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(c) CHIC
07.01.2022

Postponement of CHIC SPRING Shanghai

Asia's largest fashion fair, CHIC SPRING SHANGHAI, will postpone the event planned for March to April 14-16, 2022. The latest worldwide pandemic developments due to the new virus variant Omicron prompted the CHIC organizers to take this step.

With this relocation, the organizers are also taking into account the interests of international exhibitors and visitors. In addition to various international joint stands, Germany will also be represented with a GERMAN PAVILION. The trade fair team is working on innovations at the trade fair with the highest priorities and will now focus the entire marketing on the new date.

CHIC SPRING is the showcase for the latest trend developments in fashion and offers trade visitors a concentrated overview. CHIC SPRING as a fashion and lifestyle fair shows the areas of womenswear, menswear, kidswear, denim, shoes and bags, accessories, designers and streetwear in clear segments at the National Convention & Exhibition Center in Shanghai.

Asia's largest fashion fair, CHIC SPRING SHANGHAI, will postpone the event planned for March to April 14-16, 2022. The latest worldwide pandemic developments due to the new virus variant Omicron prompted the CHIC organizers to take this step.

With this relocation, the organizers are also taking into account the interests of international exhibitors and visitors. In addition to various international joint stands, Germany will also be represented with a GERMAN PAVILION. The trade fair team is working on innovations at the trade fair with the highest priorities and will now focus the entire marketing on the new date.

CHIC SPRING is the showcase for the latest trend developments in fashion and offers trade visitors a concentrated overview. CHIC SPRING as a fashion and lifestyle fair shows the areas of womenswear, menswear, kidswear, denim, shoes and bags, accessories, designers and streetwear in clear segments at the National Convention & Exhibition Center in Shanghai.

CHIC is organized by Beijing Fashion Expo Co. Ltd. and China World Exhibitions, supported by the China National Garment Association, the China World Trade Center and the Sub-Council of the Textile Industry (CCPIT).

More information:
CHIC Fair CHIC Shanghai
Source:

JANDALI MODE.MEDIEN.MESSEN

(c) CHIC / JANDALI
29.10.2021

CHIC fueled fashion business in Shanghai and Shenzhen

  • CHIC Shanghai successfully completed under high safety and hygiene conditions
  • The trend hotspot for the Chinese sales market: Lively interest of more than 20,000 trade visitors in the new collections of the 487 brands at the NECC in Shanghai
  • Sustainability in great demand in all areas
  • CHIC Shenzhen focuses on trading in the strong sales region of South China and the international clusters Hong Kong and Macao: Date postponed from November to December due to current Covid-19 cases in China

The fashion world of China met at the physical event CHIC Shanghai from October 9-11, 2021 at the National Exhibition and Convention Center in Shanghai

487 exhibitors presented themselves in clearly structured segments on 50,000 square meters. Maximum compliance with the security measures determined the course. Against this background the exhibitors welcomed more than 20,000 trade visitors and reported cheerful orders.

The 487 exhibitors were also satisfied with the business activity and reported successful orders.

  • CHIC Shanghai successfully completed under high safety and hygiene conditions
  • The trend hotspot for the Chinese sales market: Lively interest of more than 20,000 trade visitors in the new collections of the 487 brands at the NECC in Shanghai
  • Sustainability in great demand in all areas
  • CHIC Shenzhen focuses on trading in the strong sales region of South China and the international clusters Hong Kong and Macao: Date postponed from November to December due to current Covid-19 cases in China

The fashion world of China met at the physical event CHIC Shanghai from October 9-11, 2021 at the National Exhibition and Convention Center in Shanghai

487 exhibitors presented themselves in clearly structured segments on 50,000 square meters. Maximum compliance with the security measures determined the course. Against this background the exhibitors welcomed more than 20,000 trade visitors and reported cheerful orders.

The 487 exhibitors were also satisfied with the business activity and reported successful orders.

