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10.07.2020

PREMIUM+SEEK PASSPORT: The first Digital Trade Show launches July, 14

The PREMIUM GROUP and its partner, JOOR, the largest B2B wholesale platform in the world, have together developed a digital marketplace showcasing a curated portfolio of brands compiled in partnership with the relevant retailers. The first digital trade show in the world launches on 14 July 2020: PREMIUM+SEEK Passport.

The JOOR Passport platform is geared towards the current market conditions, where only limited travel is permitted, as well as towards the time after the pandemic when physical events will be able to take place again.

The trade show experience is condensed into a one-stop shop for users: one website, one app to search for and find suppliers, and one place to upload and access data and content – in short, one comprehensive digital experience.

The digitalisation of business interactions represents a year-round marketplace where retailers can discover new styles and designers, and brands can generate new contacts.

The PREMIUM GROUP and its partner, JOOR, the largest B2B wholesale platform in the world, have together developed a digital marketplace showcasing a curated portfolio of brands compiled in partnership with the relevant retailers. The first digital trade show in the world launches on 14 July 2020: PREMIUM+SEEK Passport.

The JOOR Passport platform is geared towards the current market conditions, where only limited travel is permitted, as well as towards the time after the pandemic when physical events will be able to take place again.

The trade show experience is condensed into a one-stop shop for users: one website, one app to search for and find suppliers, and one place to upload and access data and content – in short, one comprehensive digital experience.

The digitalisation of business interactions represents a year-round marketplace where retailers can discover new styles and designers, and brands can generate new contacts.

On the summer trade show dates the seasonal brand lookbooks curated by PREMIUM and SEEK can be uploaded to individual profiles and key looks can be presented in virtual showrooms. The PREMIUM GROUP translates the recipe for success – Commerce, Content and Community – for the digital sphere. Buyers can find out the latest on style and trend stories on the PREMIUM+SEEK Passport homepage, which also highlights key themes such as sustainability. This enables retailers to continue to gain inspiration from brand worlds, to keep abreast of developments and discover new things.

More information:
PREMIUM SEEK
Source:

PREMIUM Exhibitions GmbH

Logo PREMIUM GROUP
PREMIUM GROUP cancels summer events
30.04.2020

PREMIUM GROUP cancels summer events

 The PREMIUM GROUP in Berlin is cancelling its PREMIUM and SEEK trade shows for this summer season, as well as the FASHIONTECH conference – in collaboration with digital B2B marketplace, JOOR, there is still a guaranteed trading option.

Due to the coronavirus crisis, in April the dates of the PREMIUM GROUP’s events were provisionally moved from the original schedule of 31 June-2 July 2020 to 28 -30 July.  Now, the Federal and State governments have decided to cancel large-scale events with over 1,000 visitors until 31 August 2020.

 The PREMIUM GROUP in Berlin is cancelling its PREMIUM and SEEK trade shows for this summer season, as well as the FASHIONTECH conference – in collaboration with digital B2B marketplace, JOOR, there is still a guaranteed trading option.

Due to the coronavirus crisis, in April the dates of the PREMIUM GROUP’s events were provisionally moved from the original schedule of 31 June-2 July 2020 to 28 -30 July.  Now, the Federal and State governments have decided to cancel large-scale events with over 1,000 visitors until 31 August 2020.

Source:

(c) PREMIUM Exhibitions GmbH

PREMIUM GROUP in Berlin is cancelling its shows (c) Boris Kralj
Anita Tillmann
22.04.2020

PREMIUM GROUP in Berlin is cancelling its shows

  • The PREMIUM GROUP in Berlin is cancelling its PREMIUM and SEEK trade shows for this summer season, as well as the FASHIONTECH conference – in collaboration with the leading global digital B2B marketplace, JOOR, there is still a guaranteed trading option.


Due to the coronavirus crisis, in April the dates of the PREMIUM GROUP’s events were provisionally moved from the original schedule of 31 June-2 July 2020 to 28 -30 July. Now, the Federal and State governments have decided to cancel large-scale events with over 1,000 visitors until 31 August 2020.
     
A statement from Anita Tillmann, Managing Partner of the PREMIUM GROUP: 

  • The PREMIUM GROUP in Berlin is cancelling its PREMIUM and SEEK trade shows for this summer season, as well as the FASHIONTECH conference – in collaboration with the leading global digital B2B marketplace, JOOR, there is still a guaranteed trading option.


Due to the coronavirus crisis, in April the dates of the PREMIUM GROUP’s events were provisionally moved from the original schedule of 31 June-2 July 2020 to 28 -30 July. Now, the Federal and State governments have decided to cancel large-scale events with over 1,000 visitors until 31 August 2020.
     
A statement from Anita Tillmann, Managing Partner of the PREMIUM GROUP: 

“We greatly regret the decision of course, especially after the success of our January events. The ban on large-scale events has been around for some time and has been publicly discussed. It hurts us to do it, but we are also conscious of our responsibility. If cancelling our trade shows, conferences and parties contributes to the safety of our customers and visitors, then we have to take this step.
 
We are in close contact with all our brands and partners and have spent the last four weeks discussing possible approaches, concepts and new focal topics for the summer. The bottom line is that digitalisation is clearly the focus. It’s all about using the time over the next few months sensibly. The timing for brands and retailers is now right – all market participants are aware of the necessity of this.

We have been working closely with JOOR, the leading B2B marketplace globally, for around a year, after successfully integrating our own digital platform, Veee.com. JOOR has digitalised the entire procurement process and ensures a seamless, functioning wholesale process on an international scale – both for brands and retailers.
 
We shall shortly be offering webinars on this and can offer our customers an optimal, digital ordering solution so as to use this time of the pandemic efficiently. We are very happy with this option and our year-long investment in the topic of digitalisation. This has come good for us now.
 
Our trade show formats have been about more than just ordering for a long time now. They are about encounters, emotion, inspiration, communication and, finally, the fashion community getting together. Although lots can take place digitally nowadays, it doesn't replace physically meeting up in person. We have seen this more than ever in the present situation.
 
We are going to work on new concepts for 2021, and we will liaise with the key stakeholders in Berlin and with all others too to ensure we hit the ground running again. We’re taking on the challenge and will come back to the industry when we have news.”