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RUDOLF: Bio-based products for HYDROCOOL® technology (c) Rudolf GmbH
05.02.2024

RUDOLF: Bio-based products for HYDROCOOL® technology

RUDOLF announces a significant leap in textile performance with the introduction of bio-based innovations for its HYDROCOOL® technology, a moisture management product line.

HYDROCOOL® technologies have long been the standard for wicking moisture away from the skin to keep athletes and active people comfortable and dry. RUDOLF has taken this performance to a higher level with the integration of bio-based raw materials and their new products, RUCO®-PUR BIO SLB and FERAN® BIO ICR. These bio-based ingredients, derived from renewable sources offering:

RUDOLF announces a significant leap in textile performance with the introduction of bio-based innovations for its HYDROCOOL® technology, a moisture management product line.

HYDROCOOL® technologies have long been the standard for wicking moisture away from the skin to keep athletes and active people comfortable and dry. RUDOLF has taken this performance to a higher level with the integration of bio-based raw materials and their new products, RUCO®-PUR BIO SLB and FERAN® BIO ICR. These bio-based ingredients, derived from renewable sources offering:

  • Reduced environmental impact: By using bio-based materials, RUDOLF reduces its reliance on traditional petroleum-based raw materials, minimizing the environmental footprint of its products.
  • High performance: The new bio-based formulations are as efficient as the traditional HYDROCOOL® products and offer maximum wash resistance.
  • RUCO®-PUR BIO SLB is a bio-based finishing agent that is ideal for synthetics, cellulosic and blends. It offers a bio-based content of 43% and is therefore an important step towards a more sustainable textile industry.
  • FERAN® BIO ICR is a bio-based soil release agent specially developed for polyester and its blends. It has a 87% bio-based content, further underlining the commitment from RUDOLF for sustainable innovation.
Source:

Rudolf GmbH

adidas Terrex and National Geographic: Rainforest-Inspired Hiking Collection (c) adidas AG
02.02.2024

adidas Terrex and National Geographic: Rainforest-Inspired Hiking Collection

adidas TERREX and National Geographic collaborate once again to launch a collection that pays homage to the rainforest supporting National Geographic efforts.

Throughout the collection, images captured by National Geographic photographers are interpreted in different ways on different products, taken through different hues and applied in various ways on garments across the range:

adidas TERREX and National Geographic collaborate once again to launch a collection that pays homage to the rainforest supporting National Geographic efforts.

Throughout the collection, images captured by National Geographic photographers are interpreted in different ways on different products, taken through different hues and applied in various ways on garments across the range:

  • ADIDAS TERREX | NATIONAL GEOGRAPHIC RAIN.RDY JACKET – Crafted from waterproofing materials and construction, adidas RAIN.RDY products keep the water out. The jacket also features easily-accessible pockets, a stowaway hood and elongated sleeves with hook-and-loop.
  • ADIDAS TERREX | NATIONAL GEOGRAPHIC WINDSTOPPER JACKET - Made from GORE-TEX WINDSTOPPER, this WIND.RDY jacket is wind-resistant and water-repellent.
  • ADIDAS TERREX | NATIONAL GEOGRAPHIC WINDBREAKER - Using advanced materials, adidas WIND.RDY is designed to resist the wind and provide optimised breathability hikers can feel protected and comfortable.
  • ADIDAS TERREX | NATIONAL GEOGRAPHIC GRAPHIC LONG SLEEVE / SHORT SLEEVE TEE – The long sleeve tee combines technical materials with style beyond the mountain, including Aeroready material that wicks sweat to keep dry and comfortable.
  • ADIDAS TERREX | NATIONAL GEOGRAPHIC PANTS - Marry style and functionality by combining outdoor-informed design and street-informed style together, complemented by Durable Water Repellent (DWR) material to stay dry and comfortable.
  • ADIDAS TERREX | NATIONAL GEOGRAPHIC SKIRT - Made in adidas' wind and water-resistant WIND.RDY fabric, this skirt is for adventures on or off the trail.

The theme of this season’s drop was inspired by National Geographic’s seasonal focus on educating people around rainforest awareness and conservation.

More information:
adidas Outdoor outdoor apparel
Source:

adidas AG

Selection of looks of the What Goes Around Comes Around exhibition Photographer: Elzo Bonam
Selection of looks of the What Goes Around Comes Around exhibition
25.01.2024

Fashion for Good Museum: Final exhibition “What goes around comes around”

The Fashion for Good museum in Amsterdam marks its 6 year journey with a special fashion exhibition focused on circularity, called What Goes Around Comes Around. Honing in on how circularity plays out in different circles of influence, the exhibition showcases inspirational displays that make tangible what a circular fashion industry will look like.

What Goes Around Comes Around pays homage to the extraordinary work of pioneering artists, innovators and designers working to shift the fashion industry with new solutions. The exhibition opens January 27, 2024 and will be open to the public for 5 months. It is the grand finale, as the Museum is closing its doors. As such it will be the Museum’s final call to collective action, which the fashion industry still so highly needs.

The Fashion for Good museum in Amsterdam marks its 6 year journey with a special fashion exhibition focused on circularity, called What Goes Around Comes Around. Honing in on how circularity plays out in different circles of influence, the exhibition showcases inspirational displays that make tangible what a circular fashion industry will look like.

What Goes Around Comes Around pays homage to the extraordinary work of pioneering artists, innovators and designers working to shift the fashion industry with new solutions. The exhibition opens January 27, 2024 and will be open to the public for 5 months. It is the grand finale, as the Museum is closing its doors. As such it will be the Museum’s final call to collective action, which the fashion industry still so highly needs.

“We are highlighting three areas in What Goes Around Comes Around", explains curator Sophie Jager-van Duren at the Fashion for Good Museum. “First: new work by local artists Atelier Reservé and The Patchwork Family, design collectives working towards circularity, demonstrating what is happening right now. We are also showing looks from established designers BOTTER, Ronald van der Kemp and Marga Weimans, Yuima Nakazato and Nicole McLaughlin. Second, the community, with an installation for visitors to participate in, planting the seed that we need each other to change the fashion system. Lastly, the industry - honing in on examples of innovations and technologies. We invited designers to create new work with circular materials including Living Ink, MIRUM, Altmat and Biophilica.”

Today’s fashion industry is caught in a vicious cycle of ‘take-make-waste’ and this system has a growing negative impact on people and the planet. For instance, in Europe, the average consumer is responsible for 15 kilos of textile waste per year and these numbers are increasing. To address this, we need action from individuals, the industry and society alike to go from a linear take-make-waste model into one that is circular by design.

The Fashion for Good Museum is inviting anybody to come visit its final exhibition and learn from concrete examples, to understand the current state of the fashion industry, gain the tools for taking individual or collective action and be inspired by circular fashion available today.

Designing for circularity means designing without creating waste or pollution, as all materials are continually reused instead of discarded. A circular system is restorative and regenerative and reduces pressure on natural resources. The ultimate goal of the exhibition is to put circularity into practice, help people envision a circular economy based on community practices and empower visitors to take collective action, starting in the museum but extending to their homes and daily lives.