Perfect presentation platform: the CHIC Matching area
The expanded matchmaking events at CHIC were also enthusiastically received.
In total, over 37 matchmaking events took place in the specially set up matching area consisting of several presentation platforms and private negotiation rooms at the fair. From company presentations by industry giants such as Shein, through trade fair tours to selected one-on-one discussions, CHIC brought exhibitors and visitors together in a targeted manner. More than 600 participants have been matched by this CHIC event. Among them visitors such as Shein, Walmart, Wang Yi Yan Xuan, Tiktok, BAILIAN GROUP, LIQUN etc, parts of the organizer's broad network.

Continuing growth: sustainable productions
Sustainability is one of the most important consumer trends in China. CHIC played the theme in all exhibition areas; from womenswear, kidswear and menswear to accessories, sustainable collections were represented in all segments.

Design talent and traditional styles
In the IMPULSES area, innovative designer brands showed inspiring trends, high-quality collections and fashion variety like Kmusso, MIJA or Yu Jian Tian with its new design collection made by natural materials such as mulberry silk and wool, presenting the unique traditional Chinese style.

CHIC Shanghai presented the entire range of the fashion business in a total of 12 exhibition segments. This year's acclaimed visual concept, created by lava beijing, has been awarded the Bronze Award of the Hiiibrand Awards 2021 in the Identity category.

Digital tools and physical events
In addition to the on-site trade fair offer, CHIC is expanding its reach through the consistent use of digital tools. The CHIC app combines all the functions needed for a successful trade fair participation, from the digital trade fair catalog and matchmaking to direct appointments and live chats for all participants who cannot be on site.

The next CHIC in Shanghai will take place in March 2022.

Source:

CHIC / JANDALI

CHIC Shanghai starts on October 9, 2021 with around 500 brands (c) Chic Shanghai / JANDALI MODE.MEDIEN.MESSEN
28.09.2021

CHIC Shanghai starts on October 9, 2021 with around 500 brands

From the 09-11th of October, CHIC will take place with around 500 fashion and lifestyle brands on 53,000 sqm in the National Exhibition & Convention Center in Shanghai and offers a perfect overview of the fashion innovations in all fashion areas of the next season.

Chinese consumers place increasing value on sustainable products, the topic of "sustainability" is present in all areas of CHIC, in cooperation with WGSN the latest trends in sustainable fashion S / S 22 are shown. Together with China Fashion and WWD, companies that produce particularly sustainably are honored as part of the "Pursuer of excellence in sustainability" event.

The organizers put a special focus on the expansion of digital tools for the trade fair participants, which were used in the run-up to the trade fair for intensive visitor marketing and at the trade fair to optimally network supply and demand, WeChat plays a central role here. The CHIC WeChat mini program has been expanded and integrates the CHIC e-catalog, tailored to the needs of exhibitors and visitors.

From the 09-11th of October, CHIC will take place with around 500 fashion and lifestyle brands on 53,000 sqm in the National Exhibition & Convention Center in Shanghai and offers a perfect overview of the fashion innovations in all fashion areas of the next season.

Chinese consumers place increasing value on sustainable products, the topic of "sustainability" is present in all areas of CHIC, in cooperation with WGSN the latest trends in sustainable fashion S / S 22 are shown. Together with China Fashion and WWD, companies that produce particularly sustainably are honored as part of the "Pursuer of excellence in sustainability" event.

The organizers put a special focus on the expansion of digital tools for the trade fair participants, which were used in the run-up to the trade fair for intensive visitor marketing and at the trade fair to optimally network supply and demand, WeChat plays a central role here. The CHIC WeChat mini program has been expanded and integrates the CHIC e-catalog, tailored to the needs of exhibitors and visitors.

The next editions of CHIC will take place from 3-5th of November 2021 in Shenzhen and from 9-11th of March 2022 in Shanghai.

Source:

JANDALI MODE.MEDIEN.MESSEN

(c) JANDALI MODE.MEDIEN.MESSEN für CHIC
10.08.2021

CHIC Shanghai in October instead of August 2021

Instead of taking place from August 25-27 as originally planned, Asia's leading trade fair for fashion and lifestyle will now be held from October 9-11, 2021 at the National Exhibition and Convention Center in Shanghai. The fair has been taking place physically again since July 2020, always in compliance with strict safety and hygiene regulations. Various digital platforms are being set up in parallel.

