From the Sector

Haelixa has partnered with Italian fashion brand OVS for the second consecutive year. This collaboration aims to mark and trace cotton grown in Italy, ensuring trust throughout the supply chain.

Haelixa has integrated its DNA markers into the existing operations for OVS's cotton. The cotton is grown in Italy and marked with the DNA markers at the gin, close to the farm. The fibers are tested during the entire manufacturing process, ensuring that the cotton used in this OVS collection is ethically and sustainably sourced. This partnership is a testament to their commitment to promoting responsible and transparent practices in the fashion industry, providing customers with the assurance of the cotton's origin.

Traceability has become crucial in the fashion industry, with consumers demanding more information about the products they purchase. By partnering with Haelixa, OVS continues to meet this demand and set a new standard for cotton in the industry. This alliance will benefit customers and the farmers in Italy, giving them fair recognition for their work.

Simone Colombo, Head of Corporate Sustainability, says, “In 2024, we have continued with Swiss DNA Traceability supplier Haelixa in marking and tracing our OVS Cotone Italiano for the second year. Our goal is to approach 5% of our cotton requirements from cultivation in Italy within a few years.”

The collaboration between Haelixa and OVS has boosted the transparency of their supply chain. With the help of traceability provided by Haelixa, OVS is working towards improving its products' social and environmental impacts. OVS is firmly committed to sustainable and ethical practices and aspires to enhance its operations yearly. The partnership with Haelixa is a testament to their dedication to improving traceability in the fashion industry.

This year's ITMA Asia + CITME 2024 trade fair appearance of the Oerlikon Polymer Processing Solutions Division between 14 and 18 October 2024 will once again focus on current challenges for the global textile machinery industry: the replacement of old systems with energy-efficient and sustainable technology solutions, the use of digital software and hardware solutions to increase productivity and ensure material quality, and the traceability of all products to enable the recycling of the raw materials used in a future-oriented circular economy.

Oerlikon Polymer Processing Solutions offers complete solutions ranging from extrusion and polycondensation systems to texturized yarn, accompanied by automation and digital solutions. The supply of all process steps from a single source ensures a coordinated technology that guarantees the high quality of the fibers and yarns produced. The entire product portfolio of the supplier of machines and systems primarily to produce polyester, polypropylene and nylon will therefore take centre stage at this year's trade fair.

“The Chinese market continues to have enormous potential for us, even if it has not been able to match the previous times in terms of large new installations of manmade fiber plants and the associated expansion of production capacity for good two years. However, there is still a great need for renewal, especially in terms of sustainability. Shutting down old plants and replacing them with new, modern and energy-efficient technologies is the path to a better and lower-emission future for us all,” explains André Wissenberg, Head of Marketing, Corporate Communications and Public Affairs. “We have been contributing to sustainability with our technology solutions for decades. Be it by increasing energy efficiency with each new generation of machines or by processing new materials,” Wissenberg continues. Oerlikon is proud of the fact that the company has been offering solutions for the textile industry under the e-save sustainability label for 20 years and has saved over 15 million tons of CO2 thanks to the machines and systems developed and installed on the market during this time.

Today more than ever, sustainability in the fashion sector is an imperative that is reshaping the dynamics of the sector. These are important changes driven both by increasing CSR regulations (for example, Business of Fashion revealed that, according to 87% of players, the new regulations will impact their company in 2024), and by consumers’ habits (increasingly sensitive to the topic and consequently more careful in purchasing choices). In this scenario, Lectra analyzed real-time data from Retviews – its artificial intelligence-based solution specialized in competitive intelligence and automatic benchmarking – and unveils how Retviews’ empowers brands to navigate the complexities of sustainable and optimized collection planning.

According to Retviews data, to face sustainability challenges and best orient in the current complex fashion landscape, it will be crucial for brands to keep 5 key indications in mind:

1. Planning sustainable collections
Faced with the new regulations, brands are called to rethink their strategies, without losing sight on performance. For this reason, brands are already moving to optimize and rationalize the creative processes of their collections with a view to sustainability. In particular, Retviews' real-time data analysis reveals a growing trend towards sustainability in the collections of leading brands, where there are important investments in sustainable fabrics for both upper and lower garments. In particular, in the "Top" section, shirts show the most significant growth year over year among the eco-responsible options.

