From the Sector

• Trust the vibes, energy doesn’t lie!

Advanced design and sustainability, innovation, aesthetics and quality, made of “ethical” laces and tights of very high quality standards and a careful look at fashion. Iluna Group, strengthened by this heritage, with a smart approach, carefully selected materials, know-how on processes and particular attention to the ecosystem, is a leader in its sector

With the FW 21-22 collection, Iluna Group focuses on design excellence aimed at perfection driven by this particular historical moment, in which preferring quality over quantity has become necessary: offering ever higher standards of quality is combined with the choice of reducing minimum waste in a way of working that becomes more thoughtful, studied, focused and less hectic.

The range of sustainable products expands by adding to the GRS certified Green Label, the BIOLINE, made with raw materials such as the precious ROICA™ V550 premium stretch fiber which belongs to ROICA Eco-Smart ™ family produced by Asahi Kasei able to combine elasticity and comfort and other benefits in terms of circular economy related to the health of materials, as demonstrated by the Gold Level Material Health Certificate by the Cradle to Cradle Product Innovation Institute, and by the world's first biodegradable polyamide 6.6 yarn AMNI SOUL ECO®, fibers that degrade completely in the environment under anaerobic conditions.

The exceptional natural dyes proposed are made with vegetable dyes extracted from various plants, with a color chart that now has 14 shades, all with solidity within the OEKO TEX® Standard 100 and all GOTS certified. No chemical product is used for the dyes, including the softening finish, for which an equally natural product is used.

All the products of the Iluna Group collections can be made in a recycled or organic variant.

Iluna Group participates to Milano Unica and digitally at all sector fairs, a new way of communicating that together with the use of social media - accompanied by the launch last year of the official website and e-commerce with all the collections and the ilunamasks.com site dedicated to the sale of the exclusive Iluna masks - it can be transformed from a necessity to a great resource and an opportunity to enhance a 360° sustainable attitude. Iluna, even before the pandemic, has always considered the sustainable aspect a priority in its work and now, in the light of this new landscape, the many years of experience gained benefits the company by pushing it to place itself more and more as a precursor of sustainable innovation.

The constant commitment to responsible solutions makes Iluna Group the only lace manufacturer to use - since 2017 - transformed stretch in the entire range of its elastic laces. Iluna Group excellence is based 100% on responsible innovation, guaranteed by the most important certifications. The creation of smart lace, strictly Made in Italy, is also Global Recycled Standard (GRS) certified. Today Iluna is a reference point for international markets and boasts products with OEKO-TEX® Standard 100 certification.

• Diana, Giusy, Simona and Marina. The call to action of the fashion world was born from four women engaged in the field of sustainability. On the occasion of Fashion Revolution Week, we tell you their story and the results achieved

A task force of Italian textile companies active in our area supported the first call to action launched at the fashion world by four women who have always been involved in the field of sustainability. The appeal launched on March 19th by the green journalist Diana de Marsanich, Giusy Bettoni, founder and CEO of C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy)the eco multi-platform hub specialized in integrating a new generation of eco values into fashion, products and companies, Simona Roveda, Editorial Director and Director of Institutional Communication of LifeGate and Marina Spadafora, Italian Country Coordinator of Fashion Revolution and currently collaborating with Luxury Fashion Brands to implement responsible strategies in their companies have luaunched a call-to-action project which has brought together textile companies to manufacture PPE garments for the medical staff working in San Gerardo Hospital in Monza, near Milan.

The companies that answered the call-to-action are: Filo d’Oro, Mantero, ROICA™ by Asahi Kasei, C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy) e Zerobarracento, Iluna Group, Lg Electronics, Jimmy Lion, Personal Genomics, Isamar Holyday Village, Marcolin Eyewear, Maglificio Ripa.

During the last weeks the 4 women collected about 1,800 non-drip cotton and non-woven TNT gowns for sanitary use, about 400 protective masks for multipurpose washable, bacteriostatic, breathable and water-repellent prevention, 1,000 washable cotton surgical caps, 150 complete protective googles eye masks, two microwave ovens for hospital departments to offer support to medical and healthcare personnel by helping them in the few breaks during the grueling shifts of this period, a supply of samples of cotton socks, 300 cotton masks + polyester outer layer, water-repellent and antibacterial, and free weekly stays made available to doctors, nurses, civil protection personnel and families with related children involved in the Covid-19 pandemic.