The around 500 brands registered for CHIC (August) will now present themselves to the trade visitors in autumn on 62,000 sqm, including important industry players such as JINTIANSHI (menswear), VINI Bespoke (menswear), Zaijiu (womenswear), Jiebeidi (womenswear), COFNA (childrenswear), Laura Vita (shoes), Hattershub (headwear), MANNYLONQ (CHIC-Young Blood) and Dragon Heart (CHIC-Young Blood) and exciting up-and-coming designers such as KIMUSSO, Yujiantian and Wuma.

Instead of taking place from August 25-27 as originally planned, Asia's leading trade fair for fashion and lifestyle will now be held from October 9-11, 2021 at the National Exhibition and Convention Center in Shanghai. The fair has been taking place physically again since July 2020, always in compliance with strict safety and hygiene regulations. Various digital platforms are being set up in parallel.

The around 500 brands registered for CHIC (August) will now present themselves to the trade visitors in autumn on 62,000 sqm, including important industry players such as JINTIANSHI (menswear), VINI Bespoke (menswear), Zaijiu (womenswear), Jiebeidi (womenswear), COFNA (childrenswear), Laura Vita (shoes), Hattershub (headwear), MANNYLONQ (CHIC-Young Blood) and Dragon Heart (CHIC-Young Blood) and exciting up-and-coming designers such as KIMUSSO, Yujiantian and Wuma.

The expected 60,000 visitors are also able to attend seminars and workshops on current topics such as Recognition and new opportunities of new retail in AI Fashion or 2021 Maker of Silk Road & Innovation of Design Infinity -- The Innovation and Entrepreneurship Competition of China Textile & Apparel SME.

Next events:
CHIC Shenzhen | 3rd-5th November 2021 | Shenzhen
CHIC March 22 | 9-11 March 2022 | Shanghai

Source:

JANDALI MODE.MEDIEN.MESSEN

CHIC Shanghai 2021: erfolgreiches Face-to-Face-Treffen der Branche (c) CHIC Shanghai
CHIC March 21 Show
30.03.2021

CHIC Shanghai 2021: erfolgreiches Face-to-Face-Treffen der Branche

Vom 17.-19. März fand die physische Ausgabe der  CHIC Shanghai im National Exhibition and Convention Center in Shanghai statt und zeigte sich erneut als Trendkatalysator und wichtiges Face-to-Face Event der Modebranche mit über 88.000 Besuchern.

Unter strikter Einhaltung der Hygienemaßnahmen ermöglichte Asiens Leitmesse an drei Tagen persönliche Kontakte und rege Geschäfte. Teilnehmer und Besucher begrüßten die Möglichkeit sich vor Ort zu treffen, die Matchmaking Aktivitäten wurden verdreifacht.

Insgesamt 932 Brands präsentierten die gesamte Modepalette in 10 Bereichen. Besonders im Fokus der Messe unter dem Motto „CHIC Garden“ stand das Thema Sustainability, kreativ umgesetzt von den chinesischen Künstlern Ma Defan und Li Haitao, begleitet von der Green Fashion Society und dem Sustainable Fashion Forum.

Neben den  CHIC Shows, die mit beeindruckenden Designer-Schauen überzeugten, wurde auch der renommierte FN Footwear News China Achievement Award verliehen. Im CHIC Wonderland drehte sich alles um innovative Sneaker.

Vom 17.-19. März fand die physische Ausgabe der  CHIC Shanghai im National Exhibition and Convention Center in Shanghai statt und zeigte sich erneut als Trendkatalysator und wichtiges Face-to-Face Event der Modebranche mit über 88.000 Besuchern.

Unter strikter Einhaltung der Hygienemaßnahmen ermöglichte Asiens Leitmesse an drei Tagen persönliche Kontakte und rege Geschäfte. Teilnehmer und Besucher begrüßten die Möglichkeit sich vor Ort zu treffen, die Matchmaking Aktivitäten wurden verdreifacht.