2. Sustainable prices (in every sense)
In this context, the redefinition of prices requires a strategic balance between market dynamics and the consumer's willingness to pay for products redesigned in terms of CSR. Retviews data shows a significant increase in costs in sustainable top collections. However, has this shift affected stock levels?

3. Inventories: optimized management
Tracking stock levels is crucial to season management, as it helps identify best-selling items and trends, as well as identify which items would sell better at full price versus those that should be discounted.
The new premium prices for sustainable collections require optimization of the sales rate, a waste limitation to minimum and a reduction of unsold goods rate.
Analyzing the tops category - In the tops category, where sustainably made products prevail with significantly higher price points than generic tops, Retviews' real-time data reveals that sustainable collections boast a higher sell-out rate compared to non-sustainable products. This superior sell-out rate underscores consumers' willingness to pay a premium for sustainability

4. Traceability and certification of collections
Certification is essential in verifying sustainability claims, fosters trust and ensures compliance. Not only that, it is also important to understand the value of the certifications and which ones appear most frequently in the various markets so as to make targeted decisions and adapt the assortments accordingly. This also let brands to prioritize the right mix of fabrics that can reflect the desires of local consumers. Retviews data highlights a particular focus on “Recycled Claim Standard” (RCS) certification in Europe and on “Fair Trade” and “Good Cashmere Standard” certified garments in the United States.

5. Mix of sustainable fabrics
About environmental impact, fabrics also play a fundamental role. Through data-driven tools, brands are able to find valuable information on sustainable materials that are gaining tractions in collections and thus make informed and strategic decisions in the process of planning their creations.

Bemberg™ by Asahi Kasei presents its Velutine™ Evo brand, a finishing refinement technology developed by the Japanese laboratories of Asahi Kasei for Bemberg™. It offers a new way to generate fibrillation, featuring fabrics with a more “quiet-relaxed” appearance combined with a delicate and sensitive touch. VelutineTM Evo also brings environmental, global warming (CO2 emission) and water profiles for the benefit of BembergTM partners in the manufacture.

The roll out of the evolved VelutineTM Evo technology will start its journey and activation with Infinity, a BembergTM partner and textile manufacturer located in Rovereto, in the Trentino Alto Adige area of Italy. Research and experimentation with new materials and finishings are part of Infinity’s daily work and results are guaranteed through attention to traceability, the use of certifications, and quality control throughout the process. Each material is closely selected from a sustainability standpoint, while the chemical impact of treating textiles is something that they also take extremely seriously. Infinity guarantees the traceability of every product that they make. Every step of the working process can be traced, thanks to a network of trusted suppliers who share their ethos and values.

Asahi Kasei is also releasing the LCA study report - Life Cycle Assessment. The study evaluated and quantified the environmental impact indicators associated with the technological processes involved in the production of BembergTM dyed fabric through the application of the traditional technology of fibrillation. LCA report study made by Centro Tessile Serico Sostenibile confirms all the projected data savings:

• Global Warming Potential: 30% reduction in greenhouse gas emissions
• Water consumption for ennobling process: 40% reduction

The Lectra Group company announced a new collaboration between TextileGenesis, the textile traceability platform and the Forest Stewardship Council (FSC®). It will enable the implementation, via the TextileGenesis platform, of new solutions to ensure the traceability of cellulose fibers from responsibly managed forests.

In fashion, many textiles such as viscose, lyocell and modal use man-made cellulose fibers. These fibers are themselves made from wood pulp, the production of which can contribute to deforestation.

Founded in 1994, the Forest Stewardship Council (FSC®) is an international NGO whose mission is to promote responsible forest management worldwide. In particular, the organization offers certification for products and raw materials which have been obtained from wood grown in responsibly managed forests, and comes from supply chains where social rights of workers, communities and indigenous peoples have been safeguarded.

Amit Gautam, founder and CEO of TextileGenesis, explains: "We've already been working with Man Made Cellulosic Fiber Producers for several years to facilitate, thanks to our blockchain-inspired technology, the traceability of fibers manufactured by the most virtuous producers, and we've integrated their analysis criteria into our platform. By also becoming an FSC® partner today, we're taking things a step further. This new collaboration will support companies in the traceability of FSC certified fibers and support the administration and data management of FSC Chain of Custody certification. All players in the value chain will benefit from increased transparency and much more reliable upstream data. Fashion brands will be able to demonstrate much more easily that their garments use textiles made from responsibly sourced man-made cellulose fibers."

