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Messe Frankfurt launches brand events in Central Asia (c) Messe Frankfurt Group
16.02.2024

Messe Frankfurt launches brand events in Central Asia

Messe Frankfurt will extend its footprint in the Central Asian market by establishing seven brand events in Tashkent, Uzbekistan. The country’s strategic location as a crossroads of Europe and Asia positions it as a promising trade gateway and transportation hub, facilitating the economic development of neighbouring countries and access to the wider region. The company’s stronger presence in the market will promote business opportunities and foster the sustainable development of pillar industries, including cosmetics, textiles and clothing, automotive, logistics and transportation.

Messe Frankfurt will extend its footprint in the Central Asian market by establishing seven brand events in Tashkent, Uzbekistan. The country’s strategic location as a crossroads of Europe and Asia positions it as a promising trade gateway and transportation hub, facilitating the economic development of neighbouring countries and access to the wider region. The company’s stronger presence in the market will promote business opportunities and foster the sustainable development of pillar industries, including cosmetics, textiles and clothing, automotive, logistics and transportation.

Uzbekistan has a promising consumer market with significant potential. It is the largest in Central Asia and is expected to increase due to population growth, rising incomes and the modernisation of economic and industry sectors.
 
The nation has actively sought to diversify its economy in recent years, undertaking reforms for greater entrepreneurial freedom and opening up to more international and regional cooperation. The country already exports precious metals, textiles and agricultural produce. It imports machinery, equipment, means of transportation, and vehicle components from foreign trading partners. Attracting overseas investment is also apparent through incentives such as tax benefits, reduced import duties and simplified procedures for overseas investors.
 
In addition, shifting global supply chains and trading patterns could also drive opportunities in the region. The nation benefits from its geographical location owing to its position between Asia and Europe, to which the Uzbek Government recognises the prospects of investing in infrastructure, such as transportation and logistics, to create an efficient transit hub. Against this backdrop, China acknowledges the importance of developing routes along the Belt and Road while Europe has expressed a readiness to support Uzbekistan’s efforts to diversify transport corridors.

Line-up of shows include:

  • Automechanika Tashkent; Futuroad Expo Tashkent; and, Scalex Tashkent: 23 – 25 October 2024
  • Heimtextil Uzbekistan; Texworld Tashkent; and, Apparel Sourcing Tashkent: 6 – 8 November 2024
  • Beautyworld Central Asia: 21 – 23 November 2024
Source:

Messe Frankfurt (HK) Limited

(c) HeiQ ChemTex Inc.
27.03.2019

Powered by HeiQ Smart Temp technology, BUFF® launches CoolNet UV+® for activated cooling

Swiss textile innovator HeiQ partners with BUFF® on their new CoolNet UV+® fabric to stay dry and feel cool. For 25 years, BUFF® has premiered and innovated the tubular headwear category. Headquartered in Spain, the company was founded to keep warm the founder’s neck and head during his crosscountry motorcycle rides. Today, BUFF® continues its heritage of quality and reliability of multifunctional headwear.

HeiQ Smart Temp is an intelligent thermoregulation technology. Cooling is activated by rising body temperature and deactivated once cooling is complete. HeiQ Smart Temp keeps the wearer cooler, dryer and more comfortable.
“HeiQ and BUFF® have a shared vision of quality and reliability in our products. With the new CoolNet UV+® fabric, we are pleased that our HeiQ Smart Temp technology will allow the consumer to Stay Dry and Feel Cool”, says Christian von Uthmann, HeiQ’s Chief Sales Officer.

Swiss textile innovator HeiQ partners with BUFF® on their new CoolNet UV+® fabric to stay dry and feel cool. For 25 years, BUFF® has premiered and innovated the tubular headwear category. Headquartered in Spain, the company was founded to keep warm the founder’s neck and head during his crosscountry motorcycle rides. Today, BUFF® continues its heritage of quality and reliability of multifunctional headwear.

HeiQ Smart Temp is an intelligent thermoregulation technology. Cooling is activated by rising body temperature and deactivated once cooling is complete. HeiQ Smart Temp keeps the wearer cooler, dryer and more comfortable.
“HeiQ and BUFF® have a shared vision of quality and reliability in our products. With the new CoolNet UV+® fabric, we are pleased that our HeiQ Smart Temp technology will allow the consumer to Stay Dry and Feel Cool”, says Christian von Uthmann, HeiQ’s Chief Sales Officer.

Just like the first product from BUFF® in 1991, the new CoolNet UV+® was developed to keep customers safe and cool from the sun’s dangerous UV rays. Today the fabric is a recycled performance polyester microfiber with HeiQ Smart Temp’s activated cooling technology to keep the wearer cool and comfortable. The fabric also includes UPF 50+ sun protection, offers a 4-way ULTRA stretch weave and is 100% seamless for the perfect fit.

More information:
HeiQ HeiQ Smart Temp
Source:

HeiQ ChemTex Inc.