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KARL MAYER and Grabher: Competence platform for wearables (c) KARL MAYER GROUP
13.03.2024

KARL MAYER and Grabher: Competence platform for wearables

KARL MAYER has already produced a wide range of electrically conductive warp-knitted items for a wide variety of applications in the TEXTILE-CIRCUIT division of its TEXTILE MAKERSPACE, including a sensor shirt, a gesture control system and a conductive charging station. In order to drive the topic of wearables forward, the textile machine manufacturer has signed a cooperation agreement with the Grabher Group and delivered an MJ 52/1-S to the specialist for high-tech textiles in Lustenau. Managing Director Günter Grabher officially inaugurated the key machine for project work in the smart textiles sector in May 2023.

The machine is involved in various research projects, but is also available for new projects and tasks. The smart textiles competence team at KARL MAYER and Grabher is looking forward to supporting the ideas and work of interested parties also outside the research network with its know-how and the possibilities of the MJ 52/1-S.

KARL MAYER has already produced a wide range of electrically conductive warp-knitted items for a wide variety of applications in the TEXTILE-CIRCUIT division of its TEXTILE MAKERSPACE, including a sensor shirt, a gesture control system and a conductive charging station. In order to drive the topic of wearables forward, the textile machine manufacturer has signed a cooperation agreement with the Grabher Group and delivered an MJ 52/1-S to the specialist for high-tech textiles in Lustenau. Managing Director Günter Grabher officially inaugurated the key machine for project work in the smart textiles sector in May 2023.

The machine is involved in various research projects, but is also available for new projects and tasks. The smart textiles competence team at KARL MAYER and Grabher is looking forward to supporting the ideas and work of interested parties also outside the research network with its know-how and the possibilities of the MJ 52/1-S.

The MJ 52/1 S is also an extremely flexible project machine. The 138″ model in gauge E 28 produces a wide range of warp-knitted fabrics and incorporates conductive material directly into the textile surface - exactly where it is needed and with the structure that is required. The basis for the tailor-made fiber placement is KARL MAYER's string bar technology. The system for controlling the pattern guide bars ensures a fast, established textile production process and a high degree of pattern freedom.

Source:

KARL MAYER GROUP

adidas: Study on effect of pressure in sports (c) adidas AG
19.02.2024

adidas: Study on effect of pressure in sports

Under adidas’ ambition to help athletes overcome high pressure moments in sport, it has teamed up with leading sport neuroscientists, neuro11, to understand the impact it has within a game of football, basketball, and golf during penalty shootouts, high-stake putts and must-make free-throws.

Working with Emiliano Martínez, Ludvig Åberg, Nneka Ogwumike, Rose Zhang, and Stina Blackstenius, as well as amateurs in the game, adidas and neuro11 delved into their minds to identify and analyse where pressure peaks, to help athletes across the globe to better understand it.

Understanding from this study that grassroots athletes and their elite counterparts experience similarly intense levels of pressure in the biggest sporting moments - but elite athletes were up to 40% more effective at managing pressure during these moments1 - a toolbox of techniques has been developed, built from the specific findings, to assist next-gen athletes in managing and overcoming the feeling within their game.

Under adidas’ ambition to help athletes overcome high pressure moments in sport, it has teamed up with leading sport neuroscientists, neuro11, to understand the impact it has within a game of football, basketball, and golf during penalty shootouts, high-stake putts and must-make free-throws.

Working with Emiliano Martínez, Ludvig Åberg, Nneka Ogwumike, Rose Zhang, and Stina Blackstenius, as well as amateurs in the game, adidas and neuro11 delved into their minds to identify and analyse where pressure peaks, to help athletes across the globe to better understand it.

Understanding from this study that grassroots athletes and their elite counterparts experience similarly intense levels of pressure in the biggest sporting moments - but elite athletes were up to 40% more effective at managing pressure during these moments1 - a toolbox of techniques has been developed, built from the specific findings, to assist next-gen athletes in managing and overcoming the feeling within their game.

Covering in-depth detail on what pressure looks like within each sport, how it has been proven to impact specific in-game moments, the brain zones that neuro11’s state-of-the-art brain technology measures and the main insights from each athlete’s training session, each report sets out to support all athletes in accessing the optimal zone - the brain state in which they perform at their best.

Rounded off with science-backed tips that reveal the optimal area of a goal to strike a penalty, how to use time to regain focus before netting a free throw, as well as the impact of dwell time on putting in golf – the guides are shaped around enhancing mental focus during some of the most pressured moments across sport.

1 Findings captured during athlete training sessions, as part of adidas SS24 Brand Campaign, in collaboration with neuro11 (November ’23- January ’24). Study carried out with Emiliano Martínez, Ludvig Åberg, Nneka Ogwumike, Rose Zhang, and Stina Blackstenius, in addition to 5 grassroot athletes.