Fabian Farkas, FSC International Chief Commercial Director, adds: “We are seeing a rapid increase in interest in FSC certification from the textile industry, marking a very positive trend. Through this collaboration with TextileGenesis, we aim to simplify the administrative part of FSC certification for companies within the textile supply chain by automating many required data processes. Our goal is to empower brands to identify opportunities for seamless progress in meeting their FSC procurement policies.”

Following the signature in October 2023 of a memorandum of understanding with the International Cotton Association (ICA) and the launch last January of two consortiums with footwear and leather players, and more recently the announcement of its partnership with the Aid by Trade Foundation (AbTF), the initiator of The Good Cashmere Standard® (GCS), TextileGenesis confirms, with this new collaboration with the FSC®, its central place in the ecosystem of players mobilizing for more sustainable and responsible fashion.

The Schneider Group officially launches Authentico® by Schneider Group, a brand that stands for a transparent, verified, traceable, ethical and high-quality wool supply chain. It aims to be recognised as a global brand that enables the fashion industry, together with end-consumers, to choose new levels of premium quality comprising fully traceable and responsible wool, in compliance with a carefully structured approach that verifies, traces and brands the sourcing and manufacturing processes throughout the whole supply chain. Authentico® is based on the Schneider Group global certified network.

To achieve these goals, the Schneider Group has created the Authentico® Verification System, a simple and reliable way to provide criteria and guidelines for all Authentico® supply chain partners including:

• Authentico® Integrity Scheme, best practices for growers’ implementation at farm level. Animal welfare is at the heart of the Authentico® Integrity scheme, together with being mulesing-free, in accordance with The Five Domains. But the scheme goes further and encompasses also land and pasture management and social responsibility. The wool is sourced from carefully selected and highly committed growers, who apply best practices and choose to subscribe to the dedicated Authentico® platform. The selected fibres are processed into tops in the Schneider Group’s own mills located on several continents, which are directly operated and fully certified.
• Authentico® Brand Guidelines, for all other supply chain players (from spinners, weavers and knitters to garment makers, brands and retailers), that include precise criteria set by the Schneider Group to ensure alignment with Authentico® brand values.

In addition, the Schneider Group incorporates the traceability platform TextileGenesis™ within its Authentico® Verification System, to digitally track all incoming and outgoing wool.

The group has developed a marketing & communication plan to support its Authentico® brand. Upcoming events where Authentico® will be featured are: Pitti Filati in June, Milano Unica in July, the Natural Fibre Connect (NFC) in Biella in mid-September and the Textile Exchange Conference at the end of October in Pasadena.

Manufacturer of activewear and swimwear, Active Apparel Group (AAG), has committed to a structured approach in reducing its environmental impact across its global operations through an Environmental Management System (EMS). The EMS, built using the ISO14001 Standard Framework, incorporates key environmental policy commitments and has set targets and strategies to reduce the carbon footprint of its operations across China, Australia and USA.

Through a third-party audit of its greenhouse gas emissions (GHGs), AAG has identified the following areas of focus to reduce impacts:

• Reduction in Scope 1 energy use
• Reduction in air freight
• Reduction in water usage across the business
• Ongoing collection and management of production waste
• Increased use of sustainable materials
• Continued collection of GHG data for ongoing improvement

AAG’s EMS is designed to be embedded within the operations of the business, with functional ownership of targets established and education of the team prioritized, to deliver results on reducing environmental impact. Quarterly reporting of its progress is communicated to stakeholders and reviewed by the company’s Board of Directors.

The EMS is part of AAG’s ongoing Responsible Business Strategy - a company-wide commitment to driving continuous improvement across the areas of Governance, Social and Environmental impact. Other initiatives include Living Wage Audit by Bureau Veritas (AAG pays 100% Living Wage); Materiality Assessment; Supply Chain Traceability Project; Circularity and Waste Management along with annual third-party audits - SMETA, Gold WRAP, Supplier Qualification Program and its Modern Slavery Statement.

TradeBeyond has announced an advancement in its traceability solution through the integration of artificial intelligence. This upgrade allows global brands and retailers to improve visibility and reduce risks in their supply chains.