Insgesamt 932 Brands präsentierten die gesamte Modepalette in 10 Bereichen. Besonders im Fokus der Messe unter dem Motto „CHIC Garden“ stand das Thema Sustainability, kreativ umgesetzt von den chinesischen Künstlern Ma Defan und Li Haitao, begleitet von der Green Fashion Society und dem Sustainable Fashion Forum.

Neben den  CHIC Shows, die mit beeindruckenden Designer-Schauen überzeugten, wurde auch der renommierte FN Footwear News China Achievement Award verliehen. Im CHIC Wonderland drehte sich alles um innovative Sneaker.

03.03.2021

CHIC Shanghai takes place on March 17 to 19, 2021

  • CHIC Shanghai, March 17 to 19, 2021 (due to new regulation to control the infection rate)
  • 905 exhibitors are present at CHIC
  • Parallel: CHIC ONLINE as a digital platform with upgrade of the CHIC
  • APP
  • CHIC GARDEN: puts fashion and sustainability in the limelight

The CHIC spring event takes place from March 17th to 19th under strict hygiene guidelines in the National Exhibition & Convention Center in Shanghai parallel to Intertextile Shanghai, Yarn Expo and PH Value.

The Chinese economy has recovered again after the pandemic in China and already reached pre-crisis level with 6.5% growth in the fourth quarter of 2020. McKinsey estimates are a 5 to 10% growth in sales in China in 2021 compared to 2019. Thanks to good sales in China, the fashion luxury brands in particular have been able to improve their sales figures. But also regarding online trade, Chinese ecommerce sales were in first place worldwide for the eighth year in a row. The average per capita income of consumers rose by 3.8% last year.

  • CHIC Shanghai, March 17 to 19, 2021 (due to new regulation to control the infection rate)
  • 905 exhibitors are present at CHIC
  • Parallel: CHIC ONLINE as a digital platform with upgrade of the CHIC
  • APP
  • CHIC GARDEN: puts fashion and sustainability in the limelight

The CHIC spring event takes place from March 17th to 19th under strict hygiene guidelines in the National Exhibition & Convention Center in Shanghai parallel to Intertextile Shanghai, Yarn Expo and PH Value.

The Chinese economy has recovered again after the pandemic in China and already reached pre-crisis level with 6.5% growth in the fourth quarter of 2020. McKinsey estimates are a 5 to 10% growth in sales in China in 2021 compared to 2019. Thanks to good sales in China, the fashion luxury brands in particular have been able to improve their sales figures. But also regarding online trade, Chinese ecommerce sales were in first place worldwide for the eighth year in a row. The average per capita income of consumers rose by 3.8% last year.

905 exhibitors and 932 brands will present themselves on site at CHIC. Around 95,000 trade visitors from all retail areas, including all relevant online sales platforms, are expected. The CHIC's online and live streaming events, which run parallel to the trade fairs, have recorded an average of 150,000 clicks on each show since April last year.

CHIC Garden
China is to become climate neutral by 2060, which of course also affects the fashion sector. Overall, the awareness of Chinese consumers has developed even more towards high-quality, sustainable collections. In their "State of Fashion 2021" report, McKinsey & BoF analyze the awareness development in China that consumers and producers are increasingly recognizing the importance of joint efforts by all participants in the value chain to work together in order to achieve sustainability in the fashion industry.

The CHIC flagship event visualizes this topic with the "CHIC Garden" theme. With the help of garden design experts, the fair is transformed into an inspiring garden paradise that reflects closeness to nature and the appreciation of natural resources.

As an exception, the CHIC autumn event, CHIC Shanghai will take place in August this year (25th to 27th August 2021).

Source:

JANDALI

CHIC Shanghai (c) CHIC
CHIC Shanghai
16.12.2019

CHIC Shanghai: 11. bis 13. März 2020

Meeting Point No. 1 für den Eintritt in den chinesischen Absatzmarkt

  • Upgrade der CHIC Messe-Bereiche
  • Intensivierung der Zusammenarbeit und Kooperationen mit Marktpartnern und Ausstellern der CHIC für einen erfolgreichen Markteintritt
  • Internationale Beteiligungen im Zentrum des Messegeschehens

Vom 11. bis 13. März 2020 dreht sich auf der CHIC in Shanghai, Asiens größter Fachmesse für Fashion und Lifestyle, alles um die Vernetzung der Kunden mit dem begehrtesten Modemarkt weltweit für einen effizienten Markteintritt.