Through the exhibition and its public programme, which consists of interactive workshops and educational events, the museum functions as a community space where visitors are invited to learn, gain new perspectives and are exposed to inspiring examples, building the skills and knowledge to create positive change. The upcoming few months there are multiple events, educational toolkits and other opportunities to join us, all open for the public, keep an eye out on our website and social media channels for the latest updates.

The exhibition is open for the public from Saturday 27th of January until June 5th 2024, marking World Environment Day on June 5th as the final closing day of the museum.

Source:

Fashion for Good 

SEEK presents new projects and innovations on 16 and 17 January 2024 (c) Premium Exhibitions GmbH / Marcus Mainz
12.01.2024

SEEK presents new projects and innovations on 16 and 17 January 2024

There are only a few days left until the SEEK community comes together at the Station Berlin on 16 and 17 January 2024. The team around SEEK's Show Director Marie-Luise Patzelt is looking forward to welcome around 200 brands, speakers such as Jessica Arnold (Adidas), Sebastian Haufellner (Lodenfrey), Yannik Dietrich (Breuninger), Martyna Zastawna (Vogue), numerous game changers from the sustainability scene and new fashion and lifestyle inspirations.

The new alliance between SEEK and UNION Showroom presents its joint project "THE JUNCTION" for the first time. A selection of high-quality brands with a focus on craftsmanship, origin, and history will be presented in Station Berlin's exclusive loft spaces, includes brands such as A New Sweden, Bruné, Freenote Cloth, Fullcount, Godspeed, Good-Alls, Hidden Aces, Nudie Jeans, Oodoo Boots, Paltò, Viberg, White Sand, and Tenue. THE JUNCTION starts simultaneously with UNION on 14.01.24 and ends with SEEK on 17.01.24.

There are only a few days left until the SEEK community comes together at the Station Berlin on 16 and 17 January 2024. The team around SEEK's Show Director Marie-Luise Patzelt is looking forward to welcome around 200 brands, speakers such as Jessica Arnold (Adidas), Sebastian Haufellner (Lodenfrey), Yannik Dietrich (Breuninger), Martyna Zastawna (Vogue), numerous game changers from the sustainability scene and new fashion and lifestyle inspirations.

The new alliance between SEEK and UNION Showroom presents its joint project "THE JUNCTION" for the first time. A selection of high-quality brands with a focus on craftsmanship, origin, and history will be presented in Station Berlin's exclusive loft spaces, includes brands such as A New Sweden, Bruné, Freenote Cloth, Fullcount, Godspeed, Good-Alls, Hidden Aces, Nudie Jeans, Oodoo Boots, Paltò, Viberg, White Sand, and Tenue. THE JUNCTION starts simultaneously with UNION on 14.01.24 and ends with SEEK on 17.01.24.

The SEEK brand portfolio currently encompasses almost 200 brands, including 46 % conscious brands and 45 % newcomers. Buyers and visitors can look forward to brands such as Aer Scents, Bask in the Sun, Chrome, Danner, Dedicated, Givn Berlin, Hestra, Kangaroos, Novesta, Palladium, Pyrenex, Santa Cruz Skateboards, Welter Shelter and Woodbird. Newcomers include Afoam Stories, A Good Company, Dale Of Norway, Good Wool Story, Heimat, Hen's Teeth, Open Era, Pompeii, The Jogg Concept, Wax London and many more.

The SEEK Conscious Club forms the heart of the January edition and is developing into the "place to be" of the sustainability scene. Purpose-driven business practices, systematic sustainability and practical standards will become even more crucial in 2024. With this in mind, the SEEK team introduces the innovative "360 Sustainability Validation" with its partners IVALO.COM and studio MM04. The "360 Sustainability Validation" - powered by IVALO.COM and consulted by studio MM04. Customers can see brand sustainability in 8 different sustainability categories. 360 is a commercial production value chain analysis tool that provides results that are comparable. The aim is to make the complex sub-areas of sustainability in fashion more transparent and comparable. The SEEK team has been working with the sustainability experts at studio MM04 for a long time and is delighted to be part of this important step towards standardising sustainability evaluations. Participating brands in this years Conscious Club are Basic Apparel, Bread & Boxers, Cabaia, Camper, Dawn Denim, Flamingos Life, Isaora, Jan'n June, Kings of Indigo, Rita Row, Secrid, Stapf and Thinking Mu, amongst others.

Together with renowned experts, SEEK is once again presenting a content programme with live interviews, talks, panels and community classes. Speakers such as Carl Tillessen (Deutsches Mode Institut), Steffen Liese (JD Sports), Stephan Huber (Style in Progress), Penny Whitelaw (Good on You), Mimi Sewalski (Avocadostore), Valerie Vogel (Engelhorn), Cheryll Mühlen (J'N'C), Rune Orloff (Pool), Sabine Rogg (Trendbüro), Anthony Lui (A New Sweden), Patrick Bergmann (Famefact), Florian Müller (Müller PR & Consulting) will share their insights exclusively with the SEEK community. The diverse programme includes themes such as pricing and profiling success strategies in times of disruption, a "no-bullshit" guide for brand spaces, the most important LinkedIn and consumer trends for 2024, new chances for recruiting and leadership as well as mental health in fashion.

Source:

Premium Exhibitions GmbH

adidas unveils Tennis Collection with AIRCHILL Technology (c) adidas AG
10.01.2024

adidas unveils Tennis Collection with AIRCHILL Technology

adidas unveils its SS24 Melbourne collection to mark the start of the 2024 Grand Slam season. AIRCHILL technology – a first for adidas in tennis – works in tandem with HEAT.RDY material technology to support players performing in the heat of the moment.

AIRCHILL material technology supports cooling through thermally zoned, raised pattern motifs and mesh layers. The lightness of AIRCHILL helps skin breathe – deliberately placed in high sweat and evaporation zones – under the armpits, chest and back. The raised patterns and open mesh fabrics are designed to optimize airflow during high-intensity workouts and matches.

The 26-piece range for men and women also boasts a tranquil color palette and pattern scheme, specially crafted to help evoke a sense of calm. The spectrum of greens – including the key colorway ‘Green Spark’, inspired by the natural phenomena of bioluminescence – were carefully chosen for their soft, glowing shades, meanwhile prints adorning the fabric emulate recurring fractal shapes in nature.

The apparel collection is made from 100% recycled materials and comes in sizes XS-2XL for men and 2XS-2XL for women.

adidas unveils its SS24 Melbourne collection to mark the start of the 2024 Grand Slam season. AIRCHILL technology – a first for adidas in tennis – works in tandem with HEAT.RDY material technology to support players performing in the heat of the moment.

AIRCHILL material technology supports cooling through thermally zoned, raised pattern motifs and mesh layers. The lightness of AIRCHILL helps skin breathe – deliberately placed in high sweat and evaporation zones – under the armpits, chest and back. The raised patterns and open mesh fabrics are designed to optimize airflow during high-intensity workouts and matches.

