From the Sector

Purecare, a wellness-focused bedding essentials manufacturer, has launched sheets and pillowcases with CELLIANT® Viscose, the first time the fiber has used been in luxury bedding products in a new offering aptly named the “Recovery Collection.”

Developed by materials science innovator Hologenix®, creators of CELLIANT, and Kelheim Fibres, CELLIANT Viscose is the first in-fiber sustainable infrared viscose. It is lightweighted, soft, highly breathable and has an excellent moisture management. CELLIANT has been clinically demonstrated to promote faster recovery and restful sleep, as it improves local circulation and cell oxygenation, enhancing thermoregulation and comfort.

The collection is available in five colors: dove gray, ivory, clay, moss, and sage in Queen through Split California King sizing and Queen and King pillowcases. The Precision-Fit® corners on the fitted sheets have a one-inch elastic cuff to ensure that they stay securely on the bed. The sheets are also compatible with adjustable base mattresses. The Recovery Collection sheets and pillowcases are also treated with Antimicrobial Silver Product Protection (AgCI).

Hologenix’s CELLIANT® infrared technology, an ingredient in textiles across many categories including bedding, is now offered in a new line of sustainable dog beds. The first performance fabric product from AVANTI, RESPOND is a wellness collection that promotes good health not only for pets but also for the planet. It is made from 100% recycled PET and uses patented CELLIANT technology for unmatched performance.

CELLIANT transforms the body’s heat into full-spectrum infrared energy. This energy is reflected back to the body, making it possible for the tissue and muscle to absorb it, promoting local circulation and tissue oxygenation. This technology helps keep the body dry and at the appropriate temperature. CELLIANT has been demonstrated to enhance energy, endurance, strength, stamina and comfort as well as promote faster recovery and more restful sleep. The RESPOND beds’ orthopedic memory foam filler adds an extra layer of comfort and wellness.

Introduced at Interzoo in Germany in May, RESPOND dog bedding was the result of determination by AVANTI leaders Raghav and Devika Modi to become champions of pet wellness and performance products while also aligning with the New Delhi, India-based company’s focus on sustainability.  

Ideal for ailing and senior pets, RESPOND beds are made from GRS-certified 100% recycled polyester CELLIANT yarns and orthopedic memory foam and have natural latex-coated bases for extra skid-resistance. AVANTI pet bed covers are removable and washable.

RESPOND dog beds are offered in nine SKUs, three different shapes and three colorways of each shape: grey, blue/grey and green/grey in shades that are associated with wellness.

Materials science innovation pioneer Hologenix, LLC, whose CELLIANT® infrared technology is an ingredient in brands across many categories, has another important partner, bedding specialist Centa-Star. Based in Stuttgart, Germany and available throughout Europe, Centa-Star has introduced a new line of “Regeneration” duvets and pillows infused with CELLIANT mineralized fibers.  

Regeneration products, thanks to CELLIANT, are thermo-regulating with maximum breathability, promoting stronger performance, faster recovery and better sleep.

CELLIANT thermo-reactive minerals absorb the body heat and convert it into infrared energy, which is reflected back to the body.  The resulting temporary increase in blood flow and local circulation helps regulate body temperature and increases tissue oxygen. This leads to a more restful, restorative sleep as well as faster recovery and stronger performance.

Centa-Star Regeneration products are available online throughout Europe in selected department stores in Germany, Austria and Switzerland, including KaDeWe Berlin, Betten Rid in Munich, Karstadt or Kaufhof stores, in well-sorted furniture shops, in upscale specialist shops.

Der dänische Designbrand HAY und die Schweizerische Textilfachschule STF öffnen am 8. Juni 2020 die Türen zu einem neuen dynamischen Ort, dem HAY LAB, im Open Space der STF im Zürcher Kreis 4. Diese Kooperation zwischen HAY und der STF ermöglicht, die Vielseitigkeit und Ästhetik einer Kollektion in einem lebendigen Kontext zu demonstrieren, in dem Besucher, Kunden und Studierende –aufstrebende Talente der Schweiz im Designbereich –  eingeladen sind, jedes Produkt in einer inspirierenden und praktischen Umgebung zu erleben. Das HAY LAB ist als Destination konzipiert, die  Raum für Kreativität schaffen soll, indem es designorientierte Besucher anzieht und gleichzeitig Kunden die Möglichkeit bietet, Produkte in ihrer Umgebung zu erleben.

«Wir freuen uns sehr, die dänische Designmarke HAY mit ihrem HAY LAB und ihrem Schweizer Team in unserem Open Space willkommen zu heißen», sagt Sonja Amport, CEO & Direktorin der STF. «Die Kooperation eines internationalen Möbelherstellers mit einem Textil- und Modeinstitut ist ein Novum in Europa, das viele kreative  Möglichkeiten offenlässt und uns stolz macht. Die neuartige Kooperation «HAY x STF» ermöglicht beiden Partnern den Zugang zu neuem Wissen, innovativen Konzepten und neuen Zielgruppen.»
 
«Die Zusammenarbeit mit der STF ist eine sehr spannende Partnerschaft für uns», sagen Mette und Rolf Hay, Mitgründer und Kreativdirektoren des gleichnamigen internationalen Designunternehmens. «HAY hat schon immer junge und vielversprechende Designer unterstützt, und genau dies tut auch die Schule, während sie gleichzeitig ein kreatives Umfeld für ihre Studierenden schafft, welches auf Originalität setzt. Als nach einem HAY-Raum in Zürich gesucht wurde, passte es bei und mit der STF auf Anhieb.»

Das HAY LAB ist von Montag bis Samstag von 9.00 bis 17.00 Uhr für die Öffentlichkeit zugänglich. Zu beachten: die ausgestellten Produkte sind nicht zum direkten Verkauf vor Ort bestimmt, sondern über die lokalen HAY-Händler zu beziehen.