Bereits heute sind schon 80% der auf 145.000 qm vergrößerten Ausstellungsfläche im National Exhibition & Convention Center in Shanghai vermietet. Knapp 1.000 Aussteller präsentieren auf der CHIC den erwarteten 100.000 Besuchern ihre neuen Kollektionen.

Meeting Point No. 1 für den Eintritt in den chinesischen Absatzmarkt

  • Upgrade der CHIC Messe-Bereiche
  • Intensivierung der Zusammenarbeit und Kooperationen mit Marktpartnern und Ausstellern der CHIC für einen erfolgreichen Markteintritt
  • Internationale Beteiligungen im Zentrum des Messegeschehens

Vom 11. bis 13. März 2020 dreht sich auf der CHIC in Shanghai, Asiens größter Fachmesse für Fashion und Lifestyle, alles um die Vernetzung der Kunden mit dem begehrtesten Modemarkt weltweit für einen effizienten Markteintritt.

Bereits heute sind schon 80% der auf 145.000 qm vergrößerten Ausstellungsfläche im National Exhibition & Convention Center in Shanghai vermietet. Knapp 1.000 Aussteller präsentieren auf der CHIC den erwarteten 100.000 Besuchern ihre neuen Kollektionen.

Die einzelnen Modesegmente der CHIC sind zum ersten Mal als eigenständige Bereiche aufgestellt. Mit neuen Titeln definiert fokussieren sie genau auf die Kernwerte des chinesischen Verbrauchermarktes. Zugeschnitten auf die jeweiligen Ansprüche und Marktbesonderheiten der individuellen Fashion-Segmente, erzielen sie damit eine eindeutige Außenwirkung und Klarheit in der Kommunikation und erleichtern dem Fachbesucher gleichzeitig zielgerichtet den Messebesuch.

"Der chinesische Markt entwickelt sich in einer rasanten Geschwindigkeit. China hat heute einen reifen Modemarkt mit Top-Playern, entwickelten Strukturen und trendsetzenden Konsumenten. Das neue Konzept der CHIC spiegelt diese Markttransformation wider, setzt Trends für die Zukunft und vernetzt effizient mit Besuchern um interkontinentale Geschäftstätigkeiten zu ermöglichen.", so Herr Chen Dapeng, Präsident der CHIC und der China National Garment Association.

(c) CHIC
26.06.2019

CHIC: 25.-27. September 2019

CHIC Shanghai nimmt differenzierte Konsumentengruppen in den Blick

  • China fokussiert inländischen Konsum und langfristiges belastbares Wachstum
  • Modekonsumenten weiter hungrig nach Premiummarken und individuellen Accessoires; Absatz von Premium-Marken steigt deutlich
  • Vor allem die jungen Generationen sind starke Wirtschaftstreiber
  • CHIC setzt auf effiziente Messeteilnahme: VIP-Besuchermarketing intensiviert
  • SUSTAINABLE ZONE: 70 Jahre nachhaltige Entwicklung

Vom 25.-27. September zeigt die nächste September-Ausgabe der CHIC Shanghai die neuesten Entwicklungen auf dem chinesischen Modemarkt. Auf Asiens wichtigster Modemesse präsentieren sich rund 800 nationale und internationale Brands auf 62.000 qm im National Exhibition and Convention Center in Shanghai den breit aufgestellten Fachbesuchern.

