From the Sector

• Trevira CS Joint Booth with 16 Partners
• Sustainability Presentation: Path of Sustainability
• Special Exhibition: TEXTILE TALENTS by Trevira CS

The Trevira CS® brand presents itself together with 16 top customers and partners, an exciting special exhibition, and a sustainability presentation at Heimtextil in Frankfurt from 10 to 13 January 2023. The joint booth covers an area of over 1,400 m².

Visitors can find out about innovations in the fields of yarn production, woven and knitted fabrics and interior solar shading. Once again this year, the exhibitors on the Trevira CS stand will cover all textile applications with their flame retardant product for the home textile and contract market, from light curtains to heavy upholstery fabrics.

The following Trevira CS customers and partners will be exhibiting:
Chamatex SAS, F.lli Baroni s.r.l., FIDIVI Tessitura Vergnano S.p.A., Hoftex Färberei GmbH, Ilcat by Lei Tsu s.r.l., Lodetex S.p.A., Lonfil S.r.l., Mattes & Ammann GmbH & Co. KG, Mottura S.p.A., Pozzi Arturo S.p.A., PUGI R.G. S.R.L., Tessitura Mario Ghioldi & C. s.r.l., Tintoria Sala s.r.l., Torcitura Fibre Sintetiche S.p.A., Torcitura Padana S.p.A., Vlnap a.s., Wagenfelder Spinnereien GmbH and Wintex S.r.l.

The presentations on the Trevira CS brand will focus on 2 topics. One revolves around information on sustainability: The Path of Sustainability presentation will give visitors detailed information about the various sustainability aspects of the Trevira CS brand. The information chain will deal with Trevira CS technology, particularly sustainable product variants, the longevity of the textiles, the Trevira CS eco brand for flame retardant fabrics with recycled content, and the take-back program for Trevira CS fabrics. At the end of the chain, a prototype of a new product development will be presented, giving insight into the brand’s future sustainable development opportunities.

Once again, there will also be a special exhibition. The focus here will be on showcasing the special additional functions and properties that Trevira CS fabrics offer in addition to their flame retardancy. Visitors can look forward to a special staging: It’s showtime for the TEXTILE TALENTS by Trevira CS!

For the design of the special exhibition, all Trevira CS customers were invited to submit their latest Trevira CS products, distinguished by additional functions and/or special features, to the annual Trevira CS Fabric Competition. 227 products from 50 customers were submitted, from which about 150 were selected for the special exhibition. Several thousand meters of yarn will also be used in this year's special show.

The Trevira CS brand will be presented at Heimtextil 2022. This year the trade fair will be held as a one-time Summer Special from 21 to 24 June in Frankfurt am Main, Germany. The booth will feature more than 200 fascinating, versatile, flame retardant Trevira CS fabrics.

These will be displayed in the Long Stay Apartment installation. Changing lifestyles, living and working arrangements as well as the housing shortage in countless large cities mean the Long Stay Apartment segment of the hospitality sector has experienced exponential growth, becoming ever more important. For this reason, it is the focus of this year’s Trevira CS booth. The presentation of the “Long Stay Apartment by Trevira CS” is intended to familiarise visitors – particularly interior architects, designers and furnishers – with the trendsetting, innovative uses of Trevira CS fabrics in the contract sector.

For the design of the apartment installation, the traditional Trevira CS Fabric Competition 2022 was announced at the end of 2021 and invited all customers to submit their latest Trevira CS products according to certain specifications. The winning fabrics will be announced at the trade fair and specially exhibited at the Trevira CS booth.

Director Marketing & Business Development Anke Vollenbröker: “Our exhibition gives exciting new insights into the modern concept of the Long Stay Apartment, presenting the live application of our customers’ Trevira CS innovations. An apartment designed for Long Stayers is a special challenge since it has to provide more than a hotel room or even an ordinary rental apartment: It needs to be an attractive temporary home while also offering the services and advantages of a hotel. We have made the Long Stay Apartment particularly “textile” and included submissions from all participants of our Trevira CS Fabric Competition 2022.”

At this year's Heimtextil, which took place from 9-12 January in Frankfurt, Trevira impressed visitors with a brand new fair concept. The company worked together with sixteen of its biggest customers to create a joint booth covering 1,305 square metres of Hall 4.2, drawing a large crowd.

Head of Marketing, Anke Vollenbröker, explained, "Thanks to our new approach and booth concept, we were able to present our brand Trevira CS in an open and welcoming manner plus highlight the good relationship we have with our customers."

Trevira CEO Klaus Holz added, "We are really pleased with the very positive feedback we have had from all sides in response to our grand Trevira CS joint booth. We would like to thank everyone who has contributed to the booth's success. The extremely positive market reaction has reassured us that this is a concept we can build on in the future."

A Trevira exhibition formed the centrepiece of the joint booth, showcasing the winning fabrics from the 2018 Trevira CS Creativity Competition, which this year featured "Colour" as its major theme. At the heart of the display, visitors could find out more about Trevira with the help of twelve tablets providing information in a variety of formats, including a staff presentation and a flyer about the new Trevira Sinfineco® brand.

