From the Sector

For the second chapter of their Spring/Summer 2024 collection, adidas and Yohji Yamamoto continue to explore the concept of Contra-Natural. The collection highlights the tensions at the heart of Y-3: sport and boundary pushing design, organic and synthetic, linear perfection and natural imperfection.

For Chapter 2, Y-3 introduces a selection of dynamic apparel looks with a focus on refined cotton twill workwear inspired garments and reimagined sporting classics. Subtle yet bold overshirts, cargo pants, and tops are constructed with utility pockets and adjustable hems, while updated takes on the iconic adidas Superstar Tracksuit are elevated with topographical map piping. A selection of garments inspired adidas’ Teamgeist soccer jerseys rounds out the apparel collection, with each piece bearing a digital rust print inspired by the natural process of oxidation. Accompanying the apparel offering is a suite of accessories including nylon backpacks, totes, and holdalls.

From apparel to footwear, the second seasonal chapter plays host to an expressive selection of silhouettes as adidas performance Running technology is recontextualized through the lens of Y-3. Moving boldly into tomorrow, Yohji Yamamoto’s take on adidas’ pinnacle running silhouette takes the form of the Y-3 PRIME X 2 STRUNG, while the Y-3 ADIOS PRO 3.0 arrives in three colorways.

From the past, reborn, to the future, the Y-3 Spring/Summer 2024 Chapter 2 collection is then punctuated by the Y-3 WATER SLIDE, the Y-3 SANDAL, and an update to the instantly recognizable Y-3 ITOGO which sees the silhouette’s straps swapped out for an engineered print.

Freudenberg Performance Materials Apparel Europe (Freudenberg) has reached a further sustainability milestone: The new Freudenberg Apparel Competence Center in Sant’Omero, Italy, successfully completed the 4sustainability® Chemical Management protocol (4s CHEM) recently and reached the Advanced Level. The aim of the protocol is to progressively eliminate toxic and hazardous chemicals and related risks throughout the production process.

Competence center for interlinings
Freudenberg opened its Apparel Competence Center in Sant’Omero in May 2023. The factory in Italy is an innovative competence center that coats and finishes nonwoven, woven and weft interlinings for apparel customers in Europe.
Freudenberg has now taken the next logical step: as part of a comprehensive audit, the Apparel Competence Center has implemented ZDHC guidelines in its production process. To achieve this, Freudenberg called in the experts from Process Factory, a consultancy that specializes in sustainability topics. With their support, Freudenberg’s Sant’Omero site has reached the Advanced level of the 4sustainability® Chemical Management protocol (4s CHEM), in line with the ZDHC Roadmap to Zero Program.
Implementation is controlled annually based on this protocol and offers companies in the fashion industry a degree of reliability. It guarantees structured, fully transparent procedures, regular monitoring, and continuous control of Freudenberg’s production processes.  

ZDHC
By demonstrating its rejection of environmentally harmful chemicals and substances, the Apparel Competence Center shows that Freudenberg gives top priority to taking responsibility for people and the environment.
The aim of the Zero Discharge of Hazardous Chemicals (ZDHC) Foundation and its globally recognized Roadmap to Zero Program is to eliminate the release of toxic chemicals in the textile and fashion industry’s supply chain based on the ZDHC Manufacturing Restricted Substances List (ZDHC MRSL).
By applying the 4s CHEM protocol, the production site in Sant’Omero is sending a clear signal to the fashion industry that Freudenberg products meet the highest quality standards and are also safe and environmentally friendly.

First launched in 2014, 2024 marks 10 years since Spezial's inception. Ringing in this landmark anniversary, Gary Aspden and the three stripes chart a course through the label’s past, present, and future – their latest collection telling the timeless story of adidas’ design DNA.

Headlining the collection is the Todmorden Smock. First released in Spring Summer 2021 to an immediate sell out, this season the coveted style returns in two colourways: navy and white. A commemorative 10th anniversary Mod Trefoil tee then brings the Spezial spirit to life as a certified collectors item.  
 
Two lightweight jackets – the Trentham and the Wingrove – constitute spring layering items, while the matching Angelzarke track top and track pants are awash with signature Spezial details. The apparel offering is then rounded out by the Rossendale Short, a Polo shirt, and the Lytham tee.
 
