From the Sector

The Bangladesh international player presents its unique eco-innovation path and a specialhigh-end capsule collection in collaboration with PG DENIM.

GENESIS:M&J Group comes back at the Denim Première Vison London (3-4 December) marking a positive end of the 2019, with new objectives for the future. The leading facility of the Group has affirmed itself as one of the most reliable international garment manufacturer, especially in denim market, and now it is time for another leap forward. The aim is to target more in depth the high fashion denim market in Europe with renowned proposals towards a more authentic, comfortable and sustainable denim offer.

The first output to underline the new approach is the high-end capsule collection realized in collaboration with PG DENIM, that premiered at the show
A collection where the great industrial experience and quality in garment manufacturing of GENESIS meets, in a perfect and inspiring contamination, the 100% Italian artisanal craft and unique interpretation of PG DENIM fabrics. A complete co-branding that has given life to unique garments with dedicated tags and hangtags, to show a fashionable, sustainable and high-quality final output, entirely produced in Bangladesh. The perfect meeting to provide a great example of how this collaborative path with European top-quality player could lead to a new positioning for the company.

The improvements achieved by GENESIS are enhanced also in the s/s 2021 collection with new trends involving eco-conscious fabrics such as organic cotton, recycled fabric and polymer, realizing blends with natural fibers like hemp & linen while working also with a wide variety of biodegradable materials. Technical fibers are also on the spotlight with an increasing importance gained by proofed lightweights such as waterproof. Moods like hyper blue, natural cotton colors, flat bright indigo mid shades or urban grey and reactive layers dominates the feeling of the new collection. In terms of looks and treatments the collection has developed several unique interpretations such as engineered garments, digital laser patterns, wester silhouettes, workwear, soft dyes, contemporary stripes, dirty green cast and eco-acid wash. A kaleidoscopic collection where technology and tradition meet one unique big trend: more sustainable than ever.

The Group leading facility GENESIS, to drive a new path: when responsible quality means social development

The third time at the Kingpins China Tour (Guangzhou – Hangzhou I September 4 & 6), has been the chance to present the new strategic path undertaken by GENESIS:M&J GROUP. The Group’s leading facility GENESIS aims to explore new business possibilities in the Chinese market through innovative and sustainable developments, showing the interconnections between quality production and a truly responsible approach, one that must also become socially conscious.

GENESIS:M&J GROUP obtained two prestigious LEED Platinum certifications in recent years, and June 2019 saw them being granted the LEED Earth for the Genesis Washing Ltd. facility, confirming its ability to stay at the forefront of quality apparel manufacturing, providing reliability and top-notch services. For the new edition of the Kingpins China Tour, the company has undertaken new developments in terms of responsibility, intended on a double track: improving the eco-conscious production processes while taking significant initiatives in terms of social responsibility.