The 26-piece range for men and women also boasts a tranquil color palette and pattern scheme, specially crafted to help evoke a sense of calm. The spectrum of greens – including the key colorway ‘Green Spark’, inspired by the natural phenomena of bioluminescence – were carefully chosen for their soft, glowing shades, meanwhile prints adorning the fabric emulate recurring fractal shapes in nature.

The apparel collection is made from 100% recycled materials and comes in sizes XS-2XL for men and 2XS-2XL for women.

The collection will be worn by athletes including Caroline Wozniacki, Elina Svitolina, Xinyu Wang, Dana Mathewson, Jessica Pegula, Karolína Muchová, Maria Sakkari, Stefanos Tsitsipas, Felix Auger Aliassime, Jason Wu and Martin de la Puente.

More information:
adidas adidas AG Sportswear
Source:

adidas AG

Credit : Lena Ekert, @lena.ekert - Tweeter @BreathlesssAsh
05.12.2023

Texworld Evolution Paris: "Veritas" trend book for the Spring-Summer 2025 season

"Veritas", the trend book for the Spring-Summer 2025 season, looks at a world where each individual defends "their" truth. Gone are the days of tribal fashion... To be discovered at the Parc des Expositions, Porte de Versailles, from 5 to 7 February 2024.

After exploring a world where the senses are once again at the centre, Louis Gérin and Grégory Lamaud, the artistic directors of Texworld Evolution Paris, offer a more personal interpretation of this future humanity. Our wardrobes reflect our individual levels of commitment to the "truth". Faced with the modern paradox of growth versus sustainability, each of us expresses our own vision of the world. These points of view are reflected in the four themes of this new trend book.

Creative themes imagined with AI
Based on the analysis of emerging signals detected in the artistic, economic and social fields, these approaches incorporate elements of artificial intelligence for the first time. The artistic directors have incorporated them - by identifying them - into the 'pattern design' boards that bring together the colours and silhouettes used for each creative universe.

"Veritas", the trend book for the Spring-Summer 2025 season, looks at a world where each individual defends "their" truth. Gone are the days of tribal fashion... To be discovered at the Parc des Expositions, Porte de Versailles, from 5 to 7 February 2024.

After exploring a world where the senses are once again at the centre, Louis Gérin and Grégory Lamaud, the artistic directors of Texworld Evolution Paris, offer a more personal interpretation of this future humanity. Our wardrobes reflect our individual levels of commitment to the "truth". Faced with the modern paradox of growth versus sustainability, each of us expresses our own vision of the world. These points of view are reflected in the four themes of this new trend book.

Creative themes imagined with AI
Based on the analysis of emerging signals detected in the artistic, economic and social fields, these approaches incorporate elements of artificial intelligence for the first time. The artistic directors have incorporated them - by identifying them - into the 'pattern design' boards that bring together the colours and silhouettes used for each creative universe.

#1 Belief. This theme, which isn't very assertive and is rather introverted, expresses itself with elegance and discretion. The colour temperatures remain calm, in the background. The colour universe is oriented towards more "conservative", mineral shades, dominated by green and blue. The textures express matter and vibrations.  

#2 Immanence. While this proposal remains conservative and mystical, it is more visible than the previous one. It expresses a more talkative "bohemianchic" universe, asserting its point of view through a relatively cynical approach: "these are the new rules of our common life. You have to live with them". The colour range is expressive and warmer, but remains fairly classic. It is expressed more in knitwear or embroidery, materials with relief or a frosted appearance.

#3 Knowledge. This is all about affirming yourself. This theme, which also draws on classic sources of inspiration - nature, plants, flowers - sets out to transform them radically. The colours are strong, contrasting, in opposition, and are applied to materials that express the future, with crumpled, liquid or transparent textures.

#4 Experience. This is the most committed theme in the field of subjective truths. "Trust only yourself. [...] Don't believe. Test [...] trust no one. Learn from your own experience". The colours are very bold: we wear them to attract attention. Acidic, sweet shades are king, as are materials that evoke urban or sporty codes: rips, shiny aspects, organic (second-skin type), but also lace and transparency.
 
All these worlds will be showcased in two Trend Forums: one at Texworld Paris for fabrics, the other at Apparel Sourcing Paris for finished products (a new feature in February 2024). Visitors will be able to discover looks inspired by the fabrics and products selected by the show's art directors. There will also be new areas with samples to illustrate each of these themes: Highlights Texworld, Highlight Apparel Sourcing, Highlights Elite and Highlights Denim.

More information:
Texworld trendbook
Source:

Messe Frankfurt France

HeiQ Skin Care Photo HeiQ
21.11.2023

HeiQ launches a probiotics infused textile technology

HeiQ introduces a 100% biobased and long-lasting cosmetic finishing technology for textiles to the market. The newest addition to the HeiQ portfolio harnesses the power of active probiotics and selected prebiotics to enhance the skin microbiome, turning the human’s largest organ into the best-looking one.

HeiQ Skin Care is a synbiotic textile finish aimed at providing a balanced microbiome for glowing skin, even after repeated use and washing of textiles. Unlike conventional products, HeiQ Skin Care utilizes slow-release prebiotics and probiotics seamlessly integrated into a biobased textile matrix, enriching the skin's microbiome diversity, and offering long-lasting cosmetic benefits.

The synergistic combination of prebiotics and probiotics, known as synbiotics, delivers a soothing cosmetic skin treatment while relaxing, working, or sleeping. Probiotics not only restore and improve the skin's natural balance but also enhance its self-repair capabilities. Synbiotics promote skin renewal, rebalancing, and improved appearance, reducing the signs of aging and establishing a favorable environment for the skin's natural repair mechanisms.

HeiQ introduces a 100% biobased and long-lasting cosmetic finishing technology for textiles to the market. The newest addition to the HeiQ portfolio harnesses the power of active probiotics and selected prebiotics to enhance the skin microbiome, turning the human’s largest organ into the best-looking one.

HeiQ Skin Care is a synbiotic textile finish aimed at providing a balanced microbiome for glowing skin, even after repeated use and washing of textiles. Unlike conventional products, HeiQ Skin Care utilizes slow-release prebiotics and probiotics seamlessly integrated into a biobased textile matrix, enriching the skin's microbiome diversity, and offering long-lasting cosmetic benefits.

The synergistic combination of prebiotics and probiotics, known as synbiotics, delivers a soothing cosmetic skin treatment while relaxing, working, or sleeping. Probiotics not only restore and improve the skin's natural balance but also enhance its self-repair capabilities. Synbiotics promote skin renewal, rebalancing, and improved appearance, reducing the signs of aging and establishing a favorable environment for the skin's natural repair mechanisms.

A second skin that takes care of the first
The skin, the largest organ in human body, is home to a diverse community of microorganisms called the skin microbiome. It plays a crucial role in maintaining good skin condition, acting as a protective barrier against harmful agents. However, various factors, such as hormones, diet, smoking, environmental exposures, and excessive UV radiation, can disrupt its balance, leading to skin conditions like rashes, acne, psoriasis, rosacea, skin irritation, redness, eczema, and odor. Maintaining a balanced skin microbiome is essential for preserving skin integrity.