CHIC Shanghai nimmt differenzierte Konsumentengruppen in den Blick

  • China fokussiert inländischen Konsum und langfristiges belastbares Wachstum
  • Modekonsumenten weiter hungrig nach Premiummarken und individuellen Accessoires; Absatz von Premium-Marken steigt deutlich
  • Vor allem die jungen Generationen sind starke Wirtschaftstreiber
  • CHIC setzt auf effiziente Messeteilnahme: VIP-Besuchermarketing intensiviert
  • SUSTAINABLE ZONE: 70 Jahre nachhaltige Entwicklung

Vom 25.-27. September zeigt die nächste September-Ausgabe der CHIC Shanghai die neuesten Entwicklungen auf dem chinesischen Modemarkt. Auf Asiens wichtigster Modemesse präsentieren sich rund 800 nationale und internationale Brands auf 62.000 qm im National Exhibition and Convention Center in Shanghai den breit aufgestellten Fachbesuchern.

Chinas Wirtschaftswachstum beläuft sich trotz Verlangsamung auf 6%, der Fokus wird auf inländischen Konsum gelegt, der den Grundstein für ein langfristiges und belastbares Wachstum darstellt. Staatliche Maßnahmen, u.a. im Finanzsektor und geopolitische Projekte, sollen das Wirtschaftswachstum zusätzlich weiter ankurbeln.

More information:
CHIC Shanghai CHIC 2019
Source:

Jandali

(c) JANDALI
22.02.2019

CHIC Shanghai, 12. bis 14. März 2019

  • Positives Wirtschaftswachstum in China im Kontext weltweit sinkender Wachstumsraten
  • Treibende Kraft im Bereich Mode sind Chinas „Egotisten“, die junge Konsumentengruppe im Fokus der CHIC
  • Neue Shows-in-Show auf der CHIC: CHIC-Tailoring und CHIC-KIDZ, Marktsegmente mit starkem Wachstum
  • CHIC Special Service: VIP Meetings mit E-Commerce Plattformen, Showrooms, Agenten und Einkäufern für internationale Brands

Vom 12. bis 14. März 2019 werden sich 1.365 nationale und internationale Aussteller mit 1.453 Marken aus 16 Ländern und Regionen auf der CHIC China International Fashion Fair, Asiens größter und wichtigster Mode- und Lifestylemesse auf mehr als 117.200 qm Ausstellungsfläche im National Exhibition & Convention Center in Shanghai präsentieren.

  • Positives Wirtschaftswachstum in China im Kontext weltweit sinkender Wachstumsraten
  • Treibende Kraft im Bereich Mode sind Chinas „Egotisten“, die junge Konsumentengruppe im Fokus der CHIC
  • Neue Shows-in-Show auf der CHIC: CHIC-Tailoring und CHIC-KIDZ, Marktsegmente mit starkem Wachstum
  • CHIC Special Service: VIP Meetings mit E-Commerce Plattformen, Showrooms, Agenten und Einkäufern für internationale Brands

Vom 12. bis 14. März 2019 werden sich 1.365 nationale und internationale Aussteller mit 1.453 Marken aus 16 Ländern und Regionen auf der CHIC China International Fashion Fair, Asiens größter und wichtigster Mode- und Lifestylemesse auf mehr als 117.200 qm Ausstellungsfläche im National Exhibition & Convention Center in Shanghai präsentieren.

CHIC March 2018 closes successfully with rise in attendance (c) JANDALI
German Pavilion
29.03.2018

CHIC March 2018 closes successfully with rise in attendance

  • CHIC Shanghai, March 14-16, 2018
  • CHIC March 2018 closes successfully with rise in attendance
  • CHIC´s new design: Discovering the young consumer world
  • Successful business in all fair segments
  • Service point CHIC as international platform for the international fashion trade
  • New autumn date for CHIC: September 27-29, 2018

The spring edition of CHIC, taking place from March 14-16, 2018, finished successfully with yet another increase in visitor figures. 1,210 exhibitors from 21 countries and regions presented themselves on 117,200 m² at the National Exhibition & Convention Center in Shanghai. 112,666 visitors of all business channels were registered at the fair, among them leading department stores, shopping malls, multibrand stores, agents, distributors.