FOR POLYESTER AND “ACTIVE WEAR” COLOR TRENDS FOR WINTER 2021/2022

Archroma, a global leader in color and specialty chemicals towards sustainable solutions, is at the Première Vision exhibition to present its 'Color Atlas by Archroma®' for polyester. This very first color library for polyester brings together 1,440 colors for sportswear and athleisure, swimwear, children's clothing, shoes, as well as for fashion and home textiles. In this context of innovation, Carlin, a pioneer in anticipating trends since 1947, will present its selection of trends in active wear and will unveil the 3 hottest colors for winter 2021/2022: “In our societies now ruled by the vital need for ENTERTAINMENT, the DIVERGENT "extroverted Slashers", free-spirited and efficient, stimulate a MAXIMUM SELF-EXPRESSION which combines communicative power and contagious adrenaline.

In terms of shapes, we imagine assertive, shaked, keeled proportions, with volume contrasts: ultra-tight and stretched volumes. Concerning the materials, this refers to compact knits, fine nervous gauges (neo milano stretch pop), embossed ribs, colored furs, knitted materials, city: ultra-matte color drapery, double sides, jeans, over dye, deep dye.”

Selected in collaboration with fashion, sportswear and trend experts, the Color Atlas by Archroma® Polyester Library brings together new colors for in line with current trends, from the most neutral tones to the most vivid hues to fluorescent colors.

“Authenticity wins: climbing business in a sustainable way” – the discussion targeted the importance of communication and transparency for today’s industry, promoting responsibility and innovation.

A selection of 26 fashion industry top players to discuss how digitalization is impacting companies’ value, one of the most important parameter to be considered when talking about business. This was the fifth edition of the CEO Roundtable, promoted by Fashion and eBusiness, which took place on November 7th at Palazzo Parigi, Milan.

The denim ingredient brand ISKO, always first in line when it comes to supporting the industry in the development of best practices, was among the event’s main partners. The company shared its long-standing and well-established commitment to Responsible Innovation™, taking part in a panel tackling new models to blend together authenticity and innovation and thus responsibly succeed in business.

Fashion Magazine CEO&Editor-in-chief Marc Sondermann hosted the discussion, which started at 9.20 a.m. and involved Elena Faleschini, ISKO Global Field Marketing Manager, along with Nicolas Bargi, Save the Duck Founder&CEO, Francesca Toninato, 7 For All Mankind CEO and Stefano Modellini, Diana E-commerce Corporation Founder&CEO.

Research and restoring of ancient tradition to shape a denim style which is always cutting-edge, focusing on a 100% Italian supply chain and on the outstanding quality of materials and processes.

“Ciao Milano”, the new edition of the Denim Première Vision show, for the first time in Milan (28-29 Maggio 2019), includes among its protagonist the project signed by Paolo Gnutti, aka PG DENIM. The company, under Gnutti’s creative guidance, has restyled its proposals, with two clear objectives in mind: on the one hand expanding its presence on the high-end denim market, focusing more and more on a bespoke approach and on product innovation, on the other side the ambitious goal of manufacturing one million metres of fabric in the year 2019.

This path of constant research is combined with a totally integrated and 100% Italian manufacturing structure, in order to give the market not just new products, but also new “tools”, says Paolo Gnutti, R&D Head at PG DENIM:
“We are targeting the market section where production always requires thinking out of the box, which feeds the imagination of those who are asked to transform it. Our approach is often made of provocations, suggestions, reflections, through continuous research which leads us to designing frequent and always innovative capsule collections”.

A creative input which almost always results from situations and pathways which bring back the creativity of
PG DENIM, to rediscover techniques and processes of the great Italian and international tailoring tradition.

FONG’S EUROPE, based in Schwäbisch Hall, Germany, will celebrate the 100th anniversary of its flagship THEN brand for advanced dyeing technology with a special reception for customers and agents at ITMA 2019 in Barcelona.

The company, which has been a member of the CHTC FONG’S group since 2004, has its origins in the German city of Chemnitz, where back in 1919 Rudolf Then founded a barrel-making business which soon branched out into piece dyeing machines.

The company’s reputation for innovation began early, with the introduction of ceramic linings for dye baths, which were then made of wood, in order to avoid staining and allow easy cleaning. At the end of the 1920s, Rudolf Then was also quick to recognise the acid-resistant advantages of stainless steel for dyeing vessels.

Relocating to West Germany after World War 2, Rudolf Then ran a number of businesses in Schwäbisch Hall, eventually founding THEN in 1955 with partner Karl Kurz, who later took over the business specialising in dye vats and other textile equipment.

