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Ginetex (c) Ginetex
Ginetex
18.01.2018

GINETEX, the International Association for Textile Care Labelling, launches its new website!

The GINETEX website has been revamped to become the international reference platform on textile care labelling for textile and apparel professionals:  www.ginetex.net

In a continuous effort to better inform, educate and convince companies and stakeholders about the importance of standardizing and streamlining textile care symbols worldwide, GINETEX has reviewed its websites' structure, design and content.

Dedicated to textile, decoration and fashion professionals, the website is now more user-friendly, intuitive, educational and closer to the expectations and needs of its international counterparts. It now stands as the reference website for active or potential GINETEX members and users such as textile-related organizations, industrial players, textile product manufacturers and distributors, as well as all stakeholders involved in the textile care market including industrial textile care companies (laundry, washing machine and iron manufacturers, dry cleaners, etc.), international associations, institutions and major European organizations.

The GINETEX website has been revamped to become the international reference platform on textile care labelling for textile and apparel professionals:  www.ginetex.net

In a continuous effort to better inform, educate and convince companies and stakeholders about the importance of standardizing and streamlining textile care symbols worldwide, GINETEX has reviewed its websites' structure, design and content.

Dedicated to textile, decoration and fashion professionals, the website is now more user-friendly, intuitive, educational and closer to the expectations and needs of its international counterparts. It now stands as the reference website for active or potential GINETEX members and users such as textile-related organizations, industrial players, textile product manufacturers and distributors, as well as all stakeholders involved in the textile care market including industrial textile care companies (laundry, washing machine and iron manufacturers, dry cleaners, etc.), international associations, institutions and major European organizations.

Among others, the new website includes information on GINETEX and access to its license information for the use of its trademark (5 internationally registered symbols). It also lists all the national entities responsible for relaying this license and information support in over 22 countries, as well as GINETEX's technical and institutional partners, etc. Visitors can also subscribe to GINETEX's bi-annual newsletter for free and catch up on the latest news on textile care from all ends of the world.

GINETEX's website also introduces its Technical, Legal and Regulatory Competence Center that supports its member companies in the design of their textile care labels.

The mission of the new www.ginetex.net - more user friendly, more modern and more intuitive - is to provide its stakeholders with an international information platform on textile care, including the use of its 5 universal symbols and its clevercare.info philosophy.

"Our new website contributes to our strategy of standardizing and streamlining labelling worldwide. This platform allows us to join forces and educate companies on textile products and the importance of using symbols for end consumers. It now offers clearer messages for our future members, for a better understanding of textile care symbols", says GINETEX President, Adam Mansell.

Ginetex (c) Ginetex Ginetex (c) Ginetex
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Ginetex
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Ginetex

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Ipsos, Ginetex Ipsos, Ginetex
Ipsos, Ginetex
20.06.2017

In partnership with IPSOS, GINETEX presents the outcomes of its European barometer: "Europeans and textile care labeling"

In partnership with IPSOS, GINETEX presents the outcomes of its European barometer: "Europeans and textile care labeling" 70% of Europeans follow the textile care instructions featured on the labels and 80% admit that they would not (or would rarely) buy clothes without any labels, While another 84% feel concerned by water and energy savings . GINETEX, the international Association for Textile Care Labeling, called upon the French market research company IPSOS, to evaluate the behavior of European Consumers with regards to textile product labels and care symbols. This study, carried out in December 2016, combines the results of six different countries, gathered from a sample of 6,000 people in Germany, England, France, Italy, the Czech Republic and Sweden.
This IPSOS study reveals that 70% of Europeans follow the textile care instructions represented by the symbols. At a pan-European level, 57% even admit that they follow them 'often' and 13% do so 'always'. These figures illustrate the importance of care instructions in the minds of European consumers.

In partnership with IPSOS, GINETEX presents the outcomes of its European barometer: "Europeans and textile care labeling" 70% of Europeans follow the textile care instructions featured on the labels and 80% admit that they would not (or would rarely) buy clothes without any labels, While another 84% feel concerned by water and energy savings . GINETEX, the international Association for Textile Care Labeling, called upon the French market research company IPSOS, to evaluate the behavior of European Consumers with regards to textile product labels and care symbols. This study, carried out in December 2016, combines the results of six different countries, gathered from a sample of 6,000 people in Germany, England, France, Italy, the Czech Republic and Sweden.
This IPSOS study reveals that 70% of Europeans follow the textile care instructions represented by the symbols. At a pan-European level, 57% even admit that they follow them 'often' and 13% do so 'always'. These figures illustrate the importance of care instructions in the minds of European consumers.
- 38% state that they follow these instructions in order to avoid washing problems such as shrinking, in the first place
- 31% follow them in order to preserve their clothes and keep them longer, as a second reason Overall, Europeans consider labels as too cumbersome and 62% admit cutting them out: for 74% of them, the labels itch and irritate their skin and for another 55%, they are often too long and uncomfortable. These results can differ from one European country to another.
However, the presence of the label is a real purchasing criterion since 80% of Europeans state that they would never or rarely buy a piece of clothing without a label.

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GINETEX

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