HeiQ Skin Care is suitable for all textile fibers, both natural and synthetic, and can be applied to all textile items that come in direct contact with the skin. This versatility makes it an ideal choice for daily use- at work, during sports, leisure activities, or as bedding items like bed sheets and pillows.

Intensive wear trials conducted during the development stage have proven the consistent release of synbiotics (prebiotics and probiotics) onto the skin, creating conditions to foster a well-balanced microbiome.

 

Source:

HeiQ

08.11.2023

ECHA: Toxic chemicals in childcare products

The European Chemicals Agency (ECHA) has found that substances causing cancer, genetic mutations or harming reproduction are present in childcare products, such as car seats, bibs and baby changing mats. Its investigation will help the European Commission to prepare an EU-wide restriction to limit these chemicals, with the aim of safeguarding children.

ECHA’s investigation, drawing on information from 48 different sources, shows that substances which are carcinogenic, mutagenic or toxic for reproduction (CMR) may be present in childcare products (articles). Metals like cobalt and lead, along with phthalates like DEHP, are the most common CMR substances found in childcare products.

CMRs were most often found in items like car seats, bibs, products related to toiletries, and bedding and mattresses. Children may be exposed to these hazardous substances during use, for example through skin or oral contact, and are particularly vulnerable to the harm caused by chemical substances because of their small size, developing physiology and behaviour.

The European Chemicals Agency (ECHA) has found that substances causing cancer, genetic mutations or harming reproduction are present in childcare products, such as car seats, bibs and baby changing mats. Its investigation will help the European Commission to prepare an EU-wide restriction to limit these chemicals, with the aim of safeguarding children.

ECHA’s investigation, drawing on information from 48 different sources, shows that substances which are carcinogenic, mutagenic or toxic for reproduction (CMR) may be present in childcare products (articles). Metals like cobalt and lead, along with phthalates like DEHP, are the most common CMR substances found in childcare products.

CMRs were most often found in items like car seats, bibs, products related to toiletries, and bedding and mattresses. Children may be exposed to these hazardous substances during use, for example through skin or oral contact, and are particularly vulnerable to the harm caused by chemical substances because of their small size, developing physiology and behaviour.

ECHA’s report provides elements to support the European Commission in the preparation of a potential future restriction. These include information on how childcare articles are defined, what the restriction could cover, potential derogations, recommended concentration limits and timeframes for implementation. The report also includes views from ECHA’s Enforcement Forum on how feasible it would be to enforce such a restriction.

The report will now be sent to the European Commission, who will use it to prepare a draft restriction proposal under REACH Article 68(2). This procedure allows the Commission to prepare a restriction proposal without involvement of ECHA’s scientific committees.

Background
The purpose of ECHA’s investigation is to support the European Commission in preparing a restriction under the REACH Regulation to protect children from exposure to CMR substances in childcare articles. It focused on substances that have a harmonised classification under the Classification, Labelling and Packaging (CLP) Regulation as a CMR in category 1A (known human carcinogen, mutagen or reproductive toxicant) or 1B (presumed human carcinogen, mutagen or reproductive toxicant).

During the investigation, ECHA organised two public calls for evidence and a consultation on the draft report. The Agency contacted 233 different stakeholders to inform about the work and considered their feedback.

Source:

European Chemicals Agency

Decathlon launched Ski Socks with CELLIANT® infrared technology (c) Decathlon
08.11.2023

Decathlon launched Ski Socks with CELLIANT® infrared technology

Making outdoor sports accessible to as many people as possible since 1976 through quality, innovative gear, powerhouse sporting goods brand Decathlon has launched the first product of its long-term partnership with CELLIANT® infrared technology from Hologenix® – Adult Ski Socks. They are introduced in its Wedze range of ski and snowboarding socks (“wed’ze” means ‘“a small turn on the snow” in the Savoyard dialect in the Alps where this brand is headquartered).  

Making outdoor sports accessible to as many people as possible since 1976 through quality, innovative gear, powerhouse sporting goods brand Decathlon has launched the first product of its long-term partnership with CELLIANT® infrared technology from Hologenix® – Adult Ski Socks. They are introduced in its Wedze range of ski and snowboarding socks (“wed’ze” means ‘“a small turn on the snow” in the Savoyard dialect in the Alps where this brand is headquartered).  

Decathlon was attracted to CELLIANT’s ability to convert body heat into infrared energy, improving local circulation and cellular oxygenation to support stronger performance and faster recovery. Skiers who often suffer from muscle fatigue in the calf area will appreciate the infrared infusion and light compression attributes that were specifically chosen with this in mind. The sock was also thoughtfully designed for minimum thickness, allowing for a comfortable fit within the ski boot, without sacrificing warmth or durability. Anti-friction thread on the sole and toes helps limit irritation, and seams are intentionally positioned to eliminate discomfort. The socks are offered in a Asphalt Blue color in a variety of sizes, both online and in retail stores worldwide.

Source:

Hologenix, LLC

CEO of Jet Technology Howard Ju with Alfred Deakin Professor and Deakin Chair in Biotechnology Colin Barrow. Photo: Deakin University
CEO of Jet Technology Howard Ju with Alfred Deakin Professor and Deakin Chair in Biotechnology Colin Barrow.
11.10.2023

New Deakin REACH partnership: Textiles made from organic waste?

Australia is one of the highest waste generators in the world, with over 7.6 million tonnes of food ending up in landfill each year, costing over $36.6 billion and producing 17.5 million tonnes of greenhouse gas.

Deakin’s partnership with Jet Technology through REACH will explore ways to transform industry-generated organic waste into new products like organic textiles and stock feed using a rapid composting system.

Jet Technology’s Environmental Recycling System (ERS) will build a circular economy by creating valuable products for a range of industry sectors.

Australia is continuing to generate more landfill each year. A new partnership between Deakin’s Recycling and Clean Energy Commercialisation Hub (REACH) and Japanese-based company Jet Technology aims to turn this around by repurposing organic waste and transforming it into new products.

Australia contributes more than 7.6 million tonnes of food to landfill annually, costing over $36.6 billion and producing 17.5 million tonnes of CO2.

Australia is one of the highest waste generators in the world, with over 7.6 million tonnes of food ending up in landfill each year, costing over $36.6 billion and producing 17.5 million tonnes of greenhouse gas.

Deakin’s partnership with Jet Technology through REACH will explore ways to transform industry-generated organic waste into new products like organic textiles and stock feed using a rapid composting system.

Jet Technology’s Environmental Recycling System (ERS) will build a circular economy by creating valuable products for a range of industry sectors.

Australia is continuing to generate more landfill each year. A new partnership between Deakin’s Recycling and Clean Energy Commercialisation Hub (REACH) and Japanese-based company Jet Technology aims to turn this around by repurposing organic waste and transforming it into new products.