Encircling this core and thereby completing the joint booth concept, sixteen major customers grouped their individual stands around this centrepiece to display their own new Trevira CS collections for residential and contract usage. The customers joining Trevira to create the booth were Baumann Dekor Ges.m.b.H., Engelbert E. Stieger AG, FIDIVI Tessitura Vergnano S.p.A., Georg + Otto Friedrich, Jenny Fabrics AG, Johan van den Acker Textielfabriek B.V., Mattes & Ammann GmbH & Co. KG, Pugi R.G. S.R.L., Spandauer Velours GmbH & Co. KG, SR Webatex GmbH / Getzner Textil AG, Swisstulle AG, Tessitura Mario Ghioldi & C. srl, Torcitura Fibre Sintetiche S.p.A., Torcitura Lei Tsu S.r.l. / Ilcat S.p.A., Vlnap a.s. / Wagenfelder Spinning Group and Wintex S.r.l..

Another major section of the Trevira booth was dedicated to the world of acoustics. Increasingly, customers are (re)discovering textiles as a way to significantly improve the quality of room acoustics, and this part of the booth also attracted numerous visitors.

A special highlight at the joint booth were the Trevira CS sports shoes, worn by Trevira staff as a key element of the brand's trade fair outfit. The shoes are an Adidas Originals Special Edition of the iconic Stan Smith Silhouette, which Adidas manufactured in cooperation with Kvadrat.

In keeping with annual tradition, the new Trevira CS Gold and Silver Club members were announced during the Heimtextil fair. The new members were presented with their awards at a formal ceremony on Tuesday evening (9 January).

• Debut BCI Pavilion joined by Sateri and Birla Planet Pavilions to showcase eco-friendly products
• Six special display zones cater to latest industry trends

Green products continue to be sought after more and more by consumers nowadays, and textiles are no exception. In order to promote sustainable development throughout the industry, a number of yarn and fibre manufacturers have endeavoured to introduce green products into the early stages of textile production, and Yarn Expo, as the leading yarn and fibre business platform in Asia, serves as an ideal stage for these suppliers to gain exposure to buyers looking for such products.

Debut BCI Pavilion joined by Sateri and Birla Planet Pavilions to showcase eco-friendly products

Amongst a record number of exhibitors at this October’s Yarn Expo Autumn, the debut BCI Pavilion as well as the Sateri Pavilion and Birla Planet Pavilion that include eco-friendly products are certainly amongst the highlights this year. Better Cotton Initiative (BCI) is a global organisation with more than 1,000 members including spinners, weavers and garment manufacturers throughout the entire cotton sector. It aims to promote sustainable cotton production, benefiting workers, customers and the environment as a whole. They will form the BCI Pavilion in Yarn Expo for the first time, with five spinners showcasing their cotton yarn manufactured with eco-friendly cotton.

Sateri is a well-known brand in China which specialises in viscose rayon. This natural and high-quality fibre is made from trees grown on renewable plantations. They are the largest producer of viscose fibre in China with three mills and an annual capacity of 550,000 tons, and also have Oeko-Tex certification. This October, nine other domestic exhibitors will form the Sateri Pavilion to demonstrate their comfortable textiles and skin-friendly hygiene products made from viscose fibre.

With over 50 years of experience in manufacturing cellulosic fibres, Birla Group strives to provide greener, purer and safer products to its customers. The Group has operated in China for three years now, and values Yarn Expo’s effectiveness in helping them to promote their brand and attract a wide range of buyers. “We managed to get connected with a number of downstream buyers at the fair. We have introduced our company and products to them that there is great chance for future cooperation.” said Mr Peter Dong, Senior Manager of Aditya Birla Group.   Coming back this year, the Birla Planet Pavilion will feature three of their highlighted fibres – Birla Viscose, Birla Modal and Birla Spunshades at the fair.

Six special display zones cater to latest industry trends

The textile industry in China is undergoing a structural change with keen competition, so domestic suppliers have to develop innovative and quality products to satisfy the ever-changing markets. To match the specific needs of various buyers, Yarn Expo has established six distinct display zones gathering the leading domestic companies, namely Colourful Chemical Zone, Natural Cotton Yarn Zone, Fancy Yarn Zone, Quality Wool Zone, Green Linen Zone and e-Commerce Zone.

Not only are a number of chemical fibre products with innovative, eco-friendly and health & comfort properties on offer from exhibitors, but visitors can also gain insights into product trends in these areas from the 2017/18 China Fibre Trend Area and Innovative Textile Material Forum, both of which feature in the Colourful Chemical Zone. The Natural Cotton Yarn Zone is another highlight of the three-day show, where exhibitors will showcase their natural cotton yarn and a range of functional products. Around 50 suppliers will also showcase their latest collections in the expanded Fancy Yarn Zone.
In response to the strong demand for fibre and yarn products in China and the Asian region, the coming autumn edition of Yarn Expo will double its exhibition space, and will accommodate around 500 global yarn suppliers from 13 countries and regions. Together with Yarn Expo Autumn 2017, three other textile trade fairs are held concurrently from 11 – 13 October in the same venue: Intertextile Shanghai Apparel Fabrics – Autumn Edition, PH Value and the China International Fashion Fair (CHIC).

Yarn Expo Autumn is organised by Messe Frankfurt (HK) Ltd; The Sub-Council of Textile Industry, CCPIT; China Cotton Textile Association; China Wool Textile Association; China Chemical Fiber Association; China Bast & Leaf Fibres Textiles Association; and China Textile Information Centre.