Throughout the 1960s and 70s, the company continued to further improve its technologies, but it was the introduction of the first THEN AIRFLOW system at ITMA 1983 in Milan which significantly boosted the company’s fortunes, representing a milestone in the development of dyeing machines.

Prior to this, the dyeing of just one kilo of fabric required around 150 litres of water and THEN’s AIRFLOW system, invented by engineer Wilhelm Christ and colleagues, drastically reduced the requirement to between just 35-40 litres. Instead of the traditional dye liquor used for hydraulic fabric transport it efficiently distributed much smaller amounts of dye liquor via aerosol. This technology has subsequently been further developed in successive machine models and has made an enormous impact on sustainable dyeing operations.

Now, as FONG’S EUROPE, the company continues to innovate, and at ITMA 2019 is showcasing the THEN SMARTFLOW TSF hydraulic high temperature dyeing machine, designed to achieve the lowest possible energy and water consumption rates available on the market for jet dyeing.

The company has a number of patents pending on the innovative new features of this machine, including the SMARTFLOW’s fabric transport design. This is based on a smart, winchless fabric transport system which eliminates the need for a loading rope, and a circular plaiter with programmable rotation speeds which provides full filling of the drop zone.

Its newly-developed nozzles and reel-less transport, in combination with smart controlled circular plaiting and variable chamber adjustment, provide even fabric treatment without entanglements and the highest loading capacity with the lowest kier volume

“Further developments, including the new THEN AIRFLOW PLUS system with a round design are in the development pipeline and will once again result in further reductions in power consumption without sacrificing performance,” says FONG’s Europe Sales Director Richard Fander. “Similar innovations are being made to our hydraulic long shape machine, the THEN SUPRATEC LTM. The ability to transport fabrics with reduced tension and without the need for a transport winch which is being introduced on all of our recent machines will allow new fabrics to be created and further increase the efficiency of textile finishing.

Fong’s Europe will be at stand D101 in Hall 2 at ITMA 2019.

Driven by its natural inclination for the implementation of smart and innovative solutions fully in line with the latest global fashion trends, Iluna Group with ROICA™ by Asahi Kasei join the latest edition of the Italian tradeshow Milano Unica, conceived, organized and driven by entrepreneurs, to offer international visibility to the world of textiles in a highly qualified context, in line with the quality of its products.

Experts in the production of stretch lace since 1985, ILUNA today represents the largest European laces’producer. Thanks to the effectiveness of their approach and to their solid and continued commitment, Iluna Group has been the very first lace producer to receive the GRS (Global Recycled Standard) certification for their transformed products, together with the company certification STeP (Sustainable Textile Production by Oeko –Tex®).

A relevant achievement for the firm that, thanks to the Green Label collection (a peculiar range that features a 360-degree responsible approach) made responsible innovation a key value for its production that focuses on smart ingredients as ROICA Eco-Smart™ family, TENCEL™ Lyocell and Q-Nova® by Fulgar.

• HUB 1922, the fashion division of the RUDOLF GROUP, takes the stage at the Kingpins Show in Amsterdam and presents new technologies that make it possible to move away from environmentally questionable industrial practices.
• HUB 1922 also announces the opening of the new company building in an ancient textile factory near Milan.

Amsterdam/Geretsried/Milan. It was only six months ago that the RUDOLF GROUP, with its fashion Division named HUB 1922, began its journey through the fascinating world of garment finishing. Since then, the team has made significant progress and has moved from being a newcomer to the business to a solid and reliable reality. “HUB 1922 introduces the Rudolf Group to design thinking,” says Alberto De Conti, Head of Fashion Division at Rudolf Group. “And when you break perceived restrictions and paradigms within a strongly science-driven organization, only sky is the limit.”

For an entire semester, the organisation remained focused on one, single goal without getting distracted from it: to become the partner of choice for environmentally conscious advancements in garment processing that are rooted in real experience and science.

Emphasis was put on listening attentively to the market and on engineering solutions proactively, without being prompted.
When it comes to Denim, two separate yet correlated calls for action were heard:
1. the need for a serious departure from established industrial practices that are environmentally questionable
2. the opportunity to change the current rules and stir toward enhanced product quality.