Australia contributes more than 7.6 million tonnes of food to landfill annually, costing over $36.6 billion and producing 17.5 million tonnes of CO2.

Deakin University scientist Alfred Deakin Professor and Chair in Biotechnology Colin Barrow and his team from the Centre for Sustainable Bioproducts will work with Jet Technology to explore the possible reuses of organic waste using Jet Technology’s Environmental Recycling System (ERS). The project will focus on converting organic waste from the agriculture, dairy and fishery sectors by drastically shortening composting time so it can be used to make new products.

The four-year research project will be undertaken at the BioFactory at Deakin’s Waurn Ponds campus. It will initially focus on processing agricultural waste, converting apple pomace into a bioproduct for the textile industry. Apple pomace consists of the apple skin, pulp, seeds and stems left over from apple juice manufacturing. Its disposal in landfill can lead to greenhouse gas emissions and potential contamination of soil and groundwater.

If successful, it could lead to the establishment of a local multi-million-dollar bioeconomy where organisations such as councils, supermarkets and food and beverage businesses could cut costs while generating new revenue streams and job opportunities.

Deakin’s REACH initiative collaborates with progressive industry, government, and education partners to establish a multi-billion-dollar bioeconomy in Victoria and push the limits of technological innovation to deliver energy and recycling solutions that reduce landfill, fossil fuel emissions, and the devastating costs of global warming.

AGU’s HeiQ Smart Temp cycling kits at three Grand Tours Photo: AGU
Jumbo-Visma team winning at Vuelta a España with AGU’s HeiQ Smart Temp cycling kits
22.09.2023

AGU’s HeiQ Smart Temp cycling kits at three Grand Tours

Team Jumbo-Visma’s triumphant victories in Europe’s three Grand Tours of cycling, including the recent Vuelta a España, were supported by AGU’s cycling kits that are powered by the HeiQ Smart Temp thermoregulation technology.

HeiQ celebrates its collaboration with AGU, a high-performance sports gear manufacturer. Together, the companies integrated HeiQ Smart Temp technology into the jerseys of Jumbo-Visma, the triumphant team whose outstanding cyclists Jonas Vingegaard, Primoz Roglic, and Sepp Kuss won Europe’s three Grand Tours; the Tour de France, Giro d’Italia, and Vuelta a España.

HeiQ Smart Temp, an innovative thermoregulation solution, dynamically responds to body heat and moisture, providing cyclists with a cooling effect when they need it most. This technology enhances comfort and performance, making it ideal for next-to-skin apparel, sportswear, and activewear.

AGU's product developers harnessed the power of HeiQ Smart Temp to create jerseys with cooling properties. The Jumbo-Visma team's lightest-weight jersey, weighing 25% less than their regular aero shirt, keeps athletes up to 2.5°C cooler than other performance fabrics.

Team Jumbo-Visma’s triumphant victories in Europe’s three Grand Tours of cycling, including the recent Vuelta a España, were supported by AGU’s cycling kits that are powered by the HeiQ Smart Temp thermoregulation technology.

HeiQ celebrates its collaboration with AGU, a high-performance sports gear manufacturer. Together, the companies integrated HeiQ Smart Temp technology into the jerseys of Jumbo-Visma, the triumphant team whose outstanding cyclists Jonas Vingegaard, Primoz Roglic, and Sepp Kuss won Europe’s three Grand Tours; the Tour de France, Giro d’Italia, and Vuelta a España.

HeiQ Smart Temp, an innovative thermoregulation solution, dynamically responds to body heat and moisture, providing cyclists with a cooling effect when they need it most. This technology enhances comfort and performance, making it ideal for next-to-skin apparel, sportswear, and activewear.

AGU's product developers harnessed the power of HeiQ Smart Temp to create jerseys with cooling properties. The Jumbo-Visma team's lightest-weight jersey, weighing 25% less than their regular aero shirt, keeps athletes up to 2.5°C cooler than other performance fabrics.

Source:

HeiQ Materials AG

adidas: Celebrating Women's Tennis with FW23 New York Collection (c) adidas AG
18.08.2023

adidas: Celebrating Women's Tennis with FW23 New York Collection

As part of the 12-piece collection, adidas introduces the SST Jacket – for men and women – as well as the Avacourt in a refreshed look. Both pieces share a bold blue hue – synonymous with the outfit that Billie Jean King wore in the Battle of the Sexes match – which is applied throughout the collection as a consistent design story.

The SST Jacket is inspired by the classic adidas tennis tracksuits from the era when Billie Jean King was at the height of her career, changing tennis on and off the court for years to come.

As part of the 12-piece collection, adidas introduces the SST Jacket – for men and women – as well as the Avacourt in a refreshed look. Both pieces share a bold blue hue – synonymous with the outfit that Billie Jean King wore in the Battle of the Sexes match – which is applied throughout the collection as a consistent design story.

The SST Jacket is inspired by the classic adidas tennis tracksuits from the era when Billie Jean King was at the height of her career, changing tennis on and off the court for years to come.

The Avacourt, having originally launched in 2022, is created and engineered to best support women when playing tennis – featuring a women’s specific last, increased torsion, softer materials and a midfoot support saddle. Updates for the 2023 season bridge today’s silhouette with the one worn by Billie Jean King 50 years ago – which was adidas’ first ever signature tennis shoe for women – via its color story, as well as key material updates. The suede leather tongue has a retro feel and soft premium touch, with the toe guard made from a synthetic suede finishing. Adding to the comfort, the heel collar is lined with terry cloth – a fabric synonymous with the era.

Other key pieces in the collection include the Tennis Modular Leotard AEROREADY Pro with detachable skirt, the Tennis Transformative AEROREADY Dress Pro that evolves into two different styles, and the Tennis Reversible AEROREADY Match Skirt Pro with Tennis HEAT.RDY Short Tight Pro layered underneath. For men, key pieces include the Tennis HEAT.RDY Freelift Polo Shirt Pro, the Tennis Reversible AEROREADY Freelift T-Shirt Pro and the Tennis AEROREADY 2 IN 1 Short Pro.

More information:
adidas Sportswear
Source:

adidas AG

(c) Willy BOGNER GmbH
07.08.2023

BOGNER Fall/Winter 2023 Collection

Inspired by an elegant alpine express that carries its passengers through vibrant cities and breathtaking mountain landscapes, BOGNER presents its Fall/Winter 2023 collection, where modern, technical materials meet elegant, iconic silhouettes for a winter season full of activity, luxury and positivity.

BOGNER interprets the winter look with tailored pieces for sporty as well as relaxed activities for the journey to the mountain, on the mountain and after the mountain with light, natural fabrics like flannel, cashmere and various luxurious yarns like lambswool and jacquard knits.

Overall the BOGNER Fall/Winter 2023 collection offers a wide range of elegant and active styles - for sporty skiing and relaxed après ski adventures.

Inspired by an elegant alpine express that carries its passengers through vibrant cities and breathtaking mountain landscapes, BOGNER presents its Fall/Winter 2023 collection, where modern, technical materials meet elegant, iconic silhouettes for a winter season full of activity, luxury and positivity.

