Aeon Debuts First-Ever Clothing In Pure White Celliant
- CELLIANT®, Hologenix’s flagship product, makes impact in pure white color
Aeon, the largest retailer in Asia, is introducing “Recovery Wear,” called TOPVALU SELECT CELLIANT – undershirts – using the first-ever CELLIANT® fibers from Hologenix that are pure white in color. It will be available in about 350 stores throughout Japan and at Aeon’s official online store, Aeon Style Online. Aeon is expecting sales of TOPVALU SELECT CELLIANT to increase substantially by 2025.
TOPVALU SELECT CELLIANT offers the benefits of CELLIANT, a responsive textile that captures and converts body heat into infrared, with the pure white color Aeon customers have requested.
Many men prefer to wear white undershirts under their business shirts in Japan. In response to such demands, AEON planned and developed the pure white CELLIANT undershirt for the first time. TOPVALU SELECT CELLIANT is registered as a general medical device in Japan.
CELLIANT mineral-infused fabrics have been shown to help regulate body temperature and improve local circulation in healthy individuals for faster recovery, better sleep and stronger performance during the day.
“We are very excited by the introduction of the first-ever CELLIANT product in pure white,” said Seth Casden, Hologenix Co-Founder and CEO. “Achieving this pure white color took a lot of dedicated effort from our global research team and we commend Aeon for being the first to introduce it to the consumer market.”