Departure from the environmentally questionable

• HypNO: The next generation of bleach

Many attempts to technical alternatives to local and total denim bleaching have been launched in the market, over the past five years, by a number of competing players. Originality and innovation are at the base of HypNO technical uniqueness that can be injected into traditional denim processing, but that can also be used to create whole new processes and aesthetics.
Birth child of relentless dedication to science, HypNO is the latest alternative to the traditional denim bleaching agents currently under the spotlight because of their alleged safety issues. HypNO is the next generation of bleach.

- HypNO is based on the application of a whole new family of RUCORIT compounds, which are halogene-free and heavy metal-free
- HypNO can replace both potassium permanganate and sodium hypochlorite with one more eco-friendly solution
- HypNO is free from unpleasant smells; it is production friendly and suitable for both spray and bath applications
- HypNO does not require neutralisation with agents such as sodium metabisulphite or peroxides, hence reducing the need for chemicals significantly
- HypNO is GOTS approved. Bluesign and ZDHC Chemical Gateway certifications are intended
- HypNO further helps in the elimination of pumice stones
- HypNO is highly efficient and has been engineered to be cost competitive compared to other existing bleaching solutions

Toward enhanced product quality

• SoSoft, RawLong, DuraBlue

Durability over time still builds a brands’ reputation for quality. The notion of “durability” has changed over the years and has moved from sturdy workwear to the product's ability to retain its characteristics and structural properties.

“It goes against the whole denim philosophy, but, jeans are increasingly bought for what they look like at the time of purchase and are expected to evolve as little as possible. It is what it is; you can’t argue with consumers” says De Conti.

SoSoft, RawLong, DuraBlue, the three new technical concepts launched at Kingpins Amsterdam by the RUDOLF GROUP all sit under the umbrella wings of enhanced quality and specifically address long-lasting softness, preservation of original look and depth of blue.

• SoSoft

All appreciate the softness and suppleness of used/worn denim and the comfort benefit it delivers. It is a generic denim truth, and it is even stronger when it can extend over time. SoSsoft is about softeners carefully engineered for an enduring emotion, one that lives along favourite clothes.

Tried and tested to over 15 home washes, these marvels of chemical engineering allow consumers to toss domestic fabric softeners to the benefit of environmental sustainability.

• RawLong

Denim lovers want raw jeans to fade with time, soften and transform into what feels like an extension of their body. More often, people just want to prolong the look they chose. In both cases, home washing is a headache.

Years of testing have identified RawLong innovative, highly durable and natural solution that keep wearers fresh and at ease in their jeans allowing for long-wearing without washing. Moreover, less home washing means much less impact on the environment.

• DuraBlue

The role of designers is to come up with the bluest of blue jeans in a spectrum of fantastic new blue finishes and supporting textures. The role of DuraBlue is to ensure a continuously updated collection of technical solutions that keep that rich, deep, dark blueness of jeans for much longer while limiting the quality issues that come with denim rubbing. In other words, light underwear, snowy shoes, and white sofas no longer live in fear.

The launch of HUB 1922

• Busto Arsizio, Italy.

On a discreet street of Busto Arsizio, a village at the North of Milan is a red-brick building which in the 1800’s was the house of a textile mill. This 150-year-old structure is where the RUDOLF GROUP, the 100-year-old leader of textile, functional, responsible chemistry, is about to open its Fashion Division. Or, better, it’s HUB 1922.

HUB 1922 is committed to research and develop innovation within garment processing for the privately held mother company. HUB 1922, whose doors are expected to open during fourth quarter of 2018, will foster collaborative efforts with international fashion brands and retailers, will provide product innovation ideas at the crossroad of fashion and utilitarian functionality and will introduce elements of unorthodox diversity rooted in deep scientific knowledge, true environmental responsibility, technical innovation and creativity. “At a time when science plays such a powerful role in the life of society, it is incumbent on fashion to be dealing with scientific research. HUB 1922 facilitates that reunion” concludes De Conti.

Bally, the historic Swiss luxury brand is pleased to announce the appointment of two key figures to its executive team, completing the process of strategic redevelopment begun last year with the transfer of the Creative, Merchandising and Marketing offices from London to its new showroom in Milan.

Effective immediately, Eva Quirrenbach joins Bally as Chief Marketing Officer following a term in New York as Vice President of Global Brand Marketing at Tory Burch, having previously occupied strategic roles within the Tod’s Group in both Italy and the United States. Eva is a recognised expert in all aspects of international branding and marketing within the luxury sector, and with her proven understanding of consumer behaviour, she played an integral role in the development and acceleration of the digital footprint and in supporting global brand development at Tory Burch.