BOGNER interprets the winter look with tailored pieces for sporty as well as relaxed activities for the journey to the mountain, on the mountain and after the mountain with light, natural fabrics like flannel, cashmere and various luxurious yarns like lambswool and jacquard knits.

Overall the BOGNER Fall/Winter 2023 collection offers a wide range of elegant and active styles - for sporty skiing and relaxed après ski adventures.

Source:

Willy BOGNER GmbH

PrimaLoft expands Active Insulation Range (c) PrimaLoft, Inc.
28.07.2023

PrimaLoft expands Active Insulation Range

PrimaLoft, Inc., a leader in advanced material technology, is expanding its  Active Insulation Range by adding four new Active Evolve styles, reaffirming its commitment to providing cutting-edge solutions that meet the evolving needs of consumers.

Originally launched in 2018, PrimaLoft Active Evolve is a line of insulating fabrics that is designed to evolve performance, design, and sustainability. Combining the lightweight warmth of insulation with the breathability of fabric, this technology is developed to perform in a wide range of activities, regardless of intensity or season. From pushing yourself during a cross country ski tour, to working up a sweat hiking to the next peak, PrimaLoft Active Evolve keeps you in your comfort zone – even when you’re pushing yourself out of it.

PrimaLoft, Inc., a leader in advanced material technology, is expanding its  Active Insulation Range by adding four new Active Evolve styles, reaffirming its commitment to providing cutting-edge solutions that meet the evolving needs of consumers.

Originally launched in 2018, PrimaLoft Active Evolve is a line of insulating fabrics that is designed to evolve performance, design, and sustainability. Combining the lightweight warmth of insulation with the breathability of fabric, this technology is developed to perform in a wide range of activities, regardless of intensity or season. From pushing yourself during a cross country ski tour, to working up a sweat hiking to the next peak, PrimaLoft Active Evolve keeps you in your comfort zone – even when you’re pushing yourself out of it.

Several products in the Active Evolve line can be used as a next-to-skin fabric. This enables brands to forego liner fabrics, which means heat and moisture are more efficiently managed, breathability is supported, and user comfort is maintained. In addition to achieving optimal performance during aerobic activity, this yields a wider utility and year-round use, all while allowing brands to use less overall material when designing a garment, reducing footprint and waste.

PrimaLoft Active Evolve offers several advantages to designers. It enables them to utilize the full spectrum of color, incorporate unique patterns, and provides greater flexibility in fabric selection. Additionally, Active Evolve eliminates the need for quilting in the design process. Products within the Active Evolve line are made from up to 100% post-consumer recycled content, including three of the four new styles.

With more than a dozen brand adoptions thus far, PrimaLoft Active Evolve’s adaptability for the user, range of use across activities, and seasonal timing, is quickly making this one of the most versatile products in the PrimaLoft portfolio. For Fall/Winter 2023-2024, key partner brands beside Sitka and Löffler will include CP Company, Eddie Bauer, Endura, Martini Sportswear, OMM, Quiksilver, Ziener and more.

Source:

PrimaLoft, Inc.

(c) adidas AG
28.07.2023

adidas: Y-3 returns with Fall/Winter 2023 Chapter 3 collection

In Fall/Winter 2023, Y-3 (partnership between adidas and Yohji Yamamoto) returns to present the third chapter of its year long exploratory narrative – with the subversive label taking athletic iconography, silhouettes, and materials and recontextualising them through through the lens of Yohji Yamamoto’s renegade design vision.

Inspired by adidas’ inimitable sporting legacy, Chapter 3’s apparel collection sees Y-3 evolve the collegiate motifs of previous seasons, for an entirely new context. Drawing on vintage varsity style lettering, an array of graphics are applied to jackets, t-shirts, and hoodies, in kettle stitch embroidery, chenille patches, puff prints, and engineered knits. A curated offering of quilted pieces, with cutlines inspired by the adidas Originals Aloxe tracksuit, completes the apparel highlights with a selection of jackets, vests, skirts, and pants.  

The collection is then rounded out by a host of bold accessories including elevated totes, gym bags, backpacks, body bags, knit beanies, caps, and more.  

In Fall/Winter 2023, Y-3 (partnership between adidas and Yohji Yamamoto) returns to present the third chapter of its year long exploratory narrative – with the subversive label taking athletic iconography, silhouettes, and materials and recontextualising them through through the lens of Yohji Yamamoto’s renegade design vision.

Inspired by adidas’ inimitable sporting legacy, Chapter 3’s apparel collection sees Y-3 evolve the collegiate motifs of previous seasons, for an entirely new context. Drawing on vintage varsity style lettering, an array of graphics are applied to jackets, t-shirts, and hoodies, in kettle stitch embroidery, chenille patches, puff prints, and engineered knits. A curated offering of quilted pieces, with cutlines inspired by the adidas Originals Aloxe tracksuit, completes the apparel highlights with a selection of jackets, vests, skirts, and pants.  

The collection is then rounded out by a host of bold accessories including elevated totes, gym bags, backpacks, body bags, knit beanies, caps, and more.  

Having traversed Yohji Yamamoto’s homeland of Japan for the brand’s Spring/Summer 2023 campaigns, the seasonal story journeys to adidas’ mother country of Germany, to capture Berlin’s unique, energetic, and prolific creative community. Shot by local photographer, Lengua, and motion director Thyago Sainte, the stills, moving images, and short film spotlight an enigmatic cast of musical figures that call Berlin home in personally resonant locations.

More information:
adidas Sportswear
Source:

adidas AG

(c) Riri / Oerlikon Group
26.07.2023

Riri presents its FW 24-25 collection

Riri, which became part of Oerlikon Group on March 1, presents its FW 24-25 collection, which embraces plastic and metal trends.

Riri, which became part of Oerlikon Group on March 1, presents its FW 24-25 collection, which embraces plastic and metal trends.

Metal Trends: GALACTIC SHINE, TEXTURIZED BLACK and AMBER GLAZE
As a result of joining the Oerlikon Group, specializing in surface engineering, polymer processing, and additive manufacturing, Riri is accelerating its transition to new processes related to surface treatments, particularly the PVD (Physical Vapour Deposition) technology, a physical process that significantly reduces impacts on the environment. PVD processes can be appreciated particularly on sliders and buttons where gold and shiny black finishes stand out. Silver textures, science fiction-inspired surfaces and shapes, and glossy, brushed finishes in shades of gray and very light gold: GALACTIC SHINE brings to earth a sidereal experience, witness from a journey where the atmosphere becomes rarefied and elegance takes shape among metalized leather tapes, gold PVD pullers, organic cotton, and gleaming inox. Black also shines in the TEXTURIZED BLACK selection, in tone-on-tone contrasts that create plays of light and shadow, thanks to metallic effects, glossy black PVD treatments, tapes and galvanic in shades of black. The atmosphere becomes warmer by varying on amber tones, the absolute protagonists of the AMBER GLAZE mood, which offers a different interpretation of elegance through bright amber tones, rose gold, diamond prints and geometric patterns.

