Transparency for the wool supply chain - partnership between Schoeller and NATIVA
- Fully traceable and sustainable wool via blockchain
- Transparent supply chains
Schoeller strives to offer more high-quality fabrics made from sustainable NATIVA™ wool in the future.
The NATIVA™ wool comes from certified farms in Australia, New Zealand, South Africa, North America, Uruguay and Argentina. The farms comply with strict levels of animal welfare, and management and ethical work policies. To ensure animal welfare each farmer has a management plan, assessing feeding, breeding, behaviour, animal handling and health and infrastructure. This includes the prohibition of mulesing and stress free shearing.
All following steps such as wool sourcing, combing, spinning and weaving are also monitored and certified to the highest ethical and quality standards. NATIVA™ is the first global wool brand to provide Blockchain traceability from farm to consumer. This transparency in the supply chain, enabled by the NATIVA™ certification and powered by Blockchain, means brands can truly show the journey of their wool.
A unique QR code is generated for each product of each brand. This code is a connection between the NATIVA™ Blockchain Platform and the NATIVA™ Blockchain Website. Customers can scan the QR code to view the NATIVA™ Blockchain Website, where they can trace in real time the journey of their wool, from farm to brand.
- Complete transparency over the supply chain and product transformation.
- End to end traceability.
- A fantastic marketing tool for any brand.