The accessories offering comprises of the Brinscall bag, a Mod Trefoil cap, a two pack of socks, and a Mod Trefoil towel.  

This drop is brought to life by a campaign film featuring actor and musician Ashley Walters.

Active Apparel Group (AAG), manufacturer of performance apparel for the leisure/lifestyle and active market, announces the seventh anniversary of their partnership with the sustainable textile finishing brand FUZE Technologies.

AAG is the first apparel manufacturer to adopt FUZE’s permanent, chemical-free textile finish, and the only company in China able to apply FUZE in a closed-loop system. AAG leverages the platform to provide a range of performance characteristics to customers, including odor control, UV protection, moisture management, and cooling.

The FUZE finish utilizes gold and silver particles permanently bonded to a wide variety of natural and synthetic materials to achieve a range of performance characteristics. AAG customers employing the FUZE finish create apparel for the yoga, active lifestyle, workout, golf, and swimwear markets. 

Freudenberg Performance Materials (Freudenberg) is unveiling a new 100 percent synthetic wetlaid nonwoven product line made in Germany. The new materials can be manufactured from various types of polymer-based fibers, including ultra-fine micro-fibers, and are designed for use in filtration applications as well as other industrial applications.

Customers in the filtration business can use Freudenberg’s new fully synthetic wetlaid nonwovens in both liquid and air filtration. Applications include reverse osmosis membrane support, support for nanofibers or PTFE membranes as well as oil filtration media. The new materials are suited to use in the building & construction industry or the composites industry.
For filtration applications, the new fully synthetic wetlaid nonwovens are marketed under the Filtura® brand.

Versatile and flexible manufacturing
Freudenberg’s fully synthetic wetlaid nonwovens can be made of polyester, polyolefin, polyamide and polyvinyl alcohol (PVA), using staple fibers of up to 12mm fiber length and microfibers as fine as 0.04dtex. In terms of weight, the product range spans weights of between 8g/m² and 250g/m². Freudenberg’s flexible wetlaid manufacturing line has the capability to combine various thermal and chemical bonding technologies. The materials have high precision in weight and thickness as well as a defined pore size and high porosity.

Wetlaid capabilities for various applications
In addition to its fully synthetic range, Freudenberg can also incorporate glass fibers, viscose and cellulose. General industry applications for Freudenberg wetlaid nonwovens are surfacing veils for glass-fiber reinforced plastics, compostable desiccant bags, battery separators, acoustics, heatshields, and apparel applications such as embroidery substrates.

Stahl has achieved Zero Discharge of Hazardous Chemicals (ZDHC) MRSL 3.1 Gateway certification for 2,151 products in its portfolio. This achievement underlines Stahl’s ongoing commitment to the ZDHC mission of achieving high standards for sustainable chemical management.

ZDHC certification enables companies working in the footwear, apparel and accessories value chains to demonstrate their commitment to responsible chemical management, with the ultimate goal being zero discharge of hazardous chemicals. Level 3 certification represents the highest level of conformity with the ZDHC certification programme. To achieve this, Stahl’s formulated chemical products and raw materials were verified and tested against ZDHC’s latest Manufacturing Restricted Substances List (MRSL 3.1) by Eurofins | Chem-MAP®. The Chem-MAP® programme was also used to audit the chemical management and stewardship processes at three of Stahl’s manufacturing sites.

Archroma proudly announced the continuation of its longstanding partnership with SANITIZED AG, marking collaborative success in the textile industry. This enduring alliance has been a cornerstone in driving innovation and setting industry standards, particularly for odor and hygiene management within the home textiles and apparel industry.

Archroma, one of the best chemical suppliers in the markets, further solidifies its position through the acquisition of Huntsman’s Textile Effects division in February 2023.

The acquisition enabled Archroma to broaden its global reach and technical expertise. Paired with our strong expertise in freshness additives, we enhance our marketing teams for joint communication, enhance the salesforce in the regions and strengthen our innovation force to drive the industry towards more sustainable solutions,” says Michael Lüthi, CEO of SANITIZED AG.