Plastic Trends: GHOSTLY ICE and SPRAY VANISHED
GHOSTLY ICE features accessories that refer to the skiing theme, offering an algid beauty made up of transparent surfaces and icy effects, a theme in which the sustainability of mono-materials coexists with the elegance of the end result. The color inspirations are totally different, but sustainability and elegance remain unchanged in the SPRAY VANISHED zipper selection, in which vibrant multicolored effects communicate joy and vitality through iridescent PVD effects and the use of recycled materials, such as the polyamide of the patented B.Lock button.

More information:
Riri Group Oerlikon collection
Source:

Riri / Oerlikon Group

Charity Tennis Tournament hosted by the Alexander Zverev Foundation and WorldChanger BOGNER
13.07.2023

BOGNER: Charity Tennis Tournament hosted by the Alexander Zverev Foundation and WorldChanger

On June 26, 2023, the Alexander Zverev Foundation and WorldChanger founder Robert Laner hosted an exclusive charity tennis tournament at the Bio and Wellness Resort Stanglwirt in Tyrol, Austria.

Based on the motto "helping by playing", 24 top-class athletes and celebrities came together to play tennis doubles for a good cause. Participants in this special event included Olympic champion and two-time ATP world champion Alexander Zverev, actress and presenter Palina Rojinski, influencer & entrepreneur Pamela Reif, soccer world referee Dr. Felix Brych, ski legend Maria Höfl-Riesch, actor Herbert Knaup, rapper Kool Savas, ski jumper Gregor Schlierenzauer, actor Hans Sigl, tennis legends Barbara Schett and Charly Steeb, soccer world champion Roman Weidenfeller, influencer Younes Zarou, and many more.

On June 26, 2023, the Alexander Zverev Foundation and WorldChanger founder Robert Laner hosted an exclusive charity tennis tournament at the Bio and Wellness Resort Stanglwirt in Tyrol, Austria.

Based on the motto "helping by playing", 24 top-class athletes and celebrities came together to play tennis doubles for a good cause. Participants in this special event included Olympic champion and two-time ATP world champion Alexander Zverev, actress and presenter Palina Rojinski, influencer & entrepreneur Pamela Reif, soccer world referee Dr. Felix Brych, ski legend Maria Höfl-Riesch, actor Herbert Knaup, rapper Kool Savas, ski jumper Gregor Schlierenzauer, actor Hans Sigl, tennis legends Barbara Schett and Charly Steeb, soccer world champion Roman Weidenfeller, influencer Younes Zarou, and many more.

BOGNER took part in this event and equipped the participants with suitable sports and tennis wear. The collected proceeds of more than 100,000 euros will benefit the Alexander Zverev Foundation, which supports children and young people affected by diabetes. The Alexander Zverev Foundation is helping to raise awareness and acceptance of diabetes within the public discourse, as Alexander Zverev himself is affected by the disease. To wrap up this unforgettable experience, the tennis tournament then evolved into an exclusive Red Carpet evening event. The invited guests met for the award ceremony and a closing speech by Alexander Zverev and Robert Laner on the topic of "Diabetes, the right mindset on the way to the world's best and positive change" at the mountain chalet Hüttlingmoos, directly below the Wilder Kaiser. The grand finale of the day in the mountains was then the outdoor party, again in Hüttlingmoos, with live music from the Fast Boys and star DJ Topic.

More information:
adidas Charity
Source:

BOGNER

Premium, Seek (c) Premium Exhibitions GmbH
13.07.2023

PREMIUM and SEEK: A new heartbeat

The PREMIUM and SEEK teams around Anita Tillmann and Jörg Arntz prove their skills with the success of the new Trend and Event Platform. The format, newly shortened to just two days, showed a total of 450 curated, international brands of the new generation, with 250 brands at PREMIUM and 200 brands at SEEK. The motto was quality over quantity. In addition to the brands, the focus was clearly on the know-how of experts from sustainability, tech, and business. If you didn't discover or learn anything new in the last two days you missed out. Visitors from all over the world came to Station Berlin to see what the Premium Group had come up with for this edition - and it did not disappoint.

PREMIUM reinvents itself
The newly curated brand portfolio with many international and unexposed brands were very well received by the community and invited buyers and visitors to explore a diverse, exciting, and coherent brand landscape. The atmosphere was characterised by lightness, lots of sunshine, and good conversations.

The PREMIUM and SEEK teams around Anita Tillmann and Jörg Arntz prove their skills with the success of the new Trend and Event Platform. The format, newly shortened to just two days, showed a total of 450 curated, international brands of the new generation, with 250 brands at PREMIUM and 200 brands at SEEK. The motto was quality over quantity. In addition to the brands, the focus was clearly on the know-how of experts from sustainability, tech, and business. If you didn't discover or learn anything new in the last two days you missed out. Visitors from all over the world came to Station Berlin to see what the Premium Group had come up with for this edition - and it did not disappoint.

PREMIUM reinvents itself
The newly curated brand portfolio with many international and unexposed brands were very well received by the community and invited buyers and visitors to explore a diverse, exciting, and coherent brand landscape. The atmosphere was characterised by lightness, lots of sunshine, and good conversations.

For the first time, PREMIUM and the Fashion Council Germany joined forces to present the showroom "CURATED by Fashion Council Germany" with avant-garde designers from Germany and Ukraine. The tech format Yonnaverse addressed the most important innovations for profitability and sustainable growth through digital progress. The event took place physically, digitally, and in the Metaverse.

Iranian artist and milliner Maryam Keyhani showed what surrealism marketing and tangible art can look like with her oversized hat, which floated happily over the grounds and caused surprised faces. The installation by the Italian designer Innerrraum from Berlin was dedicated to Anita Tillmann in gratitude for her international success. Artists such as Sophie Douala from France, Claudia Gillies from New Zealand, and Grycja Erde from Ukraine were a welcome addition in making the PREMIUM visit an experience.

The diverse portfolio also included a range of beauty brands and the beauty lounge offered much-loved make-up, hair and nail touch ups. There were also many new things to discover in the retail sphere. Vintage & Rags presented a new retail concept for second-hand fashion and SPSR showed how to take retail entertainment to the next level through unique live consumer engagement. On the Content Cube stage, Daniel Steindorf, the former owner of Überfahrt, spoke with Inga Klaassen from J'N'C about hospitality fusion, community, and retail, next to other speakers.

SEEK put a stronger focus on sustainability
As in previous editions, a relaxed and positive mood prevailed at SEEK. The community was happy to finally fall into each other's arms again. SEEK convinced with high-quality and original brands and an even stronger focus on sustainability. For the first time, SEEK's brand portfolio consisted of 50% sustainable brands, further strengthening the Conscious Club and allowing it to flourish. The Conscious Club was supported by the sustainability experts from studio MM04, whose 202030 - The Berlin Fashion Summit Denim Pop-up ensured a full Content Cube.

