From the Sector

ROICA™ main objective is to focus on and respond to new generation values in fashion. Values that are key for contemporary consumers, who are the ones leading the change throughout all the supply value chain, and have received even more attention since the beginning of the pandemic. ROICA™ by Asahi Kasei team knows that value creation is the basic foundation of contemporary business. Its teams are ready to go to the next level, answering to the market demand for innovation while sharing its responsibility efforts towards the new generation of consumer.

For this reason, the ROICA™ strategy is based on two key elements. On the one side, a strong focus on responsible innovation, able to respond to new fashion needs and desires while not harming the environment nor the society at large. On the other hand, a consolidation of partnerships along the whole supply chain through conversations and collaborations with companies sharing the ROICA™ values, in order to deliver creativity, solutions and design to all contemporary consumers. For example, in terms of fabric producers ROICA™ has been working alongside industry leaders such as Brugnoli, Candiani Denim, CIFRA, Dresdner Spitzen, Eusebio, Iluna Group, Innova Fabrics, Inter Jersey Milano, Lauma Fabrics, L/E Textile, Maglificio Ripa, M.I.T.I., Penn Italia - Penn Textile Solutions GmbH, Piave Maitex, Sitip S.p.A., Sofileta, Taubert Textil, Tessitura Colombo, TINTEX Textiles, TVB Textil-Vertrieb-Beratungs.

See attached document to read more about the current wardrobe stories.

Showing its leadership, ROICA™ marks a milestone in the world of stretch, enhancing a contemporary wardrobe made of new generation values that are fully conveyed and visible to the end consumer. Indeed, by creating cutting-edge tools, such as the hangtags that provide, through simple and well-designed icons, clear and concise functional information showing for each application the values and performances of each single ROICA™ families: ROICA Colour Perfect ™, ROICA Resistance™, ROICA Feel Good™, ROICA Eco-Smart™, ROICA Contour™.

On top of this, in order to ASSURE that what is labelled as ROICA™ Sustainable truly reflects the brand’s new generation values, the company created and introduced a branding policy indicating the allowed blends for their smart yarns belonging to the unique ROICA Eco-Smart™ family. A big step toward complete transparency and transparent AUTHENTIC communication.
ROICA™ identity will be activated in all its communication tools and channels, such as a renovated website and social media presence.

At MarediModa – the international fair dedicated to fabrics and accessories for the beachwear, underwear and athleisure sectors - ROICA ™ partners such as Eusebio, Iluna Group, Interjersey Milano, Maglificio Ripa, Penn Textile Solutions GmbH, Piave Maitex and Sofileta shared their latest fabric innovations where sustainability cutting-edge performance and design realized with ROICA™ premium stretch ingredient, were on stage.

This July at Interfilière, discover responsible innovation and well-being at the ROICA™ booth.

ROICA™ partners create innovative fabrics for the Modern Wardrobe. See, feel, imagine and learn why brands are choosing ROICA™, view the collection of superior functional fabrics that revolutionize the premium stretch market, thanks to advanced yarn solutions dedicated to specific needs of the contemporary consumer.

Spearheading the stretch market, ROICA™ elevates new standards for intelligent contemporary consumers. ROICA™ representatives will excite you as they demonstrate functionality, their advanced color technology system, and show you a fantastic range of stretch innovations from smart shapewear to soft compression that can enhance designs. Come visit the ROICA™ booth to learn about the ongoing commitment to responsible innovation and creativity. As you enter, you will experience 3 Modern Wardrobe concept zones that showcase:

1. ROICA™ Lifestyle – a beautiful selection of commercial lingerie, swimwear and nightwear items from leading brands that include ROICA™, embracing the ROICA™ Eco Smart family of yarns.

2. ROICA™ Innovation – an exciting area that shares our textile partners’ innovations to inspire endless possibilities. This area will showcase lingerie concept garments for brands that will spark ideas for AW 19/20.

3. ROICA™ Lab – the zone that navigates you toward the latest hi-tech Modern Wardrobe solutions. This zone hosts unmatched premium stretch performance designed to exceed contemporary business and consumer desires belonging to ROICA™ Eco-Smart family and ROICA™ Feel Good family .

ROICA™ Eco-Smart family, the world's first range of responsibly made premium stretch fibers creating ROICA™ smart yarns that offer sustainable solutions with prestigious certifications:

• Global Recycling Standard (GRS) Version 3.0 certified by Textile Exchange - ROICA™ Version 3.0 yarn constructed with more than 50% pre-consumer recycled content.
• Cradle to Cradle Certified™ Gold for product and ingredients - ROICA™ yarn evaluated throughout the supply chain for lower impacts on human and environmental health. Striving toward eliminating all toxic and unidentified chemicals for a safe continuous cycle. Hohenstein Environment Compatibility Certificate - ROICA™ proudly breaks down without releasing harmful substances.

ROICA™ partners featuring ROICA™ Eco-Smart family include:
Giemme, Iluna Group S.p.A, Maglificio Ripa S.p.A, M.I.T.I. Spa, Penn Textile Solutions, Sofileta, Tessitura Colombo Antonio Tintex Textiles

ROICA™ Feel Good family, a brilliant range of advanced stretch fibers that deliver personal performance and measurable wellness. Thus, providing freshness and comfort metrics perfect for travel, sport, leisure and more. The family now offers a premium innovation:

• ROICA™ CF, an innovative yarn that neutralizes odors thanks to an active ingredient interlocked within the yarn. This durable stretch yarn offers a fantastic property to every wearer.

ROICA™ partners featuring ROICA™ CF include: Maglificio Ripa S.p.A., TINTEX Textiles.

ROICA™ also presents the following families through our textile partners’ innovations within the ROICA™ Innovation area:

• ROICA™ Color Perfect family - advanced color technology system that delivers a perfect color match finish with an undetectable matte look for the stretch materials.
• ROICA™ Contour family - high performance stretch yarn control that delivers a calibrated form optimizing power, softness and comfort.
• ROICA™ Resistance family - innovations linked to durability and functions to match particular applications including heat and chemical resistance in make and wear.