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adidas: Study on effect of pressure in sports (c) adidas AG
19.02.2024

adidas: Study on effect of pressure in sports

Under adidas’ ambition to help athletes overcome high pressure moments in sport, it has teamed up with leading sport neuroscientists, neuro11, to understand the impact it has within a game of football, basketball, and golf during penalty shootouts, high-stake putts and must-make free-throws.

Working with Emiliano Martínez, Ludvig Åberg, Nneka Ogwumike, Rose Zhang, and Stina Blackstenius, as well as amateurs in the game, adidas and neuro11 delved into their minds to identify and analyse where pressure peaks, to help athletes across the globe to better understand it.

Understanding from this study that grassroots athletes and their elite counterparts experience similarly intense levels of pressure in the biggest sporting moments - but elite athletes were up to 40% more effective at managing pressure during these moments1 - a toolbox of techniques has been developed, built from the specific findings, to assist next-gen athletes in managing and overcoming the feeling within their game.

Under adidas’ ambition to help athletes overcome high pressure moments in sport, it has teamed up with leading sport neuroscientists, neuro11, to understand the impact it has within a game of football, basketball, and golf during penalty shootouts, high-stake putts and must-make free-throws.

Working with Emiliano Martínez, Ludvig Åberg, Nneka Ogwumike, Rose Zhang, and Stina Blackstenius, as well as amateurs in the game, adidas and neuro11 delved into their minds to identify and analyse where pressure peaks, to help athletes across the globe to better understand it.

Understanding from this study that grassroots athletes and their elite counterparts experience similarly intense levels of pressure in the biggest sporting moments - but elite athletes were up to 40% more effective at managing pressure during these moments1 - a toolbox of techniques has been developed, built from the specific findings, to assist next-gen athletes in managing and overcoming the feeling within their game.

Covering in-depth detail on what pressure looks like within each sport, how it has been proven to impact specific in-game moments, the brain zones that neuro11’s state-of-the-art brain technology measures and the main insights from each athlete’s training session, each report sets out to support all athletes in accessing the optimal zone - the brain state in which they perform at their best.

Rounded off with science-backed tips that reveal the optimal area of a goal to strike a penalty, how to use time to regain focus before netting a free throw, as well as the impact of dwell time on putting in golf – the guides are shaped around enhancing mental focus during some of the most pressured moments across sport.

1 Findings captured during athlete training sessions, as part of adidas SS24 Brand Campaign, in collaboration with neuro11 (November ’23- January ’24). Study carried out with Emiliano Martínez, Ludvig Åberg, Nneka Ogwumike, Rose Zhang, and Stina Blackstenius, in addition to 5 grassroot athletes.

Source:

adidas AG

Photo: Bogner
11.08.2022

BOGNER Golf Collection Fall/Winter 2022

The BOGNER Golf collection combines an active lifestyle with luxurious comfort and a hint of glamour. Highly functional essentials are the best equipment for long days on the golf course: a waterproof finish and taped seams offer protection from the rain; high-performance Thermore® insulation gives mid-layers moisture-regulating, quick-drying and warming qualities; Powerstretch guarantees freedom of movement, and the lightweight quality of tech jersey ensures the best in comfort.

Each BOGNER golf collection is used to layer styles individually to create the perfect golf outfit according to the needs and regardless of the season. The selection of pants, polos, skirts, jackets and accessories combine sporty appeal and timeless style. Modern contrast stripes, monochrome elegance, neutral colors and sporty silhouettes – true to the motto Athluxury Sports Fashion.

The BOGNER Golf collection combines an active lifestyle with luxurious comfort and a hint of glamour. Highly functional essentials are the best equipment for long days on the golf course: a waterproof finish and taped seams offer protection from the rain; high-performance Thermore® insulation gives mid-layers moisture-regulating, quick-drying and warming qualities; Powerstretch guarantees freedom of movement, and the lightweight quality of tech jersey ensures the best in comfort.

Each BOGNER golf collection is used to layer styles individually to create the perfect golf outfit according to the needs and regardless of the season. The selection of pants, polos, skirts, jackets and accessories combine sporty appeal and timeless style. Modern contrast stripes, monochrome elegance, neutral colors and sporty silhouettes – true to the motto Athluxury Sports Fashion.

Source:

Willy Bogner GmbH & Co. KGaA

Kornit Digital: Vic Bay Apparel implemented Kornit Storm HD6 (c) Kornit Digital
02.06.2021

Kornit Digital: Vic Bay Apparel implemented Kornit Storm HD6

Kornit Digital, specialised in digital textile printing technology, announces Johannesburg, South Africa-based apparel decorator Vic Bay Apparel has implemented two Kornit Storm HD6 systems for sustainable, single-step production on demand. This installation answers increased demand for small orders and high-colour graphic designs, resulting from a dramatic growth in their e-commerce operation.

Vic Bay Apparel has been a manufacturer, supplier, and wholesaler of basic t-shirts and golf shirts for 25 years, supplying blank apparel to decorators and resellers of promotional clothing. They predominantly service resellers in the tourism, workwear, printing, embroidery, and advertising markets.