Decision-makers and fashion professionals discussed the learnings of the denim transformation, the new green claims of the EU textile strategy as well as pragmatic solutions on how to remain and act more sustainable and competitive as an industry and individual brand. As a counterpart to Black Friday, Cold Friday, initiated by Dojo Cares, was presented as the "biggest awareness campaign since sales days have existed". Fair fashion and fair working conditions were the focus of the final conference of the "Good Clothes Fair Pay" press conference by Fashion Revolution, which was also part of the Conscious Club. On top of a lot of sustainability inspiration, for the first time there was a space for D2C brands such as VGB and ADR Atelier Roupa, who were involved both as brands and as speakers in the content programme. For two days, two stages were filled with talks and panels with the most relevant themes from fashion, lifestyle, culture and business. Gen Z, Gen Y and Gen Alpha met for espresso martinis and club culture vibes at "Platte raves the Ground" to discover and stage the coolest styles of the scene.

More information:
PREMIUM SEEK
Source:

Premium Exhibitions GmbH

adidas celebrates next Gen Icons of the Game (c) adidas AG
Lena Oberdorf, Mary Fowler and Alessia Russo
12.07.2023

adidas celebrates next Gen Icons of the Game

adidas unveils its new campaign to celebrate the FIFA Women’s World Cup Australia & New Zealand 2023™. The campaign is dedicated to next gen icons Alessia Russo, Lena Oberdorf and Mary Fowler and looks to drive more global attention for the game and inspire other young women and girls to follow in their footsteps.

Marking adidas’ most impactful Women’s World Cup campaign to date, the brand unites its global family of football legends and advocates of the women’s game. Headlined by a series of fast-paced films, the campaign welcomes a star-studded line up of David Beckham, Leon Goretzka and Ian Wright, actor and football fan, Jenna Ortega, as well as Argentina’s World Cup hero, Lionel Messi. They come together to celebrate the skills that Russo, Oberdorf and Fowler are renowned for, from vision and interception to power, creativity and accuracy.

adidas unveils its new campaign to celebrate the FIFA Women’s World Cup Australia & New Zealand 2023™. The campaign is dedicated to next gen icons Alessia Russo, Lena Oberdorf and Mary Fowler and looks to drive more global attention for the game and inspire other young women and girls to follow in their footsteps.

Marking adidas’ most impactful Women’s World Cup campaign to date, the brand unites its global family of football legends and advocates of the women’s game. Headlined by a series of fast-paced films, the campaign welcomes a star-studded line up of David Beckham, Leon Goretzka and Ian Wright, actor and football fan, Jenna Ortega, as well as Argentina’s World Cup hero, Lionel Messi. They come together to celebrate the skills that Russo, Oberdorf and Fowler are renowned for, from vision and interception to power, creativity and accuracy.

The films are part of a new creative proposition from adidas for the upcoming tournament. ‘Play Until They Can’t Look Away’ aims to platform and showcase some of the world’s greatest football players on the biggest stage – whose skills and passion for the game demand global attention and support.

Set against the soundtrack of SL2’s iconic song, On a Ragga Tip, fans see World Cup winner, Lionel Messi, alongside Mary Fowler, guiding both viewers and Jenna Ortega across the world to Fowler’s home country of Australia , with preparations for the biggest women's sporting moment underway.

Meanwhile, David Beckham and Ian Wright, alongside his granddaughter, Women’s Arsenal FC player, Raphaella Wright-Phillips, are unable to look away in a supermarket as Russo spectacularly weaves her way through the narrow aisles, in her own creative fashion. Finally, Goretzka is expertly interrupted while bowling as Oberdorf whizzes around an arcade, powerfully intercepting balls in each scene to achieve a high score of her own.

Paying respect to those who have gone before, the films are also filled with subtle references to memorable moments that football super fans will revel in, including shirt numbers, iconic tournament balls, plus much more.

More information:
adidas AG Sportswear
Source:

adidas AG

OETI purchases ECS to expand its PPE portfolio photo: OETI
12.07.2023

OETI purchases ECS to expand its PPE portfolio

OETI – a member of the internationally active TESTEX Group – has bought the German company ECS to expand its service portfolio in the field of personal protective equipment (PPE).

OETI has been offering testing services for textile work clothing since 1983 – for about 40 years. Since the introduction of CE labelling for personal protective equipment and the enactment of the PPE Directive by the European Union in 1993, OETI has not only been testing textile personal protective equipment, but now on also certifies it in conformity with EU standards. In 1995, OETI was certified in Brussels as a Notified Body (0534) for type-examinations and quality assurance monitoring of personal protective equipment end products. Testing and certification is carried out in accordance with the current PPE Regulation (EU) 2016/425.

Testing and Certification Body for Eye and Face Protection, based in Aalen, was founded 15 years ago and is a globally active institution for testing and certification of eye and face protection equipment. The company is one of the leading independent testing institutions for personal protection products in laser applications and for welding work.

OETI – a member of the internationally active TESTEX Group – has bought the German company ECS to expand its service portfolio in the field of personal protective equipment (PPE).

OETI has been offering testing services for textile work clothing since 1983 – for about 40 years. Since the introduction of CE labelling for personal protective equipment and the enactment of the PPE Directive by the European Union in 1993, OETI has not only been testing textile personal protective equipment, but now on also certifies it in conformity with EU standards. In 1995, OETI was certified in Brussels as a Notified Body (0534) for type-examinations and quality assurance monitoring of personal protective equipment end products. Testing and certification is carried out in accordance with the current PPE Regulation (EU) 2016/425.

Testing and Certification Body for Eye and Face Protection, based in Aalen, was founded 15 years ago and is a globally active institution for testing and certification of eye and face protection equipment. The company is one of the leading independent testing institutions for personal protection products in laser applications and for welding work.

ECS tests and evaluates occupational health and safety goggles with and without a filter action, passive and active switching protection filters and shields for welders, and laser protection filters, goggles, and shields. The company also tests the optical properties of sunglasses, sports glasses, ski goggles, swimming goggles and motorbike goggles.

With OETI’s takeover, the ECS location in Aalen is retained, and all employees will continue working at ECS. The new Managing Director of ECS GmbH as of 1 July 2023 is Dipl.-Ing. Rolf Diebolder.

‘We are present on the European market, on the American market and, via a representative office, on the Chinese market. With the aid of the new distribution channels through OETI and TESTEX, we want to steadily advance ECS’ expansion and be present on all five continents’, says Managing Director Rolf Diebolder, explaining his strategic plans for ECS. ‘I would like OETI and ECS to develop a joint strategy in order to be able to offer existing and new customers of both companies a complete package which, when combined, will give us a unique selling point in the marketplace’, says Diebolder.

Diebolder also sees further potential in the cooperation with regard to protective laser clothing. According to him, this is where the laser laboratory commissioned by ECS could be used to make textiles laser-safe. In the future, there will be more and more ‘hand-held’ devices, i.e. laser welding devices, for which gloves and protective jackets are needed.

Source:

OETI - Institut fuer Oekologie, Technik und Innovation GmbH