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Vuokkoset, Taneli Lahtinen
20.11.2023

Tampon for men aiming to reduce gender dysphoria

Tampon for Men by Finnish hygiene product brand Vuokkoset aims to alleviate the distress transgender men feel related to menstruation. The creative partner behind the idea is TBWA\Helsinki. The product was launched during the international Transgender Awareness Week and sparked a discussion in Scandinavia of the inclusivity of the health and wellness industry.

Research has shown that 93% of transgender men have experienced gender dysphoria related to menstruation. With a tampon designed for men, Vuokkoset sparked a vivid conversation in Finland during the International transgender awareness week (Nov 13 to 19, 2023) with an aim to change perceptions of menstruation and reduce the distress it causes to transgender men.

“Marketing has a huge role in shaping the world around us. As Finland’s leading creative agency and the leading global agency collective, we have an immense responsibility in actively making the world more inclusive. Vuokkoset is a brand that shares this value base and was brave enough to put the campaign together with us in just four short weeks” says Heidi Taina, creative director from TBWA\Helsinki.

Tampon for Men by Finnish hygiene product brand Vuokkoset aims to alleviate the distress transgender men feel related to menstruation. The creative partner behind the idea is TBWA\Helsinki. The product was launched during the international Transgender Awareness Week and sparked a discussion in Scandinavia of the inclusivity of the health and wellness industry.

Research has shown that 93% of transgender men have experienced gender dysphoria related to menstruation. With a tampon designed for men, Vuokkoset sparked a vivid conversation in Finland during the International transgender awareness week (Nov 13 to 19, 2023) with an aim to change perceptions of menstruation and reduce the distress it causes to transgender men.

“Marketing has a huge role in shaping the world around us. As Finland’s leading creative agency and the leading global agency collective, we have an immense responsibility in actively making the world more inclusive. Vuokkoset is a brand that shares this value base and was brave enough to put the campaign together with us in just four short weeks” says Heidi Taina, creative director from TBWA\Helsinki.

Trans men and non-binary individuals may still have menstrual cycles, regardless of hormone therapy choices. This highlights the diversity in experiences related to menstruation among different gender identities.

"When I was young, menstruation felt not only strange but somehow wrong. Our culture does not really acknowledge the diversity of menstruating individuals" says DEI consultant and face of the campaign Dakota Robin, who has been through the gender affirming process himself.

The Tampon for Men will be available as a limited edition in Finland and wider distribution will begin in early 2024. Total sales proceeds are donated to Trasek ry, an organization focused on gender diversity and sexual health. A fully gender-neutral tampon product by Vuokkoset is also being considered.

"Menstrual products - from visuality, advertising to store location - are strongly feminine. It’s time to acknowledge the diversity of menstruating individuals" says Sanna Karhu, CEO of Delipap Oy, the company that manufactures Vuokkoset products.

"This is definitely a step in the right direction. By changing attitudes and broadening perspectives, we can also remove discrimination against gender minorities," concludes Dakota Robin.

More information:
Hygiene Fibres tampon Vuokkoset
Source:

TBWA

(c) Kelheim Fibres GmbH
14.04.2023

Kelheim Fibres to present bio-based hygiene solutions at INDEX™23

Absorbent hygiene products such as diapers, sanitary pads, and incontinence products are an integral part of our daily lives. However, most of these products contain synthetic components and contribute to the global plastic waste problem. The search for alternatives is becoming increasingly urgent. The catch is that only innovations that offer the same performance and reliability as conventional products can be successful in the market. After all, no one wants to compromise in such a sensitive area as personal hygiene.

Kelheim Fibres is currently working on various development projects to design fully biobased AHP (absorbent hygiene product) concepts that do not compromise on performance. In this area, the company continues to focus on its wood-based specialty fibres, which the tampon industry has trusted for decades. However, the requirements for AHP products differ, as each layer must fulfil a specific function.