Kornit Digital, specialised in digital textile printing technology, announces Johannesburg, South Africa-based apparel decorator Vic Bay Apparel has implemented two Kornit Storm HD6 systems for sustainable, single-step production on demand. This installation answers increased demand for small orders and high-colour graphic designs, resulting from a dramatic growth in their e-commerce operation.

Vic Bay Apparel has been a manufacturer, supplier, and wholesaler of basic t-shirts and golf shirts for 25 years, supplying blank apparel to decorators and resellers of promotional clothing. They predominantly service resellers in the tourism, workwear, printing, embroidery, and advertising markets.

JEC Summit Sports & Health - Connect exceeds goals and sets new standards for JEC digital events
JEC Summit Sports & Health - Connect
15.12.2020

JEC Summit Sports & Health - Connect exceeds goals and sets new standards for JEC digital events

First edition of JEC Summit Sports & Health – Connect, an online event platform devoted to medical and sports equipment manufacturers using composites, ended last week going above and beyond its set goals. JEC Summit Sports & Health – Connect brought together professionals from the whole composites value chain and allows decision-makers to evolve and inspire through a subsequent event program. This summit was the first in a long line of events devoted to composites in the Sports and Health industry that are to come within the next two years.

The three-day event was conceived as a forum to gather composites professionals, affiliates, and high-profile speakers to share their expertise in composites materials involved in creating state-of-the-art medical devices and sports equipment.

First edition of JEC Summit Sports & Health – Connect, an online event platform devoted to medical and sports equipment manufacturers using composites, ended last week going above and beyond its set goals. JEC Summit Sports & Health – Connect brought together professionals from the whole composites value chain and allows decision-makers to evolve and inspire through a subsequent event program. This summit was the first in a long line of events devoted to composites in the Sports and Health industry that are to come within the next two years.

The three-day event was conceived as a forum to gather composites professionals, affiliates, and high-profile speakers to share their expertise in composites materials involved in creating state-of-the-art medical devices and sports equipment.

“Following the enforced postponement of many trade shows, we took the step of becoming the first organizer to stage an online event dedicated to composites in the sports and health industry. We put together a high-level conference agenda and speaker roster, and devised some great ideas for virtual networking, said Christian Strassburger, Event Director at JEC Group. “I could not be prouder of what we achieved with many delegates from Europe and Americas tuning in, including representatives from more than 36 countries. I would also like to take this opportunity to thank all our sponsors and partners. Their trust, support, and input were a crucial part of both the quality and success of the summit.”

The event attracted an audience of more than 1,100 professionals from the composites industry, from 36 countries, and helped organize 216 pre-arranged one to one meetings between buyers and sellers via our dedicated online meeting rooms, this without mentioning informal networking between participants. It reached these numbers, as participants logged on in considerable numbers to learn from the insights and ideas of the unparalleled line-up of high-level speakers who took part in the summit’s twenty-track conference.

The agenda for the JEC Summit Sports & Health – Connect featured tracks on current trends and Innovations in sports & health composite applications, with keynotes delivered by Dominic LeBlanc Senior Concept Engineer, at Callaway Golf, Christophe Lecomte, Director of Biomechanical Solutions R&D, at Össur, Fleur Jong, Professional Sprinter, and Co-founder of the Para Athletics Foundation and Damiano Salvatori, Materials Research Engineer, at the Straumann Group.

The panel of high-profile experts from Europe and America offered perspectives and inspiration for the next generation of medical and sports devices made of composites materials. The line-up included Bjorn Ivar Austrem, Technical Director, at Madshus, Laurine Calistri, Research Engineer, at Proteor, Anatole Gilliot, CEO of Suprem, Julien Duplay, Composites Methods Engineer, at Decathlon, Eric Jackson, President of Apex Watercraft, Stéphan Vérin, General Secretary, at EuraMaterials, Maximilian Segl, Principal Expert Composites, and Johannes Wölper, Development Engineer, both from Ottobock, and Matthew Dickinson, Senior Lecturer in Engineering, at University of Central Lancashire. Christos Karatzias, at Mitsui Chemicals Europe and Anthony Bert, at Helicoid Industries.

And one cannot omit the international startups that pitched all through the three-day event: ProsFit (Bulgaria), Alchemy (Greece), moi composites (Italy), Mercuris (Germany), Arevo/Superstrata (USA), Checkerspot/WNDR Alpine (USA), Ambrocio (Finland) Nairoby (Argentina). All gave inspiring and promising perspectives in the sector and what to look for in the near future.

Source:

JEC Press Relations

Photo: Hexcel Corporation
14.09.2020

True Temper Sports partners with Hexcel

True Temper Sports, leading designers and manufacturers of golf shafts, has chosen to partner with Hexcel on its latest product line, the HZRDUS Smoke Black RDX. The HZRDUS Smoke Black RDX is the first golf shaft to use Hexcel’s new HexTow® HM54 carbon fiber, which is ideal for recreational applications.

