITAKA, president of Asahi Kasei fibers Italia. The Japanese brand of regenerated cellulose fibers has tasked students at the Accademia Nazionale dei Sartori excellences. The designers of tomorrow created 8 contemporary clothing teaming up with prominent lining manufacturers that offered premium jacquard, striped and dotted materials in vivid colors that follow the seasonal trends. Yarn dyed options made unique by impactful contemporary designs that create interesting contrasts with the tailoring proposals.

The participation at Pitti is the first of a global tour pointing to some of the most cutting edge design innovations on planet Fashion. The next appointments include ISPO in Munich and Première Vision New York.

At each appointment the company will showcase a different aspect of its multitasking and sustainable imprint.

More information:
Bemberg™ Asahi Kasei
Source:

GB Network

(c) Bemberg™
06.02.2019

Bemberg™ returns to Première Vision Paris with premium collections and top brand adoptions

Since 1931, Bemberg™ is a new material definition for responsible luxury. The one for cool exquisite comfort, whose smart heritage is born in a circular economy.

Made by Asahi Kasei, the company is the sole maker of this one-of-a-kind, matchless, high-tech natural material, with a unique and precious touch and feel.

Starting from September 2018, Asahi Kasei has launched the Bemberg™ brand in Europe, with an openness and positive approach that facilitates a stronger, more focused role in the market while supporting our partner’s strengths too.

Enhancing core values through a more refined product and process in order to support our partner’s mission to materially benefit the whole supply chain with beautiful products and a straight communication. This is the key motivation behind the launch of the Bemberg™ global brand, taking the next steps on a journey that redefines the future of contemporary luxury with this unique fiber.

Since 1931, Bemberg™ is a new material definition for responsible luxury. The one for cool exquisite comfort, whose smart heritage is born in a circular economy.

Made by Asahi Kasei, the company is the sole maker of this one-of-a-kind, matchless, high-tech natural material, with a unique and precious touch and feel.

Starting from September 2018, Asahi Kasei has launched the Bemberg™ brand in Europe, with an openness and positive approach that facilitates a stronger, more focused role in the market while supporting our partner’s strengths too.

Enhancing core values through a more refined product and process in order to support our partner’s mission to materially benefit the whole supply chain with beautiful products and a straight communication. This is the key motivation behind the launch of the Bemberg™ global brand, taking the next steps on a journey that redefines the future of contemporary luxury with this unique fiber.

This is the reason why manufacture is playing a key role in the global role out of the latest Bemberg™ innovations. Pioneering partner mills for apparel textiles featured at the booth include: A-GIRLS, Alberto Bardazzi, DEBS, Ekoten, Euromaglia, Fiveol Textil, Infinity, Ipeker, Jackytex, Lanificio Europa, Matias & Araujo, Sidonios Knitwear, SMI Tessuti, T.B.M. Group, Tessitura Uboldi Luigi, Texteam and Tintex Textiles. Key lining developments are presented by Brunello, Gi Tessil Foderami, Gianni Crespi Foderami Manifattura Pezzetti and Tessitura Marco Pastorelli.

More information:
Asahi Kasei Bemberg™
Source:

GB Network

(c) Asahi Kasei
The Bemberg™ new campaign
19.09.2018

Asahi Kasei launches the Bemberg™ new brand Campaign

  • @ Premiere Vision, Paris, 19-21st September, Booth 6G62 - 6H63

The story of a Bemberg™ heritage that has shaped a new future for smart innovation through research, knowledge and expertise to deliver the new face of Bemberg™, the one true original material for modern living. The presentation of the Bemberg™ new campaign represents a high benchmark in value for smart textile fiber innovations, and one that is built on a long heritage of innovations since 1931. Bemberg™ is the ONE new material definition for responsible luxury. The ONE for cool exquisite comfort, and the ONE whose smart heritage is born in a circular economy.

Made by Asahi Kasei, the company is the sole maker of this one-of-a-kind, matchless, high-tech natural material, with a unique and precious touch and feel. The new campaign will amplify this uniqueness and innate smartness, redefining the brand voice as Bemberg™ at an international level with an openness and positive approach that facilitates a stronger, more focused role in the market while supporting our partner’s strengths too.

  • @ Premiere Vision, Paris, 19-21st September, Booth 6G62 - 6H63

The story of a Bemberg™ heritage that has shaped a new future for smart innovation through research, knowledge and expertise to deliver the new face of Bemberg™, the one true original material for modern living. The presentation of the Bemberg™ new campaign represents a high benchmark in value for smart textile fiber innovations, and one that is built on a long heritage of innovations since 1931. Bemberg™ is the ONE new material definition for responsible luxury. The ONE for cool exquisite comfort, and the ONE whose smart heritage is born in a circular economy.