With a focus on strategic development, Archroma and SANITIZED AG aim to reinforce mills and brands in elevating their products by adding the value of freshness to their products and providing high-quality effects. This collaboration offers customers a flexible package, completed with application support through technical service and expertise, along with access to a strong product portfolio. Notably, the partners are ready to lead market trends and transformations, particularly in freshness finishes, ensuring their collective success in the dynamic landscape.

Mahlo GmbH + Co. KG will participate in the Colombiatex textile show, held in Medellin from 23 to 25 January. This year, Mahlo will be joining forces with Brückner Textile Technologies to present their solutions for the textile production sector at their joint booth.

Both companies appreciate the power of Colombia’s textile industry. Textile is one of the most important industrial sectors in the Latin American country with an export value of clothing of more than 600 million US dollars. The United States are also the main export destination for apparel products. At Colombiatex 2024, Mahlo's Head of Sales, Thomas Höpfl, will be present to share insights and discuss how Mahlo’s innovative technologies can address the specific challenges faced by Colombian textile manufacturers. Sustainability of process efficiency being among the most pressing ones.

ALLIED Feather + Down, global leaders in high performance, ethically sourced down, and MN Inter-Fashion, manufacturers of high performance luxury outerwear, announced that the ALLIED Feather + Down outerwear collection will be available to the European market.  

Originally released only in Japan, the exclusive collection will be available to select European boutique retailers for the fall 2024 season. Limited to a few hundred pieces, this line will showcase the breadth of ALLIED’s down offering, from their industry-leading ExpeDRY down insulation to their exceedingly high performance 1000 fill power down. It will also include MN Inter-Fashion’s experience delivering quality design and craftsmanship to some of the best known fashion houses in the world.

Designed, cut, and sewn by MN Inter-Fashion in Japan using materials from ALLIED and Pertex, the jackets shall represent a collision between cutting edge fashion aesthetics and materials normally reserved for highly technical outerwear. The result is a unique garment with a sophisticated urban look blended with performance that rivals the most technical outdoor apparel available. 

adidas launches the iconic three-stripes brand on Roblox, a global, immersive platform for communication and connection. The experience kicks off with pop-up stores, carrying officially licensed digital clothing and bespoke outfits for the platform (UGC). These digital wearables and accessories will begin appearing across a range of Roblox experiences, fusing physical and virtual realms to bring adidas’ famous designs to a new generation of digital trendsetters and innovators. Roblox users can now dress up their avatars with some of adidas most iconic pieces such as the firebird tracksuits. All items will be available on the Roblox Marketplace, ensuring accessibility and convenience for Roblox users.

As part of the diverse range of UGC collections immediately on offer, adidas has joined forces with Roblox creator Rush Bogin (Rush X) to craft a range of limited-edition UGC that will be available on a first-come-first-served basis. Following the initial release, additional designs for both adidas and adidas x Rush X collaboration products will be introduced, with new drops scheduled weekly throughout December. The adidas x Rush X collection will be available alongside a wide range of iconic looks that will be brought to new life from the brand’s existing and upcoming collections.

Self-expression, creativity, and user experience are at the heart of this of adidas entry into Roblox. adidas has created a range of apparel that embodies the playful, imaginative, and visually bold spirit of Roblox, while staying true to adidas’ contemporary and performance-driven character. The brand’s venture into the digital realm will also create connections with new audiences, while offering long-standing adidas fans the chance to collect and style official UGC on Roblox, through new avatar customization options.

Millions of Roblox users now have the chance to discover the first adidas pop-up shops in some of their favorite experiences, with more stores being regularly introduced in the following weeks. Users can explore the first of these pop-up shops in the following experiences: Princess Dress Up Obby, Cotton Obby!, Seaboard City, Theme Park HeideLand, Noob Train, Dream Island, and Ultimate Ragdoll Playground.

Stocking an array of UGC apparel and accessories inspired by the brand’s SS24 physical collection, there is something to fit each users’ tastes and love for the three-stripes brand. Exemplifying the bold, stylish, and creative aesthetic adidas is celebrated for, the product range includes designs that echo adidas’ physical-world apparel, as well as eclectic, offbeat merchandise crafted specifically with Roblox’s exciting virtual environment in mind. The adidas packs will be refreshed and updated on a regular basis, with new UGC added each week.