HZRDUS has emerged as one of the most dominant shafts at all levels of golf over the past 50 years, and the RDX is the next evolution in the HZRDUS line. By partnering with Hexcel to incorporate HexTow HM54, True Temper has taken its designs to the next level. HZRDUS Smoke Black RDX is the first golf shaft to use HexTow HM54 high modulus carbon fiber and combines it with high tensile strength HexTow® IM2C carbon fiber to provide the ideal blend of stiffness and stability desired by engineers to build into the HZRDUS shafts.

True Temper Sports is the No. 1 shaft in golf. It has been used to win more professional golf tournaments than any other shaft manufacturer. True Temper Sports offer shafts under the True Temper, Project X, ACCRA, Aerotech, and Grafalloy brands.

True Temper Sports, leading designers and manufacturers of golf shafts, has chosen to partner with Hexcel on its latest product line, the HZRDUS Smoke Black RDX. The HZRDUS Smoke Black RDX is the first golf shaft to use Hexcel’s new HexTow® HM54 carbon fiber, which is ideal for recreational applications.

HZRDUS has emerged as one of the most dominant shafts at all levels of golf over the past 50 years, and the RDX is the next evolution in the HZRDUS line. By partnering with Hexcel to incorporate HexTow HM54, True Temper has taken its designs to the next level. HZRDUS Smoke Black RDX is the first golf shaft to use HexTow HM54 high modulus carbon fiber and combines it with high tensile strength HexTow® IM2C carbon fiber to provide the ideal blend of stiffness and stability desired by engineers to build into the HZRDUS shafts.

True Temper Sports is the No. 1 shaft in golf. It has been used to win more professional golf tournaments than any other shaft manufacturer. True Temper Sports offer shafts under the True Temper, Project X, ACCRA, Aerotech, and Grafalloy brands.

More information:
Hexcel Golf
Source:

Hexcel Corporation

18.09.2019

Hexcel to Exhibit at CAMX 2019

STAMFORD, Conn. – At this year’s CAMX conference, taking place on September 24-26 in Anaheim, CA (Booth L42), Hexcel will promote its broad portfolio of composite innovations for aerospace and industrial applications.

On display at the Hexcel booth, visitors will see an integrated wing panel demonstrator made with HiMax™ non-crimp reinforcements that were specially developed to complement a new generation of infusion resin systems. Visitors will also see a wing box demonstrator made from HiTape® dry carbon reinforcements. Both parts were injected with Hexcel’s RTM6 infusion resin and incorporate a toughening veil to enhance mechanical properties to meet the structural requirements for aerospace parts.

STAMFORD, Conn. – At this year’s CAMX conference, taking place on September 24-26 in Anaheim, CA (Booth L42), Hexcel will promote its broad portfolio of composite innovations for aerospace and industrial applications.

On display at the Hexcel booth, visitors will see an integrated wing panel demonstrator made with HiMax™ non-crimp reinforcements that were specially developed to complement a new generation of infusion resin systems. Visitors will also see a wing box demonstrator made from HiTape® dry carbon reinforcements. Both parts were injected with Hexcel’s RTM6 infusion resin and incorporate a toughening veil to enhance mechanical properties to meet the structural requirements for aerospace parts.

With 50 years of experience and the most qualified carbon fiber positions on aerospace programs in the industry with its comprehensive range of high-strength, high-strain PAN-based carbon fibers, Hexcel continues to innovate and is introducing a new fiber to its portfolio. HexTow® HM54 combines high modulus and high tensile strength, which allows structural designers to achieve higher safety margins for both stiffness and strength-critical applications. HexTow® carbon fibers are excellent not only for aerospace applications but also industrial and recreational applications. HexTow® carbon fibers are excellent not only for aerospace applications but also industrial and recreational applications, examples of golfing applications will be on display.

Additive manufacturing is on the forefront of innovation for composite technologies, and Hexcel is leading the way with its HexAM® additive manufacturing process. HexAM® additive manufacturing combines high performance PEKK thermoplastics with carbon fiber to produce flight-ready 3D printed HexPEKK® parts. HexPEKK® structures offer significant weight, cost and time-to-market reductions, replacing traditional cast or machined metallic parts in highly demanding aerospace, satellite and defense applications.

HexPly® M77 snap-cure prepregs are yet another example of Hexcel technology leading the way. HexPly® M77HF, the latest member of this quick-curing prepreg family, is revolutionizing the world of composites for high-performance sporting goods with its faster production times and excellent surface quality. It will be featured in the Hexcel booth in two products – a carbon fiber Goode water ski which is setting records in the competitive world with its precision and durability, and in a HED cycling wheel noted for its aerodynamics and light weight.

Among Hexcel’s latest technologies are the RF Interference Control materials made by ARC Technologies, a Hexcel company. A selection of these industry-leading custom RF / EMI and microwave absorbing composite materials for military, aerospace and industrial applications will be on display at the Hexcel booth.

HexForce® bias weave woven reinforcements are a patented solution to optimize material usage. These bias weave reinforcements are continuous rolls of carbon fiber fabric in which the warp and weft yarns are oriented on the bias at +/- 45° which can reduce prepreg waste up to 60%. Visitors at CAMX will be able to see this new woven reinforcement and learn more.

Source:

AGENCE APOCOPE