“Eva is an excellent addition to the Bally team. The combination of a consolidated experience and understanding of luxury brands along with her background driving the strategic development of successful global projects make her the ideal leader to drive Bally's commitment to unified commerce on a global level".
Frédéric De Narp, Bally Group CEO

Bally has moved to a three-pronged regional strategy and as such is also pleased to announce the promotion of Silvia Onofri to a new role as CEO for the EMEA region, in addition to her current role as Vice President of Global Wholesale. During her time in Bally, Silvia has obtained outstanding results entering top tier multi-brand doors around the world and increasing Bally's footprint in Travel Retail to make the brand a global leader in the field.

Silvia has extensive experience in the global fashion and luxury industry, having first joined the Bally team 10 years ago, following key marketing roles in Bulgari.

“Silvia has the unique benefit of intimately understanding the Bally brand and it’s DNA, and having proven experience in forging new relationships with the world’s leading retailers and their customers. With this invaluable expertise in hand, I am confident that she will infuse the EMEA Retail division with enthusiasm, professionalism and unique market insights to take Bally to the next level in these crucial markets” -
Frédéric De Narp.

The arrival of Eva Quirrenbach and the promotion of Silvia Onofri are part of Bally Group CEO Frédéric de Narp’s ongoing strategic vision to infuse Bally’s prestigious brand identity with heightened dynamism, appeal and allure.
Both roles report directly to Bally’s Group CEO, Frederic de Narp.

EUROBIKE, the world’s leading trade fair for the cycling industry, will include ROICA™ smart innovations into the race. Cycle retailers, brands and manufacturers will discover ROICA™ premium stretch that provides comfort and movement as it energizes.

ROICA™ will go the distance as they join this year’s EUROBIKE Academy line-up and host an interactive panel focused on sustainability as an added value for the cycling market. Whether an expert or newcomer, the must attend panel titled; What is Smart Innovation in the Biking Market? will be held on Monday, July 9th from 12:00-12:45 in Conference Center East, Room London. Moderated by Giusy Bettoni, CEO, C.L.A.S.S. (Creativity Lifestyle And Sustainable Synergy), a Milan based company generating global strategies and identifying new values essential for today’s knowledgeable conscious consumer. The panel will lead the way, as they share their expertise and discuss what they are doing to push the boundaries of innovation. They will highlight responsible dimensions and processes currently available. The all-star lineup includes:

Uwe Schmidt, Asahi Kasei’s ROICA™, Managing Director introduces cycle enthusiasts, brands, retailers and manufacturers to the world’s first premium sustainable stretch yarn: ROICA™ Eco-Smart and the ROICA™ Feel Good family dedicated to well-being.
 
Laura Gambarini, marketing and communication manager at M.I.T.I. S.p.A.: M.I.T.I. Since 1931, M.I.T.I. develops and creates premium and innovative stretch warp knitted fabrics for all the high performance sports. Cycling brands recognize M.I.T.I. as the market leader for the outstanding features of their innovative fabrics. Green soul is their ultimate creation, the first fully sustainable stretch warp knitted range of fabrics in the world, created with ROICA™ Eco-Smart family for the new generation sustainable performance garments.
 
Sven Koehler, Head of production Maloja Clothing GmbH: Maloja, an outdoor specialty brand with its roots in nature and wellbeing have developed new amazing biking sets constructed of M.I.T.I. SpA fabrics using certified yarns belonging to ROICA™ Eco-Smart family.
 
Sergio Alibrandi, Executive Marketing Director Sitip S.p.A.: SITIP creates high-tech innovative sports fabrics that are made in Italy and optimize the latest technology. Committed to smart innovation, learn how they developed their ground-breaking multi-panel thermal bib tights able to generate heat for riders that want to conquer cold winter training. Made from BeHOT fabric constructed with ROICA™ StretchEnergy™, the next level of well-being providing a new dimension to active performance.  The audience will learn how leading international cycling brand Santini is using BeHOT with ROICA™ on select products to generate additional heat – up to 2 degrees C as the cyclist moves their body, thanks to ground-breaking heat generating technology as certified by CeRism, Outdoor Sport Research Centre at Verona University.
 
Spearheading the premium stretch market, ROICA™ partners’ materials elevate new standards for high-tech performance that can enhance cycling products to compete responsibly. ROICA™ partners excite you as they show a fantastic range of stretch essentials for cycling clothing, gear, and apparel that offer solid performance perks. Most importantly, visit ROICA™ partners at EUROBIKE to learn about their ongoing commitment to responsible innovation and creativity.