Made by Asahi Kasei, the company is the sole maker of this one-of-a-kind, matchless, high-tech natural material, with a unique and precious touch and feel. The new campaign will amplify this uniqueness and innate smartness, redefining the brand voice as Bemberg™ at an international level with an openness and positive approach that facilitates a stronger, more focused role in the market while supporting our partner’s strengths too.

It is not just another brand name, but about enhancing core values through a now even better, more refined product and process that supports our partner’s mission to materially benefit the whole supply chain with beautiful products and open, honest communication. This is the key reason to launch the Bemberg™ global brand, taking the next steps on a journey that redefines a new future of contemporary luxury this unique fiber represents.

And for this, European manufacture is playing its key role in the global role out of the latest Bemberg™ innovations. Pioneering partner mills featured at the booth include: Euromaglia, Fiveol Textil, Infinity, Ipeker, Jackytex, Lanificio Europa, O’Jersey, SMI Tessuti, Tessitura Uboldi Luigi, TINTEX Textiles, Brunello, G.I. Tessil Foderami, Gianni Crespi Foderami, Manifattura Pezzetti, Marco Pastorelli and more. The new Bemberg™ booth at Premiere Vision is a contemporary and clean vision of the brand with a glowing, whitened atmosphere of modern architecture and luminous lighting that perfectly frames the new and dynamic identity image to reveal the ‘preciousness’ essence of the brand, its amazing textiles and leading fashion innovations.

Come and review the 3 fabric galleries, each showing the latest and unique fabric designs for Fashion Forward looks, refined Jersey Dressing and Luxury Athleisure Loungewear. Fashions by Maison Margiela confirm the new status of Bemberg™ as the ONE fiber that moves the luxury of Touch to a new contemporary fashion Feel: the ONE for a cool, liquid drape and movement: the ONE for fresh, exquisite comfort, and the ONE smart material born in the circular economy.

The Bemberg™ new campaign

We show a vision from the past in a true classic vintage sheath dress from the 1991 Martin Margiela winter collection using a peach skin finish on a refined, parachute-light fabric in a signature gunmetal grey colour courtesy of Zohra Alami. And also a contemporary representation of fashion from the MM6 MAISON MARGIELA SS2018 collection with a lingerie inspired dressy style in Bemberg™ popeline. This is a multifunctional style to be used as a top or as a dress

A new technical advance in finishing from Asahi Kasei is presented at the booth. Called Velutine Evo, the finish is comparable to premium peach skin finishes today, but now with a better environmental profile by using less water and energy to produce a durable and refined finish that sets a new benchmark for everyday luxury, demonstrating the company’s ongoing commitment to R&D in smarter, market relevant innovations. The results are supported by a preliminary study carried out by ICEA according to the methodology of Life Cycle Assessment (LCA) 3rd party testing from ICEA, on datas provided by TIFAS and focusing on environmental benefits that will accrue to partners efforts to offer value with values.

Moreover, you will be able to enjoy the circularity of the Bemberg™ story: its source, manufacture and end-of-life credentials, as well as checking the LCA study, also signed by ICEA and validated by Paolo Masoni, a step that confirms a new quality profile and standard for Bemberg™ with a more responsible and unique position today. Full GRS certification, Oeko-Tex 100, ISO 14001, & Eco-Mark.
Also Bemberg™ can add to its premium position on responsible issues, starting from its raw material choice that clearly demonstrates its circular economy approach. Bemberg™ is made from a cotton linter bio-utility waste, a natural derived and abundant source, and a truly unique one in the smart fiber arena that doesn’t deplete food or forestry resources.

Bemberg™ has new Compostability Certification. Innovhub-SSI report confirms Bemberg™ filaments disintegrate at 100% value within the limits specified by the UNI EN 13432, point A.3.1 for disintegration in the composting process. Also related is a new Ecotoxicity metric to EN 13432:2000 Annex E, the compost obtained from the Bemberg™ filaments according to ISO 16929:2013 revealed the absence of any ecotoxicity effect respect higher plants. The Bemberg™ filaments tested for the presence of heavy metals and other toxic hazardous substances comply with the requirements specified by the UNI EN 13432, for the substances listed in table A.1.

Asahi Kasei is proud to present the Bemberg™ heritage that delivers a true precious uniqueness through responsible smart innovation and transparency. To make contemporary luxury materials that provoke emotive responses through its rarity, sensuality, research and creativity. The ingrained knowledge and know-how behind the brand adds value to the supply chain, working only with the best, amplifying our partner’s knowledge and dynamic commitment too.

Source:

GB Network Marketing & Communication