Absorbent hygiene products such as diapers, sanitary pads, and incontinence products are an integral part of our daily lives. However, most of these products contain synthetic components and contribute to the global plastic waste problem. The search for alternatives is becoming increasingly urgent. The catch is that only innovations that offer the same performance and reliability as conventional products can be successful in the market. After all, no one wants to compromise in such a sensitive area as personal hygiene.

Kelheim Fibres is currently working on various development projects to design fully biobased AHP (absorbent hygiene product) concepts that do not compromise on performance. In this area, the company continues to focus on its wood-based specialty fibres, which the tampon industry has trusted for decades. However, the requirements for AHP products differ, as each layer must fulfil a specific function.

To meet these requirements, Kelheim Fibres has developed a range of functionalized specialty fibres, including hydrophobic Olea, trilobal Galaxy®, and the hollow fibre Bramante. These specialty fibres ensure optimal results in every layer of the AHP product.

All of Kelheim's fibres are manufactured from 100% wood pulp derived from certified and sustainably managed forests. They are fully biodegradable - microorganisms in soil and seawater ensure that no residues remain.

A current example of such a partner project is the development of a completely bio-based panty liner with the nonwovens manufacturer Sandler and the hygiene products manufacturer pelzGROUP, which is due to be launched on the market shortly.

In addition to new projects in the field of biobased disposable and reusable solutions, Kelheim will also present its tried and tested fibres at INDEX™23, for example for tampons or flushable wipes.

Source:

Kelheim Fibres GmbH

(c) INDA
22.11.2022

INDA's Hygienix 2022 concludes eighth annual Conference

INDA, the Association of the Nonwoven Fabrics Industry convened 500 absorbent hygiene and personal care professionals from 30 countries and throughout the supply chain to participate in the eighth edition of Hygienix™ – the premier event for absorbent hygiene & personal care markets – held in New Orleans, Louisiana, Nov. 14-17.

The program kicked off with recycling approaches for disposable absorbent hygiene waste, followed by business impacts of period product legislation and regulation, new menstrual products, consumer trends, and three finalist presentations for the 2022 Hygienix Innovation Award™.

The event also included presentations from 18 other industry experts along with 13 hours of scheduled face-to-face networking, and 50 tabletop display exhibits and banquet receptions on Tuesday and Wednesday nights.

One highlight of the event was the presentation of INDA’s prestigious Hygienix Innovation Award™ to Egal Pads for Pads on a Roll™ a wrapped super-thin absorbent period pad that dispenses like toilet paper in public bathroom stalls. The product aims to prevent the personal embarrassment of not having a menstrual product when needed.

INDA, the Association of the Nonwoven Fabrics Industry convened 500 absorbent hygiene and personal care professionals from 30 countries and throughout the supply chain to participate in the eighth edition of Hygienix™ – the premier event for absorbent hygiene & personal care markets – held in New Orleans, Louisiana, Nov. 14-17.

The program kicked off with recycling approaches for disposable absorbent hygiene waste, followed by business impacts of period product legislation and regulation, new menstrual products, consumer trends, and three finalist presentations for the 2022 Hygienix Innovation Award™.

The event also included presentations from 18 other industry experts along with 13 hours of scheduled face-to-face networking, and 50 tabletop display exhibits and banquet receptions on Tuesday and Wednesday nights.

One highlight of the event was the presentation of INDA’s prestigious Hygienix Innovation Award™ to Egal Pads for Pads on a Roll™ a wrapped super-thin absorbent period pad that dispenses like toilet paper in public bathroom stalls. The product aims to prevent the personal embarrassment of not having a menstrual product when needed.

INDA President Tony Fragnito presented the 2022 INDA Lifetime Service Award to Dave Rousse, INDA President Emeritus, for his long-established service to the nonwovens industry and INDA. Rousse led the acquisition of the INSIGHT conference, and combined the INDA Vision Conference to launch the Hygienix™ conference for the absorbent hygiene and personal care market in 2015, and initiated the purchase of INDA Media.

Hygienix™ 2023 will be held Nov 13-16, in New Orleans, Louisiana .

Source:

INDA

(c) INDA
25.10.2021

INDA: Innovations in Hygiene & Personal Care at Hygienix™ 2021

With enthusiastic participant registration and continued strong growth projected in absorbent hygiene & personal care markets, excitement is building for the seventh edition of Hygienix as it returns as an in-person event just weeks away, Nov. 15-18, in Scottsdale, Arizona.

INDA reports that more than 300 participants have signed up to attend the conference with participation expected to approach pre-pandemic levels in the 500 range.

The Hygienix conference program will focus on compelling topics including New Options for a Responsible End-of-Life; Product and Process Innovation in Absorbent Hygiene Products (AHPs); Haptics: Four Approaches to Assessing Feel, and E-Hygiene Advancements; Absorbent Hygiene Products Market Stats, Trends and Policy Insights; Feminine Care: Challenges to the Status Quo; and New Approaches and Unmet Needs in Baby and Incontinence AHPs.

The conference will also feature two nonwovens workshops, a welcome reception and opportunities for 60 tabletop displays with receptions.

With enthusiastic participant registration and continued strong growth projected in absorbent hygiene & personal care markets, excitement is building for the seventh edition of Hygienix as it returns as an in-person event just weeks away, Nov. 15-18, in Scottsdale, Arizona.

INDA reports that more than 300 participants have signed up to attend the conference with participation expected to approach pre-pandemic levels in the 500 range.

The Hygienix conference program will focus on compelling topics including New Options for a Responsible End-of-Life; Product and Process Innovation in Absorbent Hygiene Products (AHPs); Haptics: Four Approaches to Assessing Feel, and E-Hygiene Advancements; Absorbent Hygiene Products Market Stats, Trends and Policy Insights; Feminine Care: Challenges to the Status Quo; and New Approaches and Unmet Needs in Baby and Incontinence AHPs.

The conference will also feature two nonwovens workshops, a welcome reception and opportunities for 60 tabletop displays with receptions.

Hygienix Innovation Award Finalists
Among the conference highlights will be the selection of the Hygienix Innovation Award™. The three finalists are all tapping into key trends that are driving growth in this segment – innovation and sustainability – with products that promote health and a healthy environment.

Award finalists making presentations include:

  • Expandable Core Wrap from Curt G. Joa, Inc. – Chris Nelson, Business Development Manager, will provide an overview of this new patent-pending expandable core wrap design that allows the core to expand within the containment wrap as the product is insulted, regardless of the blended fluff and Superabsorbent Polymer (SAP) ratio.    
  • GlatPure™ Back Sheet from Glatfelter – Vishal Bansal, Ph.D., Vice President, Innovation, will share how this product differs from most back sheets in today’s market that are made from plastic film and nonwovens such as Polyethylene (PE).
  • Kudos Diapers from Kudos – According to Kudos Founder & CEO Amrita Saigal, a typical baby spends over 22,000 hours in diapers before potty training, making the material that touches their skin matter. Kudos is the first and only disposable diaper where baby’s bottom touches 100 percent doctor-recommended, carbon-negative, sensitive-skin-friendly cotton all day versus fossil-fuel-derived plastic
14.10.2021

Beaulieu Fibres International showcasing its ‘fibres that build futures’ at INDEX

Beaulieu Fibres International is attending INDEX™20 in Geneva and is excited to accelerate its work helping customers to exceed in product performance and sustainability.

For nonwoven converters serving the hygiene segment, a feature at INDEX™20 will be the company’s optimized Meralux specialty fibre, with fit for use performance and sustainability properties. It offers opacity improvements (reduction of TiO2 for the same opacity levels), higher coverage, higher bulkiness, and improved liquid management.

In addition, Meralux fibres deliver substantial sustainability benefits including about 55% savings in raw materials, with equivalent carbon emission savings, thanks to weight reduction in nonwovens for the same coverage, and higher recyclability of PP/PE.

Beaulieu Fibres International is attending INDEX™20 in Geneva and is excited to accelerate its work helping customers to exceed in product performance and sustainability.

For nonwoven converters serving the hygiene segment, a feature at INDEX™20 will be the company’s optimized Meralux specialty fibre, with fit for use performance and sustainability properties. It offers opacity improvements (reduction of TiO2 for the same opacity levels), higher coverage, higher bulkiness, and improved liquid management.

In addition, Meralux fibres deliver substantial sustainability benefits including about 55% savings in raw materials, with equivalent carbon emission savings, thanks to weight reduction in nonwovens for the same coverage, and higher recyclability of PP/PE.

The latest additions to the hygiene fibres portfolio are Meraspring BICO PET fibres. Meraspring enables nonwovens to combine a softness and loftiness that provides a cushioned, even “well-being”, experience for end-users of applications such as diapers and fem-pads. The fibres are available in a range from 1.7-8.9 dtex with hydrophilic, hydrophobic and wellbeing finishes depending on the properties required in the final product.

In the industrial fibres segment, UltraBond thermal bonding fibre will finally be presented with its INDEX™20 Nonwovens Award in the category "sustainable raw material".

In addition, Beaulieu Fibres International’s new range of MONO low count and BICO fibres are setting new performance standards for the fast-growing air and liquid filtration markets.

At INDEX™20, Beaulieu Fibres International also presenets its Pilot Line to test the waters of co-development opportunities without risk. The Pilot Line offers the utmost flexibility to produce samples, without the typical constraints imposed by industrial production lines, replicating any type of staple fibre spinning technology using different types of polymers and additives and different types of cross sections.

Source:

Beaulieu International Group / EMG

Keime und Viren auf der Wäsche unter Kontrolle (c) Hohenstein
Keime und Viren auf der Wäsche unter Kontrolle
04.02.2020

Keime und Viren auf der Wäsche unter Kontrolle

  • auch in Zeiten von Coronavirus und Co.

BÖNNIGHEIM - Das Coronavirus bestimmt seit geraumer Zeit die Berichterstattung. Die Weltgesundheitsorganisation WHO hat nun auch den internationalen Notstand ausgerufen. Die Gütegemeinschaft sachgemäße Wäschepflege e.V. und ihre Mitglieder stehen Wäschereikunden zur Seite, um einen sicheren Umgang mit den Krankheitserregern zu gewährleisten. Zertifizierte Wäschereien können schnell und einfach über die Suchfunktion auf der Webseite der Gütegemeinschaft gefunden werden.

Im Umgang mit gebrauchter und potenziell kontaminierter Wäsche ist besonders wichtig, dass diese direkt in der medizinischen Einrichtung so gesammelt und transportiert wird, dass von ihr keine Infektions- oder Kontaminationsgefahr ausgeht. Empfehlenswert ist außerdem die Kennzeichnung der dichten Behältnisse und eine enge Abstimmung zwischen Wäscherei und Kunde. Ebenfalls muss sichergestellt werden, dass die saubere Wäsche nach der Aufbereitung so transportiert und gelagert wird, dass sie nicht rekontaminiert werden kann.

  • auch in Zeiten von Coronavirus und Co.

BÖNNIGHEIM - Das Coronavirus bestimmt seit geraumer Zeit die Berichterstattung. Die Weltgesundheitsorganisation WHO hat nun auch den internationalen Notstand ausgerufen. Die Gütegemeinschaft sachgemäße Wäschepflege e.V. und ihre Mitglieder stehen Wäschereikunden zur Seite, um einen sicheren Umgang mit den Krankheitserregern zu gewährleisten. Zertifizierte Wäschereien können schnell und einfach über die Suchfunktion auf der Webseite der Gütegemeinschaft gefunden werden.

Im Umgang mit gebrauchter und potenziell kontaminierter Wäsche ist besonders wichtig, dass diese direkt in der medizinischen Einrichtung so gesammelt und transportiert wird, dass von ihr keine Infektions- oder Kontaminationsgefahr ausgeht. Empfehlenswert ist außerdem die Kennzeichnung der dichten Behältnisse und eine enge Abstimmung zwischen Wäscherei und Kunde. Ebenfalls muss sichergestellt werden, dass die saubere Wäsche nach der Aufbereitung so transportiert und gelagert wird, dass sie nicht rekontaminiert werden kann.

Bei Fragen zu desinfizierenden Waschverfahren und den Gütezeichen 992/2 bis 992/4 stehen Ihnen die Experten der Gütegemeinschaft sachgemäße Wäschepflege e.V. gerne zur Verfügung.

Source:

Im Auftrag der Gütegemeinschaft sachgemäße Wäschepflege e.V.
Marketing & Business Development Hohenstein

Kelheim Fibres stops travels to and from China
Kelheim Fibres stops travels to and from China
31.01.2020

Kelheim Fibres stops travels to and from China

Because of the unpredictable risks arising from the Corona virus, the viscose speciality fibre manufacturer Kelheim Fibres has decided to stop all business trips to and from China for the time being.

“We recognise our responsibility towards our customers and our employees. Their health and safety come first”, explains Matthew North, Commercial Director of Kelheim Fibres.

Among other things, Kelheim Fibres manufactures hygiene fibres that are used, for example, in tampons and other personal care products. These highly sensitive products have been also taken into account in making this decision.

The Bavarians operate their own representative office in Shanghai and are supplier for many Chinese companies.

“We wish China and its population that the measures taken will lead to a rapid containment of the virus”, adds Matthew North.

Because of the unpredictable risks arising from the Corona virus, the viscose speciality fibre manufacturer Kelheim Fibres has decided to stop all business trips to and from China for the time being.

“We recognise our responsibility towards our customers and our employees. Their health and safety come first”, explains Matthew North, Commercial Director of Kelheim Fibres.

Among other things, Kelheim Fibres manufactures hygiene fibres that are used, for example, in tampons and other personal care products. These highly sensitive products have been also taken into account in making this decision.

The Bavarians operate their own representative office in Shanghai and are supplier for many Chinese companies.

“We wish China and its population that the measures taken will lead to a rapid containment of the virus”, adds Matthew North.

More information:
Kelheim Fibres
Source:

Kelheim-Fibres

Wood-Based Alternative: Feminine Hygiene Fibres from Kelheim
Wood-Based Alternative: Feminine Hygiene Fibres from Kelheim
20.01.2020

Wood-Based Alternative: Feminine Hygiene Fibres from Kelheim

Kelheim’s premium tampon fibre Galaxy® has proven effective in sanitary pads: It can substitute up to 70% of the synthetics in ADL (Acquisition-Distribution-Layers) in feminine hygiene pads. The amount of feminine hygiene waste is enormous – and often the time it takes for these products to degrade is hundreds of years longer than the lifespan of the woman who used it, because the synthetic components are not bio-degradable. Changing consumer behavior drives the need for environmentally friendly yet safe alternatives.

The viscose hygiene fibres from Kelheim offer significant ecologic advantages: they are made from cellulose, which means they are based on renewable wood and they are fully biodegradable. These fibres are manufactured exclusively in Germany, in one of the most environmentally friendly plants worldwide.

Kelheim’s premium tampon fibre Galaxy® has proven effective in sanitary pads: It can substitute up to 70% of the synthetics in ADL (Acquisition-Distribution-Layers) in feminine hygiene pads. The amount of feminine hygiene waste is enormous – and often the time it takes for these products to degrade is hundreds of years longer than the lifespan of the woman who used it, because the synthetic components are not bio-degradable. Changing consumer behavior drives the need for environmentally friendly yet safe alternatives.

The viscose hygiene fibres from Kelheim offer significant ecologic advantages: they are made from cellulose, which means they are based on renewable wood and they are fully biodegradable. These fibres are manufactured exclusively in Germany, in one of the most environmentally friendly plants worldwide.

Galaxy® in sanitary pads offers not only a benefit for the environment. Due to its excellent wicking and absorption capacity it conducts liquids quickly and efficiently away from the body and leaves a pleasant feeling on the skin – in other words, it does exactly what the ADL layer is made for. In addition, Galaxy® helps to distribute the liquid evenly in the absorbent core enhancing so the overall performance of the pad.

“Plastic must disappear from these single-use products. The substitution of single synthetic components in sanitary pads is the first step”, says Dominik Mayer from the Bavarian fibre expert’s R&D team. “Down the road we want to offer a completely bio-based solution for sanitary pads and for various other hygiene applications.

More information:
Kelheim Fibres
Source:

Kelheim FIbers

05.06.2018

Beaulieu Fibres International gets to the heart of Asia’s growth segment needs at ANEX 2018

  • Fibres for automotive composites, technical textiles, hygiene and medical nonwovens
  • UltraLink fibres offer sustainable system cost reduction solutions to the automotive industry
  • Meralux offers improved liquid management for a dry feeling
  • Stand 2034, ANEX 2018, 6-8 June, Tokyo Big Sight, Japan

Beaulieu Fibres International, the leading European polyolefin fibre supplier, marks its Asia Nonwovens Exhibition and Conference (ANEX) debut with unique products and capabilities to support innovation at a local level within the automotive and hygiene segments.

At Stand 2034, Beaulieu Fibres International demonstrates its commitment to the global market growth for automotive composites and technical textiles, as interest increases in adopting lightweight materials to reduce vehicle weight and fuel efficiency.

  • Fibres for automotive composites, technical textiles, hygiene and medical nonwovens
  • UltraLink fibres offer sustainable system cost reduction solutions to the automotive industry
  • Meralux offers improved liquid management for a dry feeling
  • Stand 2034, ANEX 2018, 6-8 June, Tokyo Big Sight, Japan

Beaulieu Fibres International, the leading European polyolefin fibre supplier, marks its Asia Nonwovens Exhibition and Conference (ANEX) debut with unique products and capabilities to support innovation at a local level within the automotive and hygiene segments.

At Stand 2034, Beaulieu Fibres International demonstrates its commitment to the global market growth for automotive composites and technical textiles, as interest increases in adopting lightweight materials to reduce vehicle weight and fuel efficiency.

The company will present UltraLink bonding fibres that improve the mechanical, thermal and functional properties of the final part, allowing customers to meet OEM specific standards in a more sustainable way. They are available in both MONO and BICO technology – a first for the composites industry.

Jefrem Jennard, Global Sales Director – Industrial Fibres, comments: “Beaulieu Fibres International developed UltraLink fibres over the past two years to provide an answer to the automotive industry’s continuous strive for lower weight, lower emission, lower cost and better properties. They are being introduced in new global automotive programmes with SOP 2019-2021. We are delighted to introduce them to the Asian market at ANEX.”

At ANEX 2018, Beaulieu Fibres International also presents its platform of unique Meralux fibres offering significant improvements to the dryness of nonwoven for hygiene and medical applications. The BICO fibre has a special cross section, which enables it to provide bulk, opacity and enhanced fluid management compared to standard round fibres to nonwoven constructions. As a result, a dry feeling is achieved for the final nonwoven.

Petra Bohle-Stricker, Global Sales Director – Hygiene Fibres, comments: “As Asia Pacific heads towards becoming the largest regional tissue and hygiene market by the end of 2025  , nonwovens producers can already take advantage of the benefits of Meralux to launch new and innovative products that will grab the attention of global and local manufacturers. Visitors to our ANEX booth can experience Meralux fibres first-hand in nonwoven samples.”

Since Meralux was first launched in April 2017, the portfolio has expanded to include Meralux T and Meralux Soft. Beaulieu Fibres International is currently expanding its production programme with polyester-core (PET) BICO. In addition a pilot line for new developments is under construction. Both are expected to come on stream in 2018.