TradeBeyond's latest platform enhancements incorporate artificial intelligence to automate documentary verification and document chain of custody. These improvements bolster efficiency, security, and reliability. Advanced AI verifies the authenticity and integrity of products, tracing their journey from raw materials to production and delivery in compliance with increasing ESG regulations and standards.

TradeBeyond’s enhanced traceability solution leverages AI to automatically scan all documents, including orders, invoices, bills of lading, and shipping advices. It compiles the chain of custody documentation and checks critical product and shipment documents against multiple databases of blacklisted entities for potential compliance risks. The AI also identifies gaps or missing documentation, alerting businesses and suppliers for resolution before shipping.

Recent global supply chain due diligence laws, including the Uyghur Forced Labor Prevention Act and others, have placed stringent requirements on brands and retailers to provide their goods' chain of custody. TradeBeyond’s AI simplifies compliance with these laws, while increasing the data accuracy, visibility, and transparency necessary for sustainable sourcing.

At the "International Conference on Cellulose Fibers 2024" in Cologne, Germany, the Nova Institute for Ecology and Innovation awarded first place in the Innovation Prize to the project partners of the EU-funded HEREWEAR project. They presented a dress made of cellulose fibers, which is entirely made of straw pulp.

HEREWEAR is an EU-wide research project that brings together partners from research and industry. They are working to establish a European circular economy for locally produced textiles and clothing made from bio-based raw materials.
The HEREWEAR consortium consists of small and medium-sized enterprises and research institutions. HEREWEAR covers all the necessary expertise and infrastructure from academic and applied research and industry from nine EU countries.

The HEREWEAR approach includes technical and ecological innovations in the production of fibers, yarns, fabrics, knitwear and garments, as well as the use of regional value chains and the circular development of fashion items.

New technologies for wet and melt spinning of cellulose and bio-based polyesters, e.g. PLA, from which yarns and fabrics are produced, form the technical basis. Coating and dyeing processes have been developed and tested as part of the project. In addition to reducing the carbon footprint of the product, another environmental goal is to reduce the release of microfibers throughout the textile manufacturing process and life cycle.

Improving the sustainability and recyclability of the developed garments is ensured by design for circularity and digitally networked production means. On-demand production is realized in so-called "microfactories", which are individualized and produce only for actual demand. This production method can be achieved through regional, networked value chains and enables the traceability of materials and manufacturing processes.

The dress presented at the award ceremony is an example of the cooperation and the different qualifications of the project partners: TNO (Netherlands Organization for Applied Scientific Research) provided sustainably produced pulp. The HighPerCell fibers were produced in DITF's spinning facilities. At the same time, designers from the fashion label Vretena created the design for the flexible, two-piece dress, which can be knitted without cutting waste. DITF textile experts worked with the designers to develop the knitting pattern. DITF textile engineers and technicians produced the knitted fabric and assembled the dress at the institutes’ technical center. DITF computer scientists and engineers created the "value chain" and "digital twins" for digital traceability of the production processes.

The innovation prize was awarded to the HEREWEAR consortiu for their joint achievement. Representatives of DITF Denkendorf and Vretena accepted the award on behalf of the EU project partners.

TrusTrace, a SaaS company with for product traceability and compliance, has announced the completion of a (U.S.) $24 million growth investment led by Circularity Capital, a specialist investor in businesses that enable the circular economy, with participation from existing investors Industrifonden and Fairpoint Capital.

According to Shameek Ghosh, CEO and Co-Founder of TrusTrace, the new investment will enable the company to further accelerate its global expansion ambitions by strengthening its presence in key markets, deepening product innovation and expanding collaborations – helping to create a global network where all value chains are traceable, circular, and fair.

Traceability has accelerated in importance and momentum as a key enabler of sustainable transformation, as evidenced by TrusTrace’s five-fold growth in subscription revenue in the 27 months since the previous growth round by Fairpoint Capital and Industrifonden in 2021, preceded by seed funding from Backing Minds in 2019.

With more than a billion products now tracked through the platform, TrusTrace has established itself as a business-critical solution for supply chain traceability. TrusTrace customers include adidas, Brooks Running, Tapestry, Asics and many more. TrusTrace also plans to offer its services to regional and mid-size brands in 2024.