Source:

adidas AG

adidas arrives on Roblox with digital products (c) adidas AG
11.12.2023

adidas arrives on Roblox with digital products

adidas launches the iconic three-stripes brand on Roblox, a global, immersive platform for communication and connection. The experience kicks off with pop-up stores, carrying officially licensed digital clothing and bespoke outfits for the platform (UGC). These digital wearables and accessories will begin appearing across a range of Roblox experiences, fusing physical and virtual realms to bring adidas’ famous designs to a new generation of digital trendsetters and innovators. Roblox users can now dress up their avatars with some of adidas most iconic pieces such as the firebird tracksuits. All items will be available on the Roblox Marketplace, ensuring accessibility and convenience for Roblox users.

adidas launches the iconic three-stripes brand on Roblox, a global, immersive platform for communication and connection. The experience kicks off with pop-up stores, carrying officially licensed digital clothing and bespoke outfits for the platform (UGC). These digital wearables and accessories will begin appearing across a range of Roblox experiences, fusing physical and virtual realms to bring adidas’ famous designs to a new generation of digital trendsetters and innovators. Roblox users can now dress up their avatars with some of adidas most iconic pieces such as the firebird tracksuits. All items will be available on the Roblox Marketplace, ensuring accessibility and convenience for Roblox users.

As part of the diverse range of UGC collections immediately on offer, adidas has joined forces with Roblox creator Rush Bogin (Rush X) to craft a range of limited-edition UGC that will be available on a first-come-first-served basis. Following the initial release, additional designs for both adidas and adidas x Rush X collaboration products will be introduced, with new drops scheduled weekly throughout December. The adidas x Rush X collection will be available alongside a wide range of iconic looks that will be brought to new life from the brand’s existing and upcoming collections.

Self-expression, creativity, and user experience are at the heart of this of adidas entry into Roblox. adidas has created a range of apparel that embodies the playful, imaginative, and visually bold spirit of Roblox, while staying true to adidas’ contemporary and performance-driven character. The brand’s venture into the digital realm will also create connections with new audiences, while offering long-standing adidas fans the chance to collect and style official UGC on Roblox, through new avatar customization options.

Millions of Roblox users now have the chance to discover the first adidas pop-up shops in some of their favorite experiences, with more stores being regularly introduced in the following weeks. Users can explore the first of these pop-up shops in the following experiences: Princess Dress Up Obby, Cotton Obby!, Seaboard City, Theme Park HeideLand, Noob Train, Dream Island, and Ultimate Ragdoll Playground.

Stocking an array of UGC apparel and accessories inspired by the brand’s SS24 physical collection, there is something to fit each users’ tastes and love for the three-stripes brand. Exemplifying the bold, stylish, and creative aesthetic adidas is celebrated for, the product range includes designs that echo adidas’ physical-world apparel, as well as eclectic, offbeat merchandise crafted specifically with Roblox’s exciting virtual environment in mind. The adidas packs will be refreshed and updated on a regular basis, with new UGC added each week.

More information:
adidas adidas Originals digital
Source:

adidas AG

19.07.2021

ISKO to work with the MIT Computer Science & Artificial Intelligence Lab

ISKO announces its participation in CSAIL’s Alliances programme, a collaboration with CSAIL researchers, students and industry partners. Through participation in the programme, ISKO will contribute its expertise in textile innovation and collaborate on the research and development of smart textiles and wearable technologies.

The company joins a network of 26 industries – from startups to big organizations – including AI and machine learning, aerospace, healthcare, life sciences and telecommunications, as well as retail, media and entertainment.

With the goal of overall advancement of the textile and denim industry through the development of smart and wearable solutions, ISKO is stepping up to lead the change through these technologies and their many possible end-uses. The work is done in compliance with ISKO’s Responsible Innovation™ approach.

ISKO brings its innovative and agile structure, impressive production capacity and textile knowledge to the CSAIL programme which has over 1200 people, 60 research groups, 120+ researchers, 600+ students and over 900+ active projects.

ISKO announces its participation in CSAIL’s Alliances programme, a collaboration with CSAIL researchers, students and industry partners. Through participation in the programme, ISKO will contribute its expertise in textile innovation and collaborate on the research and development of smart textiles and wearable technologies.

The company joins a network of 26 industries – from startups to big organizations – including AI and machine learning, aerospace, healthcare, life sciences and telecommunications, as well as retail, media and entertainment.

With the goal of overall advancement of the textile and denim industry through the development of smart and wearable solutions, ISKO is stepping up to lead the change through these technologies and their many possible end-uses. The work is done in compliance with ISKO’s Responsible Innovation™ approach.

ISKO brings its innovative and agile structure, impressive production capacity and textile knowledge to the CSAIL programme which has over 1200 people, 60 research groups, 120+ researchers, 600+ students and over 900+ active projects.

Source:

ISKO / Menabò Group srl