  • CHIC Shanghai, March 14-16, 2018
  • CHIC March 2018 closes successfully with rise in attendance
  • CHIC´s new design: Discovering the young consumer world
  • Successful business in all fair segments
  • Service point CHIC as international platform for the international fashion trade
  • New autumn date for CHIC: September 27-29, 2018

The spring edition of CHIC, taking place from March 14-16, 2018, finished successfully with yet another increase in visitor figures. 1,210 exhibitors from 21 countries and regions presented themselves on 117,200 m² at the National Exhibition & Convention Center in Shanghai. 112,666 visitors of all business channels were registered at the fair, among them leading department stores, shopping malls, multibrand stores, agents, distributors.

Chen Dapeng, President of CHIC and Executive Vice President of China National Garment Association: "The consumers in China develop rapidly, `consumer upgrade´ is the keyword, the Chinese market is consumer oriented, in demand is an individual young style. The offer has to adapt to the needs of this target group, the industry has to become even more innovative and face the technological challenges."

CHIC Shanghai shows that the Chinese market follows the current trends which is also mirrored by its fresh young design and a full visual concept that was developed in cooperation with WGSN. Addressees are the young trendsetting consumers, China´s driving force for the strong growth in retail sales, which increased by 10.2% in 2017 to about 5.7 trillion US$. According to a study by BCG this target group accounts for 65% of consumption increase in China with a predicted growth rate of 11% per year until 2021. The total domestic consumption contributed nearly 60% to the economic expansion of the country in the last year.

Intensive contacts and ordering in all areas of CHIC

The exhibitors of the designer area IMPULSES, one of the core segments at CHIC and occupying the entire North Hall, among them Hua Mu Shen, Shan Zi, Mood for Mode, were very satisfied. In addition to numerous concrete cooperation agreements high value orders were placed as well.

The international exhibitors in the FASHION JOURNEY area came from Brazil, Denmark, Germany, France, China Hong Kong, India, Italy - with 40 exhibitors again the biggest European participation - , Japan, Korea, Peru, Poland, Sweden, Spain, China Taiwan, UK. They expressed their satisfaction with their participations and recognize the potential of the Chinese market. The trade fair objective are contacts, numerous promising cooperation talks took place that need intensive follow-up after the fair. Nevertheless there were also orders placed at the fair. The Polish Investment and Trade Agency participated for the first time in CHIC with its national export program “go-to-brand”. Polish jewellery and kidswear designer brands participated in the program and exhibited at CHIC.

Showing at the leather and fur area HERITAGE the International Fur Federation (IFF) presented itself for the first time with international producers such as the auction houses NAFA and SAGA. Turkey was again represented under the roof of IDMIB / ITKIB by ten companies. For the national participants, grouped in pavilions of the respective Chinese provinces, CHIC is an essential business platform, here they regularly meet their buyers and this time once again registered orders of high sums.

Young brands in the CHIC YOUNG BLOOD area like Monkey King (after the monkey king in the classic Chinese novel The Journey to the West) with manga style shirts or JPE, a trendy street style brand with a traditional Chinese dragon being its mascot, made more than 300 contacts with concrete cooperation intentions at CHIC.

Companies in the segment URBAN VIEW, the menswear area, e.g. RUYI group with more than 30 international fashion brands such as Aquascutum or Sandro; GSON, a menswear line of SEMIR group or ManCode, a new exhibitor at CHIC, reported hundreds of cooperation inquiries and direct deals at the fair.

A sensation in the accessories segment SECRET STARS was created amongst others by the German brand LEONARDO. Large groups of visitors interested in the jewellery collection gathered at the booth. The fair participation beat the company´s expectations by far.

The young generation is the engine for fashion consumption in China, a fact also recognized by the management of the SEMIR group that presented product novelties and its service offer with its kidswear brand BALABALA in the KID´S PARADISE at CHIC. New technologies were shown on more than 500 m² by the HODO group and its "unstaffed shops", "smart fitting rooms", "magic dressing mirrors". Further innovations were "cloud shelves" and "big screen data".

Service platform CHIC

The intensively expanded visitor management, online and offline, was a central aspect of the fair. Online via WeChat and the official CHIC APP more than 200,000 visitor request for specific product groups were made, exhibitors uploaded more than 700,000 pieces of product information. Active exchange was initiated by the Buyer´s Talk on the second fair day, dealing with the development of the buying systems of department stores and shopping malls, trend information was given at CHIC Buyer´s Theme Salon also taking place on day 2. The VIP Buyer´s Meeting brought international brands and interested agents and distributors together - a service that the organizer will expand in the future. “We visit CHIC Shanghai every time, for us it´s a very important platform for trend information and also to find European brands that we can introduce to the Chinese market”, says Wen Liu, CEO Jesery from Wuhan, representative of Canadian designer brand JAC. The management of Mallstyle Investment (Shanghai), with e.g. Italian luxury brands in its portfolio, directly got in touch with German and Italian brands at CHIC after the meeting.

The event schedule of CHIC offers a broad seminar and workshop programme with its CHIC TALK, from trend information to retail solutions to buyer meetings, the show programme CHIC SHOWS staged fashion presentations, of which especially the IMPULSES and OVERSEAS´ JOINT FASHION SHOWS attracted the visitors´ attention. CHIC Shanghai is designed as a global platform for the fashion industry and fashion trade and integrates all resources that are relevant to a successful development of the fashion business in China.

CHIC Shanghai changes autumn date to September

CHIC Shanghai changes together with Intertextile Shanghai, PH Value and Yarn Expo the date for its autumn edition to September. The next fair will be held from September 27-29, 2018 at the National Exhibition & Convention Center in Shanghai.

CHIC Shanghai CHIC Shanghai
CHIC Shanghai
14.06.2017

CHIC Autumn Shanghai vom 11. bis 13. Oktober 2017

Die Studie ‚Der Anspruch steigt Modekonsum in China´ von OC&C Strategy Consultants bestätigt die hohe Affinität chinesischer Konsumenten für internationale Marken. Die chinesischen ‚Millenials’ gelten als die ausgabefreudigsten  die Konsumenten. Begehrt sind außergewöhnliche Kreationen, die die Individualität unterstreichen. CHIC als die größte Modemesse in Asien, die seit über 20 Jahren zunächst in Beijing und seit 2014 in Shanghai stattfindet, wird nun zum dritten Mal die Oktober Edition präsentieren. CHIC Autumn ist kompakt und konzentriert und zeigt auf einer  Fläche von 50.000 qm (CHIC Spring im März 100.000 ein modisches Angebot mit Überblick über chinesische und internationale Modemarken. Die Modemesse CHIC bietet den Einstieg in den chinesischen Markt und die persönlichen Gespräche auf der Messe mit prospektiven Kunden sind erkenntnisreich und aufschlussgebend für die Akzeptanz der eigenen Produktlinie. CHIC ist nicht nur eine Plattform für führende Marken, auch junge Designer können hier aussichtsreiche Geschäftsabschlüsse tätigen.

Die Studie ‚Der Anspruch steigt Modekonsum in China´ von OC&C Strategy Consultants bestätigt die hohe Affinität chinesischer Konsumenten für internationale Marken. Die chinesischen ‚Millenials’ gelten als die ausgabefreudigsten  die Konsumenten. Begehrt sind außergewöhnliche Kreationen, die die Individualität unterstreichen. CHIC als die größte Modemesse in Asien, die seit über 20 Jahren zunächst in Beijing und seit 2014 in Shanghai stattfindet, wird nun zum dritten Mal die Oktober Edition präsentieren. CHIC Autumn ist kompakt und konzentriert und zeigt auf einer  Fläche von 50.000 qm (CHIC Spring im März 100.000 ein modisches Angebot mit Überblick über chinesische und internationale Modemarken. Die Modemesse CHIC bietet den Einstieg in den chinesischen Markt und die persönlichen Gespräche auf der Messe mit prospektiven Kunden sind erkenntnisreich und aufschlussgebend für die Akzeptanz der eigenen Produktlinie. CHIC ist nicht nur eine Plattform für führende Marken, auch junge Designer können hier aussichtsreiche Geschäftsabschlüsse tätigen.

More information:
CHIC, Messe, Asien
Source:

JANDALI MODE